What Vialand does

Vialand (legally Vialand Eğlence Hizmetleri A.Ş.) is a privately held integrated entertainment and retail complex located in the Eyüpsultan district of Istanbul, Turkey, opened on May 26, 2013, as a $650 million investment under the Gürsoy Group. The 600,000 m² complex combines a 120,000 m² theme park containing 32+ rides and attractions (including the Nefeskesen roller coaster ranked the world's 4th best, the Viking Water Coaster, Drop Tower, 360 Plus, and King Kong dark ride) with a multi-storey shopping mall hosting 150+ retail tenants across fashion, cosmetics, F&B, entertainment, and services, supported by 8,000-vehicle parking capacity. The venue serves mass-market family entertainment demand from Turkish consumers and tourists, with all rides included in the daily ticket and supplementary revenue from Fast Pass wristbands, Vialand Parkur adventure attractions, themed F&B outlets, and souvenir retail.

The business operates on a hybrid revenue model combining consumer ticket sales (daily admissions and a non-transferable Turkish-citizen-only Yearly Card subscription), per-ride upsells (Fast Pass, Parkur add-ons), and substantial recurring B2B income from mall tenant rents across fashion, beauty, electronics, and food service categories, plus dedicated corporate sales for group bookings. Go-to-market is primarily direct-to-consumer via the vialand.com online portal, on-site ticket offices, QR-code entry, and a multi-channel social presence (Facebook, Instagram, TikTok, YouTube), supplemented by an enterprise field-sales motion for corporate and organization group events. The complex has received the European Star Award Top 10 ranking (2016) among 800 European parks, ICSC recognition as Europe's Most Featured Retail Project (2015), and designation as Turkey's Youngest Super Brand.

Vialand holds a first-mover position as Turkey's first and only world-class integrated theme park-and-shopping-mall concept, creating a defensive capital and brand moat, but it shows no disclosed AI/ML capabilities, no proprietary technology stack, no external funding, and operates exclusively from a single Istanbul location with no signaled geographic expansion or M&A activity.

Name

Vialand

Legal name

Vialand Eğlence Hizmetleri A.Ş.

Website

https://vialand.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vialand is a privately held, $650 million integrated theme park and shopping mall complex in Istanbul, Turkey, operating 32+ rides and 150+ retail tenants to serve Turkish families and tourists with daily admissions, yearly subscriptions, and tenant rentals.

Ownership category

akta.pro rank

Product category

Theme Park & Shopping Mall Entertainment Complex

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Theme park operations
• Shopping mall retail
• Family entertainment venue
• Amusement rides
• Integrated entertainment complex

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Theme Park Admissions: Daily tickets and yearly cards granting unlimited theme park entrance. Tickets are sold online with QR code entry and at on-site ticket offices. Yearly cards are valid for 1 year from purchase date.
2. Ride Access and Upsells: All rides included with daily ticket; however some attractions like Parkur require separate fees. Fast Pass wristbands provide priority queue access to popular rides for an additional charge.
3. Mall Tenant Rent: More than 200 retail stores operating as tenants within the Vialand shopping complex. The mall features open and closed shopping streets with three storeys, generating rental income from fashion, food and beverage, cosmetics, entertainment, and service tenants.
4. Food and Beverage: Multiple food and beverage outlets within the theme park and mall including Vialand Kitchen food court. Services include fast food chains, sit-down restaurants, cafes, and specialty food vendors. Guests can purchase food at various themed food points.
5. Souvenir and Retail: Themed souvenir stores selling Vialand-branded merchandise and gifts. Stroller and storage locker rentals available for a fee within the theme park.
6. Corporate Sales: Special pricing offered to corporate groups, organizations, and event bookers. Corporate sales team handles group bookings with custom pricing based on party size and event requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Vialand operates an integrated 600,000 m² entertainment complex in Istanbul combining a 120,000 m² theme park with over 30 rides and attractions, a 200+ store shopping mall, and an adventure sports zone (Vialand Parkur). The company sells daily and annual admission tickets, Fast Pass priority queue wristbands, and leases retail space to mall tenants across fashion, cosmetics, F&B, and entertainment categories.

Product overview

Vialand is the world's and Turkey's first integrated shopping, entertainment, and living complex combining a Theme Park with a shopping mall (AVM) and show center. The core offerings consist of Vialand Theme Park (120,000 m²) featuring over 30 rides and attractions including roller coasters, water rides, dark rides, and thrill attractions, alongside Vialand Shopping Mall with over 200 stores in open and closed shopping streets. An additional attraction is Vialand Parkur, an adventure sports zone with climbing walls, trampolines, net courses, and high rope courses. The venue also offers subscription services (Yearly Card for unlimited theme park access) and add-on services like Fast Pass wristbands for priority queue access. The integrated 360-degree retail concept combines family entertainment suitable for ages 7 to 70 with shopping, dining, and cinema experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Vialand Parkur: Adventure park featuring climbing walls, trampolines, net courses, high ropes courses, and Tubby Slide attractions for adrenaline sports enthusiasts.
• Vialand Store

Products and services

• Vialand Theme Park Turkey's first and only world-class theme park offering family entertainment for ages 7 to 70, featuring over 30 rides and attractions including roller coasters, water rides, dark rides, and thrill attractions across a 120,000 m² area.
• Vialand Shopping Mall (AVM) An integrated shopping center with over 200 stores across open and closed three-storey shopping streets, featuring fashion, cosmetics, food and beverage, entertainment, cinema, home accessories, technology, and service tenants.
• Vialand Parkur Adventure Park

Quantifiable outcome

• 24 million visitors hosted in 2015 alone
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Europa-Park: Germany-based family theme park consistently ranked among Europe's top destinations. Directly comparable as a large-scale European family park competing for the same guest pool that drives Vialand's Top 10 recognition.
• PortAventura World: Spanish integrated resort combining theme park, hotel, and retail. Closely comparable to Vialand on the integrated entertainment-plus-retail model and Mediterranean/European market positioning.
• Isfanbul (formerly Istanbul Legend World Park): Istanbul-based theme park and shopping mall operated by Terra Yatirim. The most directly comparable local competitor combining theme park rides with retail under one complex in the same metro.
• Efteling: Netherlands-based family theme park known for fairy-tale theming. Comparable to Vialand on family positioning, themed zones, and consistent ranking among Europe's best family parks.
• Gardaland: Italy's largest amusement park. Comparable as a Mediterranean European regional theme park with similar ride count and family/adult dual audience.
• The Land of Legends Theme Park: Antalya-based integrated theme park, hotel, and shopping complex operated by Rixos. Directly comparable as Turkish premium integrated entertainment destination competing for both domestic and inbound tourism visitors.
• Phantasialand: Germany-based themed amusement park recognized in the same European Star Award ranking as Vialand. Comparable in scale of attractions and family/thrill guest mix.

Emerging players

• Warner Bros. World Abu Dhabi: UAE-based licensed-IP indoor theme park on Yas Island. Comparable on mass-capital theme park investment and licensed IP-driven attraction model in the broader MENA/Turkish regional guest pool.
• IMG Worlds of Adventure: Dubai-based largest indoor theme park. Comparable on integrated branded IP (Marvel, Cartoon Network) attractions and adjacency to large retail complexes.

Regional players

• Lotte World: Seoul-based indoor theme park combined with mall and hotel. Comparable on the indoor/outdoor theme park plus retail integrated model, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vialandistanbul
• Facebookfacebook.com/Vialandthemepark
• Instagraminstagram.com/vialandthemepark
• TikToktiktok.com/@vialandthemepark
• Xx.com/vialand_
• LinkedInlinkedin.com/company/vialand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vialand