Venture Labs
- Company typePrivate
- Founded2020
- HeadquartersDüsseldorf, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Venture Labs does
Venture Labs GmbH is a Düsseldorf-headquartered, fully remote digital product development firm operating under a dual business model as both a traditional service provider and a company-builder. Founded in August 2020 by Christian Wenzel as a rescue vehicle for freelancers from his prior travel platform startup, the company is structured around five integrated 'Labs': Development (cloud-native web and app development, microservice architectures, native iOS/Android, IoT integration), Design (UX/UI, design systems, design sprints), IoT (prototype sprints through industrialization up to TRL Level 6), Revenue (marketing strategy, paid ads, content, social, GDPR-compliant tracking), and TeamCare (HR, onboarding, remote team culture). Delivery follows agile 2-4 week sprints across an explicitly horizontal segmentation spanning startups, mid-market firms, and large corporations.
The technology stack centers on web technologies, cloud-native solutions, microservice architectures, native mobile applications, and IoT integration, with light-touch AI/algorithm usage applied to complex or repetitive client tasks. Venture Labs has productized several internal projects into standalone offerings: tap2link (digital business cards via tap technology), Brylliant (digital briefing and agency management), and OneHive (tax-advisor connection platform), alongside the Großmarkt Leipzig website redesign as a showcase case.
Revenue is generated primarily through custom quote-based engagements billed as multi-year contracts, with a free brainstorming session offered as the top-of-funnel conversion mechanism. Customers include enterprise clients (Lidl, Hubergroup, Ista, Gerch, RheinFire), mid-market firms (BMS Consulting, EKP, Moerchen), and startups (Roots), supplemented by a strategic joint-venture relationship with BMS-CS that functions as both client and channel partner. The 30-person team is distributed across 6 time zones and 9 countries. No revenue, funding, or investor data is disclosed in source materials.
Venture Labs firmographics
Firmographics- Name
- Venture Labs
- Legal name
- Venture Labs GmbH
- Website
- https://venturelabs.team
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Venture Labs industry classification
Industry- Product category
- Custom Digital Product Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Venture Studios / Company Builders (FSANAAAH)
Keywords
Where Venture Labs is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Venture Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Service Provider Model: Offering all services as a traditional service provider including web/app design, UX improvement, IoT development, and marketing services on a project or retainer basis
- Company-Builder Model: Combining know-how and pulling required services in a new company, developing appropriate companies including sales, recruiting and team for complex setups
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Venture Labs product offering
Product offeringCore offering
Venture Labs designs, develops, and brings to market fully customized digital products — including web apps, mobile apps, SaaS platforms, and IoT devices — for startups and large corporations. Operating across five integrated Labs (Development, Design, IoT, Revenue, TeamCare), the company delivers 100% individually developed solutions in agile 2-4 week sprints, functioning as both a company-builder and a classic professional services provider.
Product overview
Venture Labs is a digital product development company that operates as both a company-builder and service provider. Their offering consists of custom-developed digital products (100% individually developed) across five integrated Labs: Development Lab (cloud-native web/app development, IoT integration, native mobile apps), Design Lab (UX/UI, web/app design, design systems, branding), IoT Lab (prototype sprints, product development, cloud integration for IoT devices), Revenue/Marketing Lab (go-to-market strategy, social media, SEO, content marketing, tracking), and Team Care Lab (internal HR and culture). The company also has developed several client products including tap2link (digital business cards), Brylliant (agency management), OneHive (tax advisor connection), and has executed projects like the Großmarkt Leipzig website redesign. Services are delivered through agile 2-4 week sprints.
Differentiator
Problem solved
Functional benefit
Products and services
- tap2link A digital business card solution that enables professionals to share their contact information digitally via tap technology.
- Brylliant Digital briefing and agency management platform designed to streamline communication and project management between agencies and their clients.
- OneHive Digital solution providing optimal connection between users and their tax advisors, facilitating streamlined financial communication.
- Großmarkt Leipzig Website Redesign Website redesign project for the Großmarkt Leipzig wholesale market, developed as part of Venture Labs' case portfolio.
- Development Lab Services Cloud-native web and app development services including scalable frontend/backend solutions, microservice architectures, IoT device integration, and native mobile applications for iOS and Android.
- IoT Lab Services Internet of Things development including prototype sprints, product development, IoT programming, cloud integration, and industrialization support up to TRL Level 6.
- Design Lab Services UX/UI design services covering web design, app design, design systems, concept and prototyping, branding and corporate identity, and design sprints.
- Revenue Lab Services Marketing services including sales strategy, paid ads, social media marketing, online marketing, content marketing, community management, copywriting, and GDPR-compliant tracking.
- TeamCare Lab Services Human resources and workplace culture services including personal development, feedback systems, remote team building, onboarding/offboarding, and employee appreciation programs.
Quantifiable outcome
- 100% individually developed products for each client
Companies that use Venture Labs
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Venture Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
Venture Labs partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- BMS-CS (BMS Corporate Solutions)coreBMS Corporate Solutions GmbH is a joint venture of Atruvia AG and the BMS Group from Düsseldorf. They offer software solutions, consulting and data analysis with sales management, covering everything from conception to implementation.
- LidlminorInternational retail chain and customer of Venture Labs for digital product development services.
- HubergroupminorChemicals company engaged with Venture Labs for digital transformation services.
- GerchminorReal estate company partnered with Venture Labs for digital product development.
- RheinFireminorEnergy sector company engaged with Venture Labs for digital services.
- EKP (Engel, Kronenberg & Partner)minorAccounting and law firm providing external data protection officer services and engaged in digitalization projects.
- MoerchenminorService company partnered with Venture Labs for digital transformation.
- IstaminorEnergy and utilities company engaged with Venture Labs for digital product development.
- RootsminorTechnology startup partnered with Venture Labs for digital product development.
- BrylliantminorDigital briefing and agency management platform developed as a case study, positioned as both customer and portfolio company.
- BMS ConsultingcorePart of the partner network helping with remote team creation and providing additional project opportunities.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Venture Labs competitors and assessment
Company assessmentBroad incumbents
- Rocket Internet: Berlin-based company-builder and venture studio that builds and invests in internet/tech ventures globally. Comparable to Venture Labs' company-builder model, though operating at a much larger scale with permanent capital.
- Thoughtworks: Global technology consultancy specializing in custom software, design, IoT and AI for enterprise clients. Comparable on agile delivery, IoT/AI capabilities and enterprise customer base, but at vastly greater scale.
- SinnerSchrader: Long-standing German digital agency (now part of Accenture Interactive) delivering digital products, platforms and brand experiences for major European brands. Represents the scaled, incumbent version of Venture Labs' proposition.
Regional players
- Diconium: German digital agency and software house delivering web, mobile, IoT and data solutions to enterprise clients, particularly in automotive and retail. Closest DACH-headquartered scale competitor to Venture Labs' enterprise work.
- Rheingans Digital Enabler: German digital studio supporting SMEs and corporations with web platforms, e-commerce and digital strategy. Comparable regional DACH positioning and SMB-to-enterprise client mix.
- Ray Sono: Munich-based digital agency providing strategy, design and software engineering for large German enterprises. Directly comparable on enterprise GTM and the integrated design-plus-development offering.
Direct peers
- 10Clouds: Poland-based software development and design studio delivering custom web, mobile and AI products. Comparable service mix, agile sprint delivery, and focus on combining design with engineering for SMB and enterprise clients.
- Boldare: European digital product studio offering end-to-end product design and development, with a company-builder heritage. Overlaps with Venture Labs on the integrated Labs model and horizontal client base.
- Futurice: Nordic-based digital product studio offering design, software development, IoT and AI services with a strong company-builder culture. Comparable to Venture Labs in combining agile product development with ventures for clients across industries.
- Netguru: European digital consultancy building web, mobile, AI and IoT products for startups and enterprises. Matches Venture Labs' horizontal segmentation, agile delivery model and IoT/AI capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Venture Labs social profiles
Digital presenceVenture Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venture Labs leadership team
Management profileNumber of profiles
Profiles2 records
Venture Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venture Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venture Labs
What does Venture Labs do?
Venture Labs designs, develops, and brings to market fully customized digital products — including web apps, mobile apps, SaaS platforms, and IoT devices — for startups and large corporations. Operating across five integrated Labs (Development, Design, IoT, Revenue, TeamCare), the company delivers 100% individually developed solutions in agile 2-4 week sprints, functioning as both a company-builder and a classic professional services provider.
Is Venture Labs a public or private company?
Venture Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Venture Labs founded?
Venture Labs was founded in 2020. It employs 51 to 100 people.
Where is Venture Labs based?
Venture Labs is headquartered in Düsseldorf, Germany, in the Europe region.
How does Venture Labs make money?
Two revenue lines are on record. Service Provider Model is the primary driver. The others are company-Builder Model.
Who are Venture Labs's main competitors?
Broad incumbents on record are Rocket Internet, Thoughtworks and SinnerSchrader. Regional players are Diconium, Rheingans Digital Enabler and Ray Sono. Direct peers are 10Clouds, Boldare, Futurice and Netguru.
Does Venture Labs have an API?
No public API is recorded for Venture Labs.
What industry is Venture Labs in?
Venture Labs's product category is Custom Digital Product Development Services. Its primary akta.pro industry code is FSANAAAH, Venture Studios / Company Builders. Its NAICS code is 54151 and its SIC code is 7371.