Brylliant
Brylliant GmbH is a Düsseldorf-based SaaS joint venture providing a digital briefing and agency management platform for enterprise marketing departments, embedding brand strategy templates, structured workflows, and audit-proof documentation for clients such as Danone and Lidl.
- Company typePrivate
- Founded2021
- HeadquartersDüsseldorf, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Brylliant does
Brylliant GmbH is a Düsseldorf-based software company founded in 2021 and structured as a joint venture between ROOTS Brand Strategy Consultants GmbH, which contributes marketing and brand strategy expertise, and VentureLabs GmbH, which contributes software development capability. The company sells a SaaS platform aimed at enterprise marketing departments that need to manage the briefing, selection, and ongoing administration of external creative and media agencies. The product combines two functional modules: a digital briefing module built on pre-built, reusable templates, guided step-by-step workflows, embedded brand strategy frameworks, integrated e-learning for marketers, and a recycling feature for prior briefs; and an agency management module for storing contracts, NDAs, and rate cards, comparing agencies, and producing audit-proof documentation of order placement.
Brylliant firmographics
Firmographics- Name
- Brylliant
- Legal name
- Brylliant GmbH
- Website
- https://brylliant.one
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brylliant GmbH is a Düsseldorf-based SaaS joint venture providing a digital briefing and agency management platform for enterprise marketing departments, embedding brand strategy templates, structured workflows, and audit-proof documentation for clients such as Danone and Lidl.
- Ownership category
- akta.pro rank
Brylliant industry classification
Industry- Product category
- Marketing Operations Software (Agency Briefing & Management)
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
- akta.pro secondary industry
- Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)
Keywords
Where Brylliant is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Brylliant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: SaaS platform access for digital briefing and agency management. Customers access the platform via login to create and manage agency briefings.
- Professional Training Services: In-person training seminars (1,050.00 EUR per participant) and live online training via Teams (950.00 EUR per participant). In-house training available upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | In-person training seminar |
| Subscription | One time | Live online training via Teams |
| Other | Multi-year contract | In-house training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Brylliant product offering
Product offeringCore offering
Brylliant provides a web-based SaaS platform that enables marketing teams to create structured agency briefings using pre-built templates, guided step-by-step workflows, and embedded brand strategies, and to manage their external marketing agencies through a centralized module that stores agency documents (contracts, NDAs, rate cards) and supports audit-proof documented order placement. The offering is complemented by paid briefing training seminars delivered in-person in Düsseldorf and live online via Microsoft Teams, plus downloadable briefing templates as educational resources.
Product overview
Brylliant is a digital briefing and agency management platform offered as a unified product with additional training services. The core Brylliant Platform provides digital briefing creation, agency management, and workflow automation, while the accompanying Briefing Training seminar and downloadable Briefing Templates serve as complementary educational and template resources. The platform is a joint venture between ROOTS Brand Strategy Consultants GmbH and VentureLabs GmbH, combining marketing expertise with IT development experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Brylliant Platform Web-based SaaS platform that enables enterprise marketing teams to create structured agency briefings using a library of tried-and-tested digital templates, guided step-by-step creation, built-in e-learning, and embedded brand strategies. Includes an agency management module with centralized storage of agency profiles, contracts, NDAs, and rate cards, plus audit-proof documented order placement for agency selection and award. Designed for marketing departments at large companies managing multiple external creative and media agencies.
- Briefing Training Paid training seminar that teaches marketing professionals how to create better agency briefings, covering the importance, structure, and content of briefings, along with exercises, coaching, and ideal briefing processes. Delivered in-person in Düsseldorf, live online via Microsoft Teams, or as custom in-house training adapted to the client's company and industry.
Quantifiable outcome
- Every 6th project fails due to poor communication - Brylliant aims to reduce this by improving briefing quality
Companies that use Brylliant
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Brylliant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Brylliant partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ROOTS Brand Strategy Consultants GmbHcoreJoint venture partner providing decades of experience in marketing and management of top international brands. ROOTS brings strategic brand consulting expertise to the Brylliant platform.
- VentureLabs GmbHcoreJoint venture partner contributing years of experience in management and development of complex, scalable IT solutions. VentureLabs provides technology development expertise.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Brylliant competitors and assessment
Company assessmentBroad incumbents
- Planview: Planview provides strategic portfolio and work management software for marketing and product organisations. It is comparable to Brylliant as a governance layer for marketing investments, agencies, and project portfolios.
- Wrike: Wrike is a collaborative work management platform with marketing-specific capabilities for creative briefs, approvals, and campaign delivery. It overlaps with Brylliant on structured intake and approval of marketing work going to external agencies.
- Aprimo: Aprimo is a marketing resource management (MRM) platform covering planning, content operations, and creative workflow. It serves enterprise marketing operations teams and competes for budget and workflow ownership alongside Brylliant's agency-briefing scope.
- Workfront (Adobe): Workfront, now part of Adobe, is an enterprise work management platform commonly used by marketing organisations to manage campaigns, approvals, and creative workflows. It targets the same enterprise marketing buyer and offers broader scope than Brylliant's agency-briefing focus.
- Asana: Asana is a general-purpose work management platform used by marketing teams for project intake, briefs, and approvals. It is a broader incumbent competing with Brylliant on workflow visibility and stakeholder coordination in marketing organisations.
- Monday.com: Monday.com is a flexible work operating system often adopted by marketing teams for project intake and creative workflow. It is a broader alternative that can be configured to handle agency briefings and approvals at the cost of specialised functionality.
Direct peers
- Responsive (formerly RFPIO): Responsive is an RFP and questionnaire response platform for sales and procurement teams. It competes for the same buyer mindshare as Brylliant when enterprises look to standardise how brief-to-vendor content is captured, reused, and audited.
- Loopio: Loopio is a content management platform that centralises structured business questionnaires and RFP responses. It is conceptually analogous to Brylliant's structured briefing content, reuse library, and brand strategy repository that feed enterprise-to-vendor communications.
- Filestage: Filestage is a digital review-and-approval platform for creative assets and agency deliverables. It directly overlaps with Brylliant's briefing creation, approval, and documented order placement workflows for marketing teams working with external agencies.
Emerging players
- Brandfolder (Smartsheet): Brandfolder is a digital asset management (DAM) platform that centralises brand content and guidelines. It is an adjacent emerging player because brand-content reuse and strategy conformity are core to Brylliant's embedded brand strategies feature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brylliant social profiles
Digital presenceBrylliant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brylliant leadership team
Management profileNumber of profiles
Profiles2 records
Brylliant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brylliant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brylliant
What does Brylliant do?
Brylliant provides a web-based SaaS platform that enables marketing teams to create structured agency briefings using pre-built templates, guided step-by-step workflows, and embedded brand strategies, and to manage their external marketing agencies through a centralized module that stores agency documents (contracts, NDAs, rate cards) and supports audit-proof documented order placement. The offering is complemented by paid briefing training seminars delivered in-person in Düsseldorf and live online via Microsoft Teams, plus downloadable briefing templates as educational resources.
Is Brylliant a public or private company?
Brylliant is a private company. It is classified as corporate owned and is currently operating.
When was Brylliant founded?
Brylliant was founded in 2021. It employs 1 to 10 people.
Where is Brylliant based?
Brylliant is headquartered in Düsseldorf, Germany, in the Europe region.
How does Brylliant make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are professional Training Services.
Who are Brylliant's main competitors?
Broad incumbents on record are Planview, Wrike, Aprimo, Workfront (Adobe), Asana and Monday.com. Direct peers are Responsive (formerly RFPIO), Loopio and Filestage. Brandfolder (Smartsheet) is listed as an emerging player.
Does Brylliant have an API?
No public API is recorded for Brylliant.
What industry is Brylliant in?
Brylliant's product category is Marketing Operations Software (Agency Briefing & Management). Its primary akta.pro industry code is HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation, with a secondary code of BPAAAJAE, Contract Administration Support (PO/Contract Compliance). Its NAICS code is 513210 and its SIC code is 7372.