Adir Group

What Adir Group does

Adir Group is a London-headquartered real estate operating partner founded in 2015 by Gal Adir and Tania Adir. The company runs three sub-brands: Uncommon, a portfolio of flexible / serviced office spaces; G&T London, a luxury residential development and sales operation; and nu:per, a consumer-facing travel and living platform launched in 2025. As of the most recent disclosure, the Uncommon portfolio comprises five Central London locations — Liverpool Street, High Holborn, Borough, Fulham, and Highbury & Islington — totalling approximately 250,000 sq ft, with WELL-accredited build standards and a stated pipeline to exceed 1 million sq ft.

The firm's commercial model spans real estate acquisition and operation, capital partnership management, and branded residence development. Backed by Carlyle Group and Blackstone with $250M committed in 2016, Adir Group acts as an operating partner rather than a passive landlord, combining hospitality-style service (drawing on team experience at Jumeirah) and legal-structuring expertise (Allen & Overy pedigree) to differentiate on tenant experience and asset repositioning. The G&T London arm develops and disposes of luxury residential units to high-net-worth buyers, while the nu:per platform extends the residential and hospitality assets into a global, consumer-facing travel and branded-residence product with stated 100+ unit projects worldwide.

Revenue mechanics therefore combine (a) recurring flexible-office rent from B2B occupiers across five prime London submarkets, (b) episodic lump-sum income from luxury residential sales, (c) capital partner / asset management fees linked to Carlyle- and Blackstone-backed vehicles, and (d) early-stage, immaterial contribution from nu:per. Forward strategy emphasizes geographic expansion into key European gateway cities and scaling the operating portfolio by roughly 4x, positioning the firm as a multi-jurisdiction flexible-office and branded-residence operator rather than a single-city landlord.

Name

Adir Group

Legal name

Adir Group

Website

https://adirgroup.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Adir Group is a London-based real estate operating partner running Uncommon flexible offices across five Central London locations, G&T London luxury residential developments, and the nu:per travel/living platform, serving institutional capital partners, office occupiers, and high-net-worth residential buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Acquisition and Development: Adir Group acquires, develops and asset manages commercial and residential real estate. The company sources off-market opportunities and acquires properties, developing them to deliver returns for investor partners.
2. Flexible Office Operations (Uncommon): Operating flexible office spaces under the 'Uncommon' brand, providing co-working and flexible workspace solutions to occupiers in Central London locations.
3. Residential Property Development and Sales: Developing luxury residential properties across central London (G&T London brand) including houses, apartments, and penthouses, then selling to end buyers.
4. nu:per Hospitality Platform: A next-generation platform for long-term stays and travel booking, including nu:per.life (accommodation booking), nu:per AI (travel planning), and nu:per residences (development of 100+ unit projects for short and long-term stays).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Adir Group is a real estate operating partner that acquires, develops, and asset manages commercial and residential properties in Central London. The company operates flexible office and co-working spaces under the Uncommon brand (approximately 250,000 sq ft across five locations) and develops luxury residential properties under the G&T London brand for sale to high-net-worth buyers. Through its nu:per platform, the company also offers long-term stay accommodation bookings, AI-powered travel planning, and global residence development projects.

Product overview

Adir Group operates as a next-generation real estate operating partner offering a unified platform for acquiring, developing, and operating best-in-class commercial and residential real estate. The company's portfolio consists of three main brands: Adir Group (core real estate investment and asset management), Uncommon (flexible office and co-working spaces), and nu:per (living and travel technology). Under G&T London, the company develops award-winning residential properties across central London. The company also operates branded flexible workspace locations under the Uncommon name, including properties in Highbury & Islington, Fulham, Borough, Liverpool Street, and High Holborn.

Differentiator

Problem solved

Functional benefit

Brands

• Uncommon: Best in class flexible office operator providing co-working and flexible workspace solutions. The brand offers sustainable, hospitality-led and technologically advanced spaces for the post-pandemic workforce.
• G&T London
• nu:per

Products and services

• Uncommon Flexible Offices Flexible office and co-working space operator under the Uncommon brand, providing sustainable, hospitality-led, and technologically advanced workspaces across approximately 250,000 sq ft at five Central London locations (Liverpool Street, High Holborn, Borough, Fulham, Highbury & Islington). Targeted at companies and entrepreneurs seeking premium Central London workspace.
• G&T London Residential Development Award-winning residential construction and development business creating prestige residential schemes across central London. Specialises in transforming period properties into design-led luxury houses, apartments, and penthouses for sale to high-net-worth buyers.
• nu:per Travel and Living Platform Revolutionary platform for global living and exploration integrating living spaces, long-term stays, and travel technology. Includes nu:per.life for long-term stay bookings, nu:per AI for travel booking, and nu:per residences for 100+ unit developments worldwide tailored for short- and long-term stays.

Quantifiable outcome

• 58 Myddelton Square achieved the highest ever price for the area at £5.85m
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• GMS EstatesminorStrategic or Co-development PartnerGMS Estates sold the Fulham property to Adir Group in February 2016 as an existing end-of-life leased office park.
• Columbia ThreadneedleminorStrategic or Co-development PartnerColumbia Threadneedle sold the Borough property to Adir Group in February 2016 as a partially refurbished Category A office building.
• AmspropminorStrategic or Co-development PartnerAmsprop sold the Liverpool Street property to Adir Group in June 2018 as a newly built Category A mini office tower.
• Phil Coffey ArchitectscoreStrategic or Co-development PartnerAward-winning Phil Coffey Architects designed several residential projects including Islington Flats and Islington Home, contributing to the high-end design quality of G&T London developments.
• Cousins&Cousins ArchitectscoreStrategic or Co-development PartnerCousins&Cousins Architects designed multiple residential projects including Private Project, Marylebone Pied-a-Terre, and Hyde Park Residence, delivering distinctive design for G&T London's luxury portfolio.
• G&T LondoncoreStrategic or Co-development PartnerG&T London serves as the construction and delivery partner for residential projects, working alongside architects to execute award-winning residential schemes across central London.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE: CBRE is the world's largest commercial real estate services firm, providing investment sales, debt financing, and valuation services that overlap with the institutional-grade acquisition and asset management activities Adir Group runs for its investor partners.
• JLL: JLL is a global real estate services and investment firm. Its flexible office advisory and capital markets business places it as a broad incumbent peer to Adir Group's acquisition, development, and asset management activities.
• Berkeley Group: Berkeley Group is a major UK residential developer with a central London focus; comparable to G&T London as a luxury/prime residential developer, though at materially larger scale.
• Cushman & Wakefield: Global commercial real estate services firm that competes more broadly across brokerage, asset management, and flexible office (via its Pure Brokerage and Flexible Office Solutions offerings), making it a relevant peer for Adir Group's vertically integrated real estate operating model.

Direct peers

• IWG (Regus): IWG operates the global Regus, Spaces, and HQ flex-office brands and is the largest direct competitor to Uncommon in Central London, with overlapping target customers (enterprise occupiers and SMEs) and a comparable subscription-based workspace model.
• WeWork: WeWork is a global flexible office and coworking operator competing head-to-head with Uncommon in Central London for design-led, experience-driven occupiers in the same price tier.
• Industrious: Industrious is a premium flex-office operator with a hospitality-led service model comparable to Uncommon, primarily serving enterprise occupiers in tier-one cities.
• The Office Group (now TFG): The Office Group operates premium design-led coworking and flex offices across London and the UK, with a similar hospitality-infused service concept to Uncommon.

Emerging players

• Soho House: Soho House is a membership-based hospitality and workspace operator; its experience-driven, design-led brand model and shared focus on hospitality-infused physical space makes it a thematic peer for Uncommon's hospitality-led flex-office concept.

Regional players

• Quintain: Quintain is a UK-focused real estate developer (notably Wembley Park) with a build-to-rent and mixed-use focus that overlaps with Adir Group's Central London residential and operational strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adir Group