ELMAT Elektromaterijal

What ELMAT Elektromaterijal does

ELMAT Elektromaterijal is a privately held Belgrade-based professional lighting distributor founded in 1989, importing and reselling fixtures and luminaires from more than 25 global manufacturers including Ledvance, Petridis, IBV, Olympia Electronics, Glamox, Luxiona, Linea Light, Ideal Lux, Targetti and Fael Luce. Its core business is project-based specification supply to industrial, commercial/office, retail, transportation, sports, education, hospitality and public-infrastructure clients across Serbia, with a documented reference base exceeding 100 realized sites including Belgrade Nikola Tesla Airport, Yugoslav Drama Theatre, UŠĆE I and II, BioSens Institut and the Vukov Spomenik railway station.

The company operates a Technical-Commercial Bureau (TKB) that delivers free lighting design proposals, photometric consulting, light management advice and installation support to architects, designers, contractors and investors, functioning as a specification-influencing, customer-acquisition layer wrapped around the underlying product distribution. Pricing is quote-based per project with no public price list, multi-year contract cadence on larger installations, and revenue is generated principally through one-time resale of distributed brands with no disclosed recurring or service-based revenue stream. Go-to-market is enterprise field sales targeting specifiers and project developers, supported by a downloadable catalog library on elmat.rs and direct inquiry channels.

ELMAT is a small (11-50 employees) single-country operator with no disclosed subsidiaries, no funding rounds, no M&A activity, no patents or certifications, and no digital platform beyond its corporate website; it is positioned as a specialized B2B distribution intermediary whose competitive position rests on its brand portfolio breadth, its reference base built over 35+ years, and the consulting capacity of the TKB rather than on proprietary technology.

Name

ELMAT Elektromaterijal

Legal name

ELMAT Elektromaterijal

Website

https://elmat.rs

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ELMAT Elektromaterijal is a Belgrade-based, privately held professional lighting distributor founded in 1989, importing 25+ global brands and supplying specification-driven projects across industrial, commercial, transportation, retail, sports, education and public-infrastructure clients in Serbia.

Ownership category

akta.pro rank

Product category

Professional Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Professional lighting distribution
• LED lighting fixtures
• Architectural lighting solutions
• Commercial lighting systems
• Industrial lighting equipment

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Lighting Fixtures Distribution: Import and distribution of professional lighting fixtures from leading global brands. Revenue generated from product sales to industrial, commercial, and public sector customers.
2. Technical Consulting Services: Technical-commercial bureau (TKB) provides consulting services for lighting design, project support, and product selection. Services are offered free of charge without purchase obligation as a customer acquisition and support mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ELMAT Elektromaterijal imports and distributes professional lighting fixtures and equipment from over 25 leading global lighting brands for industrial, office, commercial, transportation, sports, and public infrastructure projects. The company complements its product portfolio with a Technical-Commercial Bureau (TKB) offering free lighting design consulting, light management services, and project support from concept through installation.

Product overview

ELMAT Elektromaterijal is a professional lighting distribution company with over 35 years of experience, representing 25+ world-leading lighting brands including Ledvance, Petridis Lighting, IBV, Olympia Electronics, Glamox, Luxiona, Linea Light, Ideal Lux, Faro Barcelona, Targetti, Viokef, Fael Luce, Bee Light, Redo Group, Nova Luce, Mareco Luce, 3F Filippi, Pelsan, Lipta, Luce Light, Macrolux, Arelux, Ledlab, Maestro (i-LED), and Optoled. The core offering is the distribution of professional lighting fixtures and equipment for industrial, office, commercial, and public spaces. The portfolio spans LED lighting, architectural lighting, decorative lighting, emergency lighting, technical lighting, and urban/outdoor lighting. The company complements its product distribution with a Technical-Commercial Bureau (TKB) that provides free lighting design consulting, light management services, and project support from concept through installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Lighting Distribution Core distribution service importing and supplying professional lighting fixtures and equipment from more than 25 leading global manufacturers for industrial facilities, offices, commercial spaces, hypermarkets, transportation infrastructure, parks, sports venues, schools, and public buildings across Serbia.
• Technical-Commercial Bureau (TKB)

Quantifiable outcome

• Over 100 realized objects including major infrastructure projects
• +1 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• LedvancecoreChannel Partner/ Reseller/ DistributorGerman lighting manufacturer specializing in professional and technical LED lighting. ELMAT distributes Ledvance products in Serbian market as part of their 25+ brand portfolio.
• Petridis LightingcoreChannel Partner/ Reseller/ DistributorHigh-quality architectural and technical lighting manufacturer. Petridis is a key brand in ELMAT's portfolio for premium architectural lighting projects.
• IBVcoreChannel Partner/ Reseller/ DistributorLED lighting manufacturer specializing in industrial and logistics applications. ELMAT distributes IBV products for industrial and warehouse lighting projects.
• Olympia ElectronicscoreChannel Partner/ Reseller/ DistributorManufacturer of emergency (panic) lighting and safety systems. ELMAT distributes Olympia Electronics products for emergency lighting applications in commercial and public buildings.
• LiptaminorChannel Partner/ Reseller/ DistributorInterior lighting manufacturer. ELMAT distributes Lipta products for interior lighting applications in Serbian market.
• LuxionacoreChannel Partner/ Reseller/ DistributorLighting solutions provider for industry, offices, and retail. Luxiona products complement ELMAT's portfolio for commercial and industrial lighting projects.
• ViokefminorChannel Partner/ Reseller/ DistributorDecorative lighting manufacturer for interior and exterior applications. ELMAT distributes Viokef decorative lighting products.
• Linea LightcoreChannel Partner/ Reseller/ DistributorItalian architectural and decorative lighting manufacturer. Linea Light is a premium brand in ELMAT's portfolio for high-end architectural projects.
• Faro BarcelonaminorChannel Partner/ Reseller/ DistributorSpanish manufacturer of decorative and technical lighting for interior and exterior applications. ELMAT distributes Faro Barcelona products.
• Ideal LuxcoreChannel Partner/ Reseller/ DistributorItalian decorative lighting manufacturer with wide product range. Ideal Lux is a key brand in ELMAT's portfolio for decorative lighting projects.
• Bee LightminorChannel Partner/ Reseller/ DistributorCreative, industrial, and outdoor lighting manufacturer. ELMAT distributes Bee Light products for specialized lighting applications.
• Redo GroupminorChannel Partner/ Reseller/ DistributorDecorative lighting manufacturer for interior and exterior. Redo Group products distributed by ELMAT in Serbian market.
• PelsanminorChannel Partner/ Reseller/ DistributorWide range LED lighting manufacturer. ELMAT distributes Pelsan products offering comprehensive LED solutions.
• Fael LucecoreChannel Partner/ Reseller/ DistributorTechnical and architectural lighting manufacturer. Fael Luce products are part of ELMAT's technical lighting portfolio.
• GlamoxcoreChannel Partner/ Reseller/ DistributorProfessional lighting manufacturer for work and public spaces. Glamox is a key brand in ELMAT's portfolio for professional office and public lighting.
• TargettiminorChannel Partner/ Reseller/ DistributorArchitectural lighting and lighting systems manufacturer. Targetti products distributed by ELMAT for architectural projects.
• Nova LuceminorChannel Partner/ Reseller/ DistributorContemporary decorative lighting manufacturer. ELMAT distributes Nova Luce modern lighting products.
• Mareco LuceminorChannel Partner/ Reseller/ DistributorOutdoor and urban lighting manufacturer. Mareco Luce products distributed by ELMAT for exterior lighting projects.
• 3F FilippiminorChannel Partner/ Reseller/ DistributorIndustrial, technical, and emergency lighting manufacturer. 3F Filippi products distributed by ELMAT for specialized applications.
• AreluxminorChannel Partner/ Reseller/ DistributorTechnical and linear lighting manufacturer. Arelux products complement ELMAT's technical lighting range.
• Luce Light (L&L)minorChannel Partner/ Reseller/ DistributorTechnical and decorative lighting manufacturer. ELMAT distributes Luce Light products for Serbian market.
• MacroluxminorChannel Partner/ Reseller/ DistributorTechnical lighting manufacturer. Macrolux products distributed by ELMAT for technical lighting applications.
• OptoledminorChannel Partner/ Reseller/ DistributorLED lighting manufacturer with complete product range. Optoled products distributed by ELMAT.
• Maestro (i-LED)minorChannel Partner/ Reseller/ Distributori-LED system lighting manufacturer. Maestro products distributed by ELMAT for specialized LED system applications.
• LedlabminorChannel Partner/ Reseller/ DistributorLED lighting and solutions manufacturer. Ledlab products distributed by ELMAT.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Ledvance: German-based global LED lighting company and one of ELMAT's core distribution partners. Highly comparable in product offering (professional and technical LED lighting) and end-customer base, though operating as a manufacturer with worldwide channel and direct sales reach.
• Glamox: Norwegian professional lighting group specializing in work and public spaces. ELMAT distributes Glamox as a 'core' partner, making the two directly comparable in the products offered and the specifier/installer customer base addressed in the Serbian market.
• Signify: Global lighting leader (formerly Philips Lighting) offering the full professional lighting range that ELMAT distributes from third parties. Comparable in product portfolio and target customer base (architects, contractors, public-sector projects), though Signify is a manufacturer with global direct and channel reach.
• Fagerhult Group: Swedish-listed lighting group comprising premium brands for indoor, outdoor, and architectural applications. Targets the same specifier/installer customer base as ELMAT and competes for the same large commercial and public-sector projects, though as a manufacturer rather than distributor.
• Zumtobel Group: Austrian-listed professional lighting group with strong commercial, office, and architectural lighting focus. Comparable to ELMAT in serving specifier-driven projects in office, retail, sports, and public infrastructure across European markets.
• iGuzzini: Italian architectural lighting manufacturer (part of the Fagerhult Group) with a strong focus on cultural, retail, and urban projects. Directly comparable to ELMAT in competing for high-end architectural and cultural-venue projects like theaters and shopping centers.
• Trilux: German family-owned professional lighting manufacturer focused on office, education, healthcare, and outdoor applications. Comparable to ELMAT in serving project-driven, specification-led commercial and public-sector lighting demand across Europe.

Direct peers

• Sonepar: Global B2B electrical products distributor with a dedicated lighting portfolio serving contractors, designers, and project developers. Closest direct peer to ELMAT in business model (B2B specification-driven distribution), though operating at vastly greater scale across multiple geographies.
• Rexel: Global electrical distribution group with significant lighting category exposure and project-based sales to commercial, industrial, and institutional customers. Comparable to ELMAT in targeting the same B2B specifier channel with multi-brand lighting solutions.

Emerging players

• Dextra Group: UK-based architectural and commercial LED lighting manufacturer. Comparable to ELMAT in the product/customer overlap (architects, designers, commercial fit-out) but smaller and regionally focused, making it a closer fit for an 'emerging player' peer than the global incumbents.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elmat-elektromaterijal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELMAT Elektromaterijal