Codemanship
Codemanship is a London-based, founder-owned training and coaching company founded in 2009 that delivers instructor-led workshops on software craftsmanship practices—TDD, refactoring, unit testing, and modular design—to enterprise and mid-market software development teams across Europe.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Codemanship does
Codemanship Ltd is a London-based, founder-owned training and coaching company founded in 2009 by Jason Gorman. The company specializes in instructor-led technical training for software development teams, covering software craftsmanship practices including Test-Driven Development (TDD), refactoring, unit testing, modular design, Specification By Example, and Continuous Delivery. Its curriculum is delivered through five core workshops: Unit Testing (1 day), TDD (2 days), Software Design Principles (2 days), Refactoring (2 days), and the flagship Code Craft course (3 days), available in C#, Java, Python, JavaScript, and PHP versions.
The business operates on a project-based training model with per-person tiered pricing ranging from £450 to £1,400 depending on course duration and group size, delivered through three channels: public online sessions, on-site training for groups up to 20 in the UK and EU, and remote training for groups of 4-12 worldwide. An Online Coaching service was added at £750 per 3.5-hour session to provide recurring engagement. The company serves enterprise clients across banking, retail, fintech, insurance, gaming, media, publishing, and healthcare, with notable historical engagements including BBC, ASOS, UBS, Samsung, Salesforce, Sky, Springer Nature, and John Lewis. Geographic reach spans 12+ European countries.
The company is bootstrapped with no disclosed external funding and operates with 1-10 employees, with founder Jason Gorman serving as the sole Chief Instructor—a structural constraint that caps throughput. The business has extended its curriculum into AI-assisted software development through the C.R.E.S.S. Principles framework and an AI-Ready Software Developer Framework, positioning itself to serve teams adopting AI coding assistants, though its AI capability is pedagogical rather than technical.
Codemanship firmographics
Firmographics- Name
- Codemanship
- Legal name
- Codemanship Ltd
- Website
- https://codemanship.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Codemanship is a London-based, founder-owned training and coaching company founded in 2009 that delivers instructor-led workshops on software craftsmanship practices—TDD, refactoring, unit testing, and modular design—to enterprise and mid-market software development teams across Europe.
- Ownership category
- akta.pro rank
Codemanship industry classification
Industry- Product category
- Software Development Training Services
- NAICS
- Computer Training (61142), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
- akta.pro secondary industry
- Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)
Keywords
Where Codemanship is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Codemanship business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training Workshops: Instructor-led training courses sold per person with tiered pricing based on group size. Courses include Unit Testing (1 day), TDD (2 days), Refactoring (2 days), Software Design Principles (2 days), and Code Craft (3 days). Available online and on-site.
- Online Coaching: Expert on-the-job guidance sessions lasting 3.5 hours each, priced at £750 per session. Available for pairs and small groups worldwide via video conferencing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Code Craft (3 days) - First 4-6 people |
| One time/ perpetual license | Multi-year contract | Code Craft (3 days) - Next 7-12 people |
| One time/ perpetual license | Multi-year contract | Code Craft (3 days) - Next 13-20 people (on-site only) |
| One time/ perpetual license | Multi-year contract | TDD/Refactoring/Design Principles (2 days) - First 4-6 people |
| One time/ perpetual license | Multi-year contract | TDD/Refactoring/Design Principles (2 days) - Next 7-12 people |
| One time/ perpetual license | Multi-year contract | TDD/Refactoring/Design Principles (2 days) - Next 13-20 people (on-site only) |
| One time/ perpetual license | Multi-year contract | Unit Testing (1 day) - First 4-6 people |
| One time/ perpetual license | Multi-year contract | Unit Testing (1 day) - Next 7-12 people |
| One time/ perpetual license | Multi-year contract | Unit Testing (1 day) - Next 13-20 people (on-site only) |
| One time/ perpetual license | Pay-as-you-go | Online Coaching Session (3.5 hours) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Codemanship product offering
Product offeringCore offering
Codemanship delivers instructor-led technical training workshops and one-on-one coaching to software development teams on code craft practices such as Test-Driven Development, refactoring, unit testing, modular design, and Continuous Integration/Delivery. Courses are offered publicly online, on-site for UK & EU groups of up to 20, and remotely for groups of 4-12 worldwide, supplemented by 3.5-hour expert coaching sessions. Curriculum is delivered in multiple programming languages including C#, Java, Python, JavaScript, and PHP.
Product overview
Codemanship is a training and coaching company offering instructor-led courses in technical software development practices. The core product portfolio consists of five classroom training workshops: Unit Testing (1 day), Test-Driven Development, Software Design Principles, Refactoring (2 days each), and Code Craft (3 days) - Codemanship's most comprehensive course covering all key practices. Training is delivered in multiple formats including public online sessions, on-site training for groups up to 20 in the UK & EU, and remote training for groups of 4-12 worldwide. Additionally, the company offers Online Coaching - expert on-the-job guidance sessions lasting 3.5 hours to help teams apply code craft practices to real projects. The company also provides free resources including papers, e-books, and videos on code craft topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Unit Testing Training A 1-day workshop introducing developers to fundamental unit testing concepts and practices, teaching how to write effective, fast-running automated tests that keep software working as it changes and evolves. Available in C#, Java, JavaScript, Python, and PHP versions.
- Test-Driven Development Training A 2-day workshop training developers to design high-quality working software using tests as specifications, keep code easy to change with refactoring, and scale TDD to complex real-world architectures.
- Code Craft Training A comprehensive 3-day workshop covering Test-Driven Development, Specification By Example, refactoring, modular architecture, Continuous Integration, and Continuous Delivery, with an exclusive 222-page course book. Targeted at teams wanting the most complete code craft training.
- Software Design Principles Training A 2-day workshop on structuring code to make change easier, covering Simple Design principles, Modular Design, S.O.L.I.D. principles, and package design for scalable architectures.
- Refactoring Training A 2-day workshop teaching developers to safely reshape code to sustain pace of change and respond to business requirements without breaking software, with emphasis on recognizing code smells and applying refactorings including those relevant to AI-generated code. Available in C#, Java, Python, and JavaScript versions.
- Online Coaching Expert on-the-job guidance to help developers apply code craft practices from the classroom to their own projects, conducted via Zoom with pairs or small groups worldwide. Sessions last 3.5 hours and are priced at £750 per session.
Companies that use Codemanship
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Codemanship technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Codemanship partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BBCcoreFirst client of Codemanship Ltd. BBC worked with founder Jason Gorman to instill code craft discipline in their iPlayer team, marking the beginning of Codemership's training business.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Codemanship competitors and assessment
Company assessmentDirect peers
- Codurance: UK-headquartered software craftsmanship consultancy offering TDD, refactoring, and pairing/coaching services to enterprise teams. Closest direct competitor in geography, methodology, and customer profile.
- Hashrocket: US software consultancy historically known for Rails/web craftsmanship training and pair-programming workshops. Comparable instructor-led, code-quality-focused services for development teams.
- Briebug: US consultancy offering hands-on technical training and coaching in modern software practices to enterprise engineering teams. Overlaps with Codemanship on practitioner-led upskilling engagements.
- Industrial Logic: Long-established Agile technical practices training company focused on TDD, refactoring, and continuous delivery — same subject-matter domain as Codemanship, with overlapping enterprise customer base.
- 8th Light: US-based software craftsmanship consultancy delivering TDD, XP, and clean-code training and coaching to enterprise engineering teams. Same practitioner-led, code-craft positioning as Codemanship.
- Pillar Technology: US-based Agile transformation and technical practices consultancy offering immersive training in TDD, continuous delivery, and software craftsmanship to enterprise development teams.
Regional players
- Odd-e: Asia-Pacific-based software craftsmanship training provider founded by developers from the same Agile/XP community as Codemanship. Comparable curriculum but serves a different primary geography.
Broad incumbents
- Pluralsight: Large-scale technology learning platform covering TDD, refactoring, and software design as on-demand video content. Competes for the same enterprise L&D budget as Codemanship, though with a fundamentally different delivery model.
- O'Reilly Learning: Major technology learning platform offering books, video courses, and live online training on software engineering topics. Represents the bundled, scalable alternative to Codemanship's bespoke workshops.
- ThoughtWorks: Global technology consultancy with a strong pedigree in Agile and extreme programming practices. While much larger and broader, ThoughtWorks offers overlapping technical training and coaching as part of its services portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Codemanship social profiles
Digital presenceCodemanship financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codemanship leadership team
Management profileNumber of profiles
Profiles1 record
Codemanship funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codemanship M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codemanship
What does Codemanship do?
Codemanship delivers instructor-led technical training workshops and one-on-one coaching to software development teams on code craft practices such as Test-Driven Development, refactoring, unit testing, modular design, and Continuous Integration/Delivery. Courses are offered publicly online, on-site for UK & EU groups of up to 20, and remotely for groups of 4-12 worldwide, supplemented by 3.5-hour expert coaching sessions. Curriculum is delivered in multiple programming languages including C#, Java, Python, JavaScript, and PHP.
Is Codemanship a public or private company?
Codemanship is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Codemanship founded?
Codemanship was founded in 2009. It employs 1 to 10 people.
Where is Codemanship based?
Codemanship is headquartered in London, United Kingdom, in the Europe region.
How does Codemanship make money?
Two revenue lines are on record. Training Workshops are the primary driver. The others are online Coaching.
Who are Codemanship's main competitors?
Direct peers on record are Codurance, Hashrocket, Briebug, Industrial Logic, 8th Light and Pillar Technology. Odd-e is listed as a regional player. Broad incumbents are Pluralsight, O'Reilly Learning and ThoughtWorks.
Does Codemanship have an API?
No public API is recorded for Codemanship.
What industry is Codemanship in?
Codemanship's product category is Software Development Training Services. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing), with a secondary code of EDABAFAA, Software Development (Programming, Frameworks, Dev Tools). Its NAICS code is 61142 and its SIC code is 8200.