Penney And Associates

What Penney And Associates does

Penney & Associates is a California-based personal injury law firm founded in 1992 by Frederick W. Penney and headquartered in Sacramento, with eleven offices spanning the Bay Area, Central Valley, Greater Sacramento Region, and Southern California. The firm represents individual plaintiffs across a broad accident taxonomy — vehicle collisions (car, motorcycle, trucking, rideshare, self-driving auto, aviation, boating, train), premises liability (elevator/escalator, slip-and-fall, swimming pool), personal mobility (bicycle, scooter, pedestrian), catastrophic injuries and wrongful death, California wildfire litigation (Eaton, Pacific Palisades, Hughes, Hurst, Kenneth fires), and specialty claims (COVID-19 business interruption insurance, dog bites, livestock). Eight named attorneys contribute 150+ years of combined litigation experience, and the firm publicly reports more than $500 million in cumulative client recoveries, anchored by verdicts and settlements such as a $14 million Riverside County settlement, a $9.6 million elevator accident settlement, and a $6 million wrongful death verdict against Lyft.

The firm generates revenue through contingency fee arrangements, the industry-standard model for personal injury practice in which the firm is paid a percentage of client recoveries only upon successful resolution. Intake occurs through direct office consultations, a 1-800 phone line (800-616-4529), and website contact forms, with lead generation supported by SEO, a content blog, the nationally syndicated Radio Law Talk show, media appearances on NBC Nightly News and USA Radio, a Spanish-language site variant, and a long-term floor partnership with Pacific Athletics at the Alex G. Spanos Center. The firm markets on accessibility (free initial consultations, multilingual attorneys) and on trial credentials (Super Lawyers, AVVO 10/Client's Choice, AV Preeminent, ABOTA membership).

The business operates as a privately held partnership-style practice with no external investors, no disclosed funding rounds, no parent company, and no subsidiaries. Underlying technology is conventional professional services tooling (website, phone, document management for cases); no proprietary technology platform, software product, AI/ML capabilities, or data assets are disclosed. The firm is actively operating and expanding its practice areas in line with emergent California liability trends, including autonomous vehicles, gig-economy rideshare, and wildfire mass-tort claims.

Name

Penney And Associates

Legal name

Penney and Associates® Injury Lawyers

Website

https://pennyandassociates.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Penney & Associates is a California personal injury law firm founded in 1992, representing individual plaintiffs in vehicle, premises liability, wrongful death, and wildfire cases across 11 state offices on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Vehicle accident representation
• Premises liability cases
• Wrongful death litigation
• Catastrophic injury claims

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Contingency Fees: Personal injury law services typically operate on a contingency fee basis where the firm receives a percentage (typically 33-40%) of the settlement or judgment only if the case is successful. Clients pay no upfront costs. This model aligns with industry standards for personal injury practice, though not explicitly stated on the firm website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Penney & Associates is a personal injury law firm providing legal representation to injury victims across California on a contingency fee basis (clients pay no upfront costs; the firm receives a percentage of settlement or judgment). Practice coverage spans vehicle accidents (car, motorcycle, trucking, rideshare, aviation, boating, train, drunk driving, self-driving), premises liability (elevator/escalator, slip & fall, swimming pool), personal mobility (bicycle, scooter, pedestrian), catastrophic events (explosions, serious injuries, wrongful death), California wildfire litigation, and specialty claims (COVID-19 business interruption insurance, dog bites, livestock accidents). Services are delivered through free initial consultations, direct attorney representation across multiple California offices, and a 1-800 phone intake line.

Product overview

Penney & Associates is a personal injury law firm founded in 1992, offering legal representation services across California. The firm provides a comprehensive suite of personal injury legal services including vehicle accidents (aviation, boating, car, drunk driving, motorcycle, rideshare, trucking, train), premises liability (elevator/escalator, slip & fall, swimming pool), personal mobility (bicycle, electric scooter, pedestrian), catastrophic events (explosions, serious injuries, wrongful death), wildfire litigation, and specialty claims (COVID-19 business interruption insurance, dog bites, livestock accidents). The firm also hosts Radio Law Talk, a nationally syndicated radio show. Services are delivered through attorneys across multiple California office locations (Sacramento, Roseville, Santa Clara, Chico, Rocklin, Irvine) with satellite offices in additional areas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $500 million in personal injury settlements and judgments recovered for clients
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pacific AthleticsminorGTM or Marketing Partner · 1 January 2018Penney & Associates signed a long-term floor partnership agreement with Pacific Athletics at the Alex G. Spanos Center. This sponsorship provides brand visibility during Pacific Tigers athletic events and demonstrates community engagement in the Stockton, California region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GJEL Accident Attorneys: Northern California personal injury firm specializing in vehicle and catastrophic injury cases; directly comparable in Bay Area and Sacramento market overlap, contingency fee model, and trial-focused PI practice.
• The Barnes Firm: California-based personal injury firm with multiple offices serving vehicle accident and premises liability clients; closely comparable in geographic distribution, contingency fee model, and PI-only practice.
• Wilshire Law Firm: Large California personal injury firm with offices across the state; competes for the same plaintiff pool across vehicle accidents, catastrophic injury, and mass-tort categories, with similar contingency-based model.
• Allen, Flatt, Ballidis & Leslie: California personal injury firm with offices across Southern California; comparable in vehicle accident and catastrophic injury representation and contingency fee model serving the same plaintiff population.
• Mickelson Law Firm: California personal injury firm focused on auto accidents and wrongful death; comparable in contingency fee representation and statewide California office coverage targeting the same plaintiff segments.
• Dunk & Associates: California plaintiff-side personal injury firm handling vehicle accidents, premises liability, and serious injury cases; comparable in practice mix, contingency fee model, and California office-based client acquisition.
• Jacob Emrani (Emrani Law): California-based personal injury firm with strong advertising presence and offices in major metros including Sacramento and Southern California; directly comparable in plaintiff-side PI, contingency fees, and marketing-led client acquisition.
• Panish | Shea | Boyle | Ravipudi LLP: California plaintiff-side personal injury firm known for high-value verdicts and trials; comparable in catastrophic injury, wrongful death, and high-stakes PI litigation across California courts.
• Bisnar Chase Personal Injury Attorneys: California-based personal injury firm with multiple offices statewide; comparable in geographic coverage, contingency fee model, and breadth of PI practice areas including vehicle accidents, premises liability, and wrongful death.

Emerging players

• Law Tigers: Motorcycle-accident-focused legal network with California coverage; partial overlap on PI vehicle accident work and branding/community engagement approach, though narrower than Penney's full PI practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PenneyandAssociates
• LinkedInlinkedin.com/company/penny-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penney And Associates