Majorelle Garden

What Majorelle Garden does

Jardin Majorelle is a cultural heritage tourism complex located in Marrakech, Morocco, operated by the private Fondation Jardin Majorelle. The site is built around a 9,000 m² botanical garden created by French painter Jacques Majorelle beginning in 1922 and saved from demolition in 1980 by Yves Saint Laurent and Pierre Bergé. Today it comprises five integrated visitor offerings: the Jardin Majorelle itself, the Musée Pierre Bergé des Arts Berbères (inaugurated 2011, displaying over 600 Berber artifacts), the adjacent Musée Yves Saint Laurent Marrakech, the on-site Café Bousafsaf, and the La Boutique gift shop. The complex serves primarily individual leisure and cultural tourists visiting Marrakech, with secondary segments including school groups, accredited press, and professional photographers/filmmakers.

The business operates a direct-to-consumer, transaction-based model with no technology platform beyond a standard online ticketing portal at tickets.jardinmajorelle.com. All tickets — priced in Moroccan Dirhams and tiered by nationality (public, Moroccan nationals, students) and visitor category — must be purchased in advance online and presented as QR codes at entry; no walk-up sales or third-party resellers are permitted. Revenue is generated from one-time ticket purchases (individual and combined multi-site tickets), on-site café transactions, and boutique merchandise sales. There is no API, no mobile app, no AI/ML capability, and no disclosed data or analytics infrastructure.

Distribution and marketing are likewise low-tech: an official website, organic Facebook and Instagram presence, and press releases, supplemented by a formal careers page. The foundation operates as a heritage-preservation entity rather than a profit-maximizing business, with no disclosed revenue, headcount, or financial statements, and no parent company or external funding rounds in the source data.

Name

Majorelle Garden

Legal name

Fondation Jardin Majorelle

Website

https://jardinmajorelle.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Majorelle Garden is a heritage botanical garden and museum complex in Marrakech, Morocco, operated by the private Fondation Jardin Majorelle. It serves individual leisure tourists, cultural visitors, school groups, and accredited press through online ticketing, an on-site café, and a gift shop.

Ownership category

akta.pro rank

Product category

Cultural Heritage Tourism

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)

akta.pro secondary industry

Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Cultural tourism
• Botanical garden
• Heritage museum
• Berber art
• Museum exhibition

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entry ticket sales (Jardin Majorelle): Visitors purchase entry tickets to the garden and its museums through the online ticketing portal. Tickets are priced by nationality and visitor category (public, Moroccan nationals, students, free admission). Combined tickets for multiple sites are available.
2. Café Bousafsaf (on-site café): A shaded on-site café serving breakfast, lunch, hot drinks, and refreshments, accessible exclusively to garden visitors during opening hours.
3. The Boutique (on-site shop): On-site boutique selling merchandise, books, and souvenirs to garden visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Operates the 9,000 m² Jardin Majorelle botanical garden in Marrakech along with the Musée Pierre Bergé des Arts Berbères and the Musée Yves Saint Laurent Marrakech, complemented by on-site dining at Café Bousafsaf and retail at La Boutique. Access is exclusively managed through online ticketing (tickets.jardinmajorelle.com) issuing QR-coded e-tickets, with no walk-up sales.

Product overview

Majorelle Garden (Jardin Majorelle) is a cultural heritage complex in Marrakech, Morocco consisting of multiple distinct attractions: the 9,000 m2 Jardin Majorelle botanical garden (open daily 8h00–18h30), the Musée Pierre Bergé des Arts Berbères (open daily 8h30–18h00) housing over 600 Berber artifacts, the Musée Yves Saint Laurent Marrakech museum (open daily except Wednesdays 10h00–18h30), the Café Bousafsaf refreshment venue, and La Boutique gift shop. Ticketing is centralized through the official online platform at tickets.jardinmajorelle.com, which issues QR code e-tickets for combined or individual site access.

Differentiator

Problem solved

Functional benefit

Products and services

• Jardin Majorelle A 9,000 m² botanical garden in Marrakech featuring a labyrinth of paths, exotic plants from distant lands, and Moorish Art Deco buildings in bold colors, open daily to visitors.
• Musée Pierre Bergé des Arts Berbères Museum inside the garden presenting over 600 Berber artifacts collected by Pierre Bergé and Yves Saint Laurent, spanning from the Rif to the Sahara across four distinct spaces.
• Musée Yves Saint Laurent Marrakech Museum dedicated to the work and legacy of Yves Saint Laurent, located adjacent to the Jardin Majorelle in Marrakech.
• Café Bousafsaf Shaded on-site café accessible only to Jardin Majorelle visitors, serving breakfast, lunch, hot drinks, and refreshments during garden opening hours.
• La Boutique On-site shop selling publications, souvenirs, and merchandise related to the Jardin Majorelle and its museums, accessible only to ticket-holding visitors.
• Online Ticketing Platform Official online ticketing platform (tickets.jardinmajorelle.com) where visitors purchase timed-entry e-tickets and receive QR codes for access to the garden and museums.

Quantifiable outcome

• Garden spans 9,000 m² with a labyrinth of paths and exotic plants

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fondation Jardin MajorellecoreOthersThe Fondation Jardin Majorelle is the foundation entity that operates and preserves the Jardin Majorelle, Musée Pierre Bergé des Arts Berbères, and Musée Yves Saint Laurent Marrakech. It is referenced as the operating organization on the official website's ticketing portal (copyright notice: ©Fondation Jardin Majorelle).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Bahia Palace: A 19th-century Marrakech palace and heritage museum. Competes for the same cultural-tourism demand in Marrakech and operates on a similar heritage-attraction model with on-site interpretive content.

Others

• Fondation Pierre Bergé – Yves Saint Laurent: The parent foundation of the YSL/Bergé cultural legacy. Highly relevant ecosystem counterpart that stewards archives, exhibitions, and the Paris museum that share the same brand IP and donor base as Majorelle.
• Musée de l'Orangerie: A Parisian museum combining a curated plant/garden setting (Tuileries) with a fine-art collection. Comparable as a single-site heritage attraction combining botanical ambiance with high-cultural content and ticketed entry.

Direct peers

• Menara Gardens: Iconic Marrakech olive-grove and pavilion garden. Comparable as a heritage garden attraction drawing tourists to Marrakech, though it is publicly operated and free to enter, contrasting with Majorelle's premium ticket model.
• Anima Garden: A botanical attraction on the Marrakech outskirts designed by André Heller. Operates a similar single-site, ticket-based, direct-to-visitor tourism model with on-site food and retail, competing for the same cultural-tourist segment in Marrakech.
• Le Jardin Secret: A restored historic Islamic garden in the Marrakech medina. Closely comparable as a curated, ticketed heritage garden attraction serving cultural tourists with on-site café and shop in the same city.

Emerging players

• Longwood Gardens: US botanical garden with diversified ticketing, memberships, cafés, and retail. Comparable as a botanical garden operator running multi-revenue-stream direct-to-consumer operations at scale.

Broad incumbents

• Musée Yves Saint Laurent Paris: Sister museum dedicated to the same fashion-house legacy in Paris. Highly comparable as a YSL/Bergé cultural-heritage museum; broader institutional scope but operating on the same heritage-attraction model with fashion-led brand equity.
• Royal Botanic Gardens, Kew: World-leading UNESCO botanical garden in London. Comparable as a major, ticketed botanical attraction with on-site cafés, shops, museums, and heritage plant collections at much larger scale.
• New York Botanical Garden: Premier urban botanical garden with ticketed admissions, exhibitions, café, and retail operations. Comparable operating model at much larger scale and a useful benchmark for visitor monetization strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jardinmajorelleofficiel
• Instagraminstagram.com/jardinmajorellemarrakech
• Xx.com/jardinmajorelle
• LinkedInlinkedin.com/company/jardin-majorelle

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majorelle Garden