What LP does

LP (株式会社LP, "Lumina Pioneer") is an Osaka-headquartered digital media and influencer marketing agency founded in November 2021 that specializes in promoting restaurants and food-and-beverage businesses across Japan. The company operates a managed network of approximately 230–300 food-focused content creators with a combined follower base exceeding 38 million across Instagram, TikTok, YouTube, X, and Lemon8, and matches them to restaurant clients through a casting, campaign-execution, and post-campaign engagement-insight reporting workflow. Its two core offerings are (1) an influencer PR/casting service that books individual, multi-engagement, or annual contracts with restaurants and restaurant groups primarily in Kansai and expanding into Tokyo and Fukuoka, and (2) a short-form video production service producing short drama (短編ドラマ) content and corporate account management for brand storytelling, showcased via its own TikTok account (@short.drama1).

The business model is project-based professional services with undisclosed pricing, sold through a direct sales motion via website contact forms, free initial consultations, restaurant-operator referrals, and industry trade-show participation (notably the 外食ソリューションEXPO at INTEX Osaka in November 2025). The company has documented approximately 450 cumulative restaurant client projects and reports case-study outcomes including 10x reservation increases, 122% and 200% revenue increases at named clients, and 50 daily reservation volumes post-campaign at others. No underlying technology stack, AI/ML capabilities, patents, funding rounds, or headcount figures are disclosed in the available source material. The company is privately held, operates without a parent or holding structure, and is led by Founder and CEO Nakata Ken (中田 健).

Name

LP

Legal name

株式会社LP

Website

https://lp-inc.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

LP (株式会社LP) is an Osaka-based influencer marketing agency founded in 2021 that connects Japanese restaurants and F&B businesses with a network of approximately 230–300 food-focused creators (38M+ combined followers) for PR campaigns and short-form video production, primarily across Kansai, Tokyo, and Fukuoka.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Influencer marketing services
• Restaurant public relations
• Content creator management
• Social media marketing
• Video production services

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Services: LP provides influencer marketing services to restaurants and F&B businesses, matching them with their network of approximately 230 food-focused content creators. Services include casting, campaign execution, and performance reporting. Engagement types range from single one-time campaigns to multiple recurring engagements and annual contracts.
2. Video Production Services: LP produces video content including short dramas, brand account management, and corporate promotional videos for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

株式会社LP provides influencer PR and casting services that connect restaurants and F&B businesses with a managed network of approximately 230-300 food and travel content creators whose combined social follower base exceeds 38 million. Services include creator matching, campaign execution, posting support, and post-campaign engagement insight reporting across Instagram, TikTok, YouTube, X, and Lemon8, with supplementary short-form video production and corporate account management. Engagement is delivered on a professional services basis through direct client consultation for one-off campaigns, multiple engagements, or annual contracts.

Product overview

LP is an influencer marketing company that operates two main service offerings: (1) an influencer casting and PR service that connects restaurants and businesses with approximately 300 food/travel content creators for social media marketing campaigns, and (2) a video production service for short-form branded content. The company manages a roster of creators with a combined 38+ million followers and supports posting across Instagram, TikTok, YouTube, X, and Lemon8 platforms. The influencer service includes consultation, content review, posting, and performance reporting, while the video production service focuses on short drama content for brand storytelling and corporate social media account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer PR & Casting Service (インフルエンサーPR・キャスティングサービス) End-to-end influencer marketing service for restaurants and F&B businesses: target-setting consultation, content drafting review, posting support, and post-campaign insight reporting (engagement metrics including likes, saves, shares). Designed for restaurant operators seeking measurable customer acquisition through food-focused social media creators. Engagement options include single one-time campaigns, multiple recurring engagements, and annual contracts.
• Creator (Influencer) Management & Dispatch Service (クリエイター（インフルエンサー）管理・派遣) Management and dispatch of approximately 230 food and travel content creators with a combined 38+ million follower base across Instagram, TikTok, YouTube, X, and Lemon8, covering Kansai (Osaka, Kyoto, Kobe), Tokyo, Fukuoka and other Japanese regions. The service recruits, represents, and matches creators with restaurant clients for influencer PR campaigns.
• Video Production Service (動画制作サービス) Short-form video production service for clients, including short drama content creation for brand storytelling, corporate SNS account management, and general corporate promotional video production. Delivered as a supplementary offering alongside the influencer marketing service, with example work published on LP's TikTok account @short.drama1.

Quantifiable outcome

• Revenue increases ranging from 100万 to 200万 yen per client, with some achieving over 10 million yen monthly sales immediately after campaigns
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• E-DGE: Japan-based boutique influencer marketing agency offering creator PR and campaign services to SMB and midmarket brands. Comparable to LP as a similarly sized emerging player with overlapping services; LP differentiates through more pronounced food-vertical specialization and deeper Kansai restaurant footprint.
• Salesland (セールスランド): Japan-based influencer-marketing and creator-talent agency operating regionally with food/lifestyle content creator representation. Comparable through similar creator-representation and casting services targeted at Japanese brands, including in F&B; represents a smaller-scale emerging peer against LP's specialist positioning.
• INFLUENCER ONE: Japan influencer marketing firm with managed campaign services and creator roster. Relevant as a peer of similar scale; competing for the same SMB to midmarket brand-casting demand that LP serves, though INFLUENCER ONE is more multi-vertical and less food-anchored than LP.

Direct peers

• LATEGRA: Japan-focused creator agency and influencer marketing firm with end-to-end campaign execution including casting, content review, and performance reporting. Highly comparable business model to LP (direct influencer-to-brand), though LATEGRA tends to operate in Tokyo and entertainment/lifestyle verticals rather than LP's Osaka-restaurant focus.
• Find Studio: Japan-based influencer marketing agency offering casting, campaign management, and analytics to brand clients across verticals. Closest direct peer to LP because of similar SMB-to-midmarket brand orientation and full-service campaign delivery; LP differentiates via food-vertical specialization that Find Studio does not match.
• BITDA: Tokyo-headquartered influencer marketing agency offering end-to-end creator-campaign operations for brands. Comparable to LP because both operate inside the Japan influencer marketing 'casting + managed services' niche; BITDA is broader across verticals while LP is narrower and deeper in food.
• VECTOR (vector inc.): Japan's largest independent influencer marketing agency with extensive creator rosters and end-to-end campaign execution. Directly comparable to LP in model (casting + content production + reporting) and target market (brands seeking measurable social ROI), though VECTOR operates at significantly greater scale and breadth than LP's food-specialized niche.

Broad incumbents

• Hakuhodo (博報堂): Second-largest Japanese advertising agency group with digital and influencer-marketing offerings via group companies. Comparable as a broad incumbent overlapping LP's restaurant-F&B brand demand; LP's SMB/casual-dining positioning is below Hakuhodo's typical enterprise sweet spot, but a strategic move down-market could press LP.
• CyberAgent (サイバーエージェント): Major Japanese digital media/internet conglomerate operating influencer, video, and digital advertising businesses. Comparable in industry and capabilities (content + creator monetization + ad tech) at vastly greater scale; represents an incumbent threat and a potential strategic acquirer for LP.
• Dentsu (電通): Japan's largest advertising agency with growing influencer marketing capabilities, social commerce, and content production through group entities. A broad incumbent relevant to LP because Dentsu competes for brand influencer-marketing budgets and could enter LP's food vertical with materially larger resourcing and creator access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mendra_unchi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LP