What Shriners Auditorium does

Shriners Auditorium (legal name: The Shrine Auditorium) is a historic indoor auditorium, expo hall, and outdoor event venue located at 665 W. Jefferson Blvd in Los Angeles, adjacent to USC. The current Moorish Revival building opened in January 1926 (replacing an 1906 structure destroyed by fire in 1920) and comprises three core spaces: a 6,300-seat auditorium featuring the single largest proscenium stage with freestanding balcony in North America, a 54,000 sq ft two-floor Expo Hall with capacity for up to 5,000 people, and a 63,000 sq ft outdoor surface lot plus rooftop marketed as Shrine Grounds. The venue has historically hosted the Academy Awards, Grammy Awards, SAG Awards, BET Awards, Emmy Awards, and People's Choice Awards, alongside touring concerts by acts such as Travis Scott, Bruce Springsteen, and John Legend.

The venue is owned by the Al Malaikah Shriners and has been managed by Goldenvoice, an AEG Presents (Anschutz Entertainment Group) subsidiary, since 2013. It serves two principal customer segments: enterprise entertainment-industry clients producing televised award shows, movie premieres, and concert tours, and corporate/private event renters using the flexible multi-space complex for functions of 100 to 10,000+ attendees. Marketing and bookings are driven through Goldenvoice's industry relationships, a Director of Sales for enterprise rentals (Kaitlin Cordray), and a direct-to-consumer ticketing flow via AXS.com, the AXS Mobile App, phone sales, and an on-site box office.

Revenue is generated through five transaction-based streams: event and venue rental fees, ticket sales (AXS take rate), on-site food and beverage and bar concessions (cashless venue with $8 drink promotions), parking across multiple lots/structures including 40 EV charging stations, and will-call reprint fees ($6 Green Fee). The venue does not publicly disclose pricing; tickets and rental rates are set per event by organizers and AXS. An interactive 3D virtual tour (Visiting Media) supports the enterprise booking funnel, and the company maintains brand presence across Facebook, Instagram, TikTok, YouTube, Spotify, SoundCloud, Snapchat, Reddit, and Tumblr, plus an email/SMS newsletter. The operating headcount is reported at 11-50 employees.

Name

Shriners Auditorium

Legal name

The Shrine Auditorium

Website

https://shrineauditorium.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shrine Auditorium is a historic 1926 Moorish Revival indoor auditorium, 54,000 sq ft expo hall, and outdoor event complex in Los Angeles, managed by Goldenvoice (AEG Presents) since 2013, serving enterprise entertainment clients (Academy Awards, Grammys, concerts) and corporate/private event renters through venue rental, AXS ticketing, F&B, and parking.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Festival Grounds & Fairgrounds Operations (MPAGALAH), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Venue Facilities, Maintenance & Capital Projects (Engineering, Renovations) (MPAGALAL)

Keywords

• Event venue rental
• Live entertainment venue
• Concert hall hosting
• Expo hall rental
• Award show venue

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Rental and Venue Booking: The venue generates primary revenue by renting out its spaces (Auditorium, Expo Hall, and Grounds) for events including award shows, movie premieres, concerts, festivals, corporate events, and private rentals. Rental inquiries are managed through the Director of Sales.
2. Ticketing Services: Revenue from ticket sales through AXS.com and the box office, with transaction fees and service charges applied to ticket purchases. Lower fee tickets available for purchase at box office.
3. Food and Beverage Sales: On-site bars and concessions generating revenue from alcohol and food sales during events. The venue is cashless. $8 drink deals are offered as a promotional mechanism.
4. Parking Services: Revenue from multiple parking facilities including Shrine West Lot, North Parking Structure, and USC Shrine Structure. Advance parking sales available through AXS.
5. Will Call Services: Green Fee of $6.00 charged for ticket reprints at will call for both Shrine Expo Hall and Shrine Auditorium events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shriners Auditorium operates a 6,300-seat indoor auditorium, a 54,000 square foot Expo Hall, and 63,000 square feet of outdoor grounds in Los Angeles as a rental venue for concerts, award shows, premieres, corporate events, and large-scale productions. The venue is managed by Goldenvoice (an AEG Presents subsidiary) and provides turnkey event infrastructure including seating, staging, loading docks, dressing rooms, food and beverage concessions, parking, and on-site box office / will call services.

Product overview

Shrine Auditorium & Expo Hall operates as a unified venue complex comprising three core spaces: the historic Shrine Auditorium (built 1926, Moorish Revival Style, 6,300 seats with North America's largest proscenium stage), the Shrine Expo Hall (54,000 sf multi-use facility across two floors accommodating up to 5,000 people), and the Shrine Grounds (outdoor spaces including 63,000 sf surface lot and panoramic rooftop). Operated by Goldenvoice since 2013, the venue specializes in hosting high-profile events including award shows, concerts, movie premieres, and festivals. An interactive virtual tour feature enables prospective clients to explore spaces in 3D.

Differentiator

Problem solved

Functional benefit

Products and services

• Shrine Auditorium (Main Theatre)
• Shrine Expo Hall
• Shrine Grounds

Quantifiable outcome

• Hosted Academy Awards, Grammys, SAG Awards, Emmy Awards, BET Awards, and People's Choice Awards

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GoldenvoicecoreStrategic or Co-development Partner · 1 January 2013Goldenvoice, a leading entertainment company, took over management of The Shrine Auditorium & Expo Hall in 2013. Goldenvoice's expertise and industry connections to top events and concert tours ensure the venue continues to attract high-profile bookings and thrive as a premier entertainment destination.
• AXScoreChannel Partner/ Reseller/ DistributorAXS is the primary ticketing partner for the Shrine Auditorium, handling all online ticket sales, mobile tickets via the AXS Mobile App, and phone sales. Advance parking is also sold through AXS.
• ZeroWasteCominorStrategic or Co-development PartnerZeroWasteCo partners with the Shrine Auditorium to properly recycle items not allowed in the venue, including vapes, pepper spray, and gum, supporting the venue's sustainability initiatives.
• American ExpressminorGTM or Marketing PartnerAmerican Express logo displayed on venue materials as a sponsor/partner of the Shrine Auditorium.
• T-MobileminorGTM or Marketing PartnerT-Mobile logo displayed on venue materials as a sponsor/partner of the Shrine Auditorium.
• Los Angeles Athletic ClubminorOthersLos Angeles Athletic Club is recommended as the primary hotel partner for Shrine Auditorium guests. Historic private club offering boutique hotel accommodations with exclusive member amenities.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hollywood Bowl: Historic 17,500-seat amphitheater in Hollywood also operated by AEG (LA Phil/Capacitor/LA County). A peer in LA's premium outdoor concert and prestige-event market with comparable heritage positioning.
• The Greek Theatre: A 5,900-seat outdoor amphitheater in Los Angeles, also operated by AEG Presents. Comparable mid-large concert venue in the same market, targeting overlapping touring artist bookers.
• Ace Theater (The Theater at Ace Hotel): A 1,600-seat restored historic movie palace in downtown LA. Operates in the same market for mid-tier concerts, film premieres, and prestige events at smaller scale.
• The Wiltern: A historic ~2,300-seat theater in Los Angeles operated by AEG Presents. A comparable historic LA theater competing for mid-tier concerts and events, though at smaller capacity.
• Kia Forum: Recently renovated ~17,500-seat arena in Inglewood owned by Steve Ballmer and operated by AEG Presents. Competes for the same touring acts and award shows, but at a larger capacity and with newer production amenities.
• Microsoft Theater: A 7,100-seat live entertainment theater in downtown LA, also operated under AEG Presents. Directly competes with the Shrine for award shows, televised events, and large concert tours in the same Los Angeles market.

Broad incumbents

• Intuit Dome: A new 18,000-seat arena in Inglewood opened in 2024. Adds incremental premium capacity to the LA market, intensifying competition for touring acts and high-profile televised events.
• Crypto.com Arena: A 20,000-seat multi-purpose arena in downtown LA operated by AEG Presents. Larger incumbent that captures NBA games, major awards, and headline tours that the Shrine may compete for when capacity permits.
• SoFi Stadium: A 70,000+ capacity mega-venue in Inglewood. Broader incumbent competing for the largest award shows (Oscars have moved here), Super Bowl-scale events, and major tours that historically might have considered the Shrine.

Others

• AEG Presents: Parent operator and management company for the Shrine and many listed peers. Functions as the broader portfolio operator and primary strategic counterparty for the venue's bookings, sponsorship, and touring relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/shrineauditorium
• Facebookfacebook.com/shrinela
• Instagraminstagram.com/shrineauditorium
• TikToktiktok.com/@shrineauditorium
• Xx.com/shrinela
• LinkedInlinkedin.com/company/the-shrine-auditorium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shriners Auditorium