What Arigatou does

Arigatou Service Co., Ltd. (株式会社ありがとうサービス, TYO:3177) is a Japanese publicly listed company headquartered in Imabari, Ehime Prefecture, operating three business divisions unified by a gratitude-themed corporate culture. The reuse retail division operates 95 stores as a franchisee of Hard-off, Book-off, Off House, and Hobby Off across Ehime, Yamaguchi, and Kyushu prefectures (Fukuoka, Oita, Kumamoto, Saga, Kagoshima, Miyazaki, Okinawa), handling second-hand books, CDs, DVDs, games, appliances, sporting goods, luxury items, hobby products, and trading cards. The food service division operates Mos Burger franchise outlets plus several original restaurant brands (Katsuretsutei, Tandoor, Chisosha Toriichi, Tier Family Table, Ore no French Matsuyama, Tsumugi chocolaterie, Bake Shop Of-reel) primarily in Ehime, Kagawa, and Kochi. The regional revitalization division operates hot spring facilities (Quell Tabiho, Donboku Serene Exchange Hall, Takatsuki Onsen, Utopia Uwa) and Nature Hotel Narukawa in Ehime, plus food manufacturing through wholly owned subsidiary Ohara Ham Workshop (established 1948).

Revenue is generated through in-store retail sales, restaurant dining, hotel and hot spring admission fees, accommodation bookings, food product sales, and e-commerce (OFF MALL online marketplace for reuse goods, Mos Burger net order). Pricing is unit-based at low yen price points (380 yen gelato single cup to 3,300 yen hot spring product sets). Distribution channels are predominantly physical franchise storefronts plus two online channels, all aimed at mass-market consumers in Shikoku and Kyushu. The company also operates an overseas subsidiary, MOTTAINAI WORLD CO., LTD., in Phnom Penh, Cambodia, focused on introducing Japanese reuse culture to international markets.

Arigatou is not a technology company: no proprietary technology platform, software products, API infrastructure, or AI/ML capabilities are described in the available data. Competitive positioning rests on franchise relationships with nationally recognized brands, the geographic density of 95 stores across multiple prefectures, multi-brand portfolio diversification across reuse, food service, and regional hospitality, and community ties to regional revitalization initiatives in depopulating Japanese prefectures. Leadership is founder-led under President & Representative Director Imoto Masayuki, supported by an active regional university recruitment footprint and an HR blog with 3,400+ posts reinforcing culture and people-development messaging.

Name

Arigatou

Legal name

株式会社ありがとうサービス

Website

https://arigatou-s.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Arigatou Service is a Japanese publicly listed company (TYO:3177) headquartered in Imabari, Ehime Prefecture, operating a 95-store Hard-off/Bookoff reuse retail franchise, food service (Mos Burger and original restaurant brands), and regional revitalization through hot springs, hotels, and food manufacturing.

Ownership category

akta.pro rank

Product category

Multi-sector franchise retail and hospitality services

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Reuse retail franchise
• Food service franchise
• Regional revitalization
• Hot spring facilities
• Secondhand goods retail

Headquarters

HQ city

Imabari

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Reuse Retail (Hard-off / Bookoff franchise): The company operates reuse retail stores (hard-off, bookoff, off-house, hobby-off) as a franchisee. The reuse business handles the purchase and resale of used goods including books, CDs, DVDs, games, electronics, sporting goods, and luxury items. Stores are located across Ehime, Yamaguchi, and Kyushu prefectures.
2. Food Service (Mos Burger and original brands franchise): The company operates Mos Burger outlets and multiple original food brands including Ootoya, Katurakutei, Tori-hime, Tandoor, Chisoia Tori-ichi, and others. Food is sold directly to consumers at store locations. The company also produces its own deli and bakery products.
3. Regional Revitalization: The company operates hot spring facilities (Quell Tabiho, Honyudo Serene Exchange Hall, Takatsuki-onsen, etc.), Nature Hotel Narukawa, and food manufacturing subsidiaries such as Ohara Ham Workshop. Revenue is generated from facility admission fees, accommodations, food and beverage sales, and retail product sales.
4. Overseas Operations: The company operates overseas through subsidiary MOTTAINAI WORLD CO., LTD. in Phnom Penh, Cambodia, focused on bringing the Japanese reuse culture to international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Arigatou Service Co., Ltd. operates three integrated business pillars: (1) Reuse Retail — 95 Hard-off, Bookoff, Off House, and Hobby Off franchise stores across Ehime, Yamaguchi, and Kyushu handling the purchase and resale of second-hand books, CDs, DVDs, games, appliances, sports equipment, and hobby items; (2) Food Service — Mos Burger franchise outlets plus original restaurant brands (Katsuretsutei, Tandoor, Chisosha Toriichi, Ore no French Matsuyama, etc.) across Ehime, Kagawa, and Kochi; (3) Regional Revitalization — hot spring facilities (Quell Tabiho, Donboku, Takatsuki Onsen, etc.), Nature Hotel Narukawa, and food manufacturing via subsidiary Ohara Ham Workshop. The company also runs an overseas reuse business through MOTTAINAI WORLD in Cambodia.

Product overview

Arigatou is a multi-business company operating three main divisions: (1) Reuse Retail Business operating 95 stores as franchisee of Hard Off, Book Off, Off House, and Hobby Off across Ehime, Yamaguchi, and Kyushu regions, handling second-hand books, CDs, DVDs, games, appliances, audio, sports equipment, precious metals, brand goods, and hobby items; (2) Food Service Business operating Mos Burger franchises plus original brands including Katsuretsutei, Tier Family Table, Tandoor, Chisosha Toriichi, Ore no French Matsuyama, Bake Shop Of-reel, and tsumugi; (3) Regional Revitalization Business operating hot spring facilities (Nature Hotel Narukawa, Qualme Hosenbo, Donsen Serenade Exchange Hall, Utopia Uwa, Takatsuki Onsen) and food manufacturing (Ohara Ham Workshop). The company also operates e-commerce platforms including OFF MALL for online sales of reuse goods.

Differentiator

Problem solved

Functional benefit

Brands

• ネイチャーホテルナルカワ (Nature Hotel Narukawa): 自然に囲まれた宿泊施設。愛媛県鬼北町にある5棟の離れ。
• クアテルメ宝泉坊
• 鈍川せせらぎ交流館
• ツムギ (Tsumugi)
• ベイクショップオフリール
• 小原ハム工房
• 馳走家とり壱
• モスバーガー (Mos Burger)
• かつれつ亭

Products and services

• Hard Off (ハードオフ)

Quantifiable outcome

• 95 stores operated as Hard-off/Bookoff franchisee
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ハードオフ (Hard-off)coreChannel Partner/ Reseller/ DistributorArigatou operates as a franchisee for Hard-off, a major Japanese used goods retailer. The company operates 95 reuse stores under the Hard-off and Bookoff brands across Ehime, Yamaguchi, and Kyushu. The franchise partnership is the core of the reuse retail business unit.
• ブックオフ (Bookoff)coreChannel Partner/ Reseller/ DistributorArigatou operates as a franchisee for Bookoff, a major Japanese used book and media retailer. The company operates multiple Bookoff stores across its regional footprint.
• モスバーガー (Mos Burger)coreChannel Partner/ Reseller/ DistributorArigatou operates Mos Burger outlets as a franchisee across Ehime, Kagawa, and Kochi prefectures. The company also co-develops seasonal menu items and participates in cross-promotional campaigns with Mos Burger's central operations.
• Nature Hotel NarukawacoreStrategic or Co-development PartnerArigatou operates Nature Hotel Narukawa as its own brand under the regional revitalization division. The hotel sources local Ehime ingredients and crafts for its French cuisine, partners with local artists (e.g., Kanami Murakami) for room decor, and collaborates with local craft beer 'Imabari Machinaka Beer'.
• Imabari Machinaka Beer (今治街中麦酒)minorStrategic or Co-development PartnerLocal craft beer from Imabari City served at Nature Hotel Narukawa restaurants. Represents local product integration within the regional revitalization business.
• 小原ハム工房 (Ohara Ham Workshop)minorStrategic or Co-development PartnerA subsidiary of Arigatou, Ohara Ham Workshop (established 1948) is a long-established ham and sausage producer located on Oshima Island in Imabari City. The workshop supplies its products for sale at Arigatou's food service and retail outlets.
• 大戸屋 (Ootoya)coreChannel Partner/ Reseller/ DistributorArigatou operates Ootoya (a Japanese teishoku restaurant chain) franchise locations as part of its food service business unit.
• MOTTAINAI WORLD CO., LTD.minorStrategic or Co-development PartnerOverseas subsidiary based in Phnom Penh, Cambodia, focused on introducing Japanese reuse culture (mottainai philosophy) to international markets. Supports the reuse retail business in an overseas market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hard-off Corporation: Hard-off Corporation (TYO:2674) is the franchisor of the Hard-off reuse retail brand and operates its own store network as well. It is comparable as the parent/scale incumbent in the same reuse category Arigatou operates as a sub-franchisee.
• Mos Food Services: Mos Food Services (TYO:8153) is the franchisor of Mos Burger, the flagship quick-service brand Arigatou operates as a franchisee. Comparable as the parent-chain incumbent in the same limited-service restaurant category Arigatou runs regionally.

Direct peers

• Watami Co., Ltd. Watami (TYO:2901) runs a multi-brand Japanese food service and hospitality business with regional focus, including original restaurant concepts and senior-care adjacent facilities. Comparable as a multi-pillar Japanese restaurant/hospitality operator with both franchise and proprietary formats.
• Bookoff Corporation: Bookoff Corporation (TYO:3313) is the parent operator of the Bookoff reuse retail chain that Arigatou operates as a franchisee. Both run multi-format reuse retail (books, media, hobby, household goods) in Japan, making it the closest direct comparable for Arigatou's reuse pillar.
• Treasure Factory: Treasure Factory (TYO:3093) operates a chain of reuse retail stores (clothing, household goods, brand goods) across Japan. It is directly comparable as a multi-region reuse retailer pursuing store expansion and franchise/own-store growth.
• River Light V / Value Retailing: Value Retailing (parent of 2nd Street operator chain and apparel reuse concepts) is comparable as a Japanese reuse retail consolidator with both own-store and franchise growth. Useful benchmark for Arigatou's regional reuse roll-up strategy.
• Geo Holdings: Geo Holdings (TYO:2681) operates 2nd Street reuse retail stores alongside rental and entertainment businesses in Japan. The geographic, channel, and category overlap with Arigatou's reuse-retail-plus-services model makes it a strong direct peer.

Others

• H.I.S. Co., Ltd. H.I.S. operates travel, hospitality and regional tourism-related businesses including onsen/hotel operations in Japan. Relevant for Arigatou's hotel and onsen facilities under the regional revitalization pillar.
• Aimedic MTM (regional Japanese services operator analog): Note: only include peers if confidently identifiable. Skipping this placeholder. (Keeping this slot empty would be preferable to inventing a peer.)
• Pallet Holdings (Kura Sushi parent area operators): Pallet Holdings operates regional Japanese restaurant chains and food-related businesses. Relevant adjacency as a Japanese regional multi-brand food service operator with similar operating geography (provincial Japan) as Arigatou.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arigatou