The Powers Group

What The Powers Group does

The Powers Group is a privately-held, full-service residential real estate brokerage team operating under the Keller Williams Jersey Shore franchise, headquartered at 2170 Dune Drive in Avalon, New Jersey (with a second listed address at 2809 Dune Drive). The firm was founded in its current form in 1991 when principal broker Michael C. Powers relocated to Avalon after starting his real estate career in Pennsylvania in 1975. The team serves the Cape May County coastal resort market, with a primary focus on Avalon and Stone Harbor on Seven Mile Island and ancillary coverage of roughly a dozen surrounding towns including Wildwood Crest, North Wildwood, Cape May, Sea Isle City, and the Lower/Middle Township communities. The stated team consists of four agents with over 55 years of combined experience.

The core product set comprises (i) residential real estate sales (single-family homes, condos, townhouses, and vacant lots ranging from ~$649K to $11M+), (ii) summer vacation rentals in Avalon and Stone Harbor (weekly rates from ~$500 to $20,000+ depending on size and season), (iii) a dedicated new-construction sales vertical, and (iv) property management/home-watch services for second-home owners. Supporting technology includes Cape May County MLS integration for property search, an Escapia-powered self-serve vacation rental booking site, a live webcam at the Avalon Circle location for top-of-funnel engagement, and standard digital channels (website, Facebook, YouTube, LinkedIn, Google Business, email newsletter). No AI/ML capability, app, or proprietary data product is disclosed.

The business model is sales-led and transaction-based. Real estate sales commissions (industry-standard take-rate on closed transactions) and vacation rental commissions on bookings form the primary revenue streams, supplemented by recurring property management fees for second-home owners. Customer segments are consumer-driven — second-home buyers, vacation renters, property sellers, and rental property owners — with no enterprise or named-customer concentration. Pricing is not publicly disclosed; commission rates follow industry standards, and vacation rental pricing is unit/weekly-based.

Name

The Powers Group

Legal name

The Powers Group

Website

https://michaelcpowers.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Powers Group is a four-agent private real estate brokerage team operating under Keller Williams Jersey Shore, providing residential sales, summer vacation rentals, new construction sales, and property management across Avalon, Stone Harbor, and broader Cape May County, New Jersey.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential real estate sales
• Vacation rental brokerage
• Luxury coastal properties
• Property management services
• Second home buyer services

Headquarters

HQ city

Avalon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage收取房屋销售佣金，服务买家和卖家在Avalon、Stone Harbor及周边地区的住宅物业交易。
2. Vacation Rental Commissions: Manages summer vacation rentals in Avalon and Stone Harbor, earning commissions on rental transactions
3. Property Management Services: Post-closing services including property monitoring and home ownership assistance for second home owners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Powers Group is a full-service real estate brokerage operating under Keller Williams Jersey Shore that handles residential property sales and summer vacation rentals in Avalon, Stone Harbor, and surrounding Cape May County communities. The team supports buyers and sellers across single-family homes, condos, townhouses, vacant lots, and new construction, and also manages short-term seasonal rentals and post-closing property management for second-home owners. Services are delivered through a combination of dedicated agents, MLS property search tools, an Escapia-powered vacation rental booking system, and ongoing home watch support.

Product overview

The Powers Group is a full-service real estate brokerage operating under Keller Williams Jersey Shore, offering a unified platform of real estate services centered on the Avalon and Stone Harbor markets on New Jersey's Seven Mile Island. The core offerings consist of Real Estate Sales (covering single-family homes, condos, townhouses, and vacant lots) and Summer Vacation Rentals (short-term seasonal rentals with searchable inventory). These are supported by the MLS Property Search platform feature for sales listings and the Vacation Rental Search platform feature for rental bookings, both accessible through their website. New Construction Sales represents a dedicated vertical for newly built properties from regional developers. The company also provides Property Management Services as an add-on offering for clients with rental or second homes, including home watch and transaction support.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Full-service residential real estate sales for properties in Avalon, Stone Harbor, Wildwood Crest, and surrounding Cape May County areas, including single-family homes, condos, townhouses, and vacant lots.
• Summer Vacation Rentals Short-term vacation rental services for summer stays in Avalon, Stone Harbor, and neighboring shore towns, with searchable inventory by location, dates, bedrooms, and amenities.
• New Construction Sales Newly constructed residential properties for sale in Avalon and Stone Harbor, including single-family homes, townhouses, and condominiums from various developers.
• Property Management Services Property management services including rental management, home watch for second homes, and assistance with home ownership aspects such as inspections, certifications, and closing processes.

Quantifiable outcome

• Past President of Cape May County Board of Realtors 2006
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keller Williams Jersey ShorecoreChannel Partner/ Reseller/ DistributorThe Powers Group operates as a Black Label Real Estate Team with Keller Williams Jersey Shore, providing brand affiliation, marketing support, and brokerage infrastructure while maintaining independent team operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weichert Realtors: New Jersey-headquartered residential brokerage with deep penetration of NJ Shore markets. A directly comparable in-state competitor for Avalon/Stone Harbor listings and buyer representation.
• The Corcoran Group: Luxury-focused residential brokerage with significant coastal presence. Comparable to The Powers Group in targeting affluent second-home buyers and premium shore communities.
• Compass: Tech-enabled residential brokerage with heavy presence in luxury coastal markets. Comparable in serving affluent buyers/sellers in second-home geographies, though Compass leads with technology rather than local franchise affiliation.
• RE/MAX: National residential real estate brokerage franchise. The Powers Group team originated under RE/MAX before moving to Keller Williams, making RE/MAX a directly comparable franchise model with similar commission economics and luxury market positioning.
• Coldwell Banker: Long-established residential real estate franchise with strong presence in luxury and second-home markets. Directly comparable to The Powers Group in agent-driven brokerage service and coastal luxury focus.
• Sotheby's International Realty: Luxury residential real estate brand serving affluent second-home and primary-residence buyers. Directly comparable to The Powers Group's Avalon/Stone Harbor luxury positioning and high-net-worth client base.
• Douglas Elliman: Residential brokerage specializing in luxury and coastal markets (Hamptons, Florida, New Jersey Shore). Directly comparable to The Powers Group's coastal luxury, second-home buyer focus, and high-value transaction mix.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with strong coastal luxury presence. Comparable to The Powers Group in franchise-based agent model, commission structure, and second-home market focus.

Emerging players

• Vacasa: Largest professional vacation rental management company in North America. Comparable to The Powers Group's Avalon/Stone Harbor vacation rental management business, though operating at much larger scale with technology-driven operations.
• Evolve: Vacation rental management platform partnering with homeowners for short-term rental operations. Comparable in delivering professional rental management to second-home owners, though Evolve uses a lighter-touch, technology-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN5wkfbWRT4Bk0IrWRQxFvw
• Facebookfacebook.com/PowersGroupAvalon
• LinkedInlinkedin.com/company/re-max-beach-home-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Powers Group