Pronatura Sur

What Pronatura Sur does

Pronatura Sur A.C. is a Mexican non-profit civil association (asociación civil sin fines de lucro) founded in 1989, with independent legal personality since 1993, headquartered in San Cristóbal de Las Casas, Chiapas. The organization delivers biodiversity conservation, community forestry, and low-emission rural development programs across seven Mexican states (Chiapas, Oaxaca, Guerrero, Jalisco, Tabasco, Campeche, Quintana Roo, Yucatán), serving ejidos, indigenous communities, federal and state government agencies, and international conservation networks. Its work is structured around five programmatic areas: Biodiversity Conservation, Community Forestry and Sustainable Production, Low-Emission Rural Development, GCF Task Force Mexico Coordination, and Capacity Building delivered through the Moxviquil Sustainability Training Center.

The organization's technology stack includes a regional biometric system supporting timber forest management in Chiapas, an interactive GIS platform powering the Tierra de Agaves project in Oaxaca, a mobile application for monitoring Chamaedorea palm cultivation, and a Motus automated radio telemetry station array across the Tehuantepec Isthmus for migratory bird tracking, operated in partnership with Birds Canada. Sub-brands include Tierra de Agaves, the Moxviquil Ecological Reserve (recognized as the first civil-society managed ecological reserve in Mexico), and the Environmental Communication Center (CCoA).

Revenue derives primarily from international grants (IKI, UK PACT, GEF, UNDP, NORAD, FMCN, Kellogg Foundation), individual donations solicited through GlobalGiving, and fee-based training and consultancy services delivered through Moxviquil. The organization operates with 40+ staff and is a member of BirdLife International, IUCN, and Partners In Flight.

Name

Pronatura Sur

Legal name

Pronatura Sur A.C.

Website

https://pronatura-sur.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pronatura Sur A.C. is a Mexican non-profit founded in 1989 that delivers biodiversity conservation, community forestry, and low-emission rural development programs to ejidos, indigenous communities, and seven state governments across southern Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

San Cristóbal De Las Casas

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Pronatura Sur raises funds from individual donors, international development agencies, foundations, and government programs. Donations are solicited through online platforms (GlobalGiving) and direct outreach for specific conservation and reforestation projects.
2. Project Grants and International Climate Financing: The organization receives grants from international climate initiatives such as the International Climate Initiative (IKI), UK PACT, GEF (Global Environment Facility), and bilateral agreements. These fund specific programs in low-emission rural development, forest conservation, and biodiversity monitoring.
3. Training and Capacity-Building Services: Pronatura Sur offers professional training programs, workshops, and consultancy services in environmental education, sustainable forest management, and gender integration. Programs include registered diplomas and educational services adapted to institutional needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Pronatura Sur A.C. is a non-profit civil association that designs and implements community-based conservation and sustainable development programs in southern Mexico. Its core work covers biodiversity monitoring and conservation, community forestry and sustainable production, low-emission rural development, GCF Task Force Mexico coordination across seven states, and capacity building for sustainability. The organization also manages the Moxviquil ecological reserve, runs the Tierra de Agaves project for the agave-mezcal value chain in Oaxaca, and develops digital tools such as the Regional Biometric System, GIS platforms, and a Motus wildlife tracking station array.

Product overview

Pronatura Sur is a non-profit civil association (A.C.) founded in 1989 operating as a multi-program conservation organization rather than a technology product company. Its core offerings consist of five interconnected programmatic areas: (1) Biodiversity Conservation, (2) Community Forestry and Sustainable Production, (3) Low-Emission Rural Development (DRBE), (4) GCF Task Force Mexico Coordination, and (5) Capacity Building for Sustainability. These programs are complemented by specific initiatives including the Tierra de Agaves Project for sustainable agave-mezcal production in Oaxaca, ecosystem restoration activities, and the Moxviquil Training Center for environmental education. The organization also provides digital tools such as an Interactive Forestry Platform for biodiversity monitoring. All offerings are NGO/charitable programs focused on environmental conservation rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Tierra de Agaves: A project promoting sustainability in the agave-mezcal value chain through restoration and integrated management of biocultural landscapes in Oaxaca, México. Also referred to as 'Tierra de Agaves, Naturaleza y Cultura'.
• Centro de Formación para la Sustentabilidad Moxviquil
• Centro de Comunicación Ambiental (CCoA)
• Forestería Comunitaria y Producción Sustentable
• Programa de Monitoreo de Biodiversidad y Paisajes
• GCF Task Force México

Products and services

• Biodiversity Conservation Program

Quantifiable outcome

• 4,961.98 hectares of forests regenerated in 2022 through community forestry practices
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• GCF Task Force (Governors' Climate and Forests Task Force)coreStrategic or Co-development PartnerPronatura Sur coordinates the Mexican states of GCF Task Force (Jalisco, Oaxaca, Chiapas, Tabasco, Quintana Roo, Campeche, Yucatán) since 2013. This is a flagship program involving 43 states and provinces across 10 countries working on subnational jurisdictional climate and forest programs, REDD+, and low-emission rural development.
• BirdLife InternationalcoreStrategic or Co-development PartnerPronatura Sur participates as a BirdLife International partner, updating Important Bird Areas (IBAs) in Mexico and collaborating on global bird conservation initiatives. Together they work on the Mesoamerican Flyway and parrot conservation.
• UICN (International Union for Conservation of Nature)coreStrategic or Co-development PartnerPronatura Sur participates as an IUCN member, attending the 2018 IUCN World Congress in Hawaii, the 2019 IUCN Mesoamerican Regional Meeting in Antigua, Guatemala, and hosting the Youth Forum at the II Mexican IUCN Forum at the Moxviquil Reserve in 2023.
• Partners In Flight (PIF)coreStrategic or Co-development PartnerPronatura Sur participates in the PIF Western Working Group (PIF-WWG) Executive Committee and contributes to the Western Forest Investment Plan spanning Canada to Central America. Organized 4 PIF meetings in 2022-2023.
• US Fish and Wildlife ServicemajorStrategic or Co-development PartnerCollaboration on Golden-cheeked Warbler conservation research and Species Status Assessment (SSA) process. Participation in continental conservation efforts for endangered migratory bird species.
• US Forest ServicemajorStrategic or Co-development PartnerCollaboration on forest management and conservation initiatives, including the Mesoamerican Pino Encino Forest Alliance and cross-border forestry exchanges.
• The Nature Conservancy (TNC)majorStrategic or Co-development PartnerInternational conservation organization collaborating on biodiversity conservation and forest protection strategies in southern Mexico.
• Conservation International (Conservación Internacional México)majorStrategic or Co-development PartnerPartnership for biodiversity conservation and ecosystem services in priority areas of southern Mexico.
• Ecometrica Ltd.majorTechnology or IntegrationTechnology partner for the FOREST 2020 project, providing online monitoring platforms for tracking progress toward performance milestones in low-emission rural development.
• Earth Innovation InstitutemajorStrategic or Co-development PartnerResearch and strategy partner for jurisdictional sustainability and low-emission development programs.
• Birds Canada / Motus Wildlife Tracking SystemmajorTechnology or IntegrationCollaboration with Birds Canada and Cellular Tracking Technologies to establish a Motus automated radio telemetry station array across the Tehuantepec Isthmus for tracking migratory birds and bats.
• Texas State UniversityminorStrategic or Co-development PartnerAcademic collaboration on conservation research and species status assessments for migratory birds.
• Cornell Laboratory of OrnithologyminorStrategic or Co-development PartnerCollaboration on citizen science, bird monitoring, and migratory bird conservation programs.
• CONANP (Comisión Nacional de Áreas Naturales Protegidas)coreStrategic or Co-development PartnerMexico's National Commission of Natural Protected Areas is a key government partner. Joint initiatives include the GEF-CONANP Sustainable Landscapes project in El Triunfo, La Frailescana, and La Sepultura protected areas, and support for sustainable livestock and climate governance.
• CONAFOR (Comisión Nacional Forestal)coreStrategic or Co-development PartnerMexico's National Forestry Commission collaborates on forest monitoring, MRV (Monitoring, Reporting, Verification) strengthening, and sustainable forest management programs across Chiapas and other states.
• CONABIO (Comisión Nacional para el Conocimiento y Uso de la Biodiversidad)majorStrategic or Co-development PartnerMexico's National Biodiversity Commission collaborates on Important Bird Areas (IBA) updates and biodiversity research and monitoring initiatives.
• ECOSUR (El Colegio de la Frontera Sur)majorStrategic or Co-development PartnerAcademic research institution in Chiapas providing scientific research, graduate education, and collaborative conservation projects.
• Alianza para los Trópicos Sostenibles (Sustainable Tropics Alliance)coreStrategic or Co-development PartnerPronatura Sur is a member of this strategic alliance of independent NGOs using research, multi-stakeholder engagement, and local knowledge to improve rural livelihoods through low-emission rural development strategies in key tropical regions.
• WWF-Alianza Fundación Carlos SlimmajorStrategic or Co-development PartnerJoint conservation initiative combining WWF's global network with local expertise of Fundación Carlos Slim for biodiversity protection in Mexico.
• MPG RanchminorStrategic or Co-development PartnerCollaboration on Motus wildlife tracking station deployment in the Tehuantepec Isthmus for migratory bird research.
• GlobalGivingmajorChannel Partner/ Reseller/ DistributorOnline fundraising platform used by Pronatura Sur to raise donations for specific projects including tree planting, wildlife rescue, and indigenous community resilience.
• SEMARNAT (Secretaría de Medio Ambiente y Recursos Naturales)coreStrategic or Co-development PartnerMexico's federal environmental ministry is a key government partner for policy development, environmental regulation, and climate programs.
• Loros Sin FronterasminorStrategic or Co-development PartnerCollaboration on the 1st and 2nd Mesoamerican Parrot Festival and broader psittacine conservation in Mexico.
• Alianza Pino Encino de MesoaméricacoreStrategic or Co-development PartnerPronatura Sur participates in this alliance dedicated to the conservation of Pino-Encino (Pine-Oak) forests in Mesoamerica and the migratory Golden-cheeked Warbler. Includes forest exchanges between Guatemala, Chiapas, and Honduras, and a conservation plan for these forests.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Conservation International Mexico: Global conservation organization working on biodiversity hotspots, climate, and sustainable landscapes in Mexico. Listed as a strategic partner of Pronatura Sur, with overlapping thematic and geographic priorities at a larger organizational scale.
• WWF Mexico: Global conservation NGO with longstanding Mexico programs on forests, wildlife, and climate. Comparable as a partner and co-implementer on forest and biodiversity work in southern Mexico, but with a broader portfolio and global reach.
• BirdLife International: Global partnership of conservation organizations coordinating bird and habitat conservation, including Important Bird Areas. Pronatura Sur operates as the BirdLife partner in southern Mexico for IBA updates and migratory species work, making it the closest global peer on bird and habitat programming.
• Rainforest Alliance: International NGO working on sustainable forestry certification, landscape management, and community livelihoods in tropical forests. Comparable in addressing community forestry, sustainable value chains (e.g., agave/mezcal analogues), and landscape-scale conservation in Mesoamerica.
• The Nature Conservancy (Mexico): Global conservation organization with active Mexico operations focused on forest protection, freshwater, and climate. Overlaps with Pronatura Sur on biodiversity, forest conservation, and jurisdictional climate programs, but operates at much larger global scale.

Direct peers

• Pronatura Veracruz: Sister Pronatura chapter operating in eastern Mexico and BirdLife International partner. Directly comparable as an independent Pronatura-affiliated NGO running biodiversity monitoring, IBA updates, and community-based conservation programs.
• AMBIO: Mexican civil association focused on community-based natural resource management and conservation in southern Mexico and Central America. Highly comparable in mission, operating geography, and community forestry approach.
• Pronatura Noroeste: Another sister Pronatura chapter serving northwest Mexico with comparable mission, governance model (civil association), and program mix spanning biodiversity, sustainable fisheries, and community conservation.
• Fondo Mexicano para la Conservación de la Naturaleza (FMCN): Mexican environmental endowment and grantmaking organization funding conservation across the country. Comparable as a domestic peer operating in the same conservation funding and project implementation ecosystem in which Pronatura Sur operates.
• Pronatura A.C. National-level Mexican conservation civil association that Pronatura Sur originated as the Chiapas chapter of and continues to coordinate with. Comparable as a peer environmental NGO focused on biodiversity, community forestry, and policy advocacy across Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PronaturaSur
• YouTubeyoutube.com/@pronaturasurac8648
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pronatura-sur-a-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronatura Sur