Joest Racing
- Company typePrivate
- Founded1968
- HeadquartersWald-michelbach, Germany
- Headcount11–50
- GTM type—
- Offering—
Joest Racing firmographics
Firmographics- Name
- Joest Racing
- Legal name
- Joest Racing GmbH
- Website
- https://joest-racing.de
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Joest Racing industry classification
Industry- NAICS
- Sports Teams and Clubs (711211), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Other Automotive Repair and Maintenance (81119)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
Keywords
Where Joest Racing is headquartered
LocationHeadquarters
- HQ city
- Wald-michelbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Joest Racing business model
Business modelRevenue model
- Factory Racing Team Contracts: Long-term partnerships with automotive manufacturers (Audi, Porsche, Opel, Mazda, Glickenhaus) where Joest Racing operates as their factory or customer racing team, providing complete racing services including vehicle preparation, track support, and race operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Joest Racing product offering
Product offeringCore offering
Joest Racing is a professional motorsport racing team that delivers a full suite of racing services, including vehicle build-up, engine and component manufacturing, track-side support, performance analysis, and race-event logistics. The team serves automotive manufacturers with factory-backed racing programs and operates historic racing programs for clients.
Product overview
Joest Racing is a motorsports racing team and services company founded in 1968, offering a unified portfolio of racing services rather than a traditional software product. The company provides integrated services across five core areas: Vehicle Build-Up Services (assembly, engine/component building, parts reproduction, FIA-certified crack testing, paintwork), Equipment & Logistics Services (racing equipment development, international freight handling), Track Support Services (race events, development tests, track days with experienced engineers and mechanics), Performance Services (data analysis, setup optimization, endurance analysis, driver/crew coaching), and Historic Racing Services (classic vehicle preparation and support). With over 50 years of experience supporting both contemporary and historic racing projects, Joest Racing has achieved 13 overall victories at the 24 Hours of Le Mans, working with manufacturers including Porsche, Opel, Audi, and Mazda.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 13 Le Mans victories with Audi over 18-year partnership
- +4 more outcomes
Companies that use Joest Racing
Customer profileNamed customers6 records
Segments2 records
Joest Racing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Joest Racing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Glickenhausminor2023 WEC Hypercar program support. Joest Racing provided technical support for the American boutique manufacturer's LMH 007 vehicles, achieving 100% finishing rate at Le Mans and beating several major manufacturers in the Hypercar class.
- MazdacorePartnership signed in late 2017 with Japanese manufacturer Mazda for IMSA championship participation. After a development year, the team achieved its first victory at the 6 Hours of Watkins Glen in 2019, along with two additional wins. The partnership concluded in March 2020 after achieving Mazda's best result at the 24 Hours of Daytona in decades (2nd place with #77 car, plus pole position and track record).
- Audi Sport North AmericacoreSupport partnership for the American Le Mans Series (ALMS) alongside the primary Audi factory program. Joest Racing served as the customer team in North America, continuing the team's success streak with four consecutive ALMS championships.
- Audi AGflagshipMost significant partnership in Joest Racing history (1999-2017, 18 years). Joest Racing served as Audi's factory sports car racing team, achieving 13 victories at the 24 Hours of Le Mans (including historic first diesel win in 2006), 4 WEC titles, over 60 overall wins, and more than 150 podium finishes. The partnership produced multiple championships in WEC, ALMS, and at Le Mans.
- Opel (Adam Opel AG)coreDTM partnership from 1993-1996. Following an initial development year, the team achieved Opel's first-ever DTM victory at Donington Park in 1994 with Manuel Reuter driving the Opel Calibra RC3. The partnership culminated in winning the ITC Championship in 1996.
- PorschecoreEarly customer team partnership (1968-1971) where Joest Racing as a privateer team frequently outperformed the factory Porsche team. This exceptional performance led to Reinhold Joest being recruited as a factory driver for Porsche in 1971. Highlights included multiple class wins at the 1000km Nürburgring and podium finishes at Le Mans.
Scale indicators10 records
Recent moves5 records
Expansion highlights4 records
Joest Racing competitors and assessment
Company assessmentEmerging players
- Peugeot Sport: OEM factory racing program returning to WEC Hypercar with the 9X8. Comparable as an endurance racing competitor Joest would directly face on track and compete with for Hypercar customer-team contracts.
- Aston Martin Racing: Factory racing program competing in WEC Hypercar and GT classes. Comparable as a factory racing competitor that Joest's clients (Audi, Mazda) directly raced against in endurance series.
Direct peers
- Pratt & Miller Engineering: Engineering services and motorsport operator that ran the Corvette Racing program and supports other OEM customers. Directly comparable as a B2B racing services provider offering vehicle build, engineering, and race operations.
- Penske Racing: Operates factory and customer racing programs across IMSA, IndyCar, and NASCAR for multiple OEMs (Porsche Penske, Acura). Directly comparable as a multi-OEM factory racing team with end-to-end vehicle build, race operations, and engineering services.
- Chip Ganassi Racing: Long-standing American factory racing team operating Cadillac (IMSA GTP), Ford (NASCAR), and Honda (IndyCar) programs. Comparable as a multi-manufacturer factory team with vehicle preparation, engineering, and race operations capabilities.
- M-Sport: Ford's factory rally team and motorsport engineering services firm based in the UK. Comparable as a private factory-supported racing team delivering end-to-end vehicle development, manufacturing, and race operations for an OEM.
- Corvette Racing: GM's factory sports car racing program competing in IMSA GTP/WEC with the Corvette Z06 GT3.R. Directly comparable as a factory-supported endurance racing team with decades of Le Mans/Dayona/Sebring success.
- Rahal Letterman Lanigan Racing: Multi-series factory-supported racing team (BMW, Honda) operating in IMSA and IndyCar. Comparable as a long-standing private racing team delivering factory-level services for OEM customers.
- Multimatic Motorsports: Operates factory racing programs (Ford Mustang GT3, Aston Martin Valkyrie) and provides vehicle engineering and manufacturing services. Comparable as a multi-OEM factory racing and engineering services provider.
Broad incumbents
- Toyota Gazoo Racing: OEM factory racing program across WEC (GR010), WRC, and Le Mans. Comparable as a major factory endurance racing program competing directly with Joest's past and present partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Joest Racing social profiles
Digital presenceJoest Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joest Racing leadership team
Management profileNumber of profiles
Joest Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joest Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joest Racing
What does Joest Racing do?
Joest Racing is a professional motorsport racing team that delivers a full suite of racing services, including vehicle build-up, engine and component manufacturing, track-side support, performance analysis, and race-event logistics. The team serves automotive manufacturers with factory-backed racing programs and operates historic racing programs for clients.
Is Joest Racing a public or private company?
Joest Racing is a private company. It is currently operating.
When was Joest Racing founded?
Joest Racing was founded in 1968. It employs 11 to 50 people.
Where is Joest Racing based?
Joest Racing is headquartered in Wald-michelbach, Germany, in the Europe region.
How does Joest Racing make money?
One revenue line is on record: factory Racing Team Contracts.
Who are Joest Racing's main competitors?
Emerging players on record are Peugeot Sport and Aston Martin Racing. Direct peers are Pratt & Miller Engineering, Penske Racing, Chip Ganassi Racing, M-Sport, Corvette Racing, Rahal Letterman Lanigan Racing and Multimatic Motorsports. Toyota Gazoo Racing is listed as a broad incumbent.
Does Joest Racing have an API?
No public API is recorded for Joest Racing.
What industry is Joest Racing in?
Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.