Jubilant Agri

What Jubilant Agri does

Jubilant Agri & Consumer Products Limited (JACPL) is an Indian publicly listed specialty chemicals company, incorporated in 2008 and operating as part of the Jubilant Bhartia Group. The company runs three integrated business verticals. Consumer Products supplies woodworking adhesives (Jivanjor, Vamicol, Polystic, Hero), wood finishes (Charmwood, imported Ultra Italia), and a maintenance product range to residential, OEM, and industrial buyers across India via 600+ distributors and 15+ retailers. Performance Polymers manufactures Vinyl Pyridine Latex (VP Latex), SBR Latex, and NBR Latex under the Encord brand for global tire and conveyor belt manufacturers (JACPL is #1 in India and #2 globally in VP Latex), and food-grade PVAc (Vamipol) and Ester Gum (Jubigum) for chewing gum base producers, with US FDA, Kosher, Halal, and BRC certifications. Agri Products produces Single Super Phosphate fertilizers and bio-stimulants under the RAMBAN brand, including fortified variants, for farmers in North India.

Name

Jubilant Agri

Legal name

Jubilant Agri & Consumer Products Limited

Website

https://jacpl.co.in

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jubilant Agri & Consumer Products Limited (JACPL) is a publicly listed Indian specialty chemicals company that manufactures woodworking adhesives, food-grade and industrial polymers, and SSP fertilizers across three segments, exporting to global tire and chewing gum manufacturers and distributing consumer brands in India.

Ownership category

akta.pro rank

Product category

Specialty Chemicals and Polymers

NAICS

Resin and Synthetic Rubber Manufacturing (32521), Adhesive Manufacturing (32552), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Industrial Organic Chemicals (2860), Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Synthetic Rubber & Elastomer Feedstocks (SBR, BR, NBR, EPDM) (IMAEADAJ)

akta.pro secondary industries

Adhesive, Sealant & Gasket Rubber Compounds (IMANAJAI), Specialty Surfactants & Performance Additives (IMAEABAL)

Keywords

• Woodworking adhesives
• Food polymers
• Tire cord latex
• Phosphate fertilizers
• Wood finishes

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Products: Revenue from woodworking adhesives, wood finishes, and maintenance products sold under Jivanjor, Charmwood, Ultra Italia, Vamicol, Polystic, and Hero brands through pan-India distribution network
2. Performance Polymers: Revenue from VP Latex (Encord), SBR Latex, NBR Latex for tyre cord dipping and industrial applications, plus food polymers (Vamipol PVAc and Jubigum Ester Gum) for chewing gum industry
3. Agri Products: Revenue from Single Super Phosphate (SSP) fertilizers, bio-stimulants, and crop nutrition products under RAMBAN brand, including fortified variants and plant growth regulators

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

JACPL manufactures and sells a diversified portfolio across three segments: (1) Consumer Products including woodworking adhesives (Jivanjor, Vamicol, Polystic, Hero), wood finishes (Charmwood, Ultra Italia), and maintenance products; (2) Performance Polymers including Vinyl Pyridine (VP) Latex, SBR Latex, and NBR Latex for tyre cord dipping (Encord) and food-grade Poly Vinyl Acetate (Vamipol) and Ester Gum (Jubigum) for chewing gum base; and (3) Agri Products comprising Single Super Phosphate (SSP) fertilizers, bio-stimulants, micronutrients, and plant growth regulators (Ramban).

Product overview

Jubilant Agri & Consumer Products Limited (JACPL) operates as a diversified company with three interconnected business segments: Consumer Products (woodworking adhesives under Jivanjor brand and sub-brands Vamicol, Polystic, Hero; wood finishes via Charmwood and imported Ultra Italia; maintenance products), Performance Polymers (food polymers Vamipol for chewing gum and Jubigum for ester gum; synthetic latex Encord for tire cord dipping including VP Latex, SBR, and NBR), and Agri Products under the Ramban brand (Single Superphosphate fertilizers, bio-stimulants, micronutrients, NPK fertilizers, and plant growth regulators). The company markets over 10 brands across 11 brands portfolio, serving customers in adhesives, tire manufacturing, chewing gum production, and agricultural sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Jivanjor: Leading consumer adhesive brand for woodworking adhesives, known for premium offerings and cutting-edge adhesive solutions.
• Vamicol
• Vamipol
• Polystic
• Hero
• Ultra Italia
• Charmwood
• Encord
• Jubigum
• Ramban
• Jivanjor

Products and services

• Jivanjor One of the largest consumer adhesive brands in India offering cutting-edge woodworking adhesive solutions for residential and commercial use, manufactured in ISO 9001 and ISO 14001 certified facilities.
• Vamicol Multi-purpose wood adhesive providing long-lasting, durable bonds with superior coverage; Vamicol-Water Shield variant offers premium protection against water for kitchen and bathroom woodworking applications.
• Polystic Economical multi-purpose wood adhesive designed to join wood to wood, decorative laminates, and laminate to particle boards; available in pouch and jar packaging in various sizes.
• Hero Economical range of multi-purpose wood adhesives suitable for joining wood to wood, decorative laminates, and laminate to particle boards; available in pouch and jar packaging.
• Charmwood Comprehensive wood finish product line offering decoration, protection, and enhancement of wood in furnishing and furniture industries; includes Melamine Finish, NC (Nitrocellulose) Finish, Melamine Premium Non-Yellowing Finish, PU Alkyd Finish, and Sealers.
• Ultra Italia Universal wood coating imported from Italy by Verinlegno, offering luxury Italian wood finishes including Polyurethane (PU), Coloured PU, Polyester, Acrylic, Water Base, and Special Effects in matt and gloss finishes with enhanced scratch, stain, and heat resistance.
• Encord VP Latex, SBR Latex, and NBR Latex for tyre cord fabric dipping and automotive applications; world's leading manufacturer of VP Latex (largest in India, second largest globally) with manufacturing at Samlaya, Gujarat facility holding ISO 9001, 14001, and ISO 45001 certifications.
• Vamipol One of the world's top suppliers of Polyvinyl Acetate (PVAc) for chewing gum and bubble gum manufacturing; grades include VAMIPOL 5, 14, 15, 17, 30, 60, and 100 conforming to Food Chemical Codex 13 and US FDA regulations.
• Jubigum Worldwide provider of Ester Gum, a key ingredient for chewing gum and bubble gum base manufacturing, with wide range of softening points; manufactured at Gajraula facility with ISO certifications.
• Ramban Leading manufacturer of Single Superphosphate (SSP) fertilizers and bio-stimulant products in India with 16% Phosphorus, 11% Sulphur, 21% Calcium and fortified variants including Zinc, Boron, and Magnesium for crop nutrition and plant growth regulation.
• Maintenance Products (Jubitite, Jubifill, Jubifix, Jubiquik, Jubiseal, Jubistick, Jubi 90) Range of maintenance products including Jubitite (two-component epoxy adhesive), Jubifill and Jubifix (multifunctional sealants), Jubiquik (instant adhesive), Jubiseal (epoxy putty compounds), Jubistick (paper glue), and Jubi 90 (maintenance spray) designed for preservation, joining, leak prevention, and quick fixes.

Quantifiable outcome

• Top 3 brand in SSP in North Indian states
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• VerinlegnocoreOEM/ Whitelabel/ Licensing PartnerVerinlegno is an Italian manufacturer of premium wood coatings and finishes. They produce Ultra Italia, a universal two-component polyurethane paint product made in Italy, which is imported and distributed by JACPL in India. Italian wood finishes are positioned as best-in-class delivering craftsmanship and elegance for wooden furniture.
• International Chewing Gum Association (ICGA)minorOthersJACPL is a member of the International Chewing Gum Association (ICGA), representing their position in the global chewing gum industry as one of the three major suppliers of Poly Vinyl Acetate for gum base manufacturing.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Chambal Fertilizers and Chemicals: Leading Indian fertilizer producer with strong Single Superphosphate (SSP) and urea presence. Directly comparable to JACPL's RAMBAN SSP franchise and agri-input distribution model within India.
• Coromandel International: Major Indian fertilizer and crop-protection company serving South Indian markets with SSP, DAP, and specialty nutrients. Comparable to JACPL's agri segment on product mix and Indian farmer customer base, but with different geographic focus.

Broad incumbents

• Deepak Nitrite: Indian specialty-chemicals company with diversified intermediates, phenolics, and performance-products portfolios. Comparable to JACPL as a domestic Indian specialty-chemical platform with B2B industrial customers and global exports.
• Asian Paints: India's largest paints and wood-finishes company. Comparable to JACPL on the wood-finish side (Charmwood, imported Ultra Italia) and on Indian consumer-brand building; CEO Mohandeep Singh's prior tenure at Asian Paints also highlights operational overlap.
• Wacker Chemie AG: Global specialty-chemicals leader with significant PVAc (Vinnapas) and polymer binders businesses that compete directly with JACPL's Vamipol PVAc franchise. Comparable on food-grade polymer chemistry and global chewing-gum/confectionery customer overlap.
• Celanese Corporation: Major global producer of vinyl acetate-based polymers and engineered materials, including PVAc emulsions used in adhesives and chewing-gum applications. Directly comparable to JACPL's PVAc and food-polymer offerings, but at significantly larger scale.
• Synthomer plc: Global specialty-latex producer (SBR, NBR, acrylic, vinyl-pyridine latices) serving tyre-cord, construction, and paper markets. Directly comparable to JACPL's Encord VP Latex, SBR Latex, and NBR Latex portfolio in the synthetic-latex space.

Direct peers

• SRF Limited: Indian specialty-chemical company operating in polymers, technical textiles, and chemicals — including specialty coatings and packaging films. Comparable to JACPL's performance-polymers and B2B specialty-chemical orientation and global customer base.
• Pidilite Industries: India's dominant consumer-adhesive company (Fevicol brand) and the clear #1 in the same wood-adhesive category where JACPL's JIVANJOR ranks #2. Directly comparable on consumer brand equity, distribution intensity, and India-focused wood-finish portfolio.

Emerging players

• Anabond Limited: Indian manufacturer of industrial and automotive adhesives and sealants. Comparable to JACPL on adhesive/sealant chemistry and Indian industrial customers, though smaller in scale and more focused on specialty industrial applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jacplcorp
• YouTubeyoutube.com/channel/UCYItNEsXsxenW1NGaAL_O7w
• Facebookfacebook.com/205961106127658
• LinkedInlinkedin.com/company/jacpl?trk=top_nav_home

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jubilant Agri