Independent Media Agencies New Zealand

What Independent Media Agencies New Zealand does

Independent Media Agencies New Zealand (IMANZ) is a not-for-profit industry association incorporated in New Zealand, founded in 2002 and headquartered in Auckland. It was developed and is operated by independent media agency leaders to promote the value of New Zealand-owned independent media agencies, build industry respect for the indie agency model, maintain a verified directory of reputable member agencies, and facilitate collaboration through forums, events, and research. IMANZ serves two primary customer sets: New Zealand-owned independent media agencies (its members) and local and global brands seeking vetted independent agency partners.

The association operates without proprietary technology products; its platform consists of a website-hosted member directory and event management infrastructure used to connect brands, member agencies, media owners, and technology partners. IMANZ generates revenue through recurring annual membership fees from approximately 40+ member agencies and through partner collaboration arrangements with media owners (Meta, TVNZ, NZME, Mediaworks, Sky, Stuff, Go Media) and technology providers (XPON, Integral Ads, Taboola, TikTok, Vistar Media, JCDecaux). Distribution is B2B2C: agencies join IMANZ directly, and member agencies subsequently serve brands and marketers through the association's verified platform. Marketing channels include the IMANZ website directory, networking events (IMANZ Connect, Meet Greet and Beats), the IMANZ HEROES Awards program, and co-published research such as "The Indie Advantage." Leadership includes CEO Simon Teagle; the organisation operates with a small professional team of 1-10 staff.

Name

Independent Media Agencies New Zealand

Legal name

Independent Media Agencies New Zealand

Website

https://imanz.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

IMANZ is a not-for-profit New Zealand industry association, founded 2002 and led by independent media agency leaders, that operates a verified directory of 40+ member agencies and connects brands with indie media partners through events, training, and research.

Ownership category

akta.pro rank

Product category

Industry Association (Media and Advertising)

NAICS

Business Associations (813910), Media Representatives (541840)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAFAAAA

Integrated Advertising (Brand + Performance + Media)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Media agency network
• Industry association
• Advertising trade group
• Media agency directory
• Independent agency advocacy

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: IMANZ generates revenue through membership fees from independent media agencies. As a not-for-profit association, revenues support the association's purpose of promoting independent media agencies in New Zealand.
2. Partner collaborations: The association collaborates with media partners who support the organization, providing visibility and promotional value in exchange for association with the independent agency network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IMANZ is a not-for-profit industry association that promotes independent, New Zealand-owned media agencies through a verified member directory, industry events, the IMANZ HEROES Awards program, and published research. Its primary offering is annual membership to qualifying independent media agencies, which grants directory listing, networking forums, advocacy representation, and partner collaboration benefits.

Product overview

IMANZ (Independent Media Agencies New Zealand) is a not-for-profit industry association developed and run by independent media agency leaders. It is not a product or technology company but rather serves as a membership organization that promotes the benefits of working with independent media agencies, builds respect for them, creates a verified platform for reputable agencies, and promotes collaboration between independent media agencies. The association facilitates networking events (such as IMANZ Connect and IMANZ Meet Greet and Beats), industry awards (IMANZ HEROES Awards), and publishes industry research (such as 'The Indie Advantage' report). The organization has 41 member agencies across New Zealand and collaborates with various media partners and industry associations.

Differentiator

Problem solved

Functional benefit

Products and services

• IMANZ Membership
• IMANZ HEROES Awards

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• XPONcoreTechnology or IntegrationXPON, an ASX-listed martech company, partnered with IMANZ to publish 'The Indie Advantage' report based on a roundtable of nine senior independent agency leaders. XPON provides technology and data capabilities that support the independent agency ecosystem.
• Go MediaminorGTM or Marketing PartnerMedia partner providing advertising and promotional support to IMANZ member agencies.
• MediaworksminorGTM or Marketing PartnerMajor New Zealand media company supporting IMANZ as a media partner.
• NZMEminorGTM or Marketing PartnerNew Zealand media company supporting IMANZ as a media partner.
• TVNZminorGTM or Marketing PartnerTelevision New Zealand supporting IMANZ as a media partner.
• MetacoreTechnology or IntegrationMeta collaborates with IMANZ on events and training, including REEL Ready (production process for fit-for-platform creative) and AD INFINITY (workshop for creative fatigue solutions).
• SkyminorGTM or Marketing PartnerSky Television supporting IMANZ as a media partner.
• IAB NZcoreStrategic or Co-development PartnerInteractive Advertising Bureau New Zealand - industry association partnership for standards and best practices in digital advertising.
• OOHMAAminorStrategic or Co-development PartnerOut of Home Media Association of Australia - industry association partnership for outdoor advertising standards.
• NPAminorStrategic or Co-development PartnerNetwork Print Association - industry association partnership for print media.
• Radio Broadcasters AssociationminorStrategic or Co-development PartnerIndustry association partnership for radio broadcasting in New Zealand.
• StuffminorGTM or Marketing PartnerStuff media supporting IMANZ as a media partner.
• JCDecauxminorGTM or Marketing PartnerOutdoor advertising company supporting IMANZ as a media partner.
• Vast BillboardsminorGTM or Marketing PartnerOutdoor advertising company supporting IMANZ as a media partner.
• LumominorGTM or Marketing PartnerDigital out-of-home media company supporting IMANZ as a media partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Outdoor Media Association (OOMA): Australian out-of-home advertising industry body. Comparable as a media-specific trade association, though narrower in channel focus; relevant for the outdoor advertising partnerships IMANZ has cultivated (JCDecaux, Lumo, Vistar).
• ISBA (Incorporated Society of British Advertisers): UK body representing advertiser-side brands rather than agencies. Thematically related as a media/marketing industry association that operates in the same ecosystem, though from the advertiser perspective.
• Think TV (Australia): Australian television marketing body representing broadcasters. Related as a media-industry trade association with a similar partner/member model, though focused on TV advertising rather than agencies.

Direct peers

• Interactive Advertising Bureau NZ (IAB NZ): NZ industry association for digital advertising, standards, and best practices. Comparable as a NZ-based advertising/media trade body serving overlapping members and partners, though broader in scope than independent-only mandate.

Regional players

• Media Federation of Australia (MFA): Australian industry body representing media agencies, including independents. Directly comparable as a regional trade association promoting media agency interests, with a similar mandate to convene, advocate, and develop the media agency category.
• Communications Council (Australia): Australian industry body for creative agencies. Comparable as a regional trade association representing agency members with overlapping objectives around member services, advocacy, and industry recognition.

Broad incumbents

• American Association of Advertising Agencies (4A's): US trade association representing advertising agencies. Comparable as a long-standing national industry body advocating for agency members, with much broader scope and resources than IMANZ.
• Institute of Practitioners in Advertising (IPA): UK professional body for advertising, media, and marketing communications agencies. Comparable as an established industry association providing member services, training, and advocacy, though with much larger scope than IMANZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/independent-media-agencies-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Media Agencies New Zealand