Kumho Tyre Australia

Name

Kumho Tyre Australia

Legal name

Kumho Tyre Australia Pty Ltd

Website

https://kumho.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tyre Manufacturing

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313), Tire Manufacturing (32621), Tire Dealers (441340)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Tires & Inner Tubes (3011)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tyre manufacturing
• Automotive tyres
• Passenger tyres
• Commercial vehicle tyres
• Off-road tyres

Headquarters

HQ city

Marsden Park

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Tyre Sales (Consumer/Replacement): Sale of replacement tyres through dealer network to consumer and commercial vehicle owners across passenger, 4x4/SUV, light commercial, truck, bus, and racing segments
2. OEM Tyre Supply: Supply of tyres as original equipment to vehicle manufacturers including Kia, Holden, Mercedes-Benz, Ford, Jeep, and Mini
3. Road Hazard Warranty: Extended warranty program sold at $3.95 per tyre covering damage from road hazards for 12 months or 25% tread life
4. Mileage Warranty Programs: Mileage guarantee programs offering warranties such as 80,000km guarantee on Road Venture tyres

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kumho Tyre Australia manufactures, imports, and distributes a comprehensive portfolio of Kumho-brand tyres across passenger, 4X4/SUV, electric vehicle (EV), light commercial, truck and bus, and motorsport vehicle categories. As the Australian subsidiary of Kumho Tire Inc of Korea, the company sells replacement tyres to consumers through a national Platinum, Master, and Komplete dealer network, and supplies tyres as original equipment (OE) to vehicle manufacturers. The business is supported by warranty programs including mileage guarantees and a per-tyre road hazard warranty.

Product overview

Kumho Tyre Australia offers a comprehensive portfolio of tyre products across multiple vehicle categories including Passenger, 4X4/SUV, EV, Light Commercial, Truck & Bus, and Racing tyres. The Road Venture family includes AT52 (All-Terrain), MT71 (Mud-Terrain), and RT (Rugged-Terrain) variants serving the adventure 4WD market. The ECSTA product line covers ultra-high performance and sport tyres including PS72 Sport, PS91, and LE Sport KU39. EV-specific offerings include Crugen HP71 EV with K-Silent technology. Commercial vehicle products include Portran KC53 for light commercial vans and KCA11 for truck and bus applications. The Ecowing eco-friendly range focuses on low rolling resistance for fuel efficiency. All products are supported by warranty programs including mileage and road hazard warranties, distributed through a national network of Platinum and Master dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Kumho Tyres: Core tyre brand offering passenger, 4X4/SUV, light commercial, truck & bus, and racing tyres
• Road Venture
• Ecsta
• Crugen
• Kumho Komplete
• Platinum Dealers

Products and services

• Passenger Tyres Tyres designed for passenger vehicles including sedans, hatches, and coupes across various performance levels from standard to ultra-high performance. Distributed to Australian consumers through the Platinum and Master dealer network.
• 4X4/SUV Tyres Tyres designed for four-wheel drive vehicles, sport utility vehicles, and crossover vehicles, including all-terrain, mud-terrain, and rugged-terrain variants under the Road Venture family.
• EV Tyres Electric vehicle specific tyres engineered to meet the special demands EVs place on tyres, including low rolling resistance and noise reduction technologies such as K-Silent on the Crugen HP71 EV.
• Light Commercial Tyres Tyres designed for light commercial vehicles including vans and light trucks operating between 1.8 and 3.5 tonnes. Includes the Portran KC53 for the light commercial van sector.
• Truck & Bus Tyres Heavy-duty tyres for trucks and buses, including deep tread tyres for urban transit operations and all-position tyres for various commercial applications such as the KCA11 for urban bus, heavy haulage, waste and urban transport.
• Racing Tyres High-performance tyres for motorsport competition including circuit racing, rally, and track day events, including road-legal semi-slick variants such as the ECSTA V70A (V700) supplied as original equipment on the Mini John Cooper Works GP.
• Road Venture AT52 All-Terrain tyre with sawtooth-shaped shoulder block tread design engineered for off-road traction with quiet and comfortable ride, serving 4WD, SUV and Ute owners across Australia.
• Road Venture RT (Rugged Terrain) Rugged Terrain tyre designed as on and off-road tyre for 4WD, Ute and SUV owners, positioned between the All-Terrain AT52 and Mud-Terrain MT71 in the Road Venture family, delivering best of both worlds performance.
• Road Venture MT71 Mud-Terrain tyre offering premium off-road performance for the 4WD segment, delivering the highest level of performance in slippery mud, dry outback gravel tracks and highway cruising.
• ECSTA PS72 Sport Ultra-high performance sport tyre that ranked amongst top three in a German performance tyre test by Die Reifentesters, outperforming major European competitors.
• Crugen HP71 EV EV-specific tyre featuring K-Silent technology that optimizes shape and properties of sound absorbers for reduced road noise in electric vehicles.
• Crugen HT51 All-season tyre designed specifically for SUVs and pickups, selected as original equipment fit on Kia's new Tasman ute.
• Road Hazard Warranty - No Worries Program Extended warranty program covering damage from road debris, potholes, and gutters for the first 12 months or 25% tread life, sold at $3.95 per tyre through the Kumho dealer network in Australia.
• Mileage Warranty Programs Mileage guarantee programs offering warranties such as an 80,000km guarantee on Road Venture tyres, registered through the Kumho dealer network.

Quantifiable outcome

• 5.1% fuel efficiency advantage in EcoWing tyres under normal driving conditions
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hankook Tyre Australia: Australian subsidiary of South Korean tyre maker Hankook, another major Asian brand with comparable global top-tier status. Closest direct peer to Kumho on origin, scale, and price-positioning versus premium European brands.
• Bridgestone Australia: Australian subsidiary of Bridgestone Corporation, the world's largest tyre manufacturer. Directly competes across passenger, 4x4/SUV, light commercial, and truck/bus segments through an extensive national dealer network, making it the most direct comparable to Kumho Tyre Australia's structure and go-to-market motion.
• Goodyear / Dunlop Australia: Australian operation of Goodyear (Dunlop brand) — one of the most established tyre brands in Australia with broad passenger, SUV, and commercial coverage. Highly comparable local-market distributor model with deep dealer relationships.
• Michelin Australia: Australian arm of Michelin, the global premium tyre leader. Competes head-to-head with Kumho in passenger, SUV, EV, and truck/bus segments and shares a similar national dealer distribution model with OEM supply relationships with global car makers.
• Continental Tyres Australia: Australian subsidiary of Continental AG, a major German tyre and mobility manufacturer. Directly comparable to Kumho across passenger, SUV, EV, and commercial segments with similar OEM fitments and a multi-tier dealer programme.
• Toyo Tyres Australia: Australian distributor for Japanese tyre maker Toyo Tires. Direct comparable to Kumho in 4x4/SUV all-terrain and mud-terrain segments, where Toyo's Open Country range competes head-to-head with Kumho's Road Venture family.
• Yokohama Tyre Australia: Australian arm of Japanese tyre manufacturer Yokohama Rubber Company. Competes with Kumho across passenger, SUV/4x4, and commercial categories with similar premium-import positioning in the Australian market.
• Pirelli Tyres Australia: Australian arm of Italian premium tyre maker Pirelli. Directly comparable in product breadth (passenger, SUV, performance, commercial) and in positioning against Kumho's performance sub-brands like ECSTA.

Emerging players

• Maxxis Tyres Australia: Australian distributor for Taiwanese Maxxis International — a value-positioned Asian brand. Comparable to Kumho on import-based distribution model and broad passenger/SUV/LT coverage, but typically positioned at lower price tiers.
• GT Radial (Giti Tire Australia): Australian arm of Singapore-listed Giti Tire, distributing GT Radial brand. Comparable distribution-led business model targeting passenger, SUV, and commercial segments with value-to-mid-tier positioning versus Kumho.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/kumhotyres
• Facebookfacebook.com/kumhotyres
• Instagraminstagram.com/kumhotyres
• Xx.com/kumhotyre
• LinkedInlinkedin.com/company/kumho-tyre-australia-pty-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kumho Tyre Australia