What Maxxis Tyres does

Maxxis Tyres is a global tire manufacturer founded in 1967 in Taiwan, producing tires for automotive, motorcycle, and bicycle applications across 180+ countries. The company operates five manufacturing facilities in Taiwan, China, Thailand, Vietnam, and India, employs more than 30,000 people, and runs five global R&D centers anchored by a €150 million tire testing facility. Its European headquarters, Maxxis Europe B.V., is based in Uden, Netherlands, with European distribution centers in Germany, Italy, France, the UK, and the Netherlands. The company sells through two channels: original equipment (OEM) supply to more than 25 named vehicle and bicycle manufacturers, and aftermarket replacement sales via authorized dealer networks in Europe. Major OEM partners include BMW, MINI, Volkswagen, Toyota, Nissan, Honda, Mercedes-Benz, Ford, Hyundai, Mazda, GM, Yamaha, Kawasaki, KTM, BMW Motorrad, Piaggio, Aprilia, Canyon, Giant, and Scott. The product portfolio spans passenger car tires (Premitra, Victra, Mecotra series), EV-specific tires (Victra Sport EV+), off-road and light truck tires (Razr, Bighorn, Trepador, Wormdrive), motorcycle tires across road, adventure, enduro, motocross, and scooter segments, and bicycle tires covering road, gravel, mountain bike disciplines, BMX, cargo, and urban use. Technology differentiation rests on proprietary rubber compound systems (3C Triple Compound, MaxxGrip, MaxxTerra, SilkShield, EXO/EXO+ protection, DoubleDown casing, Full-Silica compound, Tubeless Ready) co-developed with elite sponsored athletes across MTB, motocross, enduro, and rally disciplines. The business operates under a hardware sales model with dealer-determined, quote-based pricing, no public price list, and promotional cashback campaigns in select European markets. Revenue is not publicly disclosed; the company is privately held under the broader Maxxis Group, with Maxxis Europe B.V. managed by Managing Directors Tsung-Wei Lee and Yun-Hwa Chen.

Name

Maxxis Tyres

Legal name

Maxxis Europe B.V.

Website

https://maxxis.co.uk

Company type

Private

Founded year

1967

Operating status

Operating

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Bicycle Tires & Tubes Manufacturing (IMANAKAG), Light Truck/SUV Tires Manufacturing (IMANAKAB)

Keywords

• Tire manufacturing
• Automotive tires
• Motorcycle tires
• Bicycle tires
• OEM tire supply

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Original Equipment (OEM) Tire Sales: Maxxis supplies tires as first-fit equipment to automotive manufacturers (BMW, MINI, VW, Toyota, etc.), motorcycle brands (Yamaha, Honda, Kawasaki, etc.), and bicycle manufacturers (Canyon, Giant, Scott, etc.)
2. Aftermarket Replacement Tire Sales: Sales through authorized dealer network to end consumers for replacement tires across all segments: automotive, motorcycle, and bicycle

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maxxis Tyres designs and manufactures a comprehensive range of tires for three core segments: automotive (passenger cars, SUVs, off-road/4x4, vans, EVs), motorcycle (road sport, adventure/dual-sport, enduro, motocross, scooter), and bicycle (mountain bike, road, gravel, BMX, cargo). Products are sold both as first-fit OEM supply to leading vehicle and bicycle manufacturers and through an authorized aftermarket dealer network across Europe and globally.

Product overview

Maxxis Tyres is a comprehensive tire manufacturer offering products across three core segments: Automotive, Bicycle, and Motorcycle tires. The automotive portfolio includes performance tires (Victra Sport series), all-season tires (Premitra series), electric vehicle tires (VICTRA SPORT EV+), off-road/terrain tires (Razr, Bighorn, Trepador series), and commercial tires (Vansmart, Mecotra). The bicycle division covers road, mountain bike (Minion, MaxxTerra compounds), gravel, BMX, and cargo tires. Motorcycle products include adventure (MaxxVenture, MAXXPLORE), sport/racing (Supermaxx Sport), enduro, motocross, and scooter tires. The products are distributed globally through OEM partnerships with major automotive manufacturers (BMW, Mercedes-Benz, VW, Ford, Hyundai, Mazda, Toyota, Honda, Yamaha, Kawasaki) and retail dealer networks across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• MAXXIS VICTRA SPORT EV+ Electric mobility tire engineered for total EV control and premium performance without compromise; targeted at electric passenger vehicle applications requiring low rolling resistance and high load capacity.
• MAXXIS Premitra HP6 Summer passenger car tire offering smooth, quiet ride with strong wet grip for comfortable everyday driving.
• MAXXIS Victra Sport 6 High-end performance sports tire for premium passenger vehicles.
• MAXXIS Razr Raid+ Off-road competition tire evolved for absolute precision and control in extreme off-road conditions.
• MAXXIS Premitra AS AP3 SUV All-season tire designed for modern high-performance SUVs.
• MAXXIS VICTRA M36+ High-performance runflat tire offering stable control for premium vehicles.
• MAXXIS Creepy Crawler Heavy-duty off-road tire designed for controlled handling and reliable traction on rocks, mud, and snow.
• MAXXIS Vansmart MCV3+ Summer van tire designed for safe, stable loads and everyday commercial use.
• MAXXIS Premitra Snow WP6 Winter SUV tire with high grip on snow, cold, and wet roads.
• MAXXIS Mecotra 3 Ecological touring tire with low rolling resistance and quiet driving characteristics.
• MAXXIS Trepador M-8060 Ultra-capable off-road tire designed for rock crawling and competition use.
• MAXXIS Razr MT MT772 High-performance mud-terrain tire for extreme terrains with aggressive traction.
• MAXXIS Wormdrive AT-980E Rugged all-terrain tire designed for work and recreation on challenging terrains.
• MAXXIS Bighorn MT-764 Classic mud-terrain tire with deep lugs, ideal for the most demanding off-road conditions.
• MAXXIS Razr AT-S Rugged all-terrain tire for everyday use and off-road adventures.
• MAXXIS Premitra AS AP3 Advanced all-season tire offering reliable performance in all weather conditions.
• MAXXIS Vansmart AS AL2 Professional all-season van tire designed for year-round performance and reliability.
• MAXXIS ASPEN AT Fast-rolling XC (cross-country) bicycle tire engineered for greater control and confidence across rough, variable terrain.
• MAXXIS High Road SL Ultra-light road bicycle tire engineered for the lowest possible rolling resistance.
• MAXXIS Reaver Fast off-road bicycle performance tire with steady grip and confident cornering for gravel and cross-country riding.
• MAXXIS Supermaxx Sport MA-SP Ultra-high-performance motorcycle racing tire with sharp handling and confident cornering grip; features full-silica compound technology for extraordinary grip on wet and dry surfaces.
• MAXXIS MaxxVenture MA-MT Balanced dual-sport motorcycle tire for confident traction on and off the road; features innovative Hex Cubic Design tread for enhanced grip and fuel efficiency. Awarded iF Design Award 2024.
• MAXXIS MAXXPLORE Adventure motorcycle tire designed for riders seeking off-road exploration without compromising speed; features aggressive large tread blocks and deep grooves for effective water channeling.

Quantifiable outcome

• 70,753 tonnes CO₂ saved in 2023 through energy efficiency measures
• +4 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

39 partnerships are on record, tiered core, major and minor.

• BMWcoreOEM/ Whitelabel/ Licensing PartnerMaxxis is a trusted tire partner supplying original equipment tires for BMW vehicles. BMW selected Maxxis following rigorous quality evaluations and real-condition testing. The partnership reflects Maxxis's engineering excellence and commitment to performance and reliability.
• MINIcoreOEM/ Whitelabel/ Licensing PartnerMaxxis supplies original equipment tires for MINI vehicles, selected through strict quality assessments and on-road testing. OEM partners consistently cite Maxxis technical expertise, collaborative approach, and delivery reliability.
• VolkswagencoreOEM/ Whitelabel/ Licensing PartnerMaxxis is a trusted tire partner for Volkswagen, supplying original equipment tires. Long-term partnerships reflect Maxxis's engineering excellence and commitment to performance, control, and reliability.
• ToyotacoreOEM/ Whitelabel/ Licensing PartnerGlobal first-fit OEM tire supplier to Toyota as part of Maxxis's global OEM strategy.
• NissancoreOEM/ Whitelabel/ Licensing PartnerGlobal first-fit OEM tire supplier to Nissan as part of Maxxis's extensive automotive OEM network.
• HondacoreOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Honda for automotive applications.
• YamahacoreOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Yamaha motorcycles and scooters. Maxxis OE partnerships extend across motorcycle and powersports sectors.
• BMW MotorradcoreOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for BMW Motorrad motorcycles as part of comprehensive powersports OEM strategy.
• CanyoncoreOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Canyon premium bicycles, one of many bicycle OEM partnerships.
• GiantcoreOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Giant bicycles, the world's largest bicycle manufacturer.
• Scott SportscoreOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Scott premium bicycles.
• MitsubishimajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Mitsubishi Motors.
• SuzukimajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Suzuki for automotive applications.
• FordmajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Ford as part of global automotive OEM expansion.
• HyundaimajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Hyundai Motor Company.
• MazdaOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Mazda as part of Asian automotive OEM network.
• KawasakimajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Kawasaki motorcycles.
• KTMmajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for KTM motorcycles and powersports vehicles.
• BYDmajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to BYD electric vehicle manufacturer.
• PiaggiomajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Piaggio Group scooters and motorcycles.
• ApriliamajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Aprilia motorcycles and scooters.
• Changan AutomobilemajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Changan Automobile Group.
• CherymajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to Chery Automobile.
• PSA Group (Peugeot/Citroen)majorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to PSA Group (Peugeot and Citroën brands).
• GM (General Motors)majorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier to General Motors.
• Arctic Cat / TextronmajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Arctic Cat / Textron ATVs and off-road vehicles.
• BRP (Bombardier Recreational Products)majorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for BRP vehicles including Sea-Doo, Can-Am, and Ski-Doo.
• KymcomajorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Kymco scooters and motorcycles.
• Santa CruzmajorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Santa Cruz mountain bikes, premium US bicycle brand.
• MalagutiminorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Malaguti motorcycles.
• MBKminorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for MBK motorcycles.
• GileraminorOEM/ Whitelabel/ Licensing PartnerFirst-fit OEM tire supplier for Gilera motorcycles.
• Yeti CyclesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Yeti mountain bikes.
• Pivot CyclesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Pivot Cycles mountain bikes.
• Ibis CyclesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Ibis mountain bikes.
• Revel BicyclesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Revel Bicycles.
• Transition BikesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Transition Bikes mountain bikes.
• Norco BicyclesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Norco Bicycles.
• Kona BicyclesminorOEM/ Whitelabel/ Licensing PartnerOriginal equipment tire supplier for Kona Bicycles.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Maxxis-Europe/61577804136426
• Instagraminstagram.com/maxxiseurope

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxxis Tyres