Damon Smile

What Damon Smile does

Damon Smile is a consumer-facing orthodontic brand operated by Ormco Corporation, a subsidiary of Envista Holdings Corporation (NYSE: NVST). The brand markets the Damon System, a self-ligating braces platform built around a patented passive slide mechanism that connects archwires to brackets without elastic ties, paired with Copper NiTi shape-memory arch wires that apply lighter, gentler forces. The product portfolio covers Damon Q2 (metal), Damon Clear (virtually invisible polycrystalline alumina ceramic), and Damon Ultima (next-generation self-ligating brackets), supported by clinical literature spanning more than two decades and over 7 million treated patients worldwide.

The business sells hardware — brackets, archwires, and accessories — to a certified network of Damon orthodontists; end patients are reached only through these providers, with a doctor-locator tool on damonsmile.in connecting consumers to nearby certified doctors. Patient pricing is not publicly disclosed and is set per case by individual clinicians based on case complexity and product variant (Q2 vs Clear). The Indian market is served through Nobel Biocare Pvt. Ltd. as the local entity, with a localized consumer website and active social media presence on Facebook, Instagram, LinkedIn, and YouTube.

Customer segmentation targets both adults seeking aesthetic teeth straightening and teenagers/children requiring early orthodontic intervention, with named use cases spanning overbite, underbite, crossbite, open bite, gapped teeth, and crowded teeth. Revenue mechanics are fundamentally B2B2C hardware sales gated by a certified-provider channel, with no direct-to-consumer product purchase path and no disclosed brand-level revenue, funding, or headcount trend.

Name

Damon Smile

Legal name

Ormco Corporation

Website

https://damonsmile.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Damon Smile is an orthodontic brand under Ormco Corporation (Envista Holdings) that sells self-ligating braces (Damon Q2, Clear, Ultima) and arch wires exclusively through certified orthodontists, serving adult and teen patients seeking teeth straightening and malocclusion correction.

Ownership category

akta.pro rank

Product category

Orthodontic Braces Systems

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Self-ligating braces
• Orthodontic bracket systems
• Clear ceramic braces
• Passive self-ligation
• Orthodontic arch wires

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Orthodontic Braces and Treatment Products: Damon Smile generates revenue through the sale of Damon System orthodontic products (brackets, archwires, accessories) to certified Damon orthodontists. Treatment costs are determined by individual orthodontists based on case complexity. The system offers two main product lines: Damon Q2 (metal) and Damon Clear2 (ceramic/invisible).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Damon Smile sells self-ligating orthodontic braces systems under the Damon System umbrella, including Damon Q2 metal brackets, Damon Clear ceramic invisible brackets, Damon Ultima, and Copper NiTi arch wires. Products are manufactured and marketed by Ormco Corporation and delivered exclusively through a certified network of Damon orthodontists who perform the orthodontic treatment for patients.

Product overview

Damon Smile offers a comprehensive orthodontic braces system consisting of self-ligating brackets and archwires for teeth straightening. The product portfolio includes the Damon System core platform, Damon Clear (invisible ceramic braces), Damon Q2 (metal braces), and associated Copper NiTi arch wires. The system differentiates itself from conventional braces through a patented passive slide mechanism that eliminates elastic ties, reduces friction, and uses light gentle forces to achieve faster treatment with fewer appointments. The treatment aims to create broad arch-shaped smiles with improved facial aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• Damon Q2: Metal self-ligating braces with passive slide mechanism for teeth alignment
• Damon Clear
• Damon Ultima

Products and services

• Damon System

Quantifiable outcome

• 7 million+ successful patient outcomes worldwide over 20+ years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ormco Corporationparent companyOthersDamon Smile is a product brand under Ormco Corporation, a leading manufacturer of orthodontic products and solutions. Ormco is part of Envista Holdings Corporation along with other dental brands including Nobel Biocare, Implant Direct, Kerr Dental, DEXIS, Spark Aligners, Metrex, Orascoptic, and AlphaBio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M Oral Care: Manufactures Clarity ceramic brackets and other orthodontic solutions as part of a broad dental portfolio; competes with Damon's self-ligating metal and ceramic brackets across general orthodontic practices.
• Dentsply Sirona Orthodontics (including GAC): Through its GAC and SureSmile brands, offers self-ligating brackets and aligner solutions, competing with Damon across both fixed and removable orthodontic categories globally.
• Henry Schein Orthodontics: Distributor and brand owner (formerly Ortho Technology) of orthodontic brackets, wires, and accessories; serves many of the same certified orthodontists that Damon Smile relies on for patient delivery.

Emerging players

• DynaFlex: Specializes in self-ligating brackets, clear braces, and orthodontic appliances; targets the same aesthetic and self-ligation niches as Damon Q2 and Damon Clear in private orthodontic practices.
• OrthoFX: Clear-aligner brand competing for the same adult aesthetic orthodontic segment that Damon Clear addresses, intensifying share competition in modern orthodontic practices.
• SmileDirectClub (historical peer): Direct-to-consumer clear-aligner pioneer (now largely defunct but historically significant); represented the disruptive, lower-cost alternative that pressured traditional bracket brands like Damon in the consumer market.

Direct peers

• Align Technology (Invisalign): Maker of Invisalign clear aligners and iTero scanners; competes directly with Damon Smile in the orthodontic tooth-straightening category, especially for adult and teen aesthetic cases that Damon Clear also targets.
• Ormco (parent-level peer): Ormco Corporation is Damon's parent and also markets competing and adjacent orthodontic product lines (e.g., Spark Aligners, other bracket systems); as Damon's manufacturer, it is the most directly comparable operating peer.
• American Orthodontics: Specialist manufacturer of orthodontic brackets, bands, and wires including self-ligating lines; a direct competitor to Damon in the fixed-appliance category sold to certified orthodontists.
• Forestadent: European-headquartered manufacturer of fixed orthodontic appliances including self-ligating brackets; competes with Damon in metal and aesthetic fixed-appliance segments globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1HTFhIErNyDjIod4-ZGDiQ
• Facebookfacebook.com/Damonsmile.in
• LinkedInlinkedin.com/company/damon-smile
• Instagraminstagram.com/damonsmilein

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damon Smile