Mobile Emergency

What Mobile Emergency does

Mobil Pohotovost (legal entity MOBIL POHOTOVOST GSM s.r.o., trading as Mobil Pohotovost and MP.CZ) is a privately held Czech mobile device retailer founded in 2001 (with one source noting 1999) and headquartered at Spálená 101/37, Prague. The company operates a multi-channel retail platform combining 13 physical stores across the Czech Republic (Prague, Brno, Plzeň, Ostrava, Liberec, Hradec Králové, Ústí nad Labem, Olomouc, Jihlava, České Budějovice, Pardubice, plus a second Prague location at Černý Most) with a full e-commerce storefront at www.mp.cz. Its product portfolio centers on smartphones (Apple iPhone, Samsung Galaxy, Xiaomi, Motorola, OPPO, Google Pixel, Vivo) and extends to tablets, notebooks and PCs, smart watches and rings, audio equipment, gaming consoles (Sony PlayStation), accessories, and Xiaomi TV, offered in new, certified pre-owned (zánovní), and refurbished conditions.

The company's revenue model is multi-stream: (1) one-time hardware sales of new devices at retail and online; (2) resale of used and certified pre-owned devices sourced through its own buyback program; (3) device buyback and trade-in transactions with both consumers and corporate clients (including a proprietary buyback app for business partners); (4) authorized Samsung warranty and out-of-warranty repair services plus multi-brand repair work; (5) extended warranty subscriptions (Prodloužená záruka) priced at 300–1,200 CZK for 1- or 2-year coverage; and (6) lease-to-own installment financing delivered through fintech partner Cashtec, with monthly payments starting from 199 CZK. Distribution is supported by same-day 60-minute courier delivery via Liftago in Prague and Brno, plus Česká pošta–Balíkovna, DPD, and Zásilkovna parcel options. The customer base is predominantly Czech retail consumers, with a dedicated B2B corporate channel (including state organizations on invoice terms) managed by a corporate clients manager.

Key brand and channel partners include Samsung (authorized service center and core brand partner), Apple, O2 Czech Republic and Vodafone Czech Republic (telco tariff and SIM distribution), Xiaomi, Huawei, Honor, Sony, Motorola, OPPO, Google, JBL/Harman, Datart, Cashtec, Liftago, Heureka.cz (verified customer reviews), and REMA System (WEEE compliance). The company employs 101–250 staff and reports cumulative metrics of 2M+ devices sold, 2M+ phones repaired, and 1.8M+ devices purchased via buyback over its 20+ year operating history. No proprietary hardware, software platform, or AI/ML capabilities are disclosed.

Name

Mobile Emergency

Legal name

MOBIL POHOTOVOST GSM s.r.o.

Website

https://mp.cz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobil Pohotovost (MP.CZ) is a Czech multi-channel mobile device retailer operating 13 physical stores and an e-commerce platform, selling new, certified pre-owned, and refurbished smartphones, tablets, and accessories to Czech consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

akta.pro secondary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Mobile device retail
• Smartphone sales
• Device buyback
• Electronics repair
• Installment financing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Device Sales: Retail sale of new mobile phones, tablets, notebooks, smartwatches, audio equipment, gaming consoles, and accessories from brands including Apple, Samsung, Xiaomi, Motorola, OPPO, Google, Sony, and others. Revenue generated per transaction on a one-time purchase basis.
2. Used & Refurbished Device Sales: Purchase and resale of used and refurbished (zánovní) mobile devices, enabling a trade-in/buyback model where customers can sell their old devices and purchase new or certified pre-owned devices at reduced prices.
3. Device Buyback / Trade-in: Company purchases used devices from individual and business customers at competitive rates, enabling customers to offset the cost of new device purchases. Also offers a forward buyback program (Dopředný výkup) and a buyback app for business partners.
4. Repair & Service: Warranty and out-of-warranty repair services for mobile phones of Samsung (authorized) and other brands. Services offered at retail locations and dedicated service centers.
5. Extended Warranty (Prodloužená záruka): Extended warranty product sold as an add-on to device purchases. Covers mechanical, electronic, or electrical faults occurring after the standard statutory warranty period. Priced at 300–1,200 CZK depending on device price and warranty duration (1 or 2 years).
6. Installment / Financing: Offers installment payment plans (splátkový prodej) for device purchases, including lease-to-own arrangements via partner Cashtec. State organizations can purchase on invoice with payment terms.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Mobile Emergency (operating as Mobil Pohotovost / MP.CZ) is a Czech multi-channel retailer of mobile phones, tablets, notebooks, smartwatches, audio devices, gaming consoles, and related accessories. The company sells new, certified pre-owned, and used/refurbished devices both through 13 physical retail stores and an e-commerce platform (www.mp.cz), and complements sales with device buyback, authorized Samsung warranty repairs, extended warranties, and installment/lease-to-own financing via partner Cashtec.

Product overview

Mobil Pohotovost (MP.CZ) is a Czech mobile device retailer operating a multi-channel platform combining physical retail stores (13 locations) with an e-commerce website. The core product portfolio centers on mobile phones (Apple, Samsung, Xiaomi, Motorola, OPPO, Google Pixel, Vivo) alongside complementary categories including tablets, notebooks, smart watches, audio equipment, and gaming products. Products are offered in new, certified pre-owned, and refurbished conditions. The company differentiates through integrated services combining sales with device buyback (Výkup), enabling customers to trade in old devices for competitive prices toward new purchases. Additional services include repair (Servis), extended warranties (Prodloužená záruka), trade-in financing (Koupíš prodáš via Cashtec), and business/corporate programs. The company operates 13 physical store locations across the Czech Republic, with flagship showrooms in Prague and Brno featuring premium service experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phones (Mobilní telefony) Smartphones from brands including Apple iPhone, Samsung Galaxy, Xiaomi, Motorola, OPPO, Google Pixel, and Vivo, sold in new, certified pre-owned, and refurbished conditions for individual consumers and corporate buyers.
• Tablets (Tablety) Tablet devices including Apple iPad and Samsung Galaxy Tab, available in new and certified pre-owned conditions.
• Notebooks and PCs (Notebooky a PC) Laptop and desktop computers including Apple MacBook, available new with installment financing options.
• Smart Watches and Rings (Chytré hodinky a prsteny) Wearable technology including Apple Watch, Samsung Galaxy Watch, Garmin, Amazfit, Huawei smart watches, and smart rings.
• Accessories (Příslušenství) Mobile device accessories including protective cases, chargers, cables, screen protectors, powerbanks, and memory cards.
• Audio and Cameras (Audio a kamery) Audio equipment and cameras including headphones, earbuds (Apple AirPods, JBL), speakers, and drones with DJI accessories.
• Gaming Gaming products including Sony PlayStation consoles and accessories.
• Xiaomi TV Xiaomi television displays and smart TV products.
• Repair Services (Servis) Mobile phone repair services including authorized Samsung warranty and post-warranty repairs, as well as repairs for other brands, available at physical store locations.
• Device Buyback (Výkup) Buyback service allowing individual customers and corporate clients to sell their used mobile phones, tablets, and notebooks at competitive prices, including a corporate buyback program with dedicated app.
• Extended Warranty (Prodloužená záruka) Extended warranty product sold as an add-on to device purchases, covering mechanical, electronic, or electrical faults after the standard statutory warranty period. Available as 1-year or 2-year extensions at 300–1,200 CZK.
• Trade-in / Buy-Sell-Exchange (Koupíš prodáš) Trade-in service allowing customers to exchange their current device and pay only the difference, with installment payment options up to 26 months through the Cashtec partnership.
• Business Services (Pro firmy) Corporate services including bulk device purchases, enterprise buyback programs, corporate device servicing, and invoice payment terms for state organizations.

Quantifiable outcome

• Over 2 million devices sold over 20+ years of operation
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• O2 Czech RepubliccoreChannel Partner/ Reseller/ DistributorTelecommunications operator partner. O2 is listed among the company's partner logos on the 'O nás' page. The company offers O2 tariff plans and SIM cards alongside device sales at its retail locations.
• Vodafone Czech RepubliccoreChannel Partner/ Reseller/ DistributorTelecommunications operator partner. Vodafone is listed among the company's partner logos on the 'O nás' page. The company offers Vodafone tariff plans and SIM cards alongside device sales at its retail locations.
• SamsungcoreStrategic or Co-development PartnerKey brand partner and authorized service partner. Mobil Pohotovost is an authorized Samsung repair center providing both warranty and out-of-warranty repairs for Samsung mobile phones and tablets. Offers Samsung product range including Galaxy smartphones, tablets, and accessories. Co-marketing campaigns including 'Galaxy Package' multi-device discounts up to 15%.
• ApplecoreStrategic or Co-development PartnerKey brand partner. Listed among the company's partner logos. Products sold include iPhone, iPad, MacBook, Apple Watch, and accessories. Apple authorized repair services available for Apple devices.
• HuaweiminorChannel Partner/ Reseller/ DistributorBrand partner selling Huawei smartphones and accessories. Listed among partner logos on the company website.
• XiaomiminorChannel Partner/ Reseller/ DistributorBrand partner selling Xiaomi smartphones, smart home devices, and accessories including Xiaomi TV. Listed among partner logos on the company website.
• HonorminorChannel Partner/ Reseller/ DistributorBrand partner selling Honor smartphones and accessories. Listed among partner logos on the company website.
• SonyminorChannel Partner/ Reseller/ DistributorBrand partner selling Sony products including PlayStation gaming consoles. Listed among partner logos on the company website.
• MotorolaminorChannel Partner/ Reseller/ DistributorBrand partner selling Motorola smartphones. Listed among partner logos on the company website.
• OPPOminorChannel Partner/ Reseller/ DistributorBrand partner selling OPPO smartphones. Listed among partner logos on the company website.
• JBL / HarmanminorChannel Partner/ Reseller/ DistributorAudio brand partner selling JBL speakers, headphones, and audio accessories. Listed among partner logos on the company website.
• GoogleminorChannel Partner/ Reseller/ DistributorBrand partner selling Google Pixel smartphones. Products featured in promotional campaigns including lease-to-own via Cashtec.
• DatartminorStrategic or Co-development PartnerConsumer electronics retailer partnership. Listed among 'Naši partneři' (Our partners) on the Spolupráce page. Nature of cooperation not detailed beyond logo display.
• Česká poštaminorChannel Partner/ Reseller/ DistributorLogistics partner for e-commerce order delivery via 'Balíkovna' service. Declared delivery time: next-day delivery.
• DPDminorChannel Partner/ Reseller/ DistributorLogistics partner for e-commerce order delivery. Declared delivery time: next-day delivery.
• ZásilkovnaminorChannel Partner/ Reseller/ DistributorLogistics partner for e-commerce order delivery via pickup point network. Declared delivery time: next-day delivery.
• LiftagominorChannel Partner/ Reseller/ DistributorCourier delivery partner for same-day delivery service 'Anděl domů' and 'Doručení do 60 minut' in Prague and Brno. Enables 60-minute delivery from flagship stores.
• CashtecminorChannel Partner/ Reseller/ DistributorFinancial technology partner providing lease-to-own (pronájem) and installment payment solutions for device purchases. Products available from 199–699 Cč/month via the Cashtec Upgrade program.
• Heureka.czminorChannel Partner/ Reseller/ DistributorCzech e-commerce review platform partner. Used for post-purchase customer satisfaction surveys ('Ověřeno zákazníky' program). Review ratings influence customer trust and purchase decisions.
• REMA SystemminorChannel Partner/ Reseller/ DistributorCzech electro-waste recycling partner. REMA System handles end-of-life electrical equipment take-back as required by Czech and EU law (WEEE directive). Recycling fee included in product prices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Euronics: Pan-European consumer electronics retail buying group with Czech member stores selling mobile devices, tablets, and accessories. Larger assortment and broader category reach than Mobil Pohotovost but overlaps in mobile.
• MediaMarkt Czech Republic: Pan-European big-box consumer electronics retailer with Czech stores selling mobile phones, tablets, laptops, and accessories. Significantly broader category footprint than Mobil Pohotovost but overlaps materially in mobile devices.

Direct peers

• Alza.cz: Largest Czech consumer electronics e-tailer with extensive physical retail network (AlzaBox pickup, Alzabox) and broad assortment including mobile phones, tablets, and accessories. Directly competes with Mobil Pohotovost in smartphone sales, refurbished devices, and same-day delivery in Czech cities.
• Datart: Czech consumer electronics retailer with physical stores selling mobile phones, tablets, laptops, and home electronics. Listed as Mobil Pohotovost partner but also a direct competitor in mobile device retail.
• Expert Czech Republic: Czech consumer electronics retail chain (part of Euronics buying group) selling mobile phones, tablets, and home electronics through member stores. Comparable regional retail model and customer base.
• Czc.cz: Czech electronics-focused e-tailer (acquired by Allegro/Mall Group) specializing in computers, components, and consumer electronics including mobile phones. Comparable product mix and customer base in the Czech market.
• Mall.cz: Major Czech e-commerce platform with broad electronics category including mobile devices, tablets, and accessories. Operates marketplace and first-party retail comparable to Mobil Pohotovost's e-commerce + showroom model.
• Electro World: Czech consumer electronics retail chain carrying mobile phones, tablets, and accessories alongside home electronics. Comparable in-store retail experience and pricing positioning to Mobil Pohotovost.
• Mironet: Czech electronics retailer specializing in IT, gaming, and mobile devices with physical stores and e-commerce. Comparable customer profile and product mix in the Czech market.
• Okay Elektro: Czech retail chain selling consumer electronics, home appliances, and mobile devices with both physical stores and e-commerce. Competes for the same household and SMB customer base in Czech cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobilpohotovost
• YouTubeyoutube.com/user/mobilpohotovostvideo
• Facebookfacebook.com/mobilpohotovost
• LinkedInlinkedin.com/company/mobil-pohotovost

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Emergency