Bakehuset
Bakehuset Nord-Norge AS is Northern Norway's largest industrial bakery group, operating six production facilities from Svolvær to Longyearbyen that produce over 25 million bakery and confectionery items annually for grocery chains and B2B customers.
- Company typePrivate
- Founded1920
- HeadquartersTromsø, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bakehuset does
Bakehuset Nord-Norge AS is Northern Norway's largest bakery group, producing and distributing bread, confectionery, and ready-to-bake products to grocery retail chains across the region. The company operates six production facilities — Tromsø (HQ), Alta, Finnsnes (largest by capacity and revenue, based in Finnfjordbotn), Hammerfest, Vadsø, and Svolvær — plus a seventh at Longyearbyen in the Svalbard archipelago, spanning roughly 1,500 km of Norwegian coastline. Annual output exceeds 25 million bakery and confectionery products, with daily production surpassing 60,000 units, supported by approximately 250 employees.
The product portfolio spans industrial breads (Kornbrød, Kneipp, Hverdagsbrød, regional SKUs such as Svalbardbrød, Tromsøbrød, Nord-Norge brød, TIL-Brød, and protein/whole-grain variants), traditional Norwegian cakes (Kvæfjordkaka — Norway's national cake since 2002 — Kransekake, Fyrstekake, Marzipan cakes, Napoleon), pastries (Wienerbrød, Berlinerboller, croissants, horns, Skolebrød, Kanelboller), Christmas products, ready-to-bake loaves, cake bases, and ready-spread baguettes and Landgang variants. The portfolio is differentiated by local heritage: many SKUs carry regional identity preserved through acquisitions of predecessor bakeries dating back to 1920 (Svendsens bakeri, Alta). Underlying production is conventional industrial bakery automation with conventional logistics.
The business model is wholesale B2B supply through two channels: major grocery retail chains (dagligvarehandel) across Northern Norway for finished and ready-to-bake products, and a dedicated proffkunde (professional customer) ordering portal at bestilling.bakehusetas.no. Revenue is generated through wholesale supply agreements; retail pricing is set by grocery chains. The company also operates a direct-to-consumer cake-ordering portal (nettbutikk.bakehusetas.no). Ownership sits under Bakehuset Nord Norge Holding AS, with Bakst Holding at 52.7%, Norgesbakeriene Holding AS at 44.8%, Forsaa Holding at 1.8%, and other shareholders at 0.7%. The company's modern form consolidates acquisitions made between 2001 and 2009 (by owner Kjetil Emil Olsen) of Asbjørns bakeri (Tromsø), En smule bedre (Finnsnes), Finbakst (Hammerfest), Svendsens bakeri (Alta), Lofotbakeriet (Svolvær), and Vadsøbakeriet (Vadsø), with Goman-bakeriet acquired in 2013 after a major fire at the Langnes plant. In 2016 Bakehuset was a finalist for NHO Mat og Drikke's food and beverage producer of the year (honorable mention).
Bakehuset firmographics
Firmographics- Name
- Bakehuset
- Legal name
- Bakehuset Nord-Norge AS
- Website
- https://bakehusetas.no
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bakehuset Nord-Norge AS is Northern Norway's largest industrial bakery group, operating six production facilities from Svolvær to Longyearbyen that produce over 25 million bakery and confectionery items annually for grocery chains and B2B customers.
- Ownership category
- akta.pro rank
Bakehuset industry classification
Industry- Product category
- Bakery Products
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
- akta.pro secondary industries
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
Keywords
Where Bakehuset is headquartered
LocationHeadquarters
- HQ city
- Tromsø
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Bakehuset business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Bakery and Confectionery Product Sales: Production and sale of over 25 million bakery and confectionery products annually to grocery store chains across Northern Norway. Products include bread, rolls, cakes, pastries, and specialty items sold through retail grocery chains.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Bakehuset product offering
Product offeringCore offering
Bakehuset Nord-Norge AS is the largest bakery group in Northern Norway, operating six production facilities from Svalbard in the north to Svolvær in the south. The company manufactures and distributes over 25 million bakery and confectionery products annually — including bread, pastries, cakes, Christmas baked goods, ready-spread baguettes, cake bases, and ready-to-bake items — supplying them wholesale to grocery store chains and professional B2B customers across Northern Norway.
Product overview
Bakehuset Nord-Norge AS is a bakery company operating as Northern Norway's largest bakery concern with bakeries from Svalbard in the north to Svolvær in the south. The company produces over 25 million bakery and confectionery products annually. The product portfolio encompasses three main categories: Bread Products (brødvarer) including traditional loaves, coarse breads, specialty regional breads (like Tromsøbrød, Svalbardbrød, Nord-Norge brød), protein bread, and rye bread; Ready-to-Bake products including pre-fried loaves and crinkle-cut breads; and Pastry/Cake Products including Wienerbrød, Berlinerboller (solboller with local sun-return tradition), croissants, various cakes (Verdens beste/national cake, Kransekake, Napoleon cakes, marzipan cakes, apple cakes), Christmas products (julebrød, gingerbread figures, pepperkake dough), and small pastries (horns, buns, pizza pieces). The company also produces Ready-Spread products including pre-filled baguettes and Landgang (Northern Norwegian baguette variant). All products are distributed through local grocery stores throughout Northern Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Kornbrød
- Urkornbrød
- Urkornbrød, ekstra grovt
- Kneipp
- Hverdagsbrød
- Ekstra grovt brød
- Grovbrød
- Mellomgrovt brød
- Superbrød
- Bli Best Grovbrød
- Nord-Norge brød
- Rugbrød Fullkorn
- Svalbardbrød
- Svalbardbrød, skåret
- Kurbadbrød
- Tromsøbrød
- TIL-Brød
- Kystbrød
- Proteinbrød
- Formloff
- Pariserloff
- Knekkebrød
- Toast, Fin
- Toast, Grov
- Hamburgerbrød
- Landgang FIN
- Landgang GROV
- Ostebaguette
- Rundstykke GROV
- Rundstykke FIN
- Selskaps-rundstykker (GROVE og FINE)
- Ostekake
- Kransekake med melis
- Fyrstekake
- Gulrotformkake
- Eplekake m/vanilje
- Banoffee pai
- Islandskake med vanilje
- Suksessterte
- Østerrike
- Verdens beste (Kvæfjordkake)
- Banankake
- Bløtkake
- Marsipankake
- Grønn Genser
- Rullekake
- Napoleonskake
- Sjokoladekake
- Julebrød med rosiner
- Kakemanndeig
- Pepperkakedeig
- Julefigurer
- Wienerbrød
- Fløte-wienerbrød
- Wienerstang
- Croissant med sjokolade
- Croissant med ost
- Croissant med smør
- Berlinerbolle med sukker
- Berlinerbolle med syltetøy
- Berlinerbolle med vanilje
- Mørketidsbolle
- Horn med frø
- Frøbriks
- Maisbriks
- Svalbard-briks
- Ostebriks
- Pizzastykke
- Focaccia
- Mandelstang
- Smultringer
- Waleskringle
- Walesring
- Skolebrød
- Bergensk kanelbolle
- Sirupskake
- Hveteboller (vanlig, med sjokolade, med rosiner)
- Ready-Spread baguettes and horns
- Cake Bases (Sjokoladekake-bunn, Mandelbunn, Bløtkakebunn)
- Ready-to-Bake Bakery Products (Formloff, Kombikorn, Svalbardbrød, Landbrød)
Quantifiable outcome
- Over 25 million bakery and confectionery products produced annually
- +2 more outcomes
Companies that use Bakehuset
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bakehuset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bakehuset partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tromsø IL (TIL)coreTIL (Tromsø Idrettslag) is the flagship football club in Northern Norway, playing in Norway's top league (Eliteserien). Bakehuset Nord-Norge is one of the club's most important sponsors, with the company logo appearing on player tracksuits. The sponsorship is described as a key marketing partnership supporting the club at the highest level of Norwegian football. The partnership extends to both women's and men's football teams.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Bakehuset competitors and assessment
Company assessmentBroad incumbents
- Norgesbakeriene Holding AS: Norgesbakeriene is the second-largest shareholder (44.8%) and Norway's largest national bakery group with baker brand Sammalt, Unil, and others. Directly comparable as a commercial bakery serving grocery chains, but with national rather than regional footprint.
- Lantmännen Cerealia: Swedish/Nordic agricultural cooperative operating large-scale bakeries and grain-based food production across Scandinavia. Comparable as a multi-site industrial bakery with B2B grocery distribution in Northern Europe.
- Orkla Foods Norge: Norwegian food manufacturer with broad portfolio including bread, pizza, and convenience foods (e.g., Idun, Nora, Grandiosa). Comparable as a Norwegian industrial food manufacturer serving grocery retail with branded baked goods.
- Fazer Bakeries Norway: Finnish-headquartered Fazer operates bakeries in Norway producing bread, pastries, and confectionery for grocery retail. Comparable as an industrial bakery with grocery distribution and broad Nordic product portfolio.
- Coop Norge (Coop Industri): Norwegian retail cooperative operating in-house bakeries producing private-label baked goods for Coop grocery stores. Comparable as a B2B bakery operation within grocery distribution, though vertically integrated with retail.
Regional players
- Pågens AB: Swedish regional bakery specializing in crispbread (knäckebröd) and fresh bread. Comparable as a Nordic commercial bakery producing traditional baked goods for grocery distribution, though primarily serving Sweden rather than Norway.
Others
- Mills DA: Norwegian flour and grain-based food producer. Adjacent comparable as a supplier of grain-based products including baking ingredients to Norwegian food manufacturers and bakeries.
Direct peers
- Hatting AS: Danish-owned Norwegian bakery producing bread, buns, and cakes for grocery retail. Comparable as a B2B commercial bakery serving the Norwegian grocery channel with similar product categories.
- Bakehuset AS (other): Although the names overlap, this is a separate regional bakery brand in Norway. Comparable as a Norwegian commercial bakery producing traditional and specialty bread products for grocery distribution.
- Unil AS: Norwegian industrial bakery producing bread, buns, and cakes under the Unil brand for grocery chains. Directly comparable as a wholesale commercial bakery serving Norwegian retail with similar product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bakehuset social profiles
Digital presenceBakehuset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakehuset leadership team
Management profileNumber of profiles
Profiles7 records
Bakehuset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakehuset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakehuset
What does Bakehuset do?
Bakehuset Nord-Norge AS is the largest bakery group in Northern Norway, operating six production facilities from Svalbard in the north to Svolvær in the south. The company manufactures and distributes over 25 million bakery and confectionery products annually — including bread, pastries, cakes, Christmas baked goods, ready-spread baguettes, cake bases, and ready-to-bake items — supplying them wholesale to grocery store chains and professional B2B customers across Northern Norway.
Is Bakehuset a public or private company?
Bakehuset is a private company. It is classified as corporate owned and is currently operating.
When was Bakehuset founded?
Bakehuset was founded in 1920. It employs 11 to 50 people.
Where is Bakehuset based?
Bakehuset is headquartered in Tromsø, Norway, in the Europe region.
How does Bakehuset make money?
One revenue line is on record: bakery and Confectionery Product Sales.
Who are Bakehuset's main competitors?
Broad incumbents on record are Norgesbakeriene Holding AS, Lantmännen Cerealia, Orkla Foods Norge, Fazer Bakeries Norway and Coop Norge (Coop Industri). Pågens AB is listed as a regional player. Mills DA is listed as an others. Direct peers are Hatting AS, Bakehuset AS (other) and Unil AS.
Does Bakehuset have an API?
No public API is recorded for Bakehuset.
What industry is Bakehuset in?
Bakehuset's product category is Bakery Products. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing, with a secondary code of THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin). Its NAICS code is 31181 and its SIC code is 2050.