What Tromsø Idrettslag does

Tromsø Idrettslag (TIL) is a professional Norwegian football club based in Tromsø, founded in 1920, that competes in Norway's top-tier Eliteserien. The club operates as an idrettslag (membership-based sports association) under Norwegian law and brands itself as "The World's Northernmost Professional Football Club." It plays home matches at Romssa Arena (formerly Alfheim Stadion) and runs approximately 15 home matches per season, drawing nearly 5,000 spectators per match. The club fields a men's professional team, maintains youth academies (Yngres Avdeling) and football schools (Fotballskoler), and operates a volunteer ecosystem of roughly 100 people per match.

The club's revenue architecture rests on four primary streams: match-day ticket sales via the TicketCo platform, a multi-tier sponsorship portfolio anchored by SpareBank 1 Nord-Norge (main partner since 1991) and Troms Kraft (arena naming rights partner), an e-commerce merchandise store at shop.til.no, and the TILpluss subscription membership program. Corporate partnerships span 80+ commercial relationships across categories including financial services, energy, telecom, retail, hospitality, and construction, with TV 2 Play as broadcasting partner for live match streaming. The club's supporting infrastructure includes digital ticketing, content marketing across owned social channels, and ancillary revenue lines such as meeting room rentals (Møterom) at Romssa Arena and a sustainability program (Bærekraft). Governance is via a member-elected board, currently transitioning leadership from long-serving chair Helge Alfon Kræmer to Stig Bjørklund.

Name

Tromsø Idrettslag

Legal name

Tromsø Idrettslag

Website

https://til.no

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Tromsø Idrettslag is a Norwegian professional football club competing in the Eliteserien, based in Tromsø as the world's northernmost professional football club. It serves Northern Norwegian fans, regional corporate sponsors, and youth players through match operations, youth academies, and merchandising.

Ownership category

akta.pro rank

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from match day ticket sales through TicketCo platform. Club sells tickets for approximately 15 home matches annually with average attendance of nearly 5000 spectators.
2. Sponsorship and Partnerships: Revenue from main sponsor SpareBank 1 Nord-Norge (since 1991), arena partner Troms Kraft (naming rights to Romssa Arena), kit partners including Explo, Select, and over 80 additional commercial partners across various categories.
3. Merchandise and Shop: Online merchandise store at shop.til.no selling club merchandise including supporter effects, apparel, and fan gear.
4. Membership and Season Tickets: TILpluss membership program offering benefits including priority access to tickets and exclusive content. Season ticket packages for dedicated fans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tromsø Idrettslag (TIL) operates a professional men's football team competing in Norway's Eliteserien (top tier), hosting approximately 15 home matches per season at Romssa Arena with average attendance of nearly 5,000 spectators. The club sells match tickets via TicketCo, runs an online merchandise store at shop.til.no, offers the TILpluss membership program, and conducts youth football development through football schools and the Yngres Avdeling.

Product overview

Tromsø Idrettslag (TIL) is a professional football club operating as 'The World's Northernmost Professional Football Club.' The club's primary offering is elite football in Norway's Eliteserien, playing home matches at Romssa Arena. Supporting the core football operations are youth development programs (Fotballskoler and Yngres Avdeling), a merchandise e-commerce shop (shop.til.no), a volunteer program managing approximately 100 volunteers per match, meeting room rentals at the stadium, and sustainability initiatives. The club operates under partnership agreements with SpareBank 1 Nord-Norge as main partner and Troms Kraft as arena partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Tromsø IL Elite Football (Eliteserien) Professional football operations with the men's first team competing in Norway's Eliteserien (top tier), featuring approximately 15 home matches per season at Romssa Arena with average attendance of nearly 5,000 spectators.
• TIL Shop (Merchandise Store)

Quantifiable outcome

• Nearly 5000 average attendance per home match
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

106 partnerships are on record, tiered core and minor.

• SpareBank 1 Nord-NorgecoreGTM or Marketing Partner · 1 January 1991Main sponsor (Hovedsamarbeidspartner) since 1991. The world's northernmost full-service financial institution has grown alongside the development of local communities in Northern Norway with clear social responsibility.
• Troms KraftcoreStrategic or Co-development PartnerArena partner with naming rights to Romssa Arena. Joint effort to promote Sami language and culture through elite football, giving the stadium its Sami name to increase visibility of Sami culture.
• ExplominorGTM or Marketing PartnerKit partner providing equipment for the club.
• SelectminorGTM or Marketing PartnerKit partner providing equipment for the club.
• IshavskraftminorGTM or Marketing PartnerRenewable energy provider selling electricity in Norwegian retail market, partnering to create good results together.
• NordlysminorGTM or Marketing PartnerNorthern Norway's largest media house following TIL closely across all platforms, both digital and print. Part of Amedia media group.
• ConstominorGTM or Marketing PartnerNationwide northern Norwegian contractor group with local presence throughout Norway and Sweden. Proud partner building the future together.
• KræmerminorGTM or Marketing PartnerLong-standing family business partner with Helge Kræmer leading, continuing a partnership spanning many years. Multiple Kræmer entities including Kræmer Maritime and Kræmer Eiendomsservice.
• Coop NordminorGTM or Marketing PartnerProud partner through agreement with Coop Nord offering extra large selection at extra low prices.
• C&M BrannsikringminorGTM or Marketing PartnerProud partner whose logo appears on the back of shorts. Ambition to deliver pride and safety in every project.
• HarilaminorGTM or Marketing PartnerLong-standing partner for many years with Toyota and Lexus vehicle facilities in Tromsø as main business areas, creating opportunities together with TIL.
• Visit TromsøminorStrategic or Co-development PartnerPro TIL partner promoting tourism and Tromsø destination through football.
• SabruraminorGTM or Marketing PartnerPro TIL partner (sushi restaurant).
• PellerinminorGTM or Marketing PartnerPro TIL partner.
• Polaris EiendomminorGTM or Marketing PartnerPro TIL partner.
• EgdeminorGTM or Marketing PartnerPro TIL partner.
• SignalminorGTM or Marketing PartnerPro TIL partner.
• NT EntreprenørminorGTM or Marketing PartnerPro TIL partner.
• Avarn SecurityminorGTM or Marketing PartnerPro TIL partner - security services.
• Bakehuset Nord-NorgeminorGTM or Marketing PartnerPro TIL partner - bakery.
• Scandic IshavshotelminorGTM or Marketing PartnerPro TIL partner - hotel.
• BussringminorGTM or Marketing PartnerPro TIL partner - bus services.
• Berg-HansenminorGTM or Marketing PartnerPro TIL partner - travel/moving services.
• LindbakminorGTM or Marketing PartnerPro TIL partner.
• AdeccominorGTM or Marketing PartnerPro TIL partner - staffing services.
• MackminorGTM or Marketing PartnerPro TIL partner - brewery.
• Lundblad MediaminorGTM or Marketing PartnerPro TIL partner - media services.
• Triko EiendomminorGTM or Marketing PartnerPro TIL partner - real estate.
• KPMGminorGTM or Marketing PartnerPro TIL partner - professional services/auditing.
• TeliaminorGTM or Marketing PartnerPro TIL partner - telecommunications.
• Ishavsbyen ElektrominorGTM or Marketing PartnerPro TIL partner - electrical services.
• Brødrene JohannessenminorGTM or Marketing PartnerPro TIL partner.
• NordlysminorGTM or Marketing PartnerNorthern Norway's largest media house following TIL closely across all platforms, both digital and print. Part of Amedia.
• Radisson BluminorGTM or Marketing PartnerPro TIL partner - hotel chain.
• Odd BergminorGTM or Marketing PartnerPro TIL partner.
• Jekta StorsenterminorGTM or Marketing PartnerPro TIL partner - shopping center.
• Egon JektaminorGTM or Marketing PartnerPro TIL partner - restaurant.
• Avincis AviationminorGTM or Marketing PartnerPro TIL partner - aviation services.
• BarlindhaugminorGTM or Marketing PartnerPro TIL partner - real estate.
• Kræmer MaritimeminorGTM or Marketing PartnerPro TIL partner - maritime services.
• Kræmer EiendomsserviceminorGTM or Marketing PartnerPro TIL partner - property services.
• TromsøbadetminorGTM or Marketing PartnerPro TIL partner - swimming pool/aquatic center.
• RSA BilminorGTM or Marketing PartnerPro TIL partner - car dealership.
• LarjominorGTM or Marketing PartnerPro TIL partner.
• InventumminorGTM or Marketing PartnerPro TIL partner.
• GK NorgeminorGTM or Marketing PartnerPro TIL partner - technical services.
• Formue NorgeminorGTM or Marketing PartnerPro TIL partner - wealth management.
• Frisør i NorminorGTM or Marketing PartnerPro TIL partner - hair salon.
• Berg BetongminorGTM or Marketing PartnerPro TIL partner - concrete services.
• LerøyminorGTM or Marketing PartnerPro TIL partner - seafood. TIL eats flavorful and healthy fish from Lerøy, a true seafood pioneer since 1899. Lerøy Seafood Group is Norway's largest seafood exporter.
• NOFIminorGTM or Marketing PartnerPro TIL partner.
• Coca-ColaminorGTM or Marketing PartnerPro TIL partner - beverage company.
• Marine SupplyminorGTM or Marketing PartnerPro TIL partner - maritime supply.
• ImesminorGTM or Marketing PartnerPro TIL partner.
• Bunker OilminorGTM or Marketing PartnerPro TIL partner - oil/bunker services.
• Neumann ByggminorGTM or Marketing PartnerPro TIL partner - construction.
• iTromsøminorGTM or Marketing PartnerPro TIL partner - local media.
• SchwenkeminorGTM or Marketing PartnerPro TIL partner.
• Berners SønnminorGTM or Marketing PartnerPro TIL partner.
• DNBminorGTM or Marketing PartnerPro TIL partner - bank.
• EirminorGTM or Marketing PartnerPro TIL partner - cleaning services.
• Norges RåfisklagminorGTM or Marketing PartnerPro TIL partner - fish/raw food association.
• RentaminorGTM or Marketing PartnerPro TIL partner - rental equipment.
• NorframinorGTM or Marketing PartnerPro TIL partner.
• Nord-Tre Entreprenør ASminorGTM or Marketing PartnerPro TIL partner - construction/contracting.
• Tromsø ParkeringminorGTM or Marketing PartnerPro TIL partner - parking services.
• EconorminorGTM or Marketing PartnerPro TIL partner.
• Troms ByggforvaltningminorGTM or Marketing PartnerPro TIL partner - building management.
• Torshov SportminorGTM or Marketing PartnerPro TIL partner - sports retailer.
• YonasminorGTM or Marketing PartnerPro TIL partner - pizza restaurant.
• Åge NilsenminorGTM or Marketing PartnerPro TIL partner.
• Kvitebjørn VarmeminorGTM or Marketing PartnerPro TIL partner - heating services.
• TESSminorGTM or Marketing PartnerPro TIL partner.
• Teknisk BureauminorGTM or Marketing PartnerPro TIL partner - technical services.
• NorEngros MarkedshusetminorGTM or Marketing PartnerPro TIL partner - wholesale.
• ArcosminorGTM or Marketing PartnerPro TIL partner.
• OlivitaminorGTM or Marketing PartnerPro TIL partner.
• Truck 1minorGTM or Marketing PartnerPro TIL partner - truck services.
• Karl's Fisk & SkalldyrminorGTM or Marketing PartnerPro TIL partner - fish and shellfish.
• BravidaminorGTM or Marketing PartnerPro TIL partner - technical installation services.
• Ressurs (Tromsprodukt)minorGTM or Marketing PartnerPro TIL partner.
• Aurora KinominorGTM or Marketing PartnerPro TIL partner - cinema.
• Maritim SveiseserviceminorGTM or Marketing PartnerPro TIL partner - maritime welding services.
• Dina ASminorGTM or Marketing PartnerPro TIL partner - located at Skippergata 8, 9008 Tromsø.
• BilskadesenteretminorGTM or Marketing PartnerPro TIL partner - car damage center.
• Teknisk-Service a/sminorGTM or Marketing PartnerPro TIL partner - technical services.
• LydproduksjonminorGTM or Marketing PartnerPro TIL partner - audio production services.
• Jansen ReklameminorGTM or Marketing PartnerPro TIL partner - advertising/marketing.
• Glassmester AppelbomminorGTM or Marketing PartnerPro TIL partner - glass services.
• VVS24minorGTM or Marketing PartnerPro TIL partner - plumbing/HVAC services.
• Drecker OptikkminorGTM or Marketing PartnerPro TIL partner - optical services.
• Eidissen ConsultminorGTM or Marketing PartnerPro TIL partner - consulting services.
• McDonald'sminorGTM or Marketing PartnerPro TIL partner - fast food restaurant.
• Stenersen FrisørminorGTM or Marketing PartnerPro TIL partner - hair salon.
• PortwestminorGTM or Marketing PartnerPro TIL partner - workwear.
• Rein LoveminorGTM or Marketing PartnerPro TIL partner.
• ALTI NerstrandaminorGTM or Marketing PartnerPro TIL partner - shopping center.
• Favn ForsikringminorGTM or Marketing PartnerPro TIL partner - insurance.
• Flytt og VaskminorGTM or Marketing PartnerPro TIL partner - moving and cleaning services.
• Alpha NordminorGTM or Marketing PartnerPro TIL partner.
• Brødrene KarlsenminorGTM or Marketing PartnerPro TIL partner.
• NOR-BYGGminorGTM or Marketing PartnerPro TIL partner - building/construction.
• HERMESminorGTM or Marketing PartnerPro TIL partner.
• Norsk ToppfotballminorGTM or Marketing PartnerPro TIL partner - Norwegian top football association.
• Næringsforeningen i TromsøregionenminorStrategic or Co-development PartnerPro TIL partner - business association in Tromsø region.
• EliteseriencoreStrategic or Co-development PartnerMember club of Norway's top professional football league, participating in Eliteserien competitions and benefiting from league-wide broadcasting and sponsorship deals.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Viking FK: Eliteserien club based in Stavanger with a similar blend of regional sponsorship, traditional supporter base, and top-flight competition. Comparable in scale, fan engagement model, and revenue mix to Tromsø IL.
• Molde FK: Eliteserien club with a long history of European qualification and strong commercial sponsorship model. Comparable as a similarly sized Norwegian top-flight club with European competition ambitions.
• Sarpsborg 08 FF: Eliteserien club of similar scale with comparable match-day attendance and a regional sponsorship base. Operates as a near-direct peer in size, stadium capacity, and revenue structure.
• Lillestrøm SK: Eliteserien club with comparable match-day attendance profile and traditional community-driven operating model. Closely comparable in stadium size, fan culture, and reliance on regional commercial partnerships.
• Strømsgodset IF: Drammen-based Eliteserien club with comparable size and a similar blend of ticket, membership, and sponsorship revenue. Provides a useful benchmark for community-led top-flight operations.
• Vålerenga IF: Oslo-based Eliteserien club that is a direct on-pitch competitor and recently played Tromsø in Eliteserien. Comparable in commercial structure, ticketing operations, and youth academy development.
• Bryne FK: Smaller Norwegian club currently scheduled to play Tromsø IL. Comparable as a regional lower-budget club aspiring to top-flight status, reflecting the broader tier of competitors TIL regularly faces.
• Bodø/Glimt: Fellow Eliteserien club and Norway's current dominant force, based in Bodø in Northern Norway. Most directly comparable to Tromsø IL given shared region, comparable infrastructure, and similar on-pitch ambitions in the top flight.
• Aalesund FK: Smaller Eliteserien/OBOS-ligaen club with a similar profile of regional sponsorship, modest stadium capacity, and community-driven operations. Comparable as a smaller-market Norwegian top-flight peer.

Broad incumbents

• Rosenborg BK: Norway's historically dominant club with a much larger fan base, stadium, and commercial footprint. A broader incumbent in the same league, useful for benchmarking upper-bound revenue potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tromsoilofficial
• Facebookfacebook.com/TromsoIL
• LinkedInlinkedin.com/company/troms-idrettslag
• Instagraminstagram.com/tromsoil
• TikToktiktok.com/@tromsoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tromsø Idrettslag