Coseche
Coseche S.A. is Chile's authorized Chevrolet dealership, operating 22 branches and 16 workshops nationwide, selling new and used Chevrolet vehicles (including EVs), parts, service, and fleet programs to retail and business customers.
- Company typePrivate
- Founded1929
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Coseche does
Coseche S.A. is the authorized Chevrolet distributor for Chile, operating as the self-described #1 Chevrolet dealer (Marca N°1) and a subsidiary of the Americar automotive conglomerate (which also controls Portillo, Servimaq, Salazar Israel, Clicar, Carflex, and WiGo Motors). The company runs 22 dealership branches across 8 Chilean cities and 16 workshop facilities with 465+ employees, selling the full Chevrolet lineup (Spark EUV, Captiva EV, Bolt, Sail, Groove, Montana, Onix, Tracker, Equinox EV, Blazer EV, Colorado, Silverado, Suburban, Tahoe, Traverse, N400) alongside used vehicles sourced through the CLICAR joint venture platform, which aggregates 3,000+ inspected used units — the largest such stock in Chile. Beyond vehicle sales, Coseche operates a dedicated fleet program (Coseche Flotas), an online parts and accessories store (tienda.coseche.com), and an online service-scheduling portal across its 16 workshops. The business generates revenue through new and used vehicle sales, technical service and maintenance, parts and accessories, fleet sales, and financing intermediation via Chevrolet Servicios Financieros (Plan Chevrolet Siempre, Plan Tradicional) and third-party Forum Credit, with transaction-level pricing ranging from ~$9.79M CLP (Sail Sedan) to ~$76.99M CLP (Suburban) for new vehicles and up to 48-installment financing on used units. The technology stack is a web-based commerce platform integrated with Transbank/WebPay for online deposits (200,000 CLP reservation), VWO for A/B testing, Google Analytics and Microsoft Clarity for behavioral analytics, and marketing pixels across Meta, Google Ads, TikTok, and Microsoft Advertising. Customer segments split between individual retail buyers (primary) and business fleet operators (secondary), served via 22 physical branches, a contact center (600 490 3000), WhatsApp, email, and online channels; Coseche reports 1,000+ vehicles sold monthly and +85% customer satisfaction.
Coseche firmographics
Firmographics- Name
- Coseche
- Legal name
- Coseche S.A.
- Website
- https://coseche.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coseche S.A. is Chile's authorized Chevrolet dealership, operating 22 branches and 16 workshops nationwide, selling new and used Chevrolet vehicles (including EVs), parts, service, and fleet programs to retail and business customers.
- Ownership category
- akta.pro rank
Coseche industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Coseche is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Coseche business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New Vehicle Sales (Chevrolet): Sale of new Chevrolet vehicles (Spark EUV, Captiva EV, Bolt, Sail, Groove, Montana, Onix, Tracker, Equinox EV, Blazer EV, Colorado, Silverado, Suburban, Tahoe, Traverse, N400) across Chile through authorized dealership branches.
- Used / Semi-New Vehicle Sales: Sale of inspected used vehicles under the CLICAR brand (joint venture with Portillo and Servimaq), with over 3,000 vehicles in stock across multiple brands including Chevrolet, Peugeot, MG, Kia, and others.
- Technical Service and Maintenance: Automotive maintenance and repair services through 16 workshop facilities across Chile, offering preventive maintenance, parts replacement, dent removal, and painting. Services can be booked online and paid in up to 6 installments.
- Parts and Accessories: Sale of genuine Chevrolet parts and accessories through the online store (tienda.coseche.com) and physical branches.
- Fleet Sales (Coseche Flotas): Dedicated fleet sales program for business customers, offering volume discounts, fleet financing, and fleet management solutions for Chevrolet commercial vehicles.
- Financing Intermediation: Facilitates vehicle financing through Chevrolet Servicios Financieros (Plan Chevrolet Siempre, Plan Tradicional) and third-party lenders (Forum credit), earning commission on originated loans. Also offers up to 48-installment financing on used vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Chevrolet vehicles — entry to full-size SUV/truck range |
| Subscription | Monthly | Chevrolet Siempre financing plan — promotional rates with bonuses |
| Transaction based/ take rate | Monthly | Plan Tradicional — traditional installment financing |
| One time/ perpetual license | Pay-as-you-go | Used/Semi-New Vehicles — CLICAR inventory |
| Unit Pricing | Pay-as-you-go | Technical service and maintenance |
| Unit Pricing | Pay-as-you-go | Accessories and parts |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Coseche product offering
Product offeringCore offering
Coseche is an authorized Chevrolet dealership in Chile operating 22 branches across 8 cities, selling new Chevrolet vehicles (including EVs such as Spark EUV, Captiva EV, Bolt, plus ICE models) and used vehicles through the CLICAR joint venture platform. The company also provides technical maintenance and repair services through 16 workshops, genuine parts and accessories, and fleet sales to business customers. Financing intermediation is offered via Chevrolet Servicios Financieros with terms up to 48 installments.
Product overview
Coseche is a Chilean Chevrolet dealership offering a comprehensive automotive portfolio centered on new and used vehicle sales. The core offering consists of new Chevrolet vehicles (Spark EUV, Captiva EV, Bolt, Groove, Sail, Montana, Onix, Silverado, Colorado, and others) alongside used vehicles through its Clicar brand—a joint venture with Salazar Israel, Portillo, and Servimaq operating the largest used car inventory in Chile with over 3,000 inspected vehicles. The business extends beyond vehicle sales to include technical service and maintenance (16 workshops), fleet sales, truck sales, and an accessories e-commerce store. Coseche operates 22 branches across 8 cities with 465+ employees, serving as the #1 Chevrolet dealer in Chile.
Differentiator
Problem solved
Functional benefit
Products and services
- New Chevrolet Vehicles
- Used Vehicles (CLICAR)
- Vehicle Technical Service and Maintenance
- Genuine Parts and Accessories Store
- Coseche Flotas — Fleet Sales Program
- Vehicle Financing Intermediation
Quantifiable outcome
- Over 1,000 vehicles sold per month with +85% customer satisfaction
- +2 more outcomes
Companies that use Coseche
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Coseche technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Coseche partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CLICAR (Clicar SpA)coreCLICAR is a used car dealership created jointly by Coseche, Portillo, and Servimaq (all part of Grupo Americar) to consolidate used vehicle inventory. It aggregates 3,000+ inspected used vehicles across multiple brands and operates at clicar.cl. Coseche directs used-car traffic to CLICAR through its website and physical branches.
- Transbank / WebPaycoreTransbank is Chile's primary card payment processor. Coseche integrates WebPay for online vehicle reservations (200,000 CLP deposit), service payments, and parts purchases. All online transactions are processed through Transbank's WebPay system.
- Grupo Americar (Salazar Israel, Portillo, Servimaq, Clicar, Carflex, WiGo Motors)coreCoseche is part of Grupo Americar, one of Chile's largest automotive retail groups. Sister companies include Salazar Israel, Portillo, Servimaq, Clicar, Carflex, and WiGo Motors. These companies share infrastructure (16 workshops), staff, and technology platforms, and collectively created CLICAR for used car sales.
- Cámara de Comercio de Santiago (CCS)minorCoseche adheres to the Cámara de Comercio de Santiago's Código de Buenas Prácticas para el Comercio Electrónico, demonstrating commitment to e-commerce best practices and consumer protection standards.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Coseche competitors and assessment
Company assessmentEmerging players
- Kavak: LATAM's largest used car platform operating across Mexico, Brazil, Argentina, and other markets. Represents an emerging digital-native competitor to traditional dealer-based used car sales, which Coseche's CLICAR platform is positioned against.
- MercadoLibre: LATAM's largest e-commerce marketplace with an expanding automotive vertical including used and new vehicle listings. Represents an indirect but growing competitive threat to traditional dealership models in Chile.
- Autofact: Chilean automotive platform providing vehicle history reports, valuation, and used car listings. An emerging digital player partially overlapping with Coseche's online valuation and CLICAR used car marketplace capabilities.
Direct peers
- Kaufmann: Major Chilean automotive group representing premium brands (Mercedes-Benz, BMW, etc.). Operates full-stack dealerships with sales, service, parts, and financing across Chile, competing directly with Coseche in the retail segment.
- Derco: One of Chile's largest automotive retail groups representing multiple brands (Mazda, Suzuki, Changan, etc.). Competes directly with Coseche's full-stack auto retail model across sales, service, and parts.
- Salfa: Chilean automotive group with dealership operations across multiple brands. Competes with Coseche in the Chilean auto retail market with similar full-stack sales, service, and parts offerings.
- Salazar Israel: Sister company within Grupo Americar and an authorized auto dealer in Chile. Participates in the CLICAR joint venture with Coseche and shares infrastructure across the conglomerate.
- Portillo: Sister company within Grupo Americar and co-creator of the CLICAR used car platform with Coseche. Operates multiple dealership brands across Chile with a similar full-stack automotive retail model (sales, service, parts).
Broad incumbents
- Inchcape: Global automotive retail group with operations in Chile, representing multiple brands across diverse markets. Operates as a multi-brand dealer with broader geographic footprint than Coseche.
- Chevrolet Chile: GM's official Chilean entity and Coseche's OEM partner. Sets dealer terms, product strategy, and financing arrangements that directly determine Coseche's inventory, pricing, and sales economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coseche social profiles
Digital presenceCoseche compliance and trust
Trust signalCompliance3 records
Coseche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coseche leadership team
Management profileNumber of profiles
Profiles1 record
Coseche funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coseche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coseche
What does Coseche do?
Coseche is an authorized Chevrolet dealership in Chile operating 22 branches across 8 cities, selling new Chevrolet vehicles (including EVs such as Spark EUV, Captiva EV, Bolt, plus ICE models) and used vehicles through the CLICAR joint venture platform. The company also provides technical maintenance and repair services through 16 workshops, genuine parts and accessories, and fleet sales to business customers. Financing intermediation is offered via Chevrolet Servicios Financieros with terms up to 48 installments.
Is Coseche a public or private company?
Coseche is a private company. It is classified as corporate owned and is currently operating.
When was Coseche founded?
Coseche was founded in 1929. It employs 51 to 100 people.
Where is Coseche based?
Coseche is headquartered in Santiago, Chile, in the Latin America region.
How does Coseche make money?
Six revenue lines are on record. New Vehicle Sales (Chevrolet) is the primary driver. The others are used / Semi-New Vehicle Sales, technical Service and Maintenance, parts and Accessories, fleet Sales (Coseche Flotas) and financing Intermediation.
Who are Coseche's main competitors?
Emerging players on record are Kavak, MercadoLibre and Autofact. Direct peers are Kaufmann, Derco, Salfa, Salazar Israel and Portillo. Broad incumbents are Inchcape and Chevrolet Chile.
Does Coseche have an API?
No public API is recorded for Coseche.
What industry is Coseche in?
Coseche's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 4412 and its SIC code is 5500.