What RCM Ag Services does

RCM Ag Services is a full-service risk management and crop marketing advisory firm serving agricultural producers and commercial agriculture operations across the United States. The firm is a wholly owned subsidiary of and registered DBA of Reliance Capital Markets II LLC, headquartered in Chicago with regional offices in Tennessee, Kansas, South Dakota, and North Dakota. Its service portfolio spans futures hedging, options on futures, crop marketing, cash sales structuring (including HTAs, accumulators, and OTC contracts), and livestock risk management, delivered through a network of regional advisors who provide localized, relationship-based service. The firm claims more than 150 years of combined commodity expertise across its advisor team.

The firm's underlying technology platform includes the Commercial Agriculture Platform with direct CME Group integration, enabling elevators and producers to manage basis contracts, HTAs, OTC contracts, and cash bids with farmer-facing mobile app integrations through Bushel and QT Nova. Add-on modules include AutoHedge (automated hedge execution upon offer acceptance), the Basis Tool (local and national basis visibility), Custom Pricing Tool (structured products and swaps), Farm Software (production estimates integrated with hedging positions), P&L Tracking (updated with hedge prices and levels for lender communication), and Scenario Analysis (forward-looking what-if modeling for margin requirements). The firm produces weekly market commentary via The Hedged Edge podcast, distributed across six major platforms, plus a daily email newsletter.

RCM Ag Services generates revenue through three primary streams: advisory fees for customized hedge plans and crop marketing strategies (typically multi-year, individually-priced contracts), commission-based futures and options execution routed through multiple FCM clearing partners, and subscription/platform fees for commercial agriculture technology customers. The go-to-market motion is sales-led and field-based, relying on regional advisors, phone-based customer engagement, and content marketing (podcast, blog, newsletter, social) for top-of-funnel demand generation. Customer segments are primarily agricultural producers (use case: hedging and crop marketing) and commercial agriculture operations (use case: commercial hedging, structured products, and platform access), with livestock producers as a secondary segment.

Name

RCM Ag Services

Legal name

Reliance Capital Markets II LLC

Website

https://rcmagservices.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RCM Ag Services is a U.S. agricultural risk management and crop marketing advisory firm serving farmers, livestock producers, and commercial grain operations across multiple states. It offers futures hedging, options, crop marketing, cash sales structuring, and a CME-integrated commercial platform with regional advisor delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Risk Management Advisory Services: Advisory fees for customized hedge plans, crop marketing strategies, and risk management consulting for agricultural producers and commercial operations
2. Futures and Options Trading Execution: Commission-based trading execution through multiple FCM clearing partners for futures and options on futures contracts
3. Commercial Agriculture Technology Services: Technology platform fees for commercial agriculture customers including cash bid management, OTC contract handling, and basis contract management

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RCM Ag Services is a full-service Risk Management and Crop Marketing advisory firm that builds custom hedge plans using futures, options, and forward contracts for agricultural producers. The firm provides crop marketing advisory to identify the best regional buyers, cash sales structuring (HTAs, accumulators, price floors, OTC contracts), and a Commercial Agriculture Platform with AutoHedge execution, basis pricing tools, structured products, and CME Group integration to support commercial elevators and large-scale operations.

Product overview

RCM Ag Services is a full-service Risk Management and Crop Marketing advisory firm offering a unified suite of hedging, marketing, and technology tools for agricultural producers and commercial agriculture operations. The core offerings include Futures Hedging services, Crop Marketing advisory, Commercial Agriculture Platform technology, and Cash Sales structuring. The product portfolio is built around a technology platform featuring tools like AutoHedge for automated hedge execution, Basis Tool for local/national basis visibility, and Custom Pricing Tools for structured products and swaps. Farm management software and tools complement the core advisory services, along with market research content delivered via The Hedged Edge Podcast. The platform enables independent advisors and commercial agriculture businesses to manage basis contracts, HTAs, and OTC contracts while connecting farmers and buyers through integrated mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Futures Hedging Custom hedge plans that balance price fluctuations through futures, options, and forward contracts, helping farmers and producers manage commodity price risk.
• Crop Marketing Crop marketing advisory service that helps producers find the best buyers for their crops using regional reach and market analysis.
• Commercial Agriculture Platform Technology platform for commercial agriculture businesses providing custom pricing tools, structured products and swaps, white-label offer enhancers, accumulators, and tools to gain new customers through technology platforms. Connects elevators and producers with direct CME Group integration for managing basis contracts, HTAs, OTC contracts, and cash bids.
• Cash Sales Cash contracting and forward sales services including HTAs (hedge to arrive), accumulators, price floors, and OTC contracts to help producers get paid for their crops, with transport securing and pricing discovery support.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ED&F Man Capital Markets: ED&F Man is a global commodity merchant and broker offering execution and clearing across softs, grains, and energy. Comparable multi-FCM clearing and structured product capability but at international scale.
• ADM Investor Services: ADM Investor Services is the brokerage arm of Archer Daniels Midland, offering futures execution, clearing, and institutional research across commodity markets. Major incumbent that competes with RCM on commercial grain accounts.
• Cargill Risk Management: Cargill Risk Management provides commodity hedging, structured products, and risk advisory to commercial and institutional clients globally. Vertically integrated competitor with balance-sheet capacity well beyond RCM's introducing-broker model.
• StoneX Group: StoneX (formerly INTL FCStone) is a large, diversified commodity brokerage and financial services provider serving agriculture, energy, and metals clients globally. Overlaps with RCM's multi-FCM execution and structured products but at vastly greater scale and asset class breadth.

Emerging players

• Lakefront Futures & Options: Lakefront Futures is a smaller ag-focused introducing broker providing execution and advisory to Midwest producers. Similar size band and target customer to RCM, though with a more regionally concentrated footprint.

Direct peers

• AgResource Company: AgResource is a globally recognized agricultural commodity research and advisory firm providing daily market analysis, trade recommendations, and risk management guidance to producers and commercial buyers. Comparable thought-leadership-driven advisory positioning.
• Brock Associates: Brock Associates is a long-standing grain marketing and risk management advisory that serves farmers and elevators with market commentary, marketing plans, and broker referrals. Highly comparable target customer and service mix to RCM's crop marketing offering.
• CHS Hedging: CHS Hedging is the wholly-owned commodity brokerage arm of CHS Inc., offering futures/options execution and advisory to cooperative members and elevators. Comparable ag-focused introducing-broker model with strong commercial grain customer base.
• Allendale, Inc. Allendale is an ag-focused commodity research and advisory firm providing grain and livestock producers with hedging recommendations, market analysis, and proprietary research. It is one of the closest direct peers to RCM's producer-facing advisory model.
• Top Third Ag Marketing: Top Third Ag Marketing provides crop marketing advisory, hedge plans, and broker execution for grain producers in the US Midwest. Direct overlap with RCM's hedging and cash sales services for individual producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights1 record

Customer concentration

• Xx.com/ag_rcm
• Facebookfacebook.com/RCMAgServices
• LinkedInlinkedin.com/company/rcm-ag-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCM Ag Services