Interbrand Design Forum
Interbrand is a global brand consultancy founded in 1974 and owned by Omnicom Group, delivering brand strategy, identity design, and valuation services through 14 hub offices to Fortune 500 and enterprise clients across 75 countries, anchored by its proprietary Three-Lens, Iconic Moves, and Arena Thinking methodologies and the annual Best Global Brands ranking.
- Company typePrivate
- Founded1974
- HeadquartersDayton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Interbrand Design Forum does
Interbrand is a global brand consultancy founded in 1974 and headquartered in Dayton (with primary operations anchored in New York), operating as a wholly-owned subsidiary of Omnicom Group through 11 regional legal entities spanning the United States, United Kingdom, Germany, Spain, Italy, South Korea, Japan, Brazil, Australia, New Zealand, and China, served by 14 hub offices in 75 countries. The firm delivers professional services across brand strategy, brand identity design, and brand valuation for Fortune 500 and global enterprise clients, using proprietary methodologies including Brand Valuation (pioneered in the 1980s), Brand Economics, the Three-Lens Approach (Human Truths, Brand Economics, Experiences), the Iconic Moves framework, and the more recently introduced Arena Thinking. Its flagship research output is the Best Global Brands annual ranking, the most extensive longitudinal study on brand value creation covering the top 100 global brands.
The company's go-to-market is a direct enterprise field-sales motion targeting the world's most ambitious organizations, with engagements typically structured as multi-year project contracts priced per scope. Projects range from holistic brand repositioning (e.g., BUGATTI, LEGO, Juventus, Ford Racing) to employer brand unification (e.g., Adobe), unified commercial brand architectures (e.g., Allianz Commercial), and emerging categories such as Spanish-language streaming (ViX) and energy transition (SE Saudi Energy). Notable recent partnerships include a sonic branding collaboration with Sixième Son and an advertising-network partnership with TBWA\Chiat\Day Chicago on a Ronald McDonald House Charities global modernization.
Revenue is not publicly disclosed; with a stated workforce of 75 to 250 employees and 14 global hubs, the consultancy sits inside Omnicom's broader brand consulting portfolio alongside competitors such as Landor and Siegel+Gale. The business model relies on repeat enterprise engagements, proprietary methodology defensibility, and the data asset created by the Best Global Brands annual publication, with no SaaS, API, or self-serve product layer.
Interbrand Design Forum firmographics
Firmographics- Name
- Interbrand Design Forum
- Legal name
- Interbrand
- Website
- https://interbrand.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Interbrand is a global brand consultancy founded in 1974 and owned by Omnicom Group, delivering brand strategy, identity design, and valuation services through 14 hub offices to Fortune 500 and enterprise clients across 75 countries, anchored by its proprietary Three-Lens, Iconic Moves, and Arena Thinking methodologies and the annual Best Global Brands ranking.
- Ownership category
- akta.pro rank
Interbrand Design Forum industry classification
Industry- Product category
- Brand Consulting
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Interbrand Design Forum is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Interbrand Design Forum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Brand Strategy Consulting: Professional consulting services for brand strategy, architecture, and positioning for enterprise clients. Engagements typically involve strategic consulting projects for major global organizations.
- Brand Design and Identity Services: Design services including visual identity creation, brand architecture, and experience design. Projects include logo design, brand guidelines, and comprehensive brand systems.
- Brand Valuation and Analytics: Brand valuation services and analytics including Brand Strength Analysis, business case modeling, and segmentation. Publishes annual Best Global Brands report.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagements - scope and fees determined per project |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Interbrand Design Forum product offering
Product offeringCore offering
Interbrand is a global brand consultancy that helps enterprise clients solve decisive brand challenges through three core service lines: brand strategy and consulting (positioning, architecture, governance, performance measurement), brand identity and design (visual identity, logos, typography, color systems, motion design), and brand valuation and analytics (Brand Economics, Brand Strength Analysis). They also publish the annual Best Global Brands ranking and report, the world's most extensive longitudinal study on brand value creation.
Product overview
Interbrand is a global brand consultancy offering strategic advisory services rather than a traditional SaaS or technology product. The firm provides brand strategy, brand identity/design, and brand valuation through its proprietary methodologies including the Three-Lens Approach (Human Truths, Brand Economics, Experiences) and Arena Thinking. Its flagship research product is the Best Global Brands annual ranking and valuation study. Services are delivered through direct consulting engagements rather than software products, APIs, or self-service platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Consulting
- Brand Identity & Design
- Brand Valuation & Analytics
- Best Global Brands Annual Report & Ranking
Quantifiable outcome
- Helped Juventus achieve two D&AD awards for brand transformation
- +3 more outcomes
Companies that use Interbrand Design Forum
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Interbrand Design Forum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Interbrand Design Forum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sixième SoncoreGlobal sonic branding agency that created SE Saudi Energy's sonic identity. Interbrand collaborated with Sixième Son to develop brand that can be both seen and felt, translating brand purpose into emotional sonic experience.
- Never Sit StillminorCreative partner for BUGATTI brand transformation project, contributing to the holistic luxury brand repositioning.
- TBWA\Chiat\Day Chicago (formerly DDB Chicago)coreAdvertising agency partner for Ronald McDonald House global brand modernization project, working alongside Interbrand on brand strategy and identity.
- Changing Our WorldminorPartner for Ronald McDonald House brand transformation, contributing to the nonprofit's brand modernization across global markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Interbrand Design Forum competitors and assessment
Company assessmentDirect peers
- FutureBrand (Superunion): Superunion (parent of FutureBrand, part of WPP) competes directly with Interbrand on enterprise brand strategy, naming, and identity design with comparable global office coverage.
- Wolff Olins: Wolff Olins is a global brand consultancy (Omnicom-owned alongside Interbrand) competing for the same Fortune 500 brand strategy and identity engagements with a comparable methodology-led pitch.
- Landor: Landor is a global brand consultancy (part of WPP) offering brand strategy, identity design, and brand valuation — directly comparable to Interbrand in services, enterprise client base, and global delivery model.
- MetaDesign: MetaDesign is a global brand and design consultancy with strong presence in Europe and China — directly comparable to Interbrand's hub footprint and identity-design services for enterprise clients.
- Lippincott: Lippincott is a global brand consultancy offering brand strategy, identity, and brand-led experience design to enterprise clients — a direct competitor in the premium consultancy segment.
- Siegel+Gale: Siegel+Gale is a global brand strategy, naming, and design consultancy (part of Omnicom) — direct overlap with Interbrand in brand strategy, naming/verbal identity, and identity design services.
- Pentagram: Pentagram is a partner-led design firm working on brand identity systems, naming, and visual design for major global brands — overlapping with Interbrand on the design-execution side of the same engagements.
- Saffron Brand Consultants: Saffron is an independent global brand consultancy specializing in brand strategy and identity for ambitious global brands, directly comparable to Interbrand's enterprise positioning and methodology-led approach.
Emerging players
- Prophet: Prophet is a global consultancy that integrates brand, marketing, and customer-experience strategy — adjacent to Interbrand, increasingly competing for the same enterprise brand-transformation mandates.
Broad incumbents
- McKinsey (Brand & Co practice): McKinsey's brand and marketing practice competes for enterprise brand-strategy engagements at the very top of the market, leveraging broader strategy credentials — overlapping with Interbrand on C-suite brand-transformation mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Interbrand Design Forum social profiles
Digital presenceInterbrand Design Forum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interbrand Design Forum leadership team
Management profileNumber of profiles
Profiles1 record
Interbrand Design Forum subsidiaries and ownership
Company hierarchySubsidiaries11 records
Interbrand Design Forum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interbrand Design Forum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interbrand Design Forum
What does Interbrand Design Forum do?
Interbrand is a global brand consultancy that helps enterprise clients solve decisive brand challenges through three core service lines: brand strategy and consulting (positioning, architecture, governance, performance measurement), brand identity and design (visual identity, logos, typography, color systems, motion design), and brand valuation and analytics (Brand Economics, Brand Strength Analysis). They also publish the annual Best Global Brands ranking and report, the world's most extensive longitudinal study on brand value creation.
Is Interbrand Design Forum a public or private company?
Interbrand Design Forum is a private company. It is classified as corporate owned and is currently operating.
When was Interbrand Design Forum founded?
Interbrand Design Forum was founded in 1974. It employs 101 to 250 people.
Where is Interbrand Design Forum based?
Interbrand Design Forum is headquartered in Dayton, United States, in the North America region.
How does Interbrand Design Forum make money?
Three revenue lines are on record. Brand Strategy Consulting is the primary driver. The others are brand Design and Identity Services and brand Valuation and Analytics.
Who are Interbrand Design Forum's main competitors?
Direct peers on record are FutureBrand (Superunion), Wolff Olins, Landor, MetaDesign, Lippincott, Siegel+Gale, Pentagram and Saffron Brand Consultants. Prophet is listed as an emerging player. McKinsey (Brand & Co practice) is listed as a broad incumbent.
Does Interbrand Design Forum have an API?
No public API is recorded for Interbrand Design Forum.
What industry is Interbrand Design Forum in?
Interbrand Design Forum's product category is Brand Consulting. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its SIC code is 7311.