Never Sit Still
Never Sit Still is a Sydney-based motion branding and animation studio serving global brands and agencies with bespoke 2D/3D animation, motion systems, and brand films across 150+ projects annually.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Never Sit Still does
Never Sit Still is a Sydney-based, founder-owned motion design and animation studio specializing in "motion branding" - the translation of static brand identities into dynamic motion systems. The studio, registered in August 2016 by Mike Tosetto after his tenure as Motion Director at Interbrand Australia, operates from a Surry Hills studio and delivers bespoke animation projects across 2D, 3D, cel animation, compositing, and live action integration. Service offerings include motion branding systems (motion principles, guidelines, and toolkits), brand films, logo animations, title sequences, broadcast graphics, 3D billboards, and ad campaign assets, with complementary pre- and post-production services spanning storyboards, illustration, video editing, and sound design.
The studio's client roster features tier-one global brands including Adobe, Google, Samsung, Microsoft, Spotify, Atlassian, Telstra, SBS, McDonald's Australia, adidas, eBay, Coinbase, and Canva, alongside Australia-specific work for the Australian Museum and emerging football club Atlético Dallas. Demand is generated through direct enterprise engagements and a deep agency partner network spanning Moniker, ModestWorks, R/GA, DDB, CHEP Network, Special Group, For The People, Apparent, and EssenceMediacom. Revenue is generated on a project-based professional services model with bespoke quote-based pricing; no tiered product, subscription, or self-serve channel exists.
The business has scaled from 2 employees in 2016 to 18-20 staff by 2024-2025, with operations geographically spanning Australia, the US, UK, Europe, and Asia. NSS holds AGDA Studio of the Year (2020), AGDA Pinnacle (2019), and a D&AD Wooden Pencil (2025), and is positioning to become a top three global motion branding studio. The company is privately held with no institutional investors, no parent company, and no subsidiaries.
Never Sit Still firmographics
Firmographics- Name
- Never Sit Still
- Legal name
- Never Sit Still
- Website
- https://neversitstill.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Never Sit Still is a Sydney-based motion branding and animation studio serving global brands and agencies with bespoke 2D/3D animation, motion systems, and brand films across 150+ projects annually.
- Ownership category
- akta.pro rank
Never Sit Still industry classification
Industry- Product category
- Motion Design & Animation Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)
- akta.pro secondary industries
- Stop-Motion & Hybrid Animation (MPAHACAM), Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where Never Sit Still is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Never Sit Still business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-Based Animation Services: Bespoke animation and motion branding projects for enterprise clients, agencies, and brands. Projects range from brand films, motion systems, title sequences, campaign assets, and broadcast graphics. Pricing is quote-based and project-specific.
- Motion Branding Consultancy: Strategic motion branding services including motion principles development, motion guidelines documentation, and motion toolkits for ongoing brand use.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Never Sit Still product offering
Product offeringCore offering
Never Sit Still is a design and animation studio that translates static brand identities into dynamic motion systems for global brands and creative agencies. The studio specializes in motion branding — building motion principles, guidelines, and toolkits — alongside bespoke animation deliverables including brand films, logo animations, title sequences, broadcast graphics, 3D billboards, and ad campaign assets. Services are delivered as project-based engagements covering 2D, 3D, cel animation, compositing, and sound design.
Product overview
Never Sit Still is a Sydney-based design and animation studio offering a comprehensive suite of motion design services for brand. Their core offering centres on Motion Branding — translating static brand identities into dynamic motion systems through motion principles, guidelines, and toolkits. Beyond motion branding, they provide animation services (2D and 3D), brand films, title sequences, logo animations, broadcast graphics, and out-of-home animated assets. The studio also offers complementary pre- and post-production services including storyboards, styleframes, design, illustration, video editing, compositing, and sound design. This is a service-based studio rather than a software product company.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Full motion delivers 2.5x more memory encoding and emotional intensity than static advertising (WARC)
- +4 more outcomes
Companies that use Never Sit Still
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Never Sit Still technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Never Sit Still partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, strategic and minor.
- Christopher Doyle & CocoreLong-time creative partner that named and branded Never Sit Still in 2016. Handled all brand design, website design, and copywriting for studio rebranding in 2021. Worked very closely with NSS throughout entire process ensuring quality control.
- Ten TwocoreDigital agency appointed to develop NSS website, executing designs to perfection. Delivered website with more moving content than any other site, allowing projects to be showcased like never before.
- Smith & Western Sonic BrandingstrategicLong-time audio partners composing custom music tracks and sound design for NSS projects. Elevated end products to whole new level across multiple client projects including Node Fest, Anti-Showreel, and Adobe After Effects.
- dotconnectorstrategicConsultancy practice founded by Remi Abayomi (formerly of FutureDeluxe) focused on helping creative businesses grow. Worked with NSS on strategic planning including SWOT analysis and Future Goals OKR program.
- Western Sydney UniversitycorePartnership through Muru Program - bespoke internship program for emerging Aboriginal and Torres Strait Islander artists. Associate Professor Sandra Phillips instrumental in developing program. First participant Nicole O'Sullivan.
- Reconciliation AustraliastrategicWorking with Reconciliation Australia to develop NSS's Reconciliation Action Plan (RAP). Framework provides guidance for meaningful action to advance reconciliation with Aboriginal and Torres Strait Islander peoples.
- UTS (University of Technology Sydney)strategicEducational partnership with Visual Communications degree program. Team members lecture at UTS, mentor students, and run motion programs. Many team members are UTS alumni.
- Never Not CreativeminorIndustry organization providing resources for hosting internships. NSS signed NNC pledge to meet minimum standards for internships and followed their guide 'How to host a graduate intern'.
- ModestWorksstrategicAgency partner for Atlético Dallas motion branding project. Developed brand identity alongside Moniker, engaged NSS for motion translation of visual language.
- MonikerstrategicAgency partner for Atlético Dallas motion branding project. Developed brand identity, engaged NSS for motion translation. Also partnered on multiple other projects.
- Roam AgencystrategicIn-house agency of Telstra engaged NSS for Tailor Your Telstra campaign showcasing Business Partner network technology solutions.
- For The PeoplestrategicCreative agency partnered with NSS on Time Internet brand video project. Provided brand strategy and storyboards for new brand identity animation.
- R/GAstrategicGlobal digital agency partnered with NSS for ONE:DAY record label motion system. Worked closely with R/GA team to craft dynamic motion language inspired by live performance energy.
- ApparentstrategicAgency partner for Google AI launch film project introducing AI-powered capabilities within Google Workspace.
- CHEP NetworkstrategicCreative agency partnered with NSS for Samsung Galaxy Z Fold6 and Z Flip6 launch with anamorphic billboards and Westfield CBD digital screen takeover.
- DDBstrategicAdvertising agency partnered with NSS for McDonald's Australia Loose Change Menu campaign with 3D renders and cel animation.
- Special Group AustraliastrategicCreative agency partnered with NSS for eBay campaign demonstrating 'perfect Thing on eBay' for various buyer communities.
- EssenceMediacomstrategicMedia agency engaged NSS for adidas FIFA Women's World Cup 2023 building wraps project in Sydney CBD.
- MaidenminorTimber workshop created custom Timber & Light Sculpture for NSS studio featuring Australian Red Cedar with programmed flowing light. Collaboration resulted in bespoke furniture piece reflecting NSS brand ethos.
- Georgia HillminorMultidisciplinary artist commissioned to create mural artwork for NSS studio space. Developed modular system allowing artwork to be reconfigured in multiple combinations for future moves.
- Tim Jones PhotographyminorLong-time partner for still photography and moving image projects. Collaborated on many projects and captured NSS team photoshoot.
- Gumaraa Aboriginal ExperienceminorConducted smoking ceremony, Welcome to Country, and cultural knowledge building session for NSS team as part of reconciliation initiatives.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Never Sit Still competitors and assessment
Company assessmentBroad incumbents
- The Mill: Global VFX and creative content studio with motion design, animation, and experiential capabilities at much larger scale. Represents the broad incumbent path NSS could grow into or compete against for global brand budgets.
Direct peers
- Buck: Los Angeles-based motion design and animation studio with global brand and entertainment clients. Closest direct peer in scale, craft, and motion branding scope, and a benchmark NSS publicly references in its 'top three globally' positioning.
- Psyop: New York and Los Angeles animation and design studio delivering premium brand films, commercials, and motion content. Comparable in craft reputation, client tier, and project-based motion brand work.
- Sarofsky: Chicago-based motion design and VFX studio specializing in title sequences, brand films, and broadcast graphics for entertainment and brand clients. Comparable craft focus and brand-tier client work.
- Giant Ant: Toronto-based animation and motion design studio serving global brands with character animation, title sequences, and brand films. Directly comparable in service mix, client tier, and project-based delivery.
- Not To Scale: London motion design and animation studio working with global brands on commercials, brand films, and title sequences. Comparable boutique positioning and international brand client roster.
- Gentleman Scholar: Los Angeles and Melbourne motion design and production studio with strong advertising and brand film portfolio. Directly comparable multi-technique animation offering and APAC/US footprint.
- Mummu: Sydney-based animation and motion design studio serving Australian and global brands. Closest Australian direct peer with overlapping service mix across 2D/3D animation and brand storytelling.
- Jumbla: Melbourne-based animation and motion design studio producing campaigns, brand films, and explainer content. Comparable Australian boutique competitor in animation and brand storytelling.
Emerging players
- FutureDeluxe: London-based motion design and creative technology studio. Highly relevant peer in motion design craft and global brand work; the consultancy dotconnector was founded by FutureDeluxe's former principal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Never Sit Still social profiles
Digital presenceNever Sit Still financial estimates
Financial estimateRevenue estimate
Valuation estimate
Never Sit Still leadership team
Management profileNumber of profiles
Profiles14 records
Never Sit Still funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Never Sit Still M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Never Sit Still
What does Never Sit Still do?
Never Sit Still is a design and animation studio that translates static brand identities into dynamic motion systems for global brands and creative agencies. The studio specializes in motion branding — building motion principles, guidelines, and toolkits — alongside bespoke animation deliverables including brand films, logo animations, title sequences, broadcast graphics, 3D billboards, and ad campaign assets. Services are delivered as project-based engagements covering 2D, 3D, cel animation, compositing, and sound design.
Is Never Sit Still a public or private company?
Never Sit Still is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Never Sit Still founded?
Never Sit Still was founded in 2016. It employs 11 to 50 people.
Where is Never Sit Still based?
Never Sit Still is headquartered in Sydney, Australia, in the Oceania region.
How does Never Sit Still make money?
Two revenue lines are on record. Project-Based Animation Services are the primary driver. The others are motion Branding Consultancy.
Who are Never Sit Still's main competitors?
The Mill is listed as a broad incumbent. Direct peers are Buck, Psyop, Sarofsky, Giant Ant, Not To Scale, Gentleman Scholar, Mummu and Jumbla. FutureDeluxe is listed as an emerging player.
Does Never Sit Still have an API?
No public API is recorded for Never Sit Still.
What industry is Never Sit Still in?
Never Sit Still's product category is Motion Design & Animation Services. Its primary akta.pro industry code is MPAAAEAH, Motion Brand Design (Title Design, Brand Animation), with a secondary code of MPAHACAM, Stop-Motion & Hybrid Animation. Its NAICS code is 541430 and its SIC code is 7330.