RADHAUS Ingolstadt

What RADHAUS Ingolstadt does

RADHAUS Ingolstadt is a privately held, family-owned multi-brand bicycle retailer founded in 1982 by Fritz Reischl, operating from a 7,000 sqm flagship showroom in Ingolstadt, Bavaria. The business serves individual consumers across all cycling segments, from children's balance bikes and city/urban commuters to trekking, road, gravel, mountain bike, and e-bike customers, plus special-needs riders via a Van Raam partnership. Under current managing directors Birgit Sitzmann and Renzo Boccacci, the company combines a destination retail experience (two internal test tracks, a children's play area, free parking) with a full e-commerce site and click-and-collect at radhaus.de.

The core product set spans traditional bicycles (Fahrräder) and electrically assisted bicycles (E-Bikes) across categories such as City & Urban, Trekking, Rennrad, Mountainbike, Kinder & Jugend, and Spezialräder, complemented by a deep parts catalog (drivetrain, brakes, wheels, frames, e-drives), accessories, and cycling apparel. The underlying technology is light: SMARTFIT is positioned as an exclusive in-house measurement system for bike fitting, the workshop holds Shimano Service Center certification, and the company merchandises premium and mass-premium brand partners including Riese & Müller, Haibike, CUBE, Trek, Cannondale, Stevens, KTM, and Crussis. No proprietary software platform, app, or AI/ML capability is disclosed.

The revenue model is overwhelmingly transactional retail, with one-time sales of new bicycles (entry-level around 500 EUR, premium up to ~5,799 EUR, e-bikes typically 1,500-2,000+ EUR), accessory and parts sales, and professional-services revenue from the in-house workshop. A Fahrrad-Leasing (bike-leasing) program, insurance via WERTGARANTIE/linexo, and event-driven promotions (e.g., Van Raam consultation days) add incremental recurring or attachment revenue. Go-to-market is direct-to-consumer via the single physical showroom plus an owned e-commerce site, supported by organic social (Facebook, Instagram, YouTube) and an email newsletter, with a stated geographic focus on Ingolstadt and the surrounding Bavarian region.

Name

RADHAUS Ingolstadt

Legal name

RADHAUS Ingolstadt

Website

https://radhaus.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

RADHAUS Ingolstadt is a privately held, family-owned multi-brand bicycle retailer founded in 1982, operating a 7,000 sqm flagship showroom in Ingolstadt, Germany. It sells traditional and e-bikes, parts, accessories, and apparel across all cycling segments, supported by an in-house Shimano-certified workshop, exclusive SMARTFIT fitting technology, and an integrated e-commerce site.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• Bike shop
• Cycling accessories
• E-bike sales
• Bicycle workshop

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Retail Sales: Sale of new bicycles across all categories including city bikes, trekking bikes, racing bikes, mountain bikes, e-bikes, children's bikes, and special bikes (folding, cargo, handicap-accessible)
2. Accessories and Parts: Sale of bicycle components (drivetrain, brakes, wheels, frames, e-drives) and accessories (helmets, clothing, locks, pumps, bags)
3. Workshop Services: Certified Shimano Service Center providing repair and maintenance services
4. Bike Leasing: Bicycle leasing programs for employees through partnership programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RADHAUS Ingolstadt operates a 7,000 sqm physical retail showroom and e-commerce store selling traditional bicycles and e-bikes across all categories (city, trekking, road, mountain, children's, and special needs), complemented by bike parts, accessories, and cycling apparel. The business also provides a certified Shimano Service Center workshop, exclusive SMARTFIT bike-fitting technology, and bike leasing programs.

Product overview

RADHAUS Ingolstadt is a large-format bicycle retail store in Ingolstadt, Germany, operating as a multi-brand bicycle shop and online store. The company offers a comprehensive product portfolio centered around traditional bicycles (Fahrräder) and electric bicycles (E-Bikes) across multiple categories (City & Urban, Trekking, Rennrad, Mountainbike, Children & Youth, Special bikes), complemented by Fahrradteile (bike parts/components), Fahrradzubehör (accessories), and Fahrradbekleidung (cycling apparel). Services include an in-house Shimano-certified workshop, exclusive SMARTFIT measurement technology for bike fitting, and Fahrrad-Leasing (bike leasing) programs. The store features over 7,000 sqm of retail space and carries numerous brand partners including Riese & Müller, Haibike, KTM, Trek, Ghost, Cannondale, Cube, Orbea, Stevens, and others.

Differentiator

Problem solved

Functional benefit

Brands

• RADHAUS Werkstatt: Certified Shimano Service Center workshop providing professional bicycle repair and maintenance services
• RADHAUS Ingolstadt e.V.
• Smartfit

Products and services

• Fahrräder (Traditional Bicycles) Traditional pedal-powered bicycles without electric assistance, available across City & Urban, Trekking, Road (Fitness, Racing, Gravel), Mountainbike (Hardtail, Fully, BMX), Children & Youth, and Special (Folding) categories. Sold to individual consumers for daily commuting, leisure, sport, and family use.
• E-Bikes Electrically assisted bicycles (Pedelecs) with motor assistance up to 25 km/h, including S-Pedelec variants, available in City & Urban, Trekking, Mountainbike, Special (Transport, Folding, Handicap, Tandem), and Road categories. Targeted at commuters, recreational riders, and riders needing hill or range assistance.
• Fahrradteile (Bike Parts and Components) Individual bicycle components including mounts, drivetrain, lighting, brakes, cockpit parts, wheels, pedals, saddles, gearing, frames/forks, and e-drive components (batteries, motors, displays). Sold to consumers maintaining or upgrading their own bicycles.
• Fahrradzubehör (Bike Accessories) Cycling accessories including child and cargo trailers, bottles, child seats, pumps, locks, bags, bike transport racks, electronic accessories, and bike parking solutions for individual consumers.
• Fahrradbekleidung (Cycling Apparel) Cycling clothing and protective gear including eyewear, helmets, pants, jackets, rain gear, shoes, jerseys, underwear, suits, and accessories sold to individual cyclists.
• RADHAUS Werkstatt (Workshop Services) Company-operated workshop certified by Shimano as a Service Center, providing professional bicycle repair and maintenance services for individual bike owners.
• SMARTFIT Bike Fitting Exclusive in-store measurement service using SMARTFIT technology to take intelligent body measurements and recommend the correct bicycle frame and configuration for individual customers.
• Fahrrad-Leasing (Bike Leasing Program) Bicycle leasing program enabling employees to lease bikes through their employer with tax advantages, arranged in partnership with leasing providers.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• ShimanocoreTechnology or IntegrationShimano Service Center certification for the in-house workshop, indicating specialized training and authorization for Shimano component service and maintenance. This partnership provides customers with certified repair capabilities and access to genuine Shimano parts.
• CrussisflagshipChannel Partner/ Reseller/ DistributorNew exclusive top brand at RADHAUS, representing a strategic brand partnership for premium e-bikes and bicycles. Crussis is positioned as a flagship brand in the store's portfolio.
• Van RaamcoreChannel Partner/ Reseller/ DistributorSpecialized bicycle manufacturer for mobility-impaired cyclists. Van Raam consultation days are hosted at RADHAUS. Partnership enables serving customers with special needs including cargo bikes and tandem bicycles for handicap accessibility.
• Riese & MüllerflagshipChannel Partner/ Reseller/ DistributorPremium German e-bike and bicycle manufacturer featured as a top brand. Known for high-quality electric bikes and innovative designs.
• HaibikeflagshipChannel Partner/ Reseller/ DistributorLeading e-MTB brand featured prominently in the store. Haibike specializes in electric mountain bikes and is a top brand at RADHAUS.
• CUBEflagshipChannel Partner/ Reseller/ DistributorMajor German bicycle manufacturer offering wide range of bikes from entry to premium. One of the top-selling brands with 68+ products listed.
• StevenscoreChannel Partner/ Reseller/ DistributorGerman bicycle manufacturer with strong presence. Stevens has 48+ products in the catalog with diverse range from city to racing bikes.
• KTMcoreChannel Partner/ Reseller/ DistributorAustrian bicycle brand well-represented with 32+ products including city, trekking, and mountain bikes.
• CannondalecoreChannel Partner/ Reseller/ DistributorPremium US bicycle manufacturer known for innovative aluminum and carbon frames. Featured with 12+ products.
• WERTGARANTIEminorOthersInsurance partner offering value protection for bicycles. RADHAUS offers 'linexo by WERTGARANTIE' insurance products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rose Bikes: German bicycle manufacturer and direct-to-consumer retailer (with flagship store) selling road, MTB, gravel, and e-bikes — comparable in product breadth and overlapping with RADHAUS's premium road/MTB offering.
• Decathlon: Global sporting goods retailer with substantial bicycle assortment, workshops, and fitting services — competes for the same entry-to-mid-tier cycling customers and increasingly for e-bike buyers across Germany.
• Canyon Bicycles: Major German premium bike manufacturer selling direct to consumer with showrooms globally; structurally competing with RADHAUS as a premium bike retailer, especially via showroom-only experiences.

Direct peers

• Bike24: Germany-headquartered online and omnichannel bicycle retailer selling new bikes, parts, accessories, and apparel — directly competing with RADHAUS's e-commerce and brand portfolio across multi-brand bike categories.
• Bike-Discount: German online specialist retailer with deep multi-brand bicycle and parts catalog at competitive prices — directly comparable to RADHAUS's e-commerce and discount-sensitive customer base.
• Lucky Bike: Large German multi-brand bicycle retail chain with physical showrooms, in-house workshops, and professional fitting — operating at a national scale similar in concept to RADHAUS but across multiple cities.
• Brügelmann (fahrrad-shopping.de / rad-shop.de): Long-established German bicycle and parts online retailer — directly overlapping with RADHAUS's accessories, parts, and multi-brand bike assortment.
• Boc24 (Fahrrad-XXL/Internetstores family): German big-box bicycle retailer combining large physical stores and online ordering — competing with RADHAUS's large-format showroom model and multi-brand assortment.
• Fahrrad.de (Internetstores Holding): Major German online bicycle and accessories retailer — directly overlapping RADHAUS's e-commerce assortment and parts/accessories/accessories business across German-speaking markets.

Others

• Van Raam: Dutch specialty bike manufacturer (cargo, handicap, tandem) and RADHAUS's exclusive special-needs partner — comparable in the niche of mobility/accessibility bicycles and an ecosystem supplier for the same customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@radhausingolstadt5430
• Facebookfacebook.com/RADHAUS.DE
• Instagraminstagram.com/radhaus_ingolstadt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADHAUS Ingolstadt