What Fahrrad.de does

Fahrrad.de is a German online specialty retailer of bicycles, e-bikes, parts, accessories, and cycling apparel, headquartered in Stuttgart. The company operates a hybrid omnichannel model combining a Shopify-based e-commerce storefront with five brick-and-mortar retail locations across Germany (Dortmund, Düsseldorf, Hamburg, Stuttgart, and a CUBE-branded specialty store in Stuttgart-Vaihingen), and is also active under the related DBA "Bikester." The platform hosts 11,010 SKUs across more than 600 brands spanning all major cycling categories (E-Bikes, Mountainbikes, Racing, Trekking, City, Gravel, Kids), with E-bike offerings covering motors from Bosch, Yamaha, Shimano, TQ, and DJI Avinox in 400–800+ Wh battery configurations and price points ranging from approximately €1 to €13,499.

The technology stack is built on Shopify with Meety-powered online consultation booking, a proprietary returns portal, and an in-house warehouse fulfillment system supporting pre-assembly and brake/gear adjustment prior to shipment. Self-service advisory tools (frame size calculator, E-Bike motor advisor, battery advisor, display overview) and free 30-day returns reinforce a high-consideration purchase journey. Value-added commercial services include consumer installment financing and corporate bike leasing integrated with eight German salary-conversion providers (JobRad, Bikeleasing.de, BusinessBike, Deutsche Dienstrad, Lease a Bike, Mein Dienstrad, Linexo, Rad im Dienst).

The business model is primarily one-time hardware sales to consumers, with no disclosed revenue, headcount, or funding data. The company addresses a horizontal customer base across seven use-cases (city, mountain, road, trekking, E-Bike, gravel, family/beginner), with the family and beginner persona flagged as primary. Geographic focus is DACH with all operations in Germany, no disclosed international expansion, and no public listing or institutional capital structure. Note: input sources disagree on founding year (firmographics says 2003; company-history source says 2013); the company is a long-established German online bike retailer regardless.

Name

Fahrrad.de

Legal name

Fahrrad.de

Website

https://fahrrad.de

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Fahrrad.de is a Stuttgart-based German online and multi-store specialty retailer of bicycles, e-bikes, parts, accessories, and apparel, offering 600+ brands and 11,000+ SKUs to consumers and corporate bike-leasing clients across Germany.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle retail
• E-bike sales
• Cycling accessories
• Bike leasing
• Online bike shop

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail revenue from sale of bicycles, e-bikes, parts, accessories, and cycling apparel. The company operates on a one-time transaction model for physical goods with optional bike leasing financing through employer partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fahrrad.de operates as a German online and physical-store bicycle retailer selling bikes, e-bikes, parts, accessories, and cycling apparel from 600+ brands across 11,000+ products. The company combines a Shopify-based e-commerce platform with five brick-and-mortar showrooms in Dortmund, Düsseldorf, Hamburg, and Stuttgart, complemented by bike leasing, financing, and personalized consultation services.

Product overview

Fahrrad.de is a German online specialist bicycle retailer operating as both an e-commerce platform and multi-location retailer. The product portfolio centers on a comprehensive range of bicycles across all major categories (E-Bikes, Mountainbikes, Racing bikes, Trekking bikes, City bikes, Gravel bikes, Kids bikes) complemented by full lines of accessories, parts, and cycling apparel. The company offers over 600 brands and 11,000+ products. Core value-added services include personalized online consultation booking, bike leasing via 8 partner providers (JobRad, Bikeleasing.de, BusinessBike, Deutsche Dienstrad, Lease a Bike, Mein Dienstrad, Linexo, Rad im Dienst), financing options, and a network of 5 physical stores for test rides and local service. The e-commerce platform features self-service tools for frame sizing, product advisors, and a returns portal, supported by professional pre-assembly and adjustment of purchased bikes before shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Electric bicycles spanning E-Mountainbikes (Hardtail and Fully), E-Trekking, E-City, E-Gravel, and E-Folding categories, featuring motors from Bosch, Yamaha, Shimano, TQ, and DJI Avinox with 400-800+ Wh batteries. Targeted at commuters, seniors, and riders needing powered assistance for hills or longer distances.
• Mountainbikes Traditional mountain bicycles including MTB Hardtails and Fullys in 26", 27.5" (650B), and 29" wheel sizes, plus Youth & Kids MTBs. Targeted at off-road trail and forest riders with varying suspension requirements.
• Racing Bikes Performance road bicycles including Road Racing, Cyclocross, Aero Racing, Endurance Racing, and Ladies-specific racing bikes. Targeted at performance-focused cyclists and road racers.
• Trekking Bikes Versatile touring bicycles for road and light trail use, available in Ladies and Mens models, plus Cross bikes. Targeted at long-distance touring riders needing luggage capacity.
• City Bikes Urban bicycles including City Ladies, City Mens, Urban, Singlespeed, and Holland bikes for everyday city riding and commuting.
• Gravel Bikes Adventure bicycles designed for mixed terrain riding on roads and unpaved paths, combining road bike speed with off-road capability.
• Kids & Youth Bikes Children's bicycles from balance bikes (Lauflernräder) to kids bikes in 12", 14", 16", 20", and 24" sizes, plus youth bikes. Targeted at families with children learning to ride.
• Cycling Accessories (Zubehör) Comprehensive cycling accessories including trailers, lighting, baskets, bags, locks, child seats, navigation computers, pumps, repair & care products, trainers, and transport solutions from brands like ABUS, Thule, Topeak, and SKS Germany.
• Bicycle Parts (Teile) Bicycle components and replacement parts including drive systems, brakes, suspension, forks, wheels, tires, saddles, gearing, tubes, and stems from Shimano, Continental, SRAM, Magura, and Schwalbe.
• Cycling Clothing (Bekleidung) Cycling apparel including pants, jerseys, jackets, helmets, shoes, gloves, and protective gear for MTB, road, gravel, trekking, kids, and E-Bike use.
• Bike Leasing Employer-subsidized bike leasing service via 8 partner providers (JobRad, Bikeleasing.de, BusinessBike, Deutsche Dienstrad, Lease a Bike, Mein Dienstrad, Linexo, Rad im Dienst), enabling employees to lease bikes through salary conversion with tax benefits. Minimum lease price €750 with a 5% surcharge applied.
• Bicycle & E-Bike Financing Installment payment financing options for purchasing bicycles and E-Bikes from the fahrrad.de catalog.
• Physical Retail Stores Brick-and-mortar retail showrooms in Dortmund, Düsseldorf, Hamburg, Stuttgart, and Stuttgart-Vaihingen (CUBE specialty store) offering in-person consultation, test rides, and local pickup.
• Online Consultation Personalized expert consultation via phone or video call to help customers find the right bike, with appointment booking available through the website. Free of charge.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• JobRadcoreChannel Partner/ Reseller/ DistributorLeading bike leasing provider offering salary conversion schemes for employees to lease bikes through their employer. JobRad is one of 8 leasing partners integrated into fahrrad.de's checkout process, allowing employees of partner companies to select bikes and have them leased through the JobRad platform.
• Bikeleasing.decoreChannel Partner/ Reseller/ DistributorBike leasing platform integrated into fahrrad.de's e-commerce checkout, enabling employee bike leasing programs through salary sacrifice arrangements.
• BusinessBikecoreChannel Partner/ Reseller/ DistributorCorporate bike leasing provider offering Dienstrad programs for company employees, integrated into fahrrad.de's leasing order process.
• Deutsche DienstradcoreChannel Partner/ Reseller/ DistributorCompany bike leasing service provider enabling employer-subsidized bicycle programs, connected to fahrrad.de's ordering system.
• Lease a BikecoreChannel Partner/ Reseller/ DistributorBike leasing partner offering employee salary conversion programs for company bicycles, integrated into the fahrrad.de ordering workflow.
• Mein DienstradminorChannel Partner/ Reseller/ DistributorEmployer bike leasing service enabling employees to lease bikes through salary sacrifice, connected to fahrrad.de's leasing order system.
• Linexo LeasingminorChannel Partner/ Reseller/ DistributorBike leasing provider offering employee bicycle programs, integrated into fahrrad.de's bike leasing order process.
• Rad im DienstminorChannel Partner/ Reseller/ DistributorCorporate bike leasing provider enabling company employees to lease bikes through salary conversion, connected to fahrrad.de's ordering system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bike24: Germany's largest pure-play online bike retailer with pan-European shipping. Same core business model (online-first multi-brand bike retailer), overlapping customer base, and directly comparable product categories — Fahrrad.de's most direct head-to-head competitor.
• Chain Reaction Cycles: Large online cycling and tri-sports retailer (originally Irish, now globally owned by Wiggle/CRC group). Similar pure-play e-commerce model with comparable brand portfolio and customer demographic, but with broader international reach.
• Rose Bikes: German bicycle manufacturer and online retailer (Rose Versand) selling direct to consumers across road, MTB, gravel, and E-bike categories. Competes directly with Fahrrad.de's premium bike assortment and is one of the longest-established German online bike specialists.
• Probikeshop: European online bike retailer (part of the Polo Group) selling across road, MTB, E-bike, and accessories categories. Comparable business model to Fahrrad.de and overlapping brand portfolio, serving several European markets.
• Brügelmann: Long-established German online bicycle retailer founded in 1932. Same online multi-brand specialty model, overlapping bike and component assortment, primarily serving the same German consumer base.
• Wiggle: UK-headquartered online cycling and multisport retailer operating globally under the same parent as Chain Reaction Cycles. Same multi-brand online retailer model targeting similar enthusiast and amateur cycling customers, with comparable product breadth.
• Bikester: Pan-European online bike retailer and apparent sister or affiliated brand to Fahrrad.de (referenced together as 'fahrrad.de & Bikester' in the site footer). Identical operating model, same categories, similar brand portfolio — effectively a duplicate or group-level counterpart.
• Bike-Discount: German online bike and cycling accessories retailer with a similar multi-brand, broad-category model. Direct competitor in the German market, especially in parts, accessories, and price-competitive new bikes.
• Canyon: German premium bicycle brand selling direct-to-consumer globally across road, MTB, gravel, and E-bikes. Bypasses traditional retail entirely; competes with Fahrrad.de for premium bike buyers but through a different (manufacturer-direct) model.

Broad incumbents

• Decathlon: Global sporting goods mass-market retailer with a large bicycle category in Germany including own brands (B'Twin, Rockrider, Elops). Much broader assortment than Fahrrad.de but overlapping on bikes, parts, and apparel at the value and mid-tier price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fahrradde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fahrrad.de