Security Associates

What Security Associates does

Security Associates is a pay-per-call lead generation and referral platform that connects residential homeowners seeking home security services with independent, third-party service providers in their local area. The company operates a single website (securityassociatesinc.com) prominently featuring a toll-free number, (888) 578-1077, which routes inbound callers directly to local certified technicians for security camera installation, alarm systems, smart locks, video doorbells, 24/7 professional monitoring, and smart home integration. Security Associates does not perform any installation, repair, or monitoring itself, does not set pricing, and does not employ or endorse the third-party providers to whom calls are transferred — all service delivery, licensing, insurance, and warranty obligations are explicitly disclaimed on the site.

Revenue is generated on a per-call basis (affiliate/referral model) rather than through direct service fees, subscriptions, or product sales. The go-to-market motion is direct-to-consumer via organic and direct web traffic to the call-routing website, with no apps, no API, no SDK, and no self-service digital channels. The legal entity is identified as Security Associates Inc., domiciled in the United States (Columbia), privately held, with no disclosed ownership structure, management team, funding history, or parent company.

A material strategic signal is that the underlying domain is actively listed for sale on GoDaddy, and the company has published a defensive "Independent Marketing Platform" and "No Endorsement" disclaimer. These facts, combined with the absence of any disclosed financials, headcount, partnerships, or technology stack, indicate the asset is being marketed for divestiture rather than being scaled, and the operational footprint appears to consist of a single referral website with no proprietary technology layer.

Name

Security Associates

Legal name

Security Associates Inc.

Website

https://securityassociatesinc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Security Associates operates a pay-per-call lead generation website connecting residential homeowners with independent third-party home security installers and repair providers via a single toll-free phone number. The firm takes no service-delivery role and generates revenue per referred call.

Ownership category

akta.pro rank

Product category

Home Security Lead Generation Services

NAICS

Security Systems Services (56162)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Smart Home Security Training, Support & Managed Protection Plans (HSAHAJAI)

akta.pro secondary industries

Alarm System Installation, Maintenance & Repair (HSAHAAAD), Maintenance, Repair & Replacement Services (HSAHAIAJ), Sensor & Peripheral Installation/Replacement (Door/Window, Motion, Glass Break) (HSAHABAD)

Keywords

• Pay per call leads
• Home security referrals
• Lead generation services
• Contractor referral network
• Affiliate marketing services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Pay-Per-Call Lead Generation: The company operates as a pay-per-call marketing service. When users call the displayed phone number, they are connected to independent third-party home security service providers. Revenue is generated on a per-call basis rather than from direct service provision.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Security Associates operates a pay-per-call lead generation and referral platform that connects residential homeowners calling (888) 578-1077 with local independent third-party home security service providers. The company markets six service categories — security camera installation, home alarm systems, smart lock installation, video doorbells, 24/7 professional monitoring, and smart home integration — but does not perform any of these services itself; installation, repair, and monitoring work is delivered entirely by the independent contractors to whom callers are matched.

Product overview

Security Associates is a pay-per-call lead generation and referral platform that connects customers with local independent home security service providers. The company does not provide security services directly but acts as an intermediary matching consumers with third-party contractors for installation and repair work. The service portfolio includes six distinct offerings: Security Camera Installation (covering indoor, outdoor, and doorbell cameras with night vision and app control), Home Alarm Systems (burglar alarms, sensors, and protection packages), Smart Lock Installation (keyless entry compatible with smart home systems), Video Doorbell Systems (HD video with two-way communication), 24/7 Professional Monitoring (emergency response and police dispatch), and Smart Home Security Integration (unifying lights, locks, and cameras into one system). Customers initiate service by calling a dedicated phone number and are matched with local certified technicians for same-day or next-day in-home consultations and installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Security Camera Installation Referral service connecting homeowners with local independent technicians who install indoor, outdoor, and doorbell cameras featuring night vision and smartphone app control. Service is delivered by third-party contractors, not by Security Associates directly.
• Home Alarm Systems Referral service connecting homeowners with local independent providers of burglar alarm systems, door and window sensors, motion detectors, and full home protection packages. Installation performed by third-party contractors.
• Smart Lock Installation Referral service connecting homeowners with local independent technicians who install keyless entry smart locks compatible with broader smart home systems. Service delivered by third-party contractors.
• Video Doorbell Systems Referral service connecting homeowners with local independent providers of HD video doorbell systems that allow remote two-way communication with visitors. Equipment sourced and installed by third-party contractors.
• 24/7 Professional Monitoring Referral service connecting homeowners with local independent providers offering round-the-clock professional monitoring with emergency response and police dispatch capabilities. Monitoring delivered by third-party contractors.
• Smart Home Security Integration Referral service connecting homeowners with local independent technicians who integrate lights, locks, and cameras into a unified smart home security ecosystem. Integration work performed by third-party contractors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Independent Third-Party Service ProviderscoreOthersThe company connects callers with independent, certified third-party home security service providers (technicians, contractors) in the caller's local area. These providers handle all installation, repair, and service delivery. The company explicitly disclaims any affiliation, endorsement, or recommendation of specific providers.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ADT: Largest U.S. monitored home-security provider offering installation, alarm monitoring, and smart-home integration. Overlaps Security Associates' stated service categories but as an owned-service provider, not a lead-gen intermediary.
• Yelp: Broad local-services directory where consumers find and contact home-security installers. Competes indirectly for the same homeowner-intent traffic via a free-listing-plus-ad model rather than pay-per-call.
• Vivint: Major U.S. smart-home and security company delivering installed cameras, alarms, and doorbells with professional monitoring. Comparable end-product portfolio but full-stack service model rather than referral.

Direct peers

• Thumbtack: Online marketplace that matches consumers with local professionals for home improvement, security, and maintenance projects using a pay-per-lead model. Directly comparable lead-gen funnel with verticalized home-services focus.
• Angi (formerly Angie's List / HomeAdvisor): Largest U.S. marketplace and pay-per-lead platform connecting homeowners with local home-service professionals across security, HVAC, plumbing, and more. Closest direct comparable by business model (lead/affiliate referral, not direct service provision).
• Modernize: Home-improvement lead-generation company that drives inbound consumer requests for contractors via SEO-optimized category sites. Comparable pay-per-lead monetization against category-specific homeowner intent.
• Bark.com: Global marketplace where consumers post service needs and professionals pay to receive leads. Comparable in its pay-per-lead structure and broad home-services coverage.
• Networx: Lead-generation network specializing in connecting homeowners with vetted local contractors across multiple home-service verticals, including security. Comparable referral/matching business targeting residential customers.
• Porch: Home-services platform that connects homeowners with local pros and provides project-cost data. Operates a marketplace/lead-gen model adjacent to Security Associates' referral positioning.

Emerging players

• Frontdoor (formerly HSA/HSL): Subscription home-services platform offering on-demand repair and maintenance dispatch, with adjacency into home-security categories. Comparable consumer-facing dispatch/connection model with a managed-services wrapper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/securityassoc
• Facebookfacebook.com/securityassociates
• LinkedInlinkedin.com/company/security-associates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Associates