Selis

What Selis does

Selis is the retail brand of PT Juara Bike, an Indonesian electric vehicle manufacturer and wholly-owned subsidiary of publicly listed PT Gaya Abadi Sempurna Tbk (IDX: SLIS), founded on March 21, 2011. The company designs, manufactures, and distributes a comprehensive EV portfolio spanning five categories: e-mopeds (Rp 4.75M–6.5M), e-motorcycles (Rp 8M–39M), e-bikes (Rp 14.5M–55M), Pujasera electric food carts for F&B mobile vending, and special purpose vehicles (SPVs) including golf carts, 3-wheel cargo EVs, food trucks, and tourist transports priced up to Rp 300M. Core technology is in-house: rear hub motors, brushless DC controllers, and SLA or lithium battery packs assembled at the Cikupa, Tangerang manufacturing facility, with recent product highlights including Selis Bromo (Indonesia's first 3-wheel electric vehicle, launched August 2022 at GIIAS), optional solar panel integration for range extension, and Bluetooth/app connectivity on premium SKUs such as the Selis UCO 20.

The business model is hardware sales across consumer and commercial segments. Pricing is one-time perpetual purchase with installment options through marketplaces and showroom leasing partners (Indodana, Kredivo, Akulaku). Go-to-market is multi-channel: owned showrooms in Kelapa Gading and Denpasar, official stores on Tokopedia, Shopee, Lazada, Blibli, and Bukalapak, modern retail chains (Transmart, Lotte Grosir, Hypermart, Aeon Mall), a dealer network for e-motors, direct e-commerce at tokoselis.com, and presence at major exhibitions including GIIAS and Jakarta Fair. Customer segments include individual consumers for daily transportation (primary), F&B businesses for mobile vending (Mayora, Mantap Coffee, Kopisero, Dare), tourism and hospitality (Hotel RR), logistics and last-mile delivery, government programs (PLN Peduli), and financial institutions (Bank Mandiri). Q1 2022 revenue was Rp 108.30 billion (+3.35% YoY) with Rp 6.83 billion net profit (+6.4% YoY); 2021 unit volumes reached approximately 80,000 across e-bikes, e-motors, and kids bicycles.

Strategically, Selis benefits from Indonesia government EV subsidy eligibility, STNK registration compliance, and an infrastructure partnership with PT PLN (Persero) for SPKLU charging stations. The company is positioned as a domestic pioneer in EVs with first-mover brand recognition since 2011, though growth in the most recent comparable period has been modest rather than exponential, and there is no observable AI/ML capability in the product stack.

Name

Selis

Legal name

PT Juara Bike

Website

https://selis.co.id

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Selis (PT Juara Bike), a subsidiary of IDX-listed PT Gaya Abadi Sempurna Tbk (SLIS), manufactures and retails electric vehicles in Indonesia, including e-mopeds, e-motorcycles, e-bikes, food carts, and special purpose vehicles, serving individual commuters, F&B businesses, tourism operators, and government and enterprise customers.

Ownership category

akta.pro rank

Product category

Electric Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric vehicles
• Electric motorcycles
• Electric bicycles
• Electric food carts
• Electric golf carts

Headquarters

HQ city

Banten

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Selis generates revenue primarily from selling electric vehicles including e-bikes, e-mopeds, e-motors, SPV (golf carts, food trucks), and related spare parts. Products are sold through showrooms, marketplaces, and modern retail channels.
2. Spare Parts and Accessories: Sale of replacement batteries (12V 12Ah, 12V 20Ah), chargers, controllers, speed grips, tires, motors, drum brakes, headlamps, and speed cables.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

PT Juara Bike, operating under the Selis brand, designs, manufactures and sells electric two- and three-wheelers in Indonesia, including e-bikes, e-mopeds, e-motorcycles, electric golf carts, and electric food carts, along with replacement batteries and spare parts. Vehicles are assembled in-house at the Cikupa, Tangerang factory and distributed through owned showrooms, dealer networks, online marketplaces and modern retail chains. Pricing spans from approximately Rp 4.75 million for entry-level e-mopeds to Rp 300 million for 14-seat electric transport vehicles.

Product overview

Selis is a comprehensive Indonesian electric vehicle brand manufactured by PT Juara Bike (a subsidiary of PT Gaya Abadi Sempurna Tbk, listed on Indonesia Stock Exchange with code SLIS), operating since 2011 as a pioneer in electric vehicles in Indonesia. The product portfolio consists of multiple distinct product lines: (1) E-Mopeds including Parkit, Kolibri, Gemini, Anyer, Rinjani, Komodo, Kenari, Mino, Sanur, and Bangau - compact electric mopeds with 500W motors and 25-40km range; (2) E-Motors including Zoom, New Galaxy, Galaxy, Retro, E-Max (SLA/Single Lithium/Dual Lithium), Go Plus (Single/Dual Lithium), Agats (SLA/Lithium), Neo Scootic, New Balis, and Bromo - full-sized electric motorcycles with 800W-3000W motors and speeds up to 80 km/h; (3) E-Bikes including UCO 20, SOI, Storm, Tornado, Roadmaster 2.0, and Swan - electric bicycles with pedal-assist ranging from 200W-250W; (4) Pujasera Electric Food Carts - commercial mobile food/beverage carts with 500-800W motors; (5) SPV (Special Purpose Vehicles) including Camar (L/XL), Food Truck, Wisata golf carts (4/6/8-seat and Military edition), Moa 14-seat, Toraja, and Borneo - specialized EVs for cargo, tourism, and commercial transport; (6) Spareparts - genuine replacement components available via marketplace. Sales are conducted through owned showroom network, official marketplace stores (Tokopedia, Shopee, Lazada, Blibli, Bukalapak, TikTok Shop), and the company's direct e-commerce platform tokoselis.com. The company emphasizes environmental sustainability through zero-emission electric vehicles as an alternative to fuel-powered transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Selis E-Mopeds
• Selis E-Motors (Electric Motorcycles)
• Selis E-Bikes
• Selis Bromo Three-Wheel Electric Vehicle
• Selis Pujasera Electric Food Carts
• Selis Wisata and Moa Electric Golf Carts / Multi-Seat EVs
• Selis Camar Cargo EVs (Size L and XL)
• Selis Electric Food Truck
• Selis Toraja and Borneo Compact EVs
• Selis Spare Parts and Accessories
• Tokoselis.com Online Store

Quantifiable outcome

• Cost savings: No fuel costs, reduced maintenance (no oil changes, no battery replacements as frequent as conventional vehicles)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered industry association, infrastructure partner and core channel.

• AISMOLIindustry associationStrategic or Co-development PartnerSelis is a member of AISMOLI (likely an Indonesian electric vehicle industry association), as shown on their official website footer with association logo.
• PT PLN (Persero)infrastructure partnerStrategic or Co-development PartnerPLN provides SPKLU (Electric Vehicle Charging Stations) infrastructure supporting Selis vehicles. Selis participated in the inauguration of SPKLU Borobudur by Coordinating Minister Luhut.
• Marketplace Partners (Tokopedia, Shopee, Lazada, Blibli, Bukalapak)core channelChannel Partner/ Reseller/ DistributorSelis has official stores on major Indonesian marketplaces for online sales distribution.
• Modern Retail Partners (Transmart, Lotte Grosir, Lulumart, Gramdia, Hypermart, Aeon Mall)core channelChannel Partner/ Reseller/ DistributorSelis products are available through major modern retail chains in Indonesia.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• United E-Motor (PT Terang Dunia Internusa): Indonesian electric motorcycle brand under the United Bike group, competing head-to-head with Selis in the e-motor segment with showrooms and online sales across Indonesia.
• NIU Technologies: China-headquartered smart e-scooter leader with active distribution in Indonesia. Comparable product (light electric 2-wheelers, hub motors, app connectivity) and overlapping target market of urban commuters.
• Smoot (PT Smoot Truk Indonesia): Indonesian electric motorcycle maker focused on commuter e-mopeds. Comparable to Selis's Kolibri/Parkit/Gemini line on price (Rp 4-7M) and target customer (mass-market commuters).
• Viar Motor Indonesia: Indonesian motorcycle manufacturer with electric variants (Viar e-Spoke, Q1, etc.). Closely comparable product mix across ICE and EV two-wheelers, also targeting consumer and B2B cargo segments.
• Yadea Group Holdings: World's largest e-scooter/e-bike manufacturer by sales. Operates in Southeast Asia including Indonesia and competes broadly across the same light-electric two-wheeler category as Selis.
• Gesits (PT Gesits Technologies Indonesia): Indonesian e-motorcycle producer with government/PLN backing and local manufacturing. Direct competitor in the affordable Indonesian electric two-wheeler market with similar go-to-market structure.
• Alva (Indigo Aditya Nusantara): Premium Indonesian e-motorcycle brand (backed by Astra/Indigo). Competes in the higher-priced e-motor segment where Selis E-Max/Go Plus also play, targeting style-conscious urban commuters.
• Polytron (PT Hartono Istana Teknologi): Indonesian electronics manufacturer that produces the Fox-R and other electric motorcycles/scooters. Direct competitor to Selis in the Indonesian e-moped/e-motor market with similar price points and consumer target.

Broad incumbents

• Honda (Astra Honda Motor): Dominant incumbent in Indonesian motorcycles with rapidly expanding electric motorcycle roadmap (EM1 e:). Represents the largest competitive threat to Selis as the category scales, but also validates EV transition tailwinds.

Emerging players

• Club Car (Plastipak Holdings): Global leader in electric golf carts and utility vehicles. Most relevant peer for Selis's Wisata/Moa SPV (special purpose vehicle) product line, which targets hospitality, resorts, and tourism golf-cart use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selisindonesia
• YouTubeyoutube.com/@selisindonesia.official?si=wGInGiPiy0aHE6U8
• Facebookfacebook.com/selisindonesia
• LinkedInlinkedin.com/company/pt-selis-retail-indonesia
• Instagraminstagram.com/selisindonesia.official
• TikToktiktok.com/@selisindonesia.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selis