Definition12

Custom Software Development Servicesdefinition12.com

Company typePrivate
Founded2000
HeadquartersReinach, Switzerland
Headcount1–10
GTM typeB2B
OfferingServices

Definition12 firmographics

Firmographics

Name: Definition12
Legal name: Definition12 AG
Website: https://definition12.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Definition12 industry classification

Industry

Product category: Custom Software Development Services
NAICS: Custom Computer Programming Services (541511), Software Publishers (51321), Motion Picture and Video Production (512110)
akta.pro primary industry: API Development, Integration & Microservices Modernization (BPAEAFAD)
akta.pro secondary industries: Enterprise Architecture & Technology Roadmapping (BPAEAAAC), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

Custom software development
Audio-visual production
3D modeling services
Technical consulting
E-commerce platforms

Where Definition12 is headquartered

Location

Headquarters

HQ city: Reinach
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

Definition12 business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Definition12 product offering

Product offering

Core offering

Definition12 AG is a Swiss technology firm that delivers custom software development across web, mobile, client-server, and office domains, alongside engineering services spanning 3D world modeling, system integration, software engineering, and technical consulting. The company also provides audio-vision production capabilities in video and audio, and operates a research lab. Its standalone software product Followupapp supports follow-up management, and it offers a Shopsystem e-commerce platform.

Product overview

Definition12 AG is a Swiss technology company offering a diversified portfolio of software products and engineering services. Their product offerings include Followupapp, a standalone product. Their software portfolio covers Shopsystem (e-commerce/shop system), Abh, Client-server solutions, Web applications, Mobile applications, and Office software. In engineering, they provide 3d-world services, System integration, Software engineering, and Technical consulting. Their media services include Audio and Video production capabilities. The company also maintains a Lab for research and development activities. The architecture appears to be a platform-plus-specialized-services model with multiple distinct product lines under a unified company brand.

Differentiator

Problem solved

Functional benefit

Brands

Followupapp: A product offering by Definition12 for follow-up management.

Products and services

Followupapp Followupapp is a standalone software product from Definition12 AG for follow-up management, sold to business clients as part of their packaged product line.
Shopsystem Shopsystem is a software offering from Definition12 that provides e-commerce/shop system functionality to business clients.
Web Application Development Custom web application development service from Definition12 for business clients needing bespoke web-based software.
Mobile Application Development Custom mobile application development service from Definition12 for business clients needing iOS/Android or other mobile software.
Client-Server Solutions Custom client-server system development service from Definition12 for business clients needing distributed software architectures.
Office Software Solutions Custom office software development service from Definition12 for business clients needing productivity, workflow, or back-office tools.
Abh Software Abh is a software offering from Definition12, part of their software portfolio.
System Integration Engineering System integration engineering service from Definition12 for business clients needing interconnected IT/infrastructure systems.
3D World Engineering 3D modeling and 3D world engineering service from Definition12 for clients needing spatial/visualization deliverables, including 3D audiovisual productions.
Software Engineering Services Software engineering service from Definition12 for business clients needing outsourced or contracted software engineering work.
Technical Consulting Technical consulting service from Definition12 for business clients needing expert advice on software, systems, or technology strategy.
Video Production Video production service from Definition12 for clients needing audiovisual media deliverables.
Audio Production Audio production service from Definition12 for clients needing sound/audio deliverables tied to audiovisual projects.
Research and Development Lab Research and development lab space/service offered by Definition12 for exploring emerging technologies and prototyping solutions for clients.

Companies that use Definition12

Customer profile

Segments1 record

Ideal customer profiles1 record

Definition12 technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Definition12 partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Definition12 competitors and assessment

Company assessment

Direct peers

Netguru: Software consultancy delivering web, mobile, and product engineering services to businesses; comparable to Definition12's web/mobile/software engineering service lines.
Itransition: Global custom software development and IT services firm offering web, mobile, client-server, and enterprise application development — directly comparable to Definition12's core software engineering portfolio.
Lemonlight: Audio-visual production company offering video and audio content services to brands — comparable to Definition12's audio-vision (Video, Audio) service lines.
Vention: Software engineering services firm providing custom development across web, mobile, and enterprise systems — closely matches Definition12's multi-stack software delivery model.

Regional players

Ergon Informatik: Swiss software engineering and product company based in Zurich; a direct regional peer given shared Swiss domicile and focus on custom software and engineering services.
Adnovum: Swiss-based software engineering firm offering custom development and IT consulting; comparable to Definition12's technical consulting and software engineering offerings in the DACH market.
Puzzle ITC: Swiss IT services firm specializing in custom software development, consulting, and system integration — comparable in geography, service model, and SMB/mid-market client focus.

Broad incumbents

EPAM Systems: Large global IT services and custom software development provider; serves as the broad incumbent benchmark for the same software engineering, consulting, and digital product services Definition12 offers.
Swisscom Digital Technology: Switzerland's incumbent telecom and IT services arm offering application development, system integration, and consulting; broad incumbent comparison to Definition12's IT services portfolio within the Swiss market.

Emerging players

Tunedeft: Boutique 3D and immersive content studios active in the DACH market; emerging player comparable to Definition12's 3d-world engineering offering, though specific identity cannot be confirmed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Definition12 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Definition12 leadership team

Management profile

Number of profiles

Definition12 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Definition12 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Definition12

What does Definition12 do?

Is Definition12 a public or private company?

Definition12 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Definition12 founded?

Definition12 was founded in 2000. It employs 1 to 10 people.

Where is Definition12 based?

Definition12 is headquartered in Reinach, Switzerland, in the Europe region.

Who are Definition12's main competitors?

Direct peers on record are Netguru, Itransition, Lemonlight and Vention. Regional players are Ergon Informatik, Adnovum and Puzzle ITC. Broad incumbents are EPAM Systems and Swisscom Digital Technology. Tunedeft is listed as an emerging player.

Does Definition12 have an API?

No public API is recorded for Definition12.

What industry is Definition12 in?

Definition12's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAD, API Development, Integration & Microservices Modernization, with a secondary code of BPAEAAAC, Enterprise Architecture & Technology Roadmapping. Its NAICS code is 541511.