Abine
Abine is a privately held, Boston-based consumer privacy company founded in 2010, offering subscription products DeleteMe (data broker removal) and IronVest (account and transaction security) directly to privacy-conscious consumers.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
Abine firmographics
Firmographics- Name
- Abine
- Legal name
- Abine, Inc.
- Website
- https://abine.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Abine is a privately held, Boston-based consumer privacy company founded in 2010, offering subscription products DeleteMe (data broker removal) and IronVest (account and transaction security) directly to privacy-conscious consumers.
- Ownership category
- akta.pro rank
Abine industry classification
Industry- Product category
- Consumer Privacy Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Collaboration Account Takeover & Session Protection (HDADAKAH)
Keywords
Where Abine is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Abine business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- DeleteMe Subscription: Subscription-based service for removing and managing personal information across data broker sites
- IronVest Security Subscriptions: Subscription-based security product protecting online accounts, payments, and personal data
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Abine product offering
Product offeringCore offering
Abine provides consumer-facing online privacy software through two main offerings. DeleteMe is a subscription service that identifies and removes personal information listings from data broker websites, with over 100 million listings removed to date. IronVest (formerly Blur) is a next-generation security product that protects user accounts, payments, and personal data during online transactions. Both products are sold directly to consumers via self-serve subscription on the company's own websites.
Differentiator
Problem solved
Functional benefit
Brands
- DeleteMe: Online privacy service that removes personal information from data brokers. Over 100 million listings have been removed.
- IronVest
Products and services
- DeleteMe Subscription-based online privacy service that identifies and removes personal information listings from data broker websites for individual consumers. Abine reports that over 100 million personal data listings have been removed through the service.
- IronVest Next-generation security product (formerly branded as Blur) that protects user accounts, payments, and personal data during online transactions for individual consumers.
Quantifiable outcome
- Over 100 million personal data listings removed from data broker websites
Companies that use Abine
Customer profileSegments2 records
Ideal customer profiles1 record
Abine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Abine partnerships and signals
Strategic signalScale indicators1 record
Abine competitors and assessment
Company assessmentDirect peers
- Incogni (Nord Security / Surfshark): Incogni offers subscription-based personal data removal from data broker sites, directly competing with Abine's DeleteMe on the same value proposition, customer persona, and recurring D2C pricing model.
- Bitwarden: Bitwarden offers subscription-based password management and identity protection, overlapping with IronVest's account security and secure-transaction use case at typically lower price points.
- Dashlane: Dashlane provides password management, VPN, and identity protection subscriptions for consumers, competing with IronVest on account security and secure online transactions.
- 1Password: 1Password is a subscription password manager and account/payment security product for consumers and teams, directly competing with IronVest's account protection and secure-transaction positioning.
- Privacy Duck: Privacy Duck delivers manual and automated data broker opt-out services to consumer subscribers, competing head-to-head with DeleteMe in the privacy-removal category.
- OneRep: OneRep provides automated removal of personal information from data broker websites for consumers, matching DeleteMe's core service, target customer, and subscription delivery model.
Broad incumbents
- Apple (Privacy Features): Apple embeds privacy, account security (Hide My Email, iCloud Private Relay, Apple Pay protection) features directly into its consumer ecosystem, providing free alternatives to aspects of both DeleteMe and IronVest for hundreds of millions of users.
- ReputationDefender (Norton): ReputationDefender (now part of Norton) offers consumer privacy services including data broker removal, overlapping with DeleteMe and bringing the resources and distribution of a large incumbent.
- IDX (IDX Digital): IDX provides consumer privacy, identity protection, and data removal services to individuals and employees, competing with Abine across both the DeleteMe and IronVest value propositions with broader enterprise reach.
Emerging players
- Mozilla Monitor (Mozilla Foundation): Mozilla Monitor (formerly Firefox Monitor / BreachAlarm) provides data broker scanning and removal features, partly free, posing a credible brand-backed alternative to DeleteMe for privacy-conscious consumers.
Market position
Customer concentration
Abine social profiles
Digital presenceAbine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abine leadership team
Management profileNumber of profiles
Profiles2 records
Abine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abine
What does Abine do?
Abine provides consumer-facing online privacy software through two main offerings. DeleteMe is a subscription service that identifies and removes personal information listings from data broker websites, with over 100 million listings removed to date. IronVest (formerly Blur) is a next-generation security product that protects user accounts, payments, and personal data during online transactions. Both products are sold directly to consumers via self-serve subscription on the company's own websites.
Is Abine a public or private company?
Abine is a private company. It is classified as venture growth investor backed and is currently operating.
When was Abine founded?
Abine was founded in 2010. It employs 251 to 500 people.
Where is Abine based?
Abine is headquartered in Boston, United States, in the North America region.
How does Abine make money?
Two revenue lines are on record. DeleteMe Subscription is the primary driver. The others are ironVest Security Subscriptions.
Who are Abine's main competitors?
Direct peers on record are Incogni (Nord Security / Surfshark), Bitwarden, Dashlane, 1Password, Privacy Duck and OneRep. Broad incumbents are Apple (Privacy Features), ReputationDefender (Norton) and IDX (IDX Digital). Mozilla Monitor (Mozilla Foundation) is listed as an emerging player.
Does Abine have an API?
No public API is recorded for Abine.
What industry is Abine in?
Abine's product category is Consumer Privacy Software. Its primary akta.pro industry code is HDADAKAH, Collaboration Account Takeover & Session Protection. Its NAICS code is 5132 and its SIC code is 7370.