Dashlane
Dashlane is a credential security platform serving 25,000+ organizations and millions of consumers through its Omnix enterprise platform and Personal/Family plans. It monetizes zero-knowledge password management, AI phishing detection, and passwordless authentication via annual per-seat subscriptions, channel distribution, and marketplace listings.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Dashlane does
Dashlane is a credential security platform founded in 2009 and headquartered in New York, operating as Dashlane Inc. in the United States and Dashlane SAS in France, with 251-500 employees and a customer base of 25,000+ organizations worldwide. The company sells a unified product family anchored by the Dashlane Omnix enterprise platform, which combines Omnix Password Management ($8/user/month) and Omnix Credential Protection ($4/user/month) with the recently introduced Omnix AI Advisor, plus a consumer tier comprising Personal Premium ($5.42/month) and Friends & Family plans ($8.13/month for up to ten accounts). Revenue is generated primarily through annual per-seat subscriptions, with monetization channels including direct enterprise field sales, self-serve consumer e-commerce, a 14-day free-trial funnel, AWS Marketplace listing, and an exclusive North American distribution partnership with Climb Global Solutions announced in May 2026.
The platform is built on a patented zero-knowledge architecture combining AES-256-CBC-HMAC vault encryption, Argon2d key derivation, and AWS Nitro Enclaves for confidential computing, ensuring Dashlane never accesses master passwords or decryption keys. Core technical differentiators include an on-device AI phishing model that evaluates 75+ webpage attributes in real time, passwordless vault login via FIDO2/WebAuthn PRF and biometrics, FIDO Credential Exchange support on Android, an MCP server enabling AI-agent access to audit logs, and a deep integration ecosystem spanning Microsoft Entra ID, Okta, Splunk, Microsoft Sentinel, KnowBe4, Yubico, CrowdStrike, and Datadog. Dashlane is a board-level member of the FIDO Alliance and holds 8 granted patents with 6 pending.
Commercially, the company pursues a hybrid GTM with dedicated enterprise sales, channel-led distribution via Climb in the U.S. and Canada, marketplace listings, and self-serve consumer acquisition. Customer logos span Michelin, Air France, Hyatt, BBC Studios, TransUnion, Forrester, JFKIAT (JFK Terminal 4), Amnesty International, WWF, Port Authority of New York & New Jersey, and Hardis Group, with reported outcome metrics including a 76% to 94% Password Health improvement at Thirdfort, 60% faster account access at Mercy Medical, 10% IT security time savings at Ambient Enterprises, and 100% workforce adoption at Wonolo. Cumulative disclosed funding exceeds $200 million across equity and debt since 2011, with the most recent equity round a $110 million Series D led by Sequoia Capital in May 2019.
Dashlane firmographics
Firmographics- Name
- Dashlane
- Legal name
- Dashlane Inc.
- Website
- https://dashlane.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 251–500 employees
- Short description
- Dashlane is a credential security platform serving 25,000+ organizations and millions of consumers through its Omnix enterprise platform and Personal/Family plans. It monetizes zero-knowledge password management, AI phishing detection, and passwordless authentication via annual per-seat subscriptions, channel distribution, and marketplace listings.
- Ownership category
- akta.pro rank
Dashlane industry classification
Industry- Product category
- Enterprise Credential Security Software
- NAICS
- Computer Systems Design and Related Services (54151), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industry
- Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)
Keywords
Where Dashlane is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Dashlane business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Subscription (B2B SaaS): Recurring per-seat subscription for Omnix Credential Protection ($4/user/month) and Omnix Password Management ($8/user/month), both billed annually. Enterprise tier offers custom volume-optimized pricing with dedicated account management.
- Personal/Family Subscription (B2C): Annual subscription pricing for Personal Premium ($5.42/month) and Family plans ($8.13/month). 14-day free trial offered. Family plan covers up to 10 individuals under one subscription.
- Freemium Trial Conversion: 14-day free trial of Business Password Manager and Credential Protection with no credit card required, designed to convert into paid enterprise subscriptions.
- Channel/Distribution Revenue: Revenue through exclusive distributor Climb Global Solutions reselling Omnix platform to U.S. and Canadian resellers, supporting channel-centric business model.
- AWS Marketplace Revenue: Omnix platform listed on AWS Marketplace enabling cloud procurement and subscription purchases by enterprise buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Omnix Credential Protection - risk detection and response for enterprise |
| Per seat | Annual | Omnix Password Management - secure employee credentials |
| Other | Multi-year contract | Omnix Enterprise - volume-optimized credential security |
| Subscription | Annual | Personal Premium - proactive password security for individuals |
| Subscription | Annual | Personal Family - 10 accounts under one subscription |
| Freemium | Pay-as-you-go | Business Free Trial - 14-day no-commitment trial |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
Dashlane product offering
Product offeringCore offering
Dashlane provides a credential security and password management platform delivered as subscription SaaS. For businesses, the Omnix platform combines encrypted password vaults with browser-level credential risk detection, AI-powered phishing alerts, and admin controls. For consumers, Dashlane offers Personal Premium and Friends & Family password manager subscriptions with AI scam protection, passkey support, and dark web monitoring. The offering is built on a zero-knowledge architecture with confidential computing.
Product overview
Dashlane offers a unified credential security platform anchored by the Dashlane Omnix platform, which combines two core modules: Omnix Password Management (encrypted vaults, AI-powered autofill, passkey storage, password generator, password health, and secure sharing for business password management) and Omnix Credential Protection (browser-based credential risk detection and AI phishing alerts that protect employees with or without a vault). Layered on top, the Omnix AI Advisor is a natural-language AI security assistant that surfaces insights from credential risk telemetry while preserving zero-knowledge architecture. For consumers, Dashlane provides a Personal Password Manager (Premium plan) and a Friends & Family plan, both augmented by AI-powered Scam Protection, Passkeys support, and Dark Web Monitoring. The portfolio also includes standalone authentication features such as Passwordless Login (biometric/PIN, no master password) and passwordless vault login with Yubico/YubiKey via FIDO2.
Differentiator
Problem solved
Functional benefit
Brands
- Dashlane Omnix: Proactive credential security platform combining password management, credential risk detection, AI phishing alerts and confidential-computing-based zero-knowledge protection for enterprises.
- Omnix AI Advisor
Products and services
- Dashlane Omnix Dashlane's proactive credential security platform for enterprises that unifies Password Management and Credential Protection to detect credential threats in real time at the browser level, including logins outside SSO coverage.
- Omnix Password Management Business password management module within Omnix providing encrypted vaults, AI-powered autofill, passkey storage, password generator, password health dashboard, secure sharing, and admin controls for workforce credentials, priced at $8 per user/month billed annually.
- Omnix Credential Protection Browser-based credential risk detection and phishing protection module within Omnix that secures employees at the point of login with or without a vault, delivering in-browser alerts and admin remediation tools, priced at $4 per user/month billed annually.
- Omnix AI Advisor Natural-language AI security assistant integrated into the Omnix platform that aggregates real-time phishing activity and dark web exposure signals across employee browsers to deliver actionable insights, while preserving zero-knowledge architecture through secure enclaves.
- Dashlane Personal Password Manager (Premium) Consumer password manager with AI-powered scam protection, password health, autofill, cross-device sync, secure sharing, dark web monitoring, VPN, and passkey storage, priced at $5.42/month billed annually with a 14-day free trial.
- Dashlane Friends & Family Family password manager plan covering up to 10 individuals under one subscription, each with their own private vault and access to passkey storage, cross-device sync, phishing protection, dark web monitoring, and secure sharing, priced at $8.13/month billed annually.
Companies that use Dashlane
Customer profileNamed customers37 records
Segments9 records
Ideal customer profiles2 records
Dashlane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature8 records
Dashlane partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Climb Global Solutions (NASDAQ: CLMB)flagshipClimb is Dashlane's exclusive distributor for resellers of the Omnix intelligent credential security platform in the U.S. and Canada. The partnership is designed to accelerate Dashlane's channel-centric business model and expand its partner ecosystem across North America. Climb leverages its extensive reseller network and security expertise.
- KnowBe4flagshipFirst-of-its-kind integration between Dashlane Omnix credential-security platform and KnowBe4's security-awareness platform. Enables real-time, in-browser detection of credential-based risk or phishing threats to immediately trigger targeted micro-training for affected end users. Includes on-device phishing-detection model using roughly 80 webpage indicators to minimize data leaving the device. Shifts security awareness from periodic calendar-driven courses to on-the-spot remediation.
- YubicocoreDashlane partnered with Yubico to launch a phishing-resistant, passwordless login system using YubiKeys. The integration leverages FIDO2 security keys and the WebAuthn PRF extension to allow users to access their vaults without a master password, enhancing security and usability.
- Microsoft Entra IDcoreFeatured integration allowing seamless SSO with Microsoft Entra ID (Azure AD) via SAML 2.0. Dashlane Omnix integrates with any SAML 2.0 provider to bridge SSO gaps and provide visibility into unmanaged account exposure.
- OktacoreFeatured SAML 2.0 SSO integration with Okta. Dashlane Omnix integrates with Okta and other identity providers to provide SCIM provisioning and credential visibility across unmanaged accounts.
- SplunkcoreFeatured integration with Splunk for SIEM data export and security operations. Dashlane Omnix exports logs to SIEM tools including Splunk for unified visibility and automated response.
- Microsoft SentinelcoreFeatured SIEM integration with Microsoft Sentinel for unified visibility and automated incident response. Dashlane maintains zero-knowledge over sensitive information processed via confidential computing.
- FIDO AllianceflagshipDashlane is a board-level member of the FIDO Alliance, the non-profit industry organization working to end password dependency. Dashlane was the first password manager to offer an in-browser passkey solution, demonstrate passkey support on Android and iOS, and implement FIDO Credential Exchange specifications on Android.
- Amazon Web Services (AWS)flagshipDashlane-hosted enterprise components, such as SSO integration, operate within AWS Nitro Enclaves, isolating cryptographic operations from host systems and reinforcing zero-knowledge guarantees through hardware-level isolation.
- Amazon Web Services (AWS) MarketplaceminorDashlane Omnix platform is listed on AWS Marketplace for cloud procurement and subscription by enterprise buyers.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Dashlane competitors and assessment
Company assessmentDirect peers
- 1Password: Direct competitor in consumer and business password management with passkey support, secrets management, and SSH key handling. Competes head-to-head with Dashlane across B2C subscriptions and B2B enterprise contracts in the same product category.
- Bitwarden: Open-source password manager with consumer, team, and enterprise tiers. Competes directly with Dashlane on per-seat pricing, zero-knowledge architecture claims, and self-hosting options that appeal to security-conscious buyers.
- LastPass: Long-standing direct competitor in password management with consumer, family, and business plans. Goes to market with very similar subscription tiers and zero-knowledge encryption positioning, and was named alongside Dashlane in the ETH Zurich vulnerability research.
- Keeper Security: Enterprise-focused password and secrets management platform with consumer, business, and government editions. Competes with Dashlane's Omnix business password manager on admin controls, SSO integration, and zero-knowledge security.
- NordPass (Nord Security): Password manager from the Nord Security family (NordVPN) targeting consumers and businesses with end-to-end encryption and passkey support. Competes with Dashlane on consumer brand awareness and bundled security suites.
Broad incumbents
- Okta: Broad identity and access management incumbent whose SSO, SCIM, and identity-governance products both complement and compete with Dashlane. Dashlane Omnix integrates with Okta to fill credential-security gaps outside SSO, positioning Okta as both partner and adjacent competitor.
- Microsoft Entra ID: Microsoft's enterprise identity platform (formerly Azure AD) with built-in password management and passkey support. As a flagship SSO integration partner, it is also the dominant incumbent that could absorb the non-SSO credential-risk use case Dashlane targets.
- Google Password Manager: Free native password manager built into Chrome, Android, and Google accounts. Serves a large consumer base at zero cost and competes with Dashlane's B2C plans on convenience and platform integration.
- CyberArk: Privileged access management leader whose workforce and privileged credential vault offerings overlap with enterprise password management. Competes with Dashlane Omnix in large enterprises that consolidate credential security under a PAM platform.
- BeyondTrust: Privileged access and identity security vendor with password and secrets management capabilities. Competes with Dashlane in the enterprise segment where buyers are consolidating password, secrets, and credential-risk tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dashlane social profiles
Digital presenceDashlane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dashlane leadership team
Management profileNumber of profiles
Profiles10 records
Dashlane funding detail
Funding detailFunding overview
Funding rounds10 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dashlane M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dashlane
What does Dashlane do?
Dashlane provides a credential security and password management platform delivered as subscription SaaS. For businesses, the Omnix platform combines encrypted password vaults with browser-level credential risk detection, AI-powered phishing alerts, and admin controls. For consumers, Dashlane offers Personal Premium and Friends & Family password manager subscriptions with AI scam protection, passkey support, and dark web monitoring. The offering is built on a zero-knowledge architecture with confidential computing.
Is Dashlane a public or private company?
Dashlane is a private company. It is classified as venture growth investor backed.
When was Dashlane founded?
Dashlane was founded in 2009. It employs 251 to 500 people.
Where is Dashlane based?
Dashlane is headquartered in New York, United States, in the North America region.
How does Dashlane make money?
Five revenue lines are on record. Business Subscription (B2B SaaS) is the primary driver. The others are personal/Family Subscription (B2C), freemium Trial Conversion, channel/Distribution Revenue and AWS Marketplace Revenue.
Who are Dashlane's main competitors?
Direct peers on record are 1Password, Bitwarden, LastPass, Keeper Security and NordPass (Nord Security). Broad incumbents are Okta, Microsoft Entra ID, Google Password Manager, CyberArk and BeyondTrust.
Does Dashlane have an API?
Yes. Dashlane offers a public API and CLI for technical teams to integrate Dashlane directly into their existing workflows. Custom integrations via the public API are supported (e.g., CrowdStrike, Datadog). An MCP server is offered so AI agents can securely query audit logs, enabling faster investigations and AI-native security workflows. The security page lists "API & CLI" as an enterprise-grade feature. Developer documentation is at support.dashlane.com/hc/en-us/articles/23955544757266-Dashlane-public-API.
What industry is Dashlane in?
Dashlane's product category is Enterprise Credential Security Software. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of HDADAGAJ, Attack Detection & Response for Cloud/SaaS (SOC for Cloud). Its NAICS code is 54151.