OneRep
OneRep is a privacy protection platform that automatically scans and removes consumers' personal information from 878 data broker and people-search sites, serving over 2 million individual users plus enterprise clients in healthcare, law enforcement, and executive protection.
- Company typePrivate
- Founded2015
- HeadquartersMclean, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
OneRep firmographics
Firmographics- Name
- OneRep
- Legal name
- Onerep LLC
- Website
- https://onerep.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OneRep is a privacy protection platform that automatically scans and removes consumers' personal information from 878 data broker and people-search sites, serving over 2 million individual users plus enterprise clients in healthcare, law enforcement, and executive protection.
- Ownership category
- akta.pro rank
OneRep industry classification
Industry- Product category
- Privacy Protection / Data Removal Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where OneRep is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Markets served
OneRep business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Individual and Family Subscription Plans: Monthly subscription plans (Individual, Individual Pro, Family, Family Pro) billed monthly or annually with discount for annual payment. Primary revenue stream from consumer subscriptions with tiered coverage levels.
- Enterprise/Corporate Employee Benefits: Flexible pricing for organizations offering privacy protection as employee benefit. Easy billing models for organizations subsidizing or offering as voluntary benefit.
- API/Strategic Partner Licensing: Revenue from API access for strategic partners integrating data removal capabilities into their products. Partners include software companies, platforms, and resellers.
- Affiliate Referrals: Affiliate program earning 40%+ commission on new sales and 25% on renewals. Bloggers, content creators, privacy advocates, and social media influencers promote the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual - $8.33/mo (annual) or ~$13.99/mo (monthly) for 1 person covering 319 public data broker sites |
| Subscription | Annual | Family - $15.00/mo (annual) for up to 6 people covering 319 public data broker sites |
| Subscription | Annual | Individual Pro - $15.95/mo (annual) or ~$24.99/mo (monthly) for 1 person covering 878 data brokers |
| Subscription | Annual | Family Pro - $29.95/mo (annual) or ~$44.99/mo (monthly) for up to 6 people covering 878 data brokers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
OneRep product offering
Product offeringCore offering
OneRep operates a fully automated privacy protection platform that scans people-search and data broker websites to find consumer profiles, submits opt-out removal requests on the user's behalf, and continuously monitors for re-exposure. The service covers 319 public people-search sites on basic plans and 878 data brokers (including 559 non-public brokers) on Pro plans, serving both individual consumers via subscription and enterprises via employee benefits and API integrations.
Product overview
Onerep is a data removal service that operates as a unified platform offering both individual/family consumer plans and enterprise/business solutions. The core product portfolio centers on automated personal information removal from data broker websites, with four consumer subscription tiers (Individual, Individual Pro, Family, Family Pro) differentiated by coverage scope (319 to 878 data brokers including non-public brokers) and service level (basic automated removal vs. dedicated privacy expert support). Business offerings include specialized vertical solutions for Executive Protection, Corporate Security, Law Enforcement, and Dating services, all powered by the same underlying scan-and-remove technology. The Onerep API enables strategic partners to embed this privacy protection capability into their own applications, with webhooks for real-time status updates. Additional offerings include a free YourControl Chrome extension for non-public data broker management and an affiliate program for revenue sharing.
Differentiator
Problem solved
Functional benefit
Brands
- YourControl: A free open-source Chrome extension for managing personal data with non-public data brokers.
Products and services
- Consumer Subscription Plans Tiered subscription service for individual and family consumers offering automated removal of personal information from data broker sites. Includes Individual ($8.33/mo annual) and Family ($15/mo annual for up to 6 people) tiers covering 319 public people-search sites, plus Individual Pro ($15.95/mo annual) and Family Pro ($29.95/mo annual) tiers covering 878 data brokers including 559 non-public brokers, with dedicated privacy expert support, unlimited custom removal requests, and data breach monitoring.
- OneRep API REST API enabling strategic partners to integrate consumer privacy protection into their own applications. Partners can scan 870+ data brokers for customer information and send automatic opt-out requests. Supports webhooks for real-time status updates, custom removal requests for sources outside OneRep's standard network, and coverage of non-public data brokers. Available in US, Canada, UK, and Australia with isolated encrypted data per request and a sandbox environment for testing.
- YourControl Chrome Extension Free open-source Chrome extension that provides users with direct browser-based control over their personal data with non-public data brokers, enabling data removal requests outside the main subscription.
- Digital Executive Protection Specialized privacy protection service for C-suite executives and high-profile individuals who are 12x more likely to be targeted by cyber attacks. Includes verified removals, widest website coverage, ongoing Google analysis, fully automated scan and removal, dedicated account manager, and unlimited custom removal requests.
- Corporate Security Protection Enterprise privacy protection solution for organizations to safeguard employees whose jobs put them at risk from data exposure. Covers executives and all team members, addressing real-life and cyber-stalking, harassment, identity theft, and home attacks.
- Law Enforcement Protection Privacy protection service specifically designed for police officers and law enforcement agencies. Addresses elevated risks including threats from encounters during duty and off-duty situations by scanning and removing personal information from 190+ sites.
- Dating Privacy Protection Privacy protection integration for dating services to help members keep private information off the internet. Addresses risks including stalking, harassment, identity theft, and physical attacks that can result from exposed personal details like home addresses. Available via API/SDK integration or affiliate model.
- Employee Benefits Program Privacy protection offered as an employee benefit. HR teams can add the service to benefit programs, covering individuals or families with easy billing models (subsidized or voluntary benefit options). Designed to complement existing identity theft protection programs with high employee take rates.
- Affiliate Program Partner program enabling affiliates (bloggers, content creators, privacy advocates, and influencers) to earn commissions (40%+ on new sales, 25% on renewals) by promoting OneRep's privacy protection services. Managed via Everflow platform with 15-day hold period, multiple withdrawal options, and dedicated affiliate manager support.
Quantifiable outcome
- 44 million records deleted across data broker sites
- +4 more outcomes
Companies that use OneRep
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
OneRep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
OneRep partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered former/major and minor.
- Mozilla (Former Partnership)former/majorMozilla integrated OneRep as the identity protection service for Firefox Monitor Plus. Partnership ended December 2025 after Mozilla's investigation revealed issues with OneRep's founder and associated services.
- EverflowminorAffiliate program platform used by OneRep to manage affiliate tracking, payments, and partner relationships. Affiliates join through the Everflow platform.
- Internet Dating Excellence AssociationminorPartnership with IDEA for privacy in online dating industry. Mark Brooks from IDEA is quoted supporting dating privacy initiatives.
- StudentBeansminorStudent discount partnership through StudentBeans platform for student pricing programs.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
OneRep competitors and assessment
Company assessmentDirect peers
- ReputationDefender: ReputationDefender provides privacy and reputation management including data broker removal, suppression of negative content, and executive protection services. Overlaps with OneRep's executive protection and corporate security offerings, at higher price points ($500-$15K/year referenced by OneRep).
- Privacy Duck: Privacy Duck provides manual and assisted personal data removal from data broker and people-search websites, positioning as a more service-intensive alternative to fully automated competitors like OneRep. Targets the same consumer/business use case.
- Incogni: Incogni, launched by Surfshark/Nord Security, is a consumer subscription product that automates data-broker opt-out requests. Targets the same consumer privacy persona as OneRep's Individual/Family plans and competes directly on price, broker coverage, and brand.
- DeleteMe: DeleteMe is the closest direct competitor to OneRep, offering subscription-based removal of personal information from data broker and people-search sites for both consumers and businesses. Competes head-to-head on coverage breadth, subscription pricing, and enterprise/employee-benefits positioning.
- Kanary: Kanary offers automated data removal and continuous monitoring services for consumers, with similar opt-out-from-data-brokers functionality. Direct subscription-based competitor targeting privacy-conscious consumers.
- Optery: Optery provides automated personal information removal from data broker sites with similar self-serve subscription tiers. Competes directly on coverage of people-search sites, free exposure reports, and consumer pricing.
Broad incumbents
- Norton LifeLock: Norton LifeLock bundles identity theft protection, credit monitoring, and now data broker opt-out features into a large consumer cybersecurity subscription. As a broad incumbent with massive marketing budgets, it competes for the same consumer privacy dollar as OneRep while offering a much wider portfolio.
- Aura: Aura is an all-in-one digital security and identity protection service that includes data broker removal alongside VPN, antivirus, and credit monitoring. Competes with OneRep in the consumer privacy subscription market through bundled offerings.
- Experian IdentityWorks: Experian, as one of the major credit bureaus, offers identity protection products that include removal from people-search sites as a feature within a broader credit-monitoring subscription. Provides scale and consumer trust that OneRep competes against.
Emerging players
- Mozilla Monitor: Mozilla Monitor offers free data breach notifications and a paid Monitor Plus tier (formerly powered by OneRep). It now competes with OneRep directly in the consumer subscription market following the December 2025 partnership termination, leveraging Mozilla's brand to reach privacy-conscious users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OneRep social profiles
Digital presenceOneRep financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneRep leadership team
Management profileNumber of profiles
Profiles2 records
OneRep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneRep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneRep
What does OneRep do?
OneRep operates a fully automated privacy protection platform that scans people-search and data broker websites to find consumer profiles, submits opt-out removal requests on the user's behalf, and continuously monitors for re-exposure. The service covers 319 public people-search sites on basic plans and 878 data brokers (including 559 non-public brokers) on Pro plans, serving both individual consumers via subscription and enterprises via employee benefits and API integrations.
Is OneRep a public or private company?
OneRep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OneRep founded?
OneRep was founded in 2015. It employs 11 to 50 people.
Where is OneRep based?
OneRep is headquartered in Mclean, United States, in the North America region.
How does OneRep make money?
Four revenue lines are on record. Individual and Family Subscription Plans are the primary driver. The others are enterprise/Corporate Employee Benefits, API/Strategic Partner Licensing and affiliate Referrals.
Who are OneRep's main competitors?
Direct peers on record are ReputationDefender, Privacy Duck, Incogni, DeleteMe, Kanary and Optery. Broad incumbents are Norton LifeLock, Aura and Experian IdentityWorks. Mozilla Monitor is listed as an emerging player.
Does OneRep have an API?
Yes. Onerep REST API enables strategic partners to integrate consumer privacy protection into their own applications or software. The API allows partners to scan 870+ data brokers for customer information and send automatic opt-out requests to remove personal data — all from within their own application. The API supports webhooks for real-time status updates (scan ready, listings sent to opt-out, listings removed), custom removal requests for sources outside Onerep's standard network, and extends coverage to non-public data brokers. Each API request data is stored in a fully isolated environment and encrypted at rest and in transit. The API is available for the United States, Canada, UK, and Australia, enabling multi-market privacy protection within a single integration. A sandbox environment is available for testing and implementation. Developer documentation is at onerep.com/business/api-contact.
What industry is OneRep in?
OneRep's product category is Privacy Protection / Data Removal Service. Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 518 and its SIC code is 7370.