Usina da Criação

What Usina da Criação does

Usina da Criação is a privately held Brazilian full-service marketing communications agency founded in January 1999 and headquartered in São Paulo (Brooklin Novo), with a regional office in Pouso Alegre (Sul de Minas). The firm operates with more than 40 in-house professionals and serves clients across five Brazilian states and ten industry verticals — including agribusiness, memorial services, construction and real estate, associations and unions, shopping centers, tourism and hospitality, retail, legal services, energy, and consulting — through an integrated offering that combines branding and positioning, paid traffic management (Google, Meta, YouTube), social media, audiovisual production, events, trade marketing, web development, inbound marketing, and generative-AI-enabled sales automation.

The agency's technology stack rests on three layers: WordPress for institutional and content-driven sites, its proprietary MAC (Marketing Automation CMS) for highly customized digital projects, and sister-company YSY for fast-turnaround landing pages. Since 2023 it has operated its own audiovisual production studio, and it layers AI Generativa capabilities — 24/7 digital SDR agents, predictive lead scoring, real-time sales-call analysis, and business-intelligence dashboards — on top of official WhatsApp and Meta APIs, with CRM connectivity and LGPD-aware data handling. The GTM motion is consultative and sales-led, targeting enterprise and mid-market B2B and B2C clients through direct field sales, inside sales (inbound + outbound), and digital inbound capture, with services delivered as custom project engagements or monthly retainers under a single strategic point of contact.

Name

Usina da Criação

Legal name

Usina da Criação

Website

https://usinadacriacao.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Full service marketing agency
• Branding and positioning
• Paid media management
• Corporate video production
• Inbound marketing services

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services — Full Service Marketing Agency: Usina da Criação generates revenue by providing integrated marketing services to B2B and B2C clients under project-based and retainer contracts. Services include paid traffic management (Google Ads, Meta, YouTube), social media management, branding and positioning, video production, website development, events and experiences, trade marketing, technology/inbound, and generative AI for marketing. Revenue is derived from professional service fees, which may be structured as project fees, monthly retainers, or performance-linked arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Usina da Criação is a full-service marketing communications agency selling integrated marketing services to B2B and B2C enterprise clients across 10 industry verticals in Brazil. The core offering combines strategy, branding, paid traffic management (Google/Meta/YouTube Ads), social media management, corporate audiovisual production, web/landing-page development, events and experiences, trade marketing, inbound marketing with CRM/automation, and generative-AI-driven marketing services — delivered as project-based engagements or monthly retainers under a single strategic point of contact.

Product overview

Usina da Criação is a full service marketing agency offering an integrated ecosystem of services rather than a single software product. The portfolio includes nine core service lines: Paid Traffic Management (Google/Meta/YouTube Ads), Social Media Management, Branding and Positioning, Video and Content Production (with in-house audiovisual studio launched in 2023), Digital and Websites (offering three technology options: WordPress, proprietary MAC CMS, or YSY platform), Events and Experiences, Trade/PDV/Promotions, Technology and Inbound Marketing, and Generative AI for Marketing. The MAC (Marketing Automation CMS) is their proprietary technology platform for content management and digital projects, while YSY is a sister company offering rapid website/landing page development. The services are designed to work independently or integrated as a complete marketing and communication ecosystem, with particular focus on B2B industries, real estate, shopping centers, associations, and specialized sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestão de Tráfego Pago e Performance Strategic paid media management covering Google Ads, Meta Ads, and YouTube Ads with funnel structure, conversion tracking, A/B testing, and continuous optimization, integrated with CRM, landing pages, and sales teams for measurable ROI in B2B and B2C lead generation and sales.
• Social Media Corporate social media management including editorial planning, multi-format content production, and channel management across LinkedIn, Instagram, YouTube, and other relevant networks, integrated with demand funnels, paid traffic, and pipeline goals for B2B and B2C brands.
• Branding e Posicionamento Corporate branding and positioning services defining value proposition, brand architecture, and visual/verbal systems to reduce commercial friction, elevate perceived value, and support expansion across digital, trade, and consultative sales channels.
• Produção de Vídeos e Conteúdo Corporate audiovisual production covering institutional, commercial, and testimonial content for organic and paid media, with professional scripting, direction, and capture, including AI-assisted animations and accelerated production for social proof, offer clarity, and funnel performance.
• Digital e Websites Corporate digital projects including websites and landing pages built on WordPress, the proprietary MAC CMS, or the YSY platform, focused on conversion, SEO, and integration with CRM, automation, and paid traffic.
• Eventos e Experiências B2B events and experiences integrating creative concept, operations, omnichannel promotion, and data capture to strengthen brand, feed pipeline, and support commercial goals in launches, conventions, and trade shows.
• Trade, PDV e Promoções Trade marketing, point-of-sale, and promotions aligning channel strategy, POS materials, and integrated campaigns with media and sales force to increase conversion at gondola, stand, or store with standardized and measurable execution.
• Tecnologia e Inbound Technology and inbound marketing structuring B2B sales funnels with automation, CRM, segmentation, scoring, and nurturing content to qualify leads and integrate marketing with SDR and sales, with metrics per stage and data governance.
• IA Generativa para Marketing Generative AI applied to corporate marketing structuring processes, qualification, and integrated customer service connected to paid traffic and CRM, with real-time dashboards for data-driven decisions and operational scale; includes AI-driven digital SDR, predictive lead scoring, and conversational analysis.
• MAC (Marketing Automation CMS) Proprietary CMS developed in-house by Usina da Criação focused on easy content management, high customization, and total control, designed for companies seeking autonomy, organization, and a digital structure aligned with marketing, sales, and brand growth strategies.
• YSY Web Solutions Sister company of Usina da Criação focused on developing simple, fast, and efficient websites and landing pages, ideal for projects with short deadlines and conversion focus; complements MAC CMS and WordPress offerings.

Quantifiable outcome

• 70% of real estate units sold in first month after launch (Urban35 case)
• +9 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles11 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• WMcCann: One of Brazil's largest full-service advertising agencies (part of McCann Worldgroup). Direct competitor for integrated B2B and B2C accounts across the same enterprise client set Usina da Criação targets, with overlapping capabilities in branding, paid media, content, and digital.
• DPZ&T: Historic Brazilian independent agency offering full-service creative, media, and digital work. Comparable in serving large national advertisers with integrated campaigns, though operating at a larger scale and with stronger creative-awards pedigree.
• AlmapBBDO: Award-winning São Paulo-based independent agency known for brand-building and integrated campaigns. Direct competitor for premium Brazilian accounts and a recognized benchmark in the same category Usina competes in.
• LiveAd: Brazilian digital agency focused on performance media, social, and integrated campaigns. Directly comparable in serving B2B and B2C clients with similar paid-traffic-plus-content offerings, and competes in the same Brazilian mid-market segment.

Broad incumbents

• Dentsu Brasil: Brazilian operations of global network Dentsu, offering integrated advertising, media, and CX services. Overlaps with Usina's full-service proposition for large Brazilian advertisers but operates at network scale.
• Publicis Brasil: Brazilian arm of global holding company Publicis Groupe. Competes for the same enterprise B2B and B2C accounts Usina serves, but offers the full network's breadth (media, data, creative, commerce) that a 40-person independent agency cannot match.
• Ogilvy Brasil: Brazilian operation of Ogilvy, one of the world's largest agency networks. Overlaps with Usina on integrated campaigns, branding, and digital transformation work for large Brazilian advertisers, with significantly larger scale.

Emerging players

• Resultados Digitais (RD Station): Brazilian martech platform (RD Station) that increasingly competes in inbound marketing, CRM, and marketing automation — services Usina delivers through its MAC CMS and inbound practice. Represents both a technology alternative and a potential partner/competitor for mid-market accounts.
• Rock Content: Brazilian-born content marketing and inbound agency/platform. Competes with Usina in content production, SEO, and inbound funnels for B2B clients, and offers a SaaS layer (Rock Stage) that overlaps with Usina's MAC CMS positioning.

Regional players

• Grupo Nova SB: Brazilian integrated communications group serving corporate and consumer clients. Comparable in providing multi-disciplinary marketing services under one roof in the Brazilian market, often targeting similar mid-to-large enterprise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usinadacriacao
• Facebookfacebook.com/UsinadaCriacao
• LinkedInlinkedin.com/company/usinadacriacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Usina da Criação