REV Mobilities
REV Mobilities is a French mission-driven manufacturer (founded April 2020) that designs and sells electric retrofit conversion kits — software, modular batteries, and powertrains — for cars, utility vehicles, buses, and off-road 4x4s. It serves fleet operators, governments, OEMs, and individuals across France and selective international markets including Africa and Saudi Arabia.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What REV Mobilities does
REV Mobilities is a French mission-driven company ("société à mission"), founded in April 2020 in Paris, that designs, manufactures, and sells electric and hydrogen powertrain retrofit conversion kits for internal combustion engine vehicles. The company operates five product sub-brands addressing distinct segments: REV for light vehicles, RETROFUTURE for classic/legacy cars, REV Professional for utility and fleet vehicles, REV Bus&Truck for buses and coaches, and REV Offroad for pickups and 4x4s such as the Toyota Hilux and Land Rover Defender. Underpinning these products is the REV Inside industrial platform, the OSREV software layer, and the PowerREV modular battery system, which together enable standardized multi-brand conversions validated in extreme climatic conditions. REV is currently the most recognized digital brand in the French retrofit category, with 800,000+ cumulative website visitors.
The company's underlying technology is a platform architecture rather than a single product: REV Inside coordinates conversions across light vehicles, utilities, buses/coaches, and off-road segments; OSREV is a proprietary software layer for powertrain management, vehicle integration, and data monitoring; PowerREV is a modular battery system configurable across range and cost use cases. The technology has cleared initial French homologation milestones for the Land Rover Defender kit, with broader French homologation in progress, and ADEME-cited lifecycle data claims 60–87% CO2/GHG reductions versus diesel. Manufacturing runs from Paris headquarters, Bordeaux offices, and — via the REV Bus&Truck subsidiary — a dedicated factory in Villefranche-sur-Saône that is producing 49 retrofitted coaches for Métropole de Rouen, with Le Mans as an additional Bus&Truck operating site.
REV generates revenue primarily through hardware sales of retrofit kits and full-vehicle conversion services to enterprise fleet operators, government agencies, and individual vehicle owners (€180K–€230K pricing on pilot Defender kits). Customers span public transport (Métropole de Rouen, RATP DEV), defense (DGA), and the VW Group distribution ecosystem through an exclusive multi-year partnership with Volkswagen Group Retail covering 65+ French sites. Distribution combines direct B2B sales for fleet deals, the VGRF dealer channel for VW Group brands, a certified installer network, and international distributors such as Sogafric/Gesparc for the African market. A complementary capital-raising mechanism is the WEDOGOOD royalty crowdfunding channel ("DEFender TO THE PEOPLE" targeting €700,000), where retail investors receive royalties tied to future kit sales. REV is not VC-backed in the data set; ownership remains founder-controlled with Groupe Maurin as a disclosed strategic shareholder in REV Bus&Truck.
REV Mobilities firmographics
Firmographics- Name
- REV Mobilities
- Legal name
- REV Mobilities
- Website
- https://rev-mobilities.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REV Mobilities is a French mission-driven manufacturer (founded April 2020) that designs and sells electric retrofit conversion kits — software, modular batteries, and powertrains — for cars, utility vehicles, buses, and off-road 4x4s. It serves fleet operators, governments, OEMs, and individuals across France and selective international markets including Africa and Saudi Arabia.
- Ownership category
- akta.pro rank
REV Mobilities industry classification
Industry- Product category
- Electric Vehicle Retrofit / Automotive Electrification Kits
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)
- akta.pro primary industry
- EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK)
- akta.pro secondary industries
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD)
Keywords
Where REV Mobilities is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
REV Mobilities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retrofit Kit Sales (Hardware): REV designs, manufactures, and sells electric retrofit conversion kits for a wide range of vehicle types (Land Rover Defender, Toyota Hilux, buses, coaches, light commercial vehicles). Customers include enterprises, government entities, fleet operators, and individuals. The company is transitioning from pilot production to industrial-scale batch production (20 kits per batch for Defender).
- Royalty-based Crowdfunding: REV raises capital via WEDOGOOD's equity crowdfunding platform. Investors contribute in exchange for royalties on future kit sales (DEFender TO THE PEOPLE campaign, targeting €700,000). Returns are tied to commercial success — 'Plus nous vendons de kits, plus nous créons de valeur'.
- Full-vehicle Retrofit Conversion Services: REV performs or facilitates complete end-to-end conversions of vehicles (e.g., 49 retrofitted coaches for Métropole de Rouen produced at the Villefranche-sur-Saône factory). Revenue generated from completed conversions including installation, homologation, and after-sale support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time investment | Crowdfunding investment — DEFender TO THE PEOPLE royalty campaign targeting €700,000 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
REV Mobilities product offering
Product offeringCore offering
REV Mobilities designs, manufactures, and sells electric retrofit conversion kits that convert internal combustion engine vehicles — including the Land Rover Defender, Toyota Hilux, classic cars, light commercial vehicles, and buses/coaches — into battery-electric or hydrogen powertrains. The kits are built on the proprietary REV Inside platform combining the OSREV software layer and PowerREV modular battery system, and are sold to individuals, professional fleets, public transport authorities, and government/defense customers.
Product overview
REV Mobilities is a French mission-driven company ('société à mission') that designs and manufactures electric retrofit conversion kits for internal combustion engine vehicles. The product portfolio is organized across five sub-brands addressing distinct vehicle segments: REV for light vehicles (particuliers), RETROFUTURE for classic/legacy vehicles, REV Professional for commercial fleets and utility vehicles, REV Bus&Truck for buses and coaches, and REV Offroad for pickup trucks, 4x4s, and off-road vehicles. Underpinning these products is the REV Inside technology platform (multi-segment, multi-brand industrial approach), the OSREV software layer, and the PowerREV modular battery system. The company operates through industrial partnerships, including an exclusive partnership with Volkswagen Group Retail for VW-group brand conversions, and has deployed kits commercially in France, Africa (Gabon), and internationally. The company targets 50 different vehicle models over 5 years, with production goals of 1,500 kits in 2026 scaling to 10,000 kits by 2028.
Differentiator
Problem solved
Functional benefit
Brands
- REV Inside: Multi-segment, multi-brand industrial solutions for electric retrofit
- OS REV
- PoweREV
- Toyota Hilux E-Lux
Products and services
- Land Rover Defender Retrofit Kit Electric retrofit conversion kit for Land Rover Defender vehicles. Targets private vehicle owners and professional fleets wanting to convert existing Defender ICE vehicles to battery-electric powertrains to comply with ZFE mandates and avoid new EV purchase costs.
- Toyota Hilux E-LUX Retrofit Kit Series-ready battery-electric retrofit kit for the Toyota Hilux offroad pickup, developed with Sogafric and Gesparc and positioned as the most mature mass-market electric retrofit solution for the African continent. Aimed at off-road and pickup operators in emerging markets.
- Volkswagen Group Retrofit Program (VW/Audi/Seat/Skoda/Cupra) Retrofit conversion kits for vehicles of the Volkswagen Group (Volkswagen, Audi, Seat, Skoda, Cupra), developed jointly with VGRF and sold through VGRF's 65+ French dealership sites with co-financing and manufacturer warranty offers. Targets private customers, professionals, and institutions.
- REV Bus&Truck Bus and Coach Retrofit Conversions End-to-end electric retrofit conversions of diesel buses and coaches performed at REV Bus&Truck's Villefranche-sur-Saône manufacturing facility. Targets public transport authorities and bus/coach fleet operators seeking to decarbonize existing fleets at lower cost than new electric bus procurement.
- RETROFUTURE Classic / Vintage Vehicle Conversion RETROFUTURE sub-brand offers retrofit conversion services for classic and vintage vehicles, enabling electrification while preserving the vehicle's heritage. Targets individual owners of older/iconic vehicles wanting to retain their vehicle while gaining ZFE access and electric driving.
- REV Professional Fleet and Utility Vehicle Conversion REV Professional sub-brand delivers electric retrofit solutions for professionals, artisans, and fleet operators (utility vans, light commercial vehicles), enabling cost-effective fleet electrification and lower operating expense versus new EV replacement.
Quantifiable outcome
- 60–87% reduction in CO2 and GHG emissions vs. diesel vehicles (ADEME lifecycle study)
- +3 more outcomes
Companies that use REV Mobilities
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
REV Mobilities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
REV Mobilities partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship / core strategic and minor.
- Sogafric / Gesparc (Toyota Gabon)coreREV partnered with Sogafric Group (via its Gesparc subsidiary, Toyota Gabon) to develop and commercialize the Toyota Hilux E-LUX retrofit kit for the African continent. The world premiere was held at UTAC in Oued Zem, Morocco. This is a key channel partnership for African market penetration.
- Volkswagen Group Retail (VGRF)flagship / core strategicREV and VGRF (France's largest Volkswagen Group distributor) entered an exclusive partnership to commercialize retrofit conversion kits for Volkswagen, Audi, Seat, Skoda, and Cupra vehicles. The 3-year plan targets development of 12 vehicle-platform solutions, joint sales with financing and manufacturer warranty offers, and training and certification of hundreds of VGRF technicians across 65+ French sites. VGRF also plans dedicated decarbonation centers to extend vehicle lifespan within its network.
- GreenMotcoreREV Bus&Truck acquired the retrofit assets of GreenMot (bus and coach retrofit company), consolidating its position as an industrial-scale retrofit manufacturer for buses and coaches in France.
- WEDOGOODcoreWEDOGOOD is the official crowdfunding platform for REV's 'DEFender TO THE PEOPLE' royalty investment campaign (targeting €700,000). It is an ACPR-regulated payment services agent registered with ORIAS (no. 17002712) and the Banque de France (REGAFI 73473).
- ADEME (Agence de la transition écologique)minorREV contributes to ADEME's lifecycle assessment (LCA) and decarbonation research, and uses ADEME data as the basis for its published environmental claims (60–87% CO2 reduction vs. diesel).
- French Tech and Coq VertminorREV is an active member of French Tech (government startup initiative) and Coq Vert (environment-focused startup community), signaling ecosystem engagement and policy alignment.
- Shift Project, T&E (Transport & Environment)minorREV participates in research and strategy work with The Shift Project (decarbonation strategies) and T&E (transport policy), contributing to the development of sustainable mobility policies.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
REV Mobilities competitors and assessment
Company assessmentBroad incumbents
- Stellantis: Global OEM group with the SUSTAINera circular-economy business unit covering parts remanufacturing and circular-economy offers. Comparable as a broad incumbent pushing into retrofit / vehicle life extension at industrial scale.
- Volta Trucks: European manufacturer of purpose-built electric commercial vehicles (Volta Zero) for urban logistics. Comparable as a broad commercial-vehicle electrification incumbent competing for the same fleet-operator wallet as REV Professional and REV Bus&Truck.
- Renault Group: French OEM operating the Re-Factory circular-economy and retrofit site in Flins and broader circular-economy initiatives. Overlaps with REV's value proposition on extending ICE vehicle life via electrification, though as part of a much wider OEM portfolio.
Direct peers
- Transition One: French EV retrofit startup converting ICE light vehicles to electric powertrains. Directly competes with REV in the French light-vehicle retrofit market, especially under ZFE-driven demand.
- Charge Cars: UK-based EV conversion company building electric versions of iconic vehicles (e.g., electric Mustang). Comparable premium retrofit platform approach with proprietary powertrain integration, targeting enthusiast and collector segments.
- Everrati: UK-based luxury and classic car EV conversion specialist (Porsche, Range Rover, Defender, GT40). Closely comparable to REV's Defender and classic-car programs in target vehicle types, customer profiles, and unit economics.
- Lunaz: UK-based designer and manufacturer of upcycled luxury and classic vehicle EV conversions (Rolls-Royce, Bentley, Jaguar, Range Rover). Comparable on multi-segment, premium retrofit platform approach and direct overlap on iconic 4x4 / utility segments.
- eClassics (Volkswagen Group Components): Volkswagen Group Components' classic-car EV conversion unit, offering OEM-backed electric retrofit kits (e.g., e-Beetle, e-Bulli). Most relevant OEM-backed retrofit peer, with direct overlap on classic/vintage vehicle electrification.
Emerging players
- Lightning eMotors: US-based provider of EV powertrains and conversions for fleet vehicles (shuttle buses, last-mile delivery, specialty vehicles). Comparable to REV Professional and REV Bus&Truck on commercial-fleet electrification conversion services.
- Xos Trucks: US manufacturer of commercial battery-electric trucks and chassis for fleet operators. Overlaps with REV's commercial-vehicle electrification roadmap (utility, bus/coach, last-mile) at the vehicle level rather than the retrofit-kit level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
REV Mobilities social profiles
Digital presenceREV Mobilities financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV Mobilities leadership team
Management profileNumber of profiles
REV Mobilities subsidiaries and ownership
Company hierarchySubsidiaries2 records
REV Mobilities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV Mobilities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV Mobilities
What does REV Mobilities do?
REV Mobilities designs, manufactures, and sells electric retrofit conversion kits that convert internal combustion engine vehicles — including the Land Rover Defender, Toyota Hilux, classic cars, light commercial vehicles, and buses/coaches — into battery-electric or hydrogen powertrains. The kits are built on the proprietary REV Inside platform combining the OSREV software layer and PowerREV modular battery system, and are sold to individuals, professional fleets, public transport authorities, and government/defense customers.
Is REV Mobilities a public or private company?
REV Mobilities is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REV Mobilities founded?
REV Mobilities was founded in 2020. It employs 11 to 50 people.
Where is REV Mobilities based?
REV Mobilities is headquartered in Paris, France, in the Europe region.
How does REV Mobilities make money?
Three revenue lines are on record. Retrofit Kit Sales (Hardware) is the primary driver. The others are royalty-based Crowdfunding and full-vehicle Retrofit Conversion Services.
Who are REV Mobilities's main competitors?
Broad incumbents on record are Stellantis, Volta Trucks and Renault Group. Direct peers are Transition One, Charge Cars, Everrati, Lunaz and eClassics (Volkswagen Group Components). Emerging players are Lightning eMotors and Xos Trucks.
Does REV Mobilities have an API?
No public API is recorded for REV Mobilities.
What industry is REV Mobilities in?
REV Mobilities's product category is Electric Vehicle Retrofit / Automotive Electrification Kits. Its primary akta.pro industry code is TLAKAMAK, EV Retrofit & Electrification Conversions (Fleet/Commercial), with a secondary code of IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells). Its NAICS code is 33632 and its SIC code is 3600.