Suri Agro Fresh

What Suri Agro Fresh does

Suri Agro Fresh is a privately held, for-profit Indian company engaged in the import and wholesale distribution of fresh fruits and vegetables. The firm is headquartered in Azadpur, the principal wholesale produce market in Delhi and one of the largest such markets in Asia, which positions it at a structural chokepoint for downstream buyers across Northern India. Its short firmographic description characterizes the business narrowly as a distributor and importer of produce, with no further segmentation of crop mix, customer base, or sourcing geographies provided in the source material.

The company traces its origins to 1947, making it one of the longer-tenured operators in the Indian fresh-produce trade, a sector otherwise dominated by fragmented small-scale intermediaries. It employs 51–100 people, placing it in the small-to-mid enterprise bracket by Indian standards, and operates as a private, non-listed entity with no disclosed parent company, subsidiaries, investors, or funding history.

The available source data is unusually thin: the company's official website (suriagrofresh.com) currently resolves only to a security-verification placeholder, and no products, customers, management team, financials, partnerships, certifications, or technology stack are disclosed in the aggregated records. As a result, claims beyond the headline distribution/import function and the Azadpur-based operating footprint cannot be supported from the input.

Name

Suri Agro Fresh

Website

https://suriagrofresh.com

Company type

Private

Founded year

1947

Headcount range

51–100 employees

Short description

Suri Agro Fresh is an India-based private company that imports and distributes fresh fruits and vegetables. Headquartered at the Azadpur wholesale market in Delhi, it serves downstream produce buyers across the Indian market and was founded in 1947.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Fresh Produce Wholesale Distribution (CRAOAAAC), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Fresh produce distribution
• Fruit vegetable import
• Wholesale produce trading
• Fresh fruit supply
• Vegetable wholesale

Headquarters

HQ city

Azadpur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Core offering

Suri Agro Fresh distributes and imports fresh fruits and vegetables, operating as a wholesale produce supplier based in Azadpur, Delhi. The company sources and supplies fresh produce to downstream buyers through traditional wholesale distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits and Vegetables Distribution

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Greenyard: European-headquartered fresh, frozen and prepared produce supplier with global sourcing — analogous to Suri Agro Fresh as a wholesale fruit and vegetable distributor with international upstream exposure.
• Fresh Del Monte Produce: Vertically integrated producer-distributor of fresh fruit and vegetables globally — overlaps with Suri Agro Fresh on the import and large-scale wholesale distribution of fresh produce.
• Mother Dairy: Large Indian dairy and fresh produce operator (Safal brand) running extensive wholesale, retail, and cold-chain distribution across NCR — overlapping materially with Suri Agro Fresh's distribution footprint and customer base.
• Total Produce (now Dole plc): Global fresh produce producer-distributor serving retail and foodservice — comparable import-distribution operations and category breadth, though at vastly larger scale than Suri Agro Fresh.
• Keelings Solutions: International grower-importer-distributor of fresh produce, including tropical fruits into European and Asian markets — comparable business model and customer verticals (HORECA, retail) to an Indian produce distributor.

Emerging players

• Lawrencedale Agro Processing: India-focused fresh produce aggregator and distributor using technology-led sourcing and supply chains — comparable in target market and category even if smaller in scale than Suri Agro Fresh.

Direct peers

• Adani Agri Fresh: Operates controlled-atmosphere cold storage and fresh produce distribution across India, including the 'Farm-Pik' brand — a direct competitor to Suri Agro Fresh in domestic and imported apple/pear/fruit distribution.
• IG International: Indian fresh fruit importer and distributor headquartered in Mumbai with multi-product global sourcing — directly comparable to Suri Agro Fresh's import-distribution model serving Indian institutional and retail customers.
• Desai Fruits: India-based fruit and vegetable importer and distributor with cold-chain operations — runs parallel upstream (international sourcing) and downstream (Indian wholesale and retail) activities to Suri Agro Fresh.

Regional players

• SAFL (Subhiksha Agri Foods): India-focused fresh produce aggregator supplying institutional buyers — comparable customer segment and category focus to Suri Agro Fresh, though operating with a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suri Agro Fresh