Fust & Associates Private Wealth Management
Fust & Associates Private Wealth Management is a Winnipeg-based private wealth advisory firm serving high-net-worth individuals and families across Canada and the United States, delivering investment management and integrated wealth planning through customized written plans and elite global asset manager access.
- Company typePrivate
- Founded1926
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fust & Associates Private Wealth Management does
Fust & Associates Private Wealth Management, operating as Fust Financial Private Wealth Ltd., is a privately held Canadian wealth management advisory headquartered at Suite 2830, 201 Portage Avenue, Winnipeg, Manitoba. The firm provides investment management and integrated wealth management services to high-net-worth individuals and families across Canada and the United States, with a stated team of 11-50 employees claiming 90 years of combined experience. Its service lines include Investment Management (portfolios constructed using selections from elite global asset managers — BlackRock, PIMCO, Mackenzie, Manulife, RBC) and Wealth Management (estate planning, retirement planning, tax planning, business succession, and property/income protection), underpinned by a proprietary goals-based planning approach that produces customized written Wealth Management Plans for every client.
The firm's go-to-market is consultative and direct, beginning with a confidential, no-cost, no-obligation evaluation and formalized via a Letter of Understanding that serves as the strategy blueprint. Revenue is generated through all-inclusive advisory fees billed annually; the firm does not publicly disclose specific fee schedules. Customer segmentation is horizontal across six personas: high-net-worth individuals and families (primary), pre-retirees, retirees, multi-generation families, professionals, and business owners/entrepreneurs. The firm operates as part of the Nour Private Wealth (NPW) network — evidenced by its @npw.ca email domain, NPW logo placement, and shared investor portal — and is regulated by CIRO with CIPF investor protection coverage.
Operationally, the firm is a traditional advisory practice with no proprietary technology platform. Account access is provided through the third-party NPW investor portal. No AI/ML capabilities, no mobile applications, and no public API or SDK are disclosed. The firm markets differentiation through talent credentials (Certified Financial Planner professionals, Registered Retirement Consultants, Elderly Planning Counsellors), the depth of its multi-disciplinary coordination with accountants, tax and estate lawyers, actuaries, and pension experts, and a "client-first" positioning contrasted with large institutions.
Fust & Associates Private Wealth Management firmographics
Firmographics- Name
- Fust & Associates Private Wealth Management
- Legal name
- Fust Financial Private Wealth Ltd.
- Website
- https://fustpwm.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fust & Associates Private Wealth Management is a Winnipeg-based private wealth advisory firm serving high-net-worth individuals and families across Canada and the United States, delivering investment management and integrated wealth planning through customized written plans and elite global asset manager access.
- Ownership category
- akta.pro rank
Fust & Associates Private Wealth Management industry classification
Industry- Product category
- Private Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Fust & Associates Private Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fust & Associates Private Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advisory Fee Structure: The firm charges advisory fees for investment management and wealth management services. Fees are all-inclusive, with no additional charges for time spent working with accountants, lawyers, or other specialists as part of the integrated service. The specific fee structure is not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | All-inclusive advisory fee structure for high net worth clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Fust & Associates Private Wealth Management product offering
Product offeringCore offering
Fust & Associates Private Wealth Management provides fee-based Investment Management and Wealth Management services to high-net-worth individuals and families across Canada and the United States. The firm designs diversified investment portfolios by selecting funds from elite global asset managers (BlackRock, PIMCO, Mackenzie, Manulife, RBC) under an in-house asset allocation strategy, and delivers comprehensive wealth planning covering estate, retirement, tax, business succession, property, and income protection. Each engagement is formalized through a customized written Wealth Management Plan that serves as the blueprint for execution and ongoing performance measurement.
Product overview
Fust Financial Private Wealth offers a unified wealth management service for high-net-worth Canadians. The core offering combines Investment Management and Wealth Management, supported by proprietary planning strategies and customized written wealth management plans. Investment Management provides portfolio design using elite global asset managers (BlackRock, PIMCO, Mackenzie, Manulife, RBC). Wealth Management addresses complex financial needs including estate planning, retirement planning, and tax planning. The proprietary planning approach drives product selection rather than leading with products, ensuring unbiased advice. Services are delivered through collaboration with accountants, tax & estate lawyers, actuaries, and pension experts.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management Professional investment management services for high-net-worth individuals and families, building diversified portfolios from elite global asset managers (BlackRock, PIMCO, Mackenzie, Manulife, RBC) under the firm's asset allocation strategy to protect and grow client capital.
- Wealth Management Comprehensive wealth management services for high-net-worth individuals and families addressing property and income protection, estate planning, business succession, retirement planning, and tax planning, with every client receiving a customized written Wealth Management Plan.
Quantifiable outcome
- Customized written Wealth Management Plans designed for individual retention and growth of assets
Companies that use Fust & Associates Private Wealth Management
Customer profileSegments6 records
Ideal customer profiles3 records
Fust & Associates Private Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fust & Associates Private Wealth Management partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- BlackRockcoreSelected as an elite asset manager for investment portfolios. BlackRock provides investment expertise and access to their suite of investment products for client portfolios.
- PIMCOcoreSelected as an elite asset manager for investment portfolios. PIMCO provides fixed income and investment expertise for client portfolios.
- MackenziecoreSelected as an elite asset manager providing investment products and management services for client portfolios.
- ManulifecoreSelected as an elite asset manager providing investment products and management services for client portfolios.
- RBCcoreSelected as an elite asset manager providing investment products and management services for client portfolios.
- Nour Private Wealth Inc.coreParent or affiliated network organization providing operational infrastructure, compliance support, and brand affiliation. The firm operates as part of the Nour Private Wealth network with access to their platform and resources.
- CIRO (Canadian Investment Regulatory Organization)coreRegulatory body overseeing investment dealer regulation. The firm is regulated by CIRO ensuring compliance with Canadian investment industry standards.
- CIPF (Canadian Investor Protection Fund)coreCIPF provides investor protection coverage for client accounts held at member firms, ensuring client asset protection.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Fust & Associates Private Wealth Management competitors and assessment
Company assessmentDirect peers
- Wellington-Altus Private Wealth: Canadian independent private wealth platform serving HNW clients with fee-based advisory, portfolio management, and financial planning — direct comparable in scale and service model.
- Richardson Wealth: Independent Canadian wealth management firm focused exclusively on HNW individuals and families, offering discretionary portfolio management and integrated financial planning — closely aligned with Fust's business model.
Broad incumbents
- IG Wealth Management: One of Canada's largest Canadian-owned wealth management firms offering full-service financial planning, investment management, and estate planning to HNW Canadians — directly comparable in offering mix and target client.
- TD Wealth: Bank-affiliated wealth advisory business providing investment advisory and financial planning to affluent and HNW clients across Canada.
- National Bank Financial Wealth Management: Bank-owned wealth management arm with advisor-led portfolio management and financial planning for HNW Canadian households and business owners.
- RBC Wealth Management: Bank-affiliated wealth management division offering comprehensive advisory services to affluent and HNW Canadians including investment management and estate planning; broader incumbent competing for the same client wallet.
- Manulife Private Wealth: Insurance-integrated wealth management platform providing portfolio management and integrated financial planning to HNW Canadians; comparable holistic offering and an existing product partner of Fust.
- BMO Private Wealth: Bank-owned wealth and investment advisory practice offering portfolio management, financial planning, and estate services to HNW Canadians — overlapping service offering at larger scale.
- CI Private Wealth (CI Financial/Galaxy Digital ecosystem): Canadian wealth manager with full-service advisor-led wealth planning and portfolio management for affluent and HNW clients; comparable in full-service RIA-style offering across Canada.
Emerging players
- Wealthsimple: Canadian digital wealth manager offering low-cost portfolio management and financial planning targeting younger and emerging HNW clients — a disruptive adjacent competitor shaping pricing expectations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fust & Associates Private Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fust & Associates Private Wealth Management leadership team
Management profileNumber of profiles
Fust & Associates Private Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fust & Associates Private Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fust & Associates Private Wealth Management
What does Fust & Associates Private Wealth Management do?
Fust & Associates Private Wealth Management provides fee-based Investment Management and Wealth Management services to high-net-worth individuals and families across Canada and the United States. The firm designs diversified investment portfolios by selecting funds from elite global asset managers (BlackRock, PIMCO, Mackenzie, Manulife, RBC) under an in-house asset allocation strategy, and delivers comprehensive wealth planning covering estate, retirement, tax, business succession, property, and income protection. Each engagement is formalized through a customized written Wealth Management Plan that serves as the blueprint for execution and ongoing performance measurement.
Is Fust & Associates Private Wealth Management a public or private company?
Fust & Associates Private Wealth Management is a private company. It is classified as corporate owned and is currently operating.
When was Fust & Associates Private Wealth Management founded?
Fust & Associates Private Wealth Management was founded in 1926. It employs 11 to 50 people.
Where is Fust & Associates Private Wealth Management based?
Fust & Associates Private Wealth Management is headquartered in Winnipeg, Canada, in the North America region.
How does Fust & Associates Private Wealth Management make money?
One revenue line is on record: advisory Fee Structure.
Who are Fust & Associates Private Wealth Management's main competitors?
Direct peers on record are Wellington-Altus Private Wealth and Richardson Wealth. Broad incumbents are IG Wealth Management, TD Wealth, National Bank Financial Wealth Management, RBC Wealth Management, Manulife Private Wealth, BMO Private Wealth and CI Private Wealth (CI Financial/Galaxy Digital ecosystem). Wealthsimple is listed as an emerging player.
Does Fust & Associates Private Wealth Management have an API?
No public API is recorded for Fust & Associates Private Wealth Management.
What industry is Fust & Associates Private Wealth Management in?
Fust & Associates Private Wealth Management's product category is Private Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAEABAA, Registered Investment Advisor (RIA) Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.