What Wenatchee Valley Shuttle does

Wenatchee Valley Shuttle is a private, founder-owned ground transportation company headquartered in Wenatchee, Washington, that operates scheduled passenger shuttle service between North Central Washington (Wenatchee, Peshastin, Cle Elum, North Bend, Bellevue) and Seattle-Tacoma International Airport, with 4-5 daily trips in each direction. Founded in April 2012 by Byron and Monique Lott under BML Investments, LLC, the company runs a fleet ranging from 14-passenger vans to 55/56-passenger motor coaches, supplemented by a related Chelan Trolley Co. service for weddings, wine tours, and special events. Its pricing is unit-based, with one-way airport fares of $74-$79, round-trip Gorge Amphitheater concert shuttles priced $80-$110, and quote-based private charters available throughout the US and Canada. Ancillary revenue includes luggage fees ($15-$20 per item), pet surcharges, and a 4% credit-card processing fee introduced September 1, 2025, when the company discontinued cash acceptance. Distribution is direct-to-consumer via a 24/7 online reservation system, a phone call center operating extended hours, and charter inquiries through an online form; marketing relies on SEO, Facebook, local radio (AppleSox/Sunny FM), referrals, and print flyers. The company maintains reciprocal hotel partnerships with Comfort Inn and Sleep Inn near SeaTac, free parking arrangements through Link Transit at Wenatchee Train Station, and is a member of the United Motorcoach Association.

Name

Wenatchee Valley Shuttle

Legal name

BML Investments, LLC

Website

https://wenatcheevalleyshuttle.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wenatchee Valley Shuttle is a private, founder-owned ground transportation company based in Wenatchee, Washington, operating scheduled airport shuttles between North Central Washington and Sea-Tac, plus charter, concert, and wine-tour services across the US and Canada.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Scenic and Sightseeing Transportation (487)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Event & Venue Shuttle Services (Sports/Concerts/Conventions) (TLAFAJAJ)

Keywords

• Airport shuttle service
• Private charter transportation
• Group event transportation
• Concert shuttle service
• Wine tour transportation

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Airport Shuttle Service: One-way and round-trip shuttle service between Wenatchee area (Train Station, Penny Rd Park & Ride, Peshastin) and Sea-Tac Airport, Bellevue, North Bend, and Cle Elum. Pricing varies by city pair, with fares ranging from $74-$79 one way.
2. Private Charter Services: Charter services for weddings, concerts, athletic teams, conferences, and special events. The company offers vehicles ranging from 14-passenger vans to 56-passenger motor coaches. Pricing is quote-based through their charter inquiry form.
3. Gorge Concert Shuttle Service: Round-trip concert shuttle service to Gorge Amphitheater from multiple departure locations (Wenatchee, George, Moses Lake, Quincy). Pricing ranges from $80-$110 round trip depending on the concert and departure location.
4. Events and Tours: Wine tours and special event transportation services including Leavenworth Weekly Wine Series and Oktoberfest shuttles.
5. Luggage and Ancillary Fees: Additional revenue from luggage fees: standard suitcases $15 each, XL items (golf bags, skis, bikes) $20 each, pet dogs $20, unaccompanied minor services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wenatchee Valley Shuttle is a transportation services company operating scheduled airport shuttle routes between the Wenatchee area (including Cle Elum, North Bend, and Bellevue) and Sea-Tac International Airport, with 4-5 daily trips in each direction. The company also offers private charter services for weddings, concerts, conferences, and large group events using a fleet ranging from 14-passenger vans to 56-passenger motor coaches, plus a seasonal Gorge Amphitheater concert shuttle and curated events and tours such as Leavenworth wine tours and Oktoberfest shuttles.

Product overview

Wenatchee Valley Shuttle operates as a transportation services company offering airport shuttle service between Wenatchee and Sea-Tac Airport, private charter services throughout the US and Canada, and specialized Gorge Amphitheater concert shuttles. The core offerings include the WV Shuttle Airporter (scheduled airport service), Private Charter Service (with vehicles from 14-passenger vans to 56-passenger motor coaches), and the Gorge Shuttle (concert transportation). Additional offerings include Events and Tours (wine tours, Oktoberfest) and partner service Chelan Trolley Co. for weddings and special events. The company operates from Wenatchee, WA and was founded in April 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• WV Shuttle Airporter Scheduled shuttle service transporting passengers between the Wenatchee area (Wenatchee Train Station, Penny Rd Park & Ride, Peshastin) and Sea-Tac Airport, with additional stops at Bellevue, North Bend, and Cle Elum. One-way and round-trip options are available.
• Private Charter Service Charter transportation service for weddings, concerts, athletic teams, conferences, Christmas tree lightings, and other special events. Fleet accommodates groups with vehicles from 14-passenger vans to 56-passenger motor coaches, available throughout the US and Canada with quote-based pricing.
• Gorge Concert Shuttle Round-trip shuttle service to The Gorge Amphitheater for summer concert series, operating from multiple pickup locations including Wenatchee Train Station, Crescent Bar, George (Holiday Inn Express), Moses Lake, and Quincy. Multi-day wristband options available for select concert series.
• Events and Tours Curated tour experiences including the Leavenworth Weekly Wine Series (an all-inclusive wine tour with transportation, winery stops, and tastings) and Oktoberfest shuttle service for groups seeking leisure and tourism experiences in the North Central Washington region.
• Chelan Trolley Co. Partner service offering trolleys for weddings, wine tours, private charters, and special events throughout North Central Washington, providing a complementary portfolio of transportation options for events and tourism.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• United Motorcoach AssociationminorOthersProud member of the United Motorcoach Association (UMA), an industry trade organization for motorcoach and shuttle operators. Membership provides industry networking, standards development, and professional credibility.
• Chelan Trolley Co.minorStrategic or Co-development PartnerRelated company offering trolley services for weddings, wine tours, private charters, and special events in North Central Washington. Part of the Wenatchee Valley Shuttle family, creating a complementary portfolio of transportation options for events and tourism.
• Comfort Inn (SeaTac)minorGTM or Marketing PartnerLocated at 19333 International Blvd, SeaTac, WA 98188. Passengers riding the shuttle to/from Sea-Tac receive 30% discount on hotel rooms. Both Comfort Inn and Sleep Inn offer courtesy shuttles to/from Sea-Tac Airport for shuttle passengers arriving during off-hours.
• Sleep Inn (SeaTac)minorGTM or Marketing PartnerLocated at 20406 International Blvd, SeaTac, WA 98198. Passengers riding the shuttle to/from Sea-Tac receive 30% discount on hotel rooms. Part of accommodation partnership program for early morning or late-night travelers.
• Link Transit Guest ServicesminorStrategic or Co-development PartnerLink Transit provides free and unlimited parking at Wenatchee Train Station for shuttle passengers. Parking passes (required for overnight parking) are issued by Link Transit Guest Services to shuttle riders.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Uber: Global rideshare platform that increasingly serves airport ground transportation, including smaller Pacific Northwest markets. The primary substitute threat to WVS's individual-traveler airport shuttle use case.
• Lyft: Major rideshare platform competing for the same door-to-door airport transportation demand as Uber. Represents the structural competitive headwind to WVS's scheduled airport shuttle economics.
• Amtrak (Cascades / Empire Builder): National passenger rail operator serving Wenatchee (Empire Builder) and the Seattle corridor (Cascades). Competes for intercity passenger traffic between central Washington and Seattle, though via a different mode.

Direct peers

• Dungeness Line: Scheduled passenger bus service connecting the Olympic Peninsula to Seattle. Comparable on route-based intercity passenger transport, small-operator economics, and Washington-state regulatory environment.
• Bellair Charters & Airporter: Washington-state-based airport shuttle and charter company running scheduled routes to Sea-Tac from eastern Washington cities (Yakima, Ellensburg). Closest comparable peer by business model, customer segment, and Pacific Northwest corridor.
• Apple Line (Northland Transportation): Washington-state-based intercity bus and charter operator with similar fleet and charter service offerings. Overlaps with WVS on event/charter transportation for weddings, sports, and corporate clients.
• Chelan Trolley Co. Partner company within the WVS family operating trolleys for weddings, wine tours, and private charters in North Central Washington. Closest peer by ownership lineage and curated-experience focus.
• Northwestern Stage Lines: Regional charter bus and motor coach operator serving Washington, Idaho, and surrounding states. Comparable fleet size, charter use cases (weddings, corporate, sports), and Pacific Northwest geography.
• Groome Transportation: Airport shuttle operator with similar scheduled-shuttle-plus-charter model serving Oregon and the broader Pacific Northwest. Directly comparable in airport-shuttle economics, fleet composition, and B2C booking flow.
• Starline Luxury Coaches: Charter motor coach operator serving central Washington including the Wenatchee/Chelan region. Directly overlaps on charter services, event transportation, and geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WenatcheeValleyShuttle
• LinkedInlinkedin.com/company/bml-investments-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenatchee Valley Shuttle