ProfitApp

What ProfitApp does

ProfitApp is a mobile-first loyalty and cashback platform headquartered in Podgorica, Montenegro, connecting end consumers with partner merchants across Montenegro, Serbia, and Hungary. The company operates through two legal entities—PROFIT APP D.O.O. and PROFIT APP INTERNATIONAL A.D.—under founder/ED Vojin Rašković and ED Aleksandar Anđušić. The platform serves both consumers (via a smartphone app for point-of-sale cashback and loyalty accrual) and merchants in retail, food and beverage, and fuel retailing, supported by an Independent Business Partner recruitment channel that operates with an MLM-style structure for merchant onboarding and user acquisition.

The core product is a consumer iOS/Android application that records point-of-sale transactions, accrues loyalty points, and supports redemption at partner merchants. The technology stack appears limited to standard mobile-app tooling and payment/transaction integration, with no disclosed proprietary AI/ML systems, data flywheel assets, or research output. The company operates adjacent products including Profit App Academy (paid seminars and workshops covering network marketing and business development, priced 50–1,000 EUR), the Executive Business Pack for higher-tier members, and a content ecosystem anchored by the FinTalks podcast and conference participation (e.g., Tomorrow Conference, May 2023). The app interface was refreshed in October 2023, indicating ongoing product iteration.

The business model is freemium consumer subscription combined with educational and partner-channel monetization: a 1.50 EUR annual maintenance fee, a Smart membership tier at 29.99 EUR per year, paid Academy seminars ranging from 50 to 1,000 EUR, and the higher-priced Executive Business Pack. In April 2024, PROFIT APP INTERNATIONAL A.D. listed on Montenegroberza (the Montenegro Stock Exchange), making it one of the few publicly listed consumer-app operators in the region. The combination of low-ticket subscription pricing, representative-driven distribution, and a public-market listing points to a capital-light, operationally leveraged model with concentrated exposure to small Balkan/CEE markets.

Name

ProfitApp

Legal name

PROFIT APP D.O.O.

Website

https://profitapp.me

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ProfitApp is a Montenegro-based mobile loyalty and cashback platform connecting consumers with partner merchants across Montenegro, Serbia, and Hungary. It monetizes via subscription tiers, maintenance fees, Academy seminars, and an Executive Business Pack, and is listed on Montenegroberza.

Ownership category

akta.pro rank

Product category

Mobile Loyalty and Cashback Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Mobile cashback rewards
• Loyalty platform
• Consumer fintech app
• Merchant partner network
• Digital wallet benefits

Headquarters

HQ city

Podgorica

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Annual Maintenance Fee (Naknada za održavanje): All users pay an annual maintenance fee of 1.50 euros (or 150 points) deducted from their accumulated benefit/point balance. The fee is charged annually from registration date and each subsequent year, provided the user has earned at least 150 points during the billing period.
2. Smart Membership Subscription: Users can upgrade to Smart Korisnik (Smart User) status by paying an annual membership fee of 29.99 euros, which provides enhanced cashback rates and additional benefits compared to the free Standardni tier.
3. Academy and Training Seminars: Profit App Academy offers paid educational seminars and training programs at various levels (VIP 50 EUR, Silver 150 EUR, Gold 300 EUR, Diamond 500 EUR, President Master 1000 EUR), with accommodation and meals included. These are targeted at network members and business partners seeking to develop their sales and leadership skills.
4. Executive Business Pack: A paid business package offering premium membership and educational content access, sold to individuals seeking to build a business within the ProfitApp network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ProfitApp operates a free mobile application (iOS and Android) that allows individual consumers to earn instant cashback-style loyalty points (bodovi) when making purchases at partner merchant locations such as stores, restaurants, and gas stations. The app also supports peer-to-peer transfer of earned benefits, wallet top-ups, and bill payments. Revenue is generated through an annual maintenance fee (EUR 1.50 or 150 points), optional Smart membership subscriptions (EUR 29.99/year), and paid educational seminars via Profit App Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Profit App Academy: Educational platform within the Profit App International business system, providing training and development programs for associates.

Products and services

• ProfitApp Mobile Application
• ProfitApp Merchant Partner Program (Za firme)
• Profit App Academy

Quantifiable outcome

• Minimum 150 Bodova (points) earned per year exempts user from annual maintenance fee of 1.50 EUR
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Montenegroberza (Montenegro Stock Exchange)coreOthers · 22 April 2024ProfitApp became a member of the Montenegroberza (Montenegro Stock Exchange) in April 2024. This listing positions ProfitApp among the strongest companies on the exchange and provides regulatory visibility and credibility for the platform. The listing indicates the company has met regulatory and financial standards for public market presence in Montenegro.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rakuten: Rakuten operates a global cashback, coupon, and loyalty ecosystem connecting shoppers and merchants — the closest global incumbent analogue to ProfitApp's consumer-merchant cashback marketplace model, though at vastly larger scale.
• Curve: All-in-one payment card and wallet app that consolidates cards and offers cashback — a broader incumbent offering overlapping with ProfitApp's wallet + rewards + bill-pay functionality, but at global scale with banking licenses.
• AVIOS / LoyaltyOne: Established global loyalty currency operator (Air Miles, Avios, Nectar) — a broad incumbent demonstrating how a points-based loyalty platform can scale, but with a much broader merchant footprint and consumer reach than ProfitApp.

Direct peers

• Honey Science (PayPal): Honey is a cashback and coupon platform (now owned by PayPal) that delivers consumer rewards at point of purchase — directly comparable to ProfitApp's instant-cashback mechanic, though delivered via browser extension rather than a merchant POS network.
• Quidco: UK-based cashback platform connecting consumers with retailers for rewards on purchases — directly comparable consumer-merchant cashback marketplace model, though UK-focused and at mature scale.
• Cuponation: Cashback and coupon platform with operations across European markets including CEE — a directly comparable cashback marketplace peer offering similar consumer-merchant reward mechanics.
• Stocard: Stocard is a mobile loyalty and payments wallet that consolidates loyalty cards, coupons, and offers in a single app — directly comparable to ProfitApp's consumer-facing value proposition of unifying rewards from multiple merchants into one app.

Emerging players

• LoyalZoo: Digital loyalty platform for SMBs (retailers, restaurants) to run cashback and stamp-card programs — comparable to the merchant-facing side of ProfitApp's two-sided network, though serving SMBs without consumer wallet aggregation.

Regional players

• KEKS Pay: Croatia-based mobile payment and loyalty app operating across the Balkans and CEE — a directly comparable regional peer competing for the same merchant and consumer base that ProfitApp targets in SEE.
• Mobile Pocket: Austrian mobile loyalty and digital couponing app serving DACH and CEE — comparable to ProfitApp in mobile-first loyalty aggregation, though operating in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI2I_km1myfzxZS4yPVhqJA
• Facebookfacebook.com/profitapp.me
• LinkedInlinkedin.com/company/profitapp
• Instagraminstagram.com/profit_app_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProfitApp