What Kubota Holdings Europe does

Kubota Holdings Europe B.V. is the European regional headquarters and wholly-owned subsidiary of Kubota Corporation (Japan), coordinating operations across four product divisions: Industrial Engines, Agriculture, Groundcare, and Construction Machinery. The company manufactures and distributes compact and mid-size construction equipment (mini- and midi-excavators from 0.8 to 14 tonnes, wheel loaders, compact track loaders, tracked dumpers, telehandlers, and wheeled excavators), agricultural machinery including tractors and implements (sold under the Kubota, Kverneland, Vicon, FEDE, and ROC brands), groundcare equipment for professional landscaping, and Stage V-compliant diesel and electric industrial engines. Kubota's underlying technology centers on proprietary in-house engine manufacturing integrated with off-highway equipment platforms, plus an expanding Smart Energy Solutions portfolio covering electric tracked dumpers, electric wheel loaders, electric mini-excavator retrofit kits, and portable power units.

The company operates exclusively through an authorized dealer network spanning more than 40 European countries plus selected North American, Asian, African, and Middle Eastern markets, with country-specific dealer websites, localized sales, service, spare parts, and Kubota Care financing. Revenue is generated primarily through hardware sales of equipment and engines, supplemented by after-sale services (spare parts, maintenance, warranty) and Kubota Care financial services. The holding company employs 10,000+ people across manufacturing sites in France (Bierne) and China (Daqing), an R&D center in Crépy-en-Valois (France), and distribution entities throughout Europe. Customers are fragmented across construction contractors, agricultural operators, professional groundcare users, rental fleets, and industrial OEMs, with no publicly named end-customer logos. Kubota Holdings Europe is privately held and does not publicly disclose segment-level revenue.

Name

Kubota Holdings Europe

Legal name

Kubota Holdings Europe B.V.

Website

https://kubota-eu.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kubota Holdings Europe is the European regional subsidiary of Japan's Kubota Corporation, manufacturing and distributing compact construction machinery, agricultural equipment, groundcare products, and industrial diesel and electric engines through an authorized dealer network spanning 40+ countries.

Ownership category

akta.pro rank

Product category

Construction and Agricultural Machinery

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Engines & Turbines (3510)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Compact construction machinery
• Agricultural tractors
• Industrial diesel engines
• Groundcare equipment
• Dealer network distribution

Headquarters

HQ city

Nieuw-vennep

HQ country

Netherlands

HQ region

Europe

Offices40 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Kubota generates revenue primarily from the sale of construction machinery (mini-excavators, midi-excavators, compact loaders, wheel loaders, tracked dumpers, telehandlers), agricultural equipment, groundcare products, and industrial engines.
2. After-sale Services: Revenue from spare parts, after-sale services, maintenance support, and warranty services through dealer network.
3. Finance Services: Kubota Care financing services and financial services offered to customers purchasing machinery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kubota Holdings Europe manufactures and distributes compact construction machinery (mini- and midi-excavators, wheel and compact loaders, tracked dumpers, telehandlers, wheeled excavators, utility vehicles), agricultural tractors and farm machinery (under Kubota, Kverneland, Vicon, FEDE, ROC brands), professional groundcare equipment, and Stage V-compliant diesel industrial engines. The portfolio is increasingly extended with electric and hybrid Smart Energy Solutions models and supported by the Kubota Tracking System telematics platform, with sales and after-sale service delivered through an extensive authorized European dealer network.

Product overview

Kubota Holdings Europe operates as a multi-segment industrial equipment manufacturer and distributor, organized into four core divisions: Industrial Engines, Agriculture, Groundcare, and Construction Machinery. The Construction Machinery division offers a comprehensive portfolio of heavy equipment including mini-excavators (0.8-6 tonne), midi-excavators (8 tonne), compact loaders, wheel loaders (1-5 tonne including Stage V R070/R090), tracked dumpers, telehandlers, wheeled excavators (KW095, KW115), and utility vehicles. The Smart Energy Solutions sub-category includes electric equipment such as the KC70H-4e electric tracked dumper, RT210-2e/RT220-2e electric wheel loaders, and electric retrofit kits for existing models. Products are distributed through authorized dealer networks across European countries. The company also provides telematics services via the Kubota Tracking System and operates online portals including Kubota-net for dealer and customer access.

Differentiator

Problem solved

Functional benefit

Brands

• Kubota: Core brand for agriculture, construction machinery, industrial engines, and groundcare equipment
• Kverneland
• Vicon
• FEDE
• ROC

Products and services

• Mini-Excavators Compact excavators from 0.8 to 6 tonnes, including zero-tail-swing models for confined spaces, sold through authorized European dealers to construction contractors and rental fleets.
• Wheel Loaders Articulated wheel loaders from 1 to 5 tonnes, including the Stage V R070 and R090 models, for material handling and loading operations on construction sites.
• Compact Track Loaders Compact track loaders such as the SVL75-3 for construction, earthmoving, and landscaping applications where maneuverability and high performance are required.
• Tracked Dumpers Crawler-type dumpers including the KC70 series and the heavy-duty KC300H-5, hauling up to 2875 kg with bi-directional unloading for construction and material movement.
• Telehandlers Compact telehandlers such as the KTH4815 with telescopic reach and lifting capability of up to 1400 kg at maximum height, for construction and material handling use.
• Midi-Excavators Mid-size excavators such as the 8-tonne KX085-5 with Stage V-compliant engine, advanced performance, and class-leading operator comfort for construction and earthmoving.
• Wheeled Excavators Compact wheeled excavators including the 12,800 kg KW115 and KW095, with efficient Kubota diesel engines and robust construction for performance in tight spaces.
• Utility Vehicles Rugged utility vehicles including the RTV-X1110, RTV-X1140, and RTV 520 models for versatile on- and off-road transport in groundscare, agriculture, and light construction applications.
• Smart Energy Solutions — Electric Construction Equipment Electric and hybrid compact construction equipment including the KC70H-4e electric tracked dumper, RT210-2e and RT220-2e electric compact wheel loaders, U27-4e and KX019-4e electric retrofit kits for mini-excavators, and portable Power Pack units (KPU029/KPU043).
• KM Series Hydraulic Breakers High-resistance hydraulic breaker range designed for indoor and outdoor demolition and breaking applications, distributed as Kubota construction attachments.
• Kubota Tracking System (KTS) GPS-based telematics and fleet management system providing machine location, diagnostics, and tracking for Kubota equipment owners and dealers.
• Agricultural Tractors and Farm Machinery Agricultural equipment portfolio distributed under the Kubota, Kverneland, Vicon, FEDE, and ROC brands, including tractors, tillage, seeding, spraying, and hay/forage equipment sold through European agricultural dealers and distributors.
• Groundcare Equipment Professional groundcare and landscaping equipment for turf maintenance, parks, golf courses, and municipal grounds, available through European groundcare dealers.
• Industrial Diesel Engines Stage V-compliant diesel and alternative-fuel engines for industrial applications such as backup power generation and OEM integration, sold across European markets through regional engine distributors.
• After-Sale Service and Spare Parts Spare parts supply, maintenance, warranty service, and customer support delivered through the authorized European dealer network across all product divisions.
• Kubota Care Financing Financing services attached to machinery purchases, offered through Kubota Holdings Europe to customers acquiring equipment via the dealer network.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JCB: UK-based manufacturer specializing in backhoe loaders, telehandlers, mini-excavators, and compact construction equipment with strong European dealer presence. Highly comparable to Kubota's construction machinery portfolio across product type, customer base, and European go-to-market.
• Doosan Bobcat: Compact construction equipment manufacturer with leading share in compact loaders, mini-excavators, and utility vehicles globally. Comparable to Kubota's compact construction portfolio and increasingly competing in the European electric compact equipment segment.
• Yanmar: Japanese manufacturer of compact construction equipment, agricultural machinery, and industrial engines with a comparable product mix to Kubota. Directly comparable on engine technology, compact excavators, tractors, and the Asia-to-Europe manufacturing footprint.
• Wacker Neuson: German-based specialist in compact construction equipment including mini-excavators, wheel loaders, telehandlers, and dumpers with strong European dealer network. Closest direct peer to Kubota's compact construction machinery range, serving similar contractors and rental fleets.

Broad incumbents

• AGCO: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra) with strong European tractor market presence. Comparable to Kubota's agricultural tractor and farm machinery business through competing dealer networks and overlapping product portfolios.
• Komatsu: Global construction and mining equipment leader with significant European presence and growing electric/hybrid compact equipment line. Comparable to Kubota in excavators, compact construction equipment, and Stage V-compliant powertrains.
• Caterpillar: Global construction and mining equipment leader with the broadest heavy equipment lineup including excavators, wheel loaders, and compact construction machines. Directly comparable to Kubota across the construction machinery segment and competes head-to-head in the European compact and mid-size equipment market.
• CNH Industrial: Parent of Case IH, New Holland Agriculture, and CASE Construction Equipment with a broad agricultural and construction equipment portfolio. Directly overlaps Kubota in tractors, harvesting, and compact construction equipment sold through European dealer networks.
• John Deere: Global leader in agricultural tractors and a growing player in compact construction equipment with extensive European dealer coverage. Comparable across both Kubota's agricultural tractor business and its compact construction lineup.
• Volvo Construction Equipment: Major European construction equipment manufacturer producing excavators, wheel loaders, and compact equipment with strong Stage V and electric offerings. Comparable to Kubota across construction machinery with overlapping European customer segments and decarbonization strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2T6NyJ2cAvVPss9Lx7hBhQ
• Facebookfacebook.com/KubotaEurope
• LinkedInlinkedin.com/company/kubota-holdings-europe
• Instagraminstagram.com/kubota_in_europe
• Xx.com/KubotaUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubota Holdings Europe