ASPRA/PMBM

What ASPRA/PMBM does

ASPRA/PMBM (Associação dos Praças Policiais e Bombeiros Militares de Minas Gerais) is a private non-profit association registered under CNPJ 16.679.557/0001-30 and headquartered at Rua Álvares Maciel, 108, Santa Efigênia, Belo Horizonte. It exclusively represents the non-commissioned officers (praças) of the Polícia Militar de Minas Gerais (PMMG) and the military firefighters of the Corpo de Bombeiros Militar de Minas Gerais (CBMMG), serving as their recognized collective bargaining and advocacy body. The association runs an integrated member benefits platform called the Clube de Vantagens, aggregating discounts across education (Unyleya up to 58%, Claretiano up to 30%, Multivix), health (Clínica Mineira de Psicologia up to 57%, QueroQuiro 20%), leisure and hospitality (Hotel Solaris, Pousada Cantuá 15%, Rancho Veroneze 20%, Pousada Proa 30%), energy (ASPRA Energia with Watt Wise up to 25% off electricity bills), insurance, real estate, automotive, and pet care. Beyond benefits, ASPRA operates a legal department conducting collective lawsuits on member rights (Adicional Trintenário, Etapa Alimentação, URV, IPSM patron contributions) and pursues strategic litigation including amicus curiae at the STF.

The association's technology stack is a conventional digital membership platform with mobile applications for iOS and Android (Rádio ASPRA) and an online member portal for second bill release (2ª Via de Boletos), legal services, and event registration. Distribution relies on payroll deduction (desconto em folha) for fee collection, supported by downloadable authorization forms, direct enrollment via the website, and physical presence across 23 voting sections throughout Minas Gerais including Belo Horizonte, Juiz de Fora, Uberaba, Uberlândia, Governador Valadares, Montes Claros, and co-located offices at battalion HQs in Manhuaçu, Itabira, Poços de Caldas, Conselheiro Lafaiete, Araxá, Almenara, Muriaé, Janaúba, and Araguari.

Revenue is generated through annual membership dues paid via payroll deduction and (potentially) referral/commission fees from the Clube de Vantagens partner network, with specific fee tiers not publicly disclosed. Marketing and member engagement operate through Rádio ASPRA (online radio plus iOS/Android apps), an official website (aspra.org.br), social channels (Facebook, Instagram, YouTube), earned media on Rádio Itatiaia, email communications, and participation in military ceremonies and events. The association is governed by triennial elections (most recently August 18, 2024 for the 2024-2027 term), and operates ancillary programs including social projects (Chuva de Prata for senior members, PRESC for reserves) and recreation facilities (Sede Campestre Vera Cruz, Unidade Venda Nova, Pousada Aspra in Abaeté, Salão Aspra).

Name

ASPRA/PMBM

Legal name

ASSOCIAÇÃO DOS PRAÇAS POLICIAIS E BOMBEIROS MILITARES DE MINAS GERAIS – ASPRA/PMBM

Website

https://aspra.org.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ASPRA/PMBM is a non-profit membership association representing military police non-commissioned officers and firefighters of Minas Gerais, Brazil, providing legal representation, the Clube de Vantagens benefits platform with discounted education, health, energy, and leisure services, and operating across 23 regional offices statewide.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ASPRA/PMBM generates revenue through annual membership fees paid by military police officers (praças) and military firefighters (bombeiros). Members pay dues via payroll deduction (desconto em folha) and receive access to the Clube de Vantagens (benefits club) with discounts on education, health, leisure, and other services.
2. Partnership Fees: Revenue from partnerships with partner businesses (conveniados) who offer exclusive discounts to members. While the primary benefit flows to members, these partnerships may generate referral fees or commissions from partner businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

ASPRA/PMBM is a private non-profit association representing non-commissioned military police officers (praças) and military firefighters in Minas Gerais, Brazil. Its core offering is a membership-based benefits platform (Clube de Vantagens) that aggregates discounts across education, health, leisure, hospitality, energy, insurance, real estate, and pet care through partner businesses, supplemented by legal services, advocacy, leisure facilities, and Radio ASPRA media content.

Product overview

ASPRA/PMBM is a professional association for military police and firefighters in Minas Gerais, Brazil. The organization operates a unified member benefits platform called 'Clube de Vantagens' (Benefits Club) that aggregates discounts across multiple categories including Education, Leisure/Hospitality, Health & Beauty, Sports & Fitness, Energy (via ASPRA Energia with Watt Wise), Insurance (Life, Vehicle), Real Estate, and Pet Care. The association also provides legal services, radio broadcasting (Rádio Aspra), social projects (Chuva de Prata, PRESC), and operates recreation facilities including clubs and vacation properties.

Differentiator

Problem solved

Functional benefit

Brands

• ASPRA Energia: Energy discount program offering up to 30% discount on electricity bills through partnership with Watt Wise cooperative
• Rádio ASPRA

Products and services

• Clube de Vantagens (Benefits Club)
• Rádio Aspra (Online Radio)
• Jurídico (Legal Department)
• ASPRA Energia (Watt Wise partnership)
• Unidades de Lazer (Clubes ASPRA)
• Salão Aspra (Event Venue)
• Chuva de Prata (Social Project)
• PRESC (Reserve Military Program)

Quantifiable outcome

• Up to 70% discount on education through partner institutions
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

27 partnerships are on record, tiered core and secondary.

• Watt Wise (ASPRA Energia)coreStrategic or Co-development Partner · 31 July 2023ASPRA Energia is a partnership between ASPRA/PMBM and Watt Wise, a solar energy cooperative. The program offers members up to 25% discount on their CEMIG electricity bill monthly, with potential savings of up to 3 electricity bills per year. Members receive solar energy credits applied directly to their utility bill. The service requires no investment, no structural changes, and no loyalty period - members can cancel anytime. Watt Wise is a cooperative of solar energy producers operating throughout Minas Gerais.
• Faculdade UnyleyacoreGTM or Marketing PartnerEducational institution partnership offering ASPRA members up to 58% discount on graduation and postgraduate courses. One of the flagship educational partnerships in the Clube de Vantagens program.
• Centro Universitário ClaretianocoreGTM or Marketing PartnerEducational partnership offering ASPRA members up to 30% discount on courses. Provides access to higher education programs at discounted rates.
• Faculdade MultivixsecondaryGTM or Marketing PartnerEducational partnership providing discounts on graduation and postgraduate courses for ASPRA members.
• FAMIGsecondaryGTM or Marketing PartnerFaculdade de Minas Gerais partnership offering course discounts to ASPRA members.
• FisksecondaryGTM or Marketing PartnerLanguage school partnership offering discounts on English and Spanish courses to ASPRA members.
• Hotel SolarissecondaryGTM or Marketing PartnerHotel partnership providing exclusive discounts for ASPRA members at Hotel Solaris property.
• Pousada CantuásecondaryGTM or Marketing PartnerPousada partnership offering 15% discount to ASPRA members at Pousada Cantuá in Serra do Cipó region.
• Rancho VeronezesecondaryGTM or Marketing PartnerHotel partnership offering 20% discount on lodging at Serra do Cipó for ASPRA members.
• CenterVet Hospital VeterináriosecondaryGTM or Marketing PartnerVeterinary hospital partnership offering 10% discount on consultations, surgeries, internal exams, and hospitalization. Located at Av. Juscelino Kubitschek, 539, Bairro Industrial, Contagem/MG. Contact: (31) 3333-6475.
• Home Broker ImóveissecondaryGTM or Marketing PartnerReal estate partnership offering 1% to 4% discount on property value, complete real estate consulting, exclusive consultant service, exemption or discount on administrative fees, and free first legal analysis. Available to members, direct dependents, and association employees.
• GERIR Ativos e Negócios ImobiliáriossecondaryGTM or Marketing PartnerReal estate partnership offering exclusive conditions for ASPRA members on three properties: Porto das Águas Condomínio (Morada Nova de Minas), Haras Ville Residence (near Lagoa Santa), and Vila do Conde neighborhood development.
• Tiradentes Proteção VeicularsecondaryGTM or Marketing PartnerVehicle protection partnership offering 15% discount on vehicle protection plans with national coverage. Beneficiaries include members, direct dependents, employees, and interns with verified membership.
• Clínica Mineira de PsicologiasecondaryGTM or Marketing PartnerHealth partnership offering up to 57% discount on psychological services for ASPRA members and dependents.
• Atlanta ViagenssecondaryGTM or Marketing PartnerTravel agency partnership providing exclusive discounts on national and international travel for ASPRA members.
• Busque BussecondaryGTM or Marketing PartnerBus ticket partnership offering discounts on bus fares for ASPRA members.
• Industrial Esporte ClubesecondaryGTM or Marketing PartnerSports club partnership offering free access to Industrial Esporte Clube for ASPRA members from Ipatinga regional.
• Sport Clube Juiz de ForasecondaryGTM or Marketing PartnerSports club partnership offering free access to Sport Clube de Juiz de Fora for ASPRA members.
• AABB (Associação Atlética Banco do Brasil) - AlmenarasecondaryGTM or Marketing PartnerSports and leisure partnership offering AABB club access to ASPRA members in Almenara region.
• Biosenso Assessoria Psicopedagógica IntegralsecondaryGTM or Marketing PartnerPsychopedagogical advisory partnership providing specialized services to ASPRA members.
• QueroQuiro BHsecondaryGTM or Marketing PartnerChiropractic clinic partnership offering 20% discount on chiropractic sessions for ASPRA members in Belo Horizonte.
• Clínica Massoterapias OrientaissecondaryGTM or Marketing PartnerMassage therapy clinic partnership offering 50% discount for ASPRA members.
• EmagrecentrosecondaryGTM or Marketing PartnerAesthetic and health services partnership offering special discounts for ASPRA members.
• Alvo ArmeriasecondaryGTM or Marketing PartnerShooting range partnership offering exclusive discounts on services for ASPRA members.
• Pousada ProasecondaryGTM or Marketing PartnerBeach resort partnership offering 30% discount on daily rates at Pousada Proa in Mucuri, Bahia. Features rooms with balcony, pool, game room, kids area, and breakfast. Located 2 minutes walk from Praia do Sol.
• ISEMG (Instituto Superior de Ensino)secondaryGTM or Marketing PartnerEducational partnership offering 25% discount for ASPRA members and dependents.
• Faculdade UnitrisecondaryGTM or Marketing PartnerRegional educational partnership in Uberlândia offering discounts for ASPRA members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Contag (Confederação Nacional dos Trabalhadores Rurais): Brazilian confederation of rural workers' unions with a similar federation-to-state-chapter structure, recurring dues, and political advocacy. Useful as a structural peer for membership-based association operating models in Brazil.

Direct peers

• ADPF (Associação dos Delegados de Polícia Federal): Membership association for federal police delegates that bundles legal defense, benefits, and lobbying. While focused on delegates (commissioned rank) rather than praças, the operating model is highly analogous to ASPRA's.
• FENAPEF (Federação Nacional dos Policiais Federais): Brazilian national federation representing federal police officers; ASPRA performs the analogous function for state military police praças. Both collect membership dues, provide legal defense, and negotiate benefits for their respective constituencies.

Regional players

• ABRASEM (Associação Brasileira dos Soldados da Pátria) - and similar state praças associations: State-level associations for non-commissioned military police officers in other Brazilian states (e.g., São Paulo, Rio de Janeiro, Rio Grande do Sul) perform the same role as ASPRA but for different state forces; they compete indirectly for the same playbook and partnership patterns.
• Sindicato dos Policiais Civis / Military unions in other states: Various Brazilian labor unions and syndicates for police/military in other states; these are sometimes legal alternatives or competitors in the same representation space, particularly where rights, pay, or pension issues are at stake.

Emerging players

• Forces Mutual (UK military savings platform): UK non-profit provider of savings, insurance, and financial services to military personnel; comparable to the financial-services slice of ASPRA's Clube de Vantagens and ASPRA Energia benefits.
• Cooperativa dos Policiais Militares de Minas Gerais (COOPSPOL) and similar military cooperatives: Cooperative-style organizations serving military personnel in Minas Gerais with financial and consumer benefits; potentially overlapping in member benefits delivery and occasional partnership or competitive overlap with ASPRA.

Broad incumbents

• USO (United Service Organizations): US non-profit that delivers morale, wellness, and benefits programming to military service members and families. Comparable in mission and multi-channel engagement (digital, physical centers, partner discounts), though not a labor/lobby organization.
• MOAA (Military Officers Association of America): US association representing military officers with member-paid dues, advocacy on pay/benefits issues, and partner discount programs. Most direct international comparable to ASPRA's combination of representation, benefits, and lobbying for a defined military constituency.
• OAB - Ordem dos Advogados do Brasil: Brazil's national professional association with mandatory-ish state chapter structure, recurring member dues, and benefits/services delivered through regional offices. Provides a comparative model for what a state-chartered membership organization can scale into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ASPRAPMBM
• Facebookfacebook.com/aspracom
• Instagraminstagram.com/asprapmbm
• Xx.com/asprapmbm
• LinkedInlinkedin.com/company/aspra-pmbm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASPRA/PMBM