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QueroQuiro

Full company profile

uuid0029s66

Namestring
QueroQuiro
Legal namestring
QueroQuiro
Websiteurl
queroquiro.com.br
Company typeenum
Private
Founded yearint
2016
Descriptiontext

QueroQuiro is a privately held Brazilian chiropractic clinic chain founded in 2016 and headquartered in São Paulo, operating 9 physical clinic locations across Brazil's three largest metropolitan areas: São Paulo (6 units), Rio de Janeiro (2 units), and Belo Horizonte (1 unit). The company delivers spinal alignment, vertebral adjustments, and adjunct muscular-release therapy to individual consumers seeking relief from back, neck, and lumbar pain, herniated discs, sciatica, migraines, posture issues, and general musculoskeletal discomfort. It also serves specialized personas — pregnant women, infants/children, elderly patients, and athletes — and offers two B2B service extensions: on-site corporate wellness (Atendimento Corporativo) and event-based chiropractic demonstrations (Atendimento em Eventos).

The core service architecture is a three-tier offering — Quiro (standard session), Quiro Plus (chiropractic plus muscular-release massage), and Quiro George (premium founder-led treatment at the Paulista unit) — delivered entirely in person by graduated chiropractors (Bacharelado em Quiropraxia). There is no proprietary software, no mobile application, no telemedicine offering, and no API surface; the underlying technology is the manual clinical practice of chiropractic, augmented by a digital marketing footprint (80+ blog articles, YouTube, Instagram, TikTok, Facebook) and a Linktree/WhatsApp booking funnel.

The business model is direct-to-consumer pay-per-session, out-of-pocket only — Brazilian chiropractic clinics are not covered by insurance (convênios), so all revenue is retail/consumer. Pricing is not publicly disclosed and is quote-based. Revenue is supplemented by corporate wellness contracts and event services (B2B email inquiries via [email protected]). The company reports a 4.9/5 Google rating across 303 reviews and operates 7 days a week including holidays. No external funding, parent company, or institutional investors have been disclosed; ownership is founder-led by George Montenegro.

Short descriptiontext

QueroQuiro is a Brazilian chiropractic clinic chain founded in 2016, operating 9 locations across São Paulo, Rio de Janeiro, and Belo Horizonte, delivering pay-per-session spinal adjustments and wellness care to individual consumers plus corporate and event clients.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSão Paulo, Brazil
HQ citystring
São Paulo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices9 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
chiropractic care services, spinal adjustment therapy, musculoskeletal pain treatment, corporate wellness programs, posture correction services
Industry4 codes
PRIMARYHSADALAI
Pain Management Chiropractic (Neck/Back/Sciatica)
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
SECONDARYHSADALAA
General Chiropractic Care
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
SECONDARYHSADALAC
Pediatric & Family Chiropractic
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
SECONDARYHSADALAB
Sports Chiropractic & Performance Care
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
NAICS code2 codes
  • Offices of Chiropractors62131
  • Offices of Chiropractors621310
Product category
Chiropractic Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Individual Chiropractic Sessions
TypeOne Time License
Description

Revenue generated from individual patient sessions at clinic locations. Patients pay per session for chiropractic care. Three service tiers available: Quiro (standard session), Quiro Plus (chiropractic + muscular release massage), and Quiro George (specialized session with founder George Montenegro).

queroquiro.com.br
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
1Standard chiropractic session with vertebral adjustments
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Pricing not publicly listed - quote-based per session

queroquiro.com.br
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1Quiro
Description

Basic chiropractic session with a quiropraxista.

queroquiro.com.br
+2 more records
Core offering1 text field

QueroQuiro operates a network of chiropractic clinics in Brazil that delivers spinal alignment and vertebral adjustment services to individual patients through in-person sessions. The company offers three service tiers — Quiro (standard chiropractic session), Quiro Plus (chiropractic combined with muscular release massage), and Quiro George (specialized treatment by founder George Montenegro) — and extends its offering to corporate wellness programs delivered at workplaces and event-based chiropractic demonstrations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Google rating of 4.9 out of 5 based on 303 customer reviews
+1 more record
Product overview1 text field

QueroQuiro is a multi-location chiropractic clinic network operating as a unified service offering. The core product lineup consists of three service tiers: Quiro (standard chiropractic sessions), Quiro Plus (chiropractic combined with muscular release therapy), and Quiro George (premium treatment by founder George Montenegro). Beyond individual sessions, the clinic offers corporate wellness services (Atendimento Corporativo) and event-based wellness services (Atendimento em Eventos), extending their reach from single clinic visits to workplace and event settings.

Product and service2 records
1Quiro
CategoryChiropractic session
Description

Standard chiropractic session performed by a graduated quiropraxista, including initial evaluation with anamnesis, orthopedic and chiropractic tests, analysis of imaging exams, and spinal adjustments. Available across all 9 clinic locations.

2Quiro Plus
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
1The Joint Chiropractic
TypeDirect peer
Description

US-based chiropractic franchise chain with hundreds of walk-in membership clinics offering standardized spinal adjustments. Closest international analog to QueroQuiro's multi-location DTC chiropractic model with tiered/membership pricing.

2Chiro One Wellness Centers
TypeDirect peer
Description

US multi-location chiropractic clinic group operating under a unified brand with standard and premium service tiers. Comparable to QueroQuiro in terms of brand-led, multi-clinic delivery of spinal adjustments and wellness care.

3HealthSource Chiropractic
TypeDirect peer
Description

Franchise chiropractic clinic chain in the US combining adjustments with rehabilitative therapy and progressive wellness programs. Comparable to QueroQuiro's combination services like Quiro Plus (chiropractic + muscular release).

4Chiropractic Australia
TypeOthers
Description

Australia's peak professional body for chiropractors. Indirectly comparable as it shapes industry standards, practitioner training, and patient awareness — factors that drive demand for chains like QueroQuiro.

5Pacific Chiropractic & Wellness Center
TypeDirect peer
Description

Multi-clinic chiropractic and wellness provider in California offering spinal adjustments, massage, and corporate wellness. Direct comparability with QueroQuiro on services (chiropractic + massage combos) and corporate wellness delivery.

6100% Chiropractic
TypeDirect peer
Description

US chiropractic franchise offering family-oriented care across multiple clinic locations with focus on full-spine wellness. Comparable multi-location brand-driven chiropractic retail model to QueroQuiro.

7Wellbeing Chiropractic
TypeRegional player
Description

Australia's largest network of chiropractic clinics with multiple locations and standardized service tiers. Similar in geographic and tiered-service model to QueroQuiro but operating in Australia rather than Brazil.

8Quiropraxia Brasil (Clinica de Quiropraxia network)
TypeRegional player
Description

Brazilian chiropractic clinic network offering spinal adjustment services. Direct local competitor in QueroQuiro's home market serving overlapping patient conditions (back pain, posture, spinal alignment).

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

QueroQuiro

Chiropractic Servicesqueroquiro.com.br

QueroQuiro is a Brazilian chiropractic clinic chain founded in 2016, operating 9 locations across São Paulo, Rio de Janeiro, and Belo Horizonte, delivering pay-per-session spinal adjustments and wellness care to individual consumers plus corporate and event clients.

What QueroQuiro does

QueroQuiro is a privately held Brazilian chiropractic clinic chain founded in 2016 and headquartered in São Paulo, operating 9 physical clinic locations across Brazil's three largest metropolitan areas: São Paulo (6 units), Rio de Janeiro (2 units), and Belo Horizonte (1 unit). The company delivers spinal alignment, vertebral adjustments, and adjunct muscular-release therapy to individual consumers seeking relief from back, neck, and lumbar pain, herniated discs, sciatica, migraines, posture issues, and general musculoskeletal discomfort. It also serves specialized personas — pregnant women, infants/children, elderly patients, and athletes — and offers two B2B service extensions: on-site corporate wellness (Atendimento Corporativo) and event-based chiropractic demonstrations (Atendimento em Eventos).

The core service architecture is a three-tier offering — Quiro (standard session), Quiro Plus (chiropractic plus muscular-release massage), and Quiro George (premium founder-led treatment at the Paulista unit) — delivered entirely in person by graduated chiropractors (Bacharelado em Quiropraxia). There is no proprietary software, no mobile application, no telemedicine offering, and no API surface; the underlying technology is the manual clinical practice of chiropractic, augmented by a digital marketing footprint (80+ blog articles, YouTube, Instagram, TikTok, Facebook) and a Linktree/WhatsApp booking funnel.

The business model is direct-to-consumer pay-per-session, out-of-pocket only — Brazilian chiropractic clinics are not covered by insurance (convênios), so all revenue is retail/consumer. Pricing is not publicly disclosed and is quote-based. Revenue is supplemented by corporate wellness contracts and event services (B2B email inquiries via [email protected]). The company reports a 4.9/5 Google rating across 303 reviews and operates 7 days a week including holidays. No external funding, parent company, or institutional investors have been disclosed; ownership is founder-led by George Montenegro.

QueroQuiro firmographics

Firmographics
Name
QueroQuiro
Legal name
QueroQuiro
Website
https://queroquiro.com.br
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
51–100 employees
Short description
QueroQuiro is a Brazilian chiropractic clinic chain founded in 2016, operating 9 locations across São Paulo, Rio de Janeiro, and Belo Horizonte, delivering pay-per-session spinal adjustments and wellness care to individual consumers plus corporate and event clients.
Ownership category
akta.pro rank

QueroQuiro industry classification

Industry
Product category
Chiropractic Services
NAICS
Offices of Chiropractors (62131), Offices of Chiropractors (621310)
akta.pro industry
PRIMARYHSADALAI
Pain Management Chiropractic (Neck/Back/Sciatica)
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
SECONDARYHSADALAA
General Chiropractic Care
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
SECONDARYHSADALAC
Pediatric & Family Chiropractic
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care
SECONDARYHSADALAB
Sports Chiropractic & Performance Care
Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

  • Chiropractic care services
  • Spinal adjustment therapy
  • Musculoskeletal pain treatment
  • Corporate wellness programs
  • Posture correction services

Where QueroQuiro is headquartered

Location

Headquarters

HQ city
São Paulo
HQ country
Brazil
HQ region
Latin America

Offices9 records

Markets served

QueroQuiro business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Individual Chiropractic Sessions: Revenue generated from individual patient sessions at clinic locations. Patients pay per session for chiropractic care. Three service tiers available: Quiro (standard session), Quiro Plus (chiropractic + muscular release massage), and Quiro George (specialized session with founder George Montenegro).

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard chiropractic session with vertebral adjustments

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

QueroQuiro product offering

Product offering

Core offering

QueroQuiro operates a network of chiropractic clinics in Brazil that delivers spinal alignment and vertebral adjustment services to individual patients through in-person sessions. The company offers three service tiers — Quiro (standard chiropractic session), Quiro Plus (chiropractic combined with muscular release massage), and Quiro George (specialized treatment by founder George Montenegro) — and extends its offering to corporate wellness programs delivered at workplaces and event-based chiropractic demonstrations.

Product overview

QueroQuiro is a multi-location chiropractic clinic network operating as a unified service offering. The core product lineup consists of three service tiers: Quiro (standard chiropractic sessions), Quiro Plus (chiropractic combined with muscular release therapy), and Quiro George (premium treatment by founder George Montenegro). Beyond individual sessions, the clinic offers corporate wellness services (Atendimento Corporativo) and event-based wellness services (Atendimento em Eventos), extending their reach from single clinic visits to workplace and event settings.

Differentiator

Problem solved

Functional benefit

Brands

  • Quiro: Basic chiropractic session with a quiropraxista.
  • Quiro Plus
  • Quiro George

Products and services

  • Quiro Standard chiropractic session performed by a graduated quiropraxista, including initial evaluation with anamnesis, orthopedic and chiropractic tests, analysis of imaging exams, and spinal adjustments. Available across all 9 clinic locations.
  • Quiro Plus

Quantifiable outcome

  • Google rating of 4.9 out of 5 based on 303 customer reviews
  • +1 more outcomes

Companies that use QueroQuiro

Customer profile

Named customers5 records

Segments6 records

Ideal customer profiles3 records

QueroQuiro technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

QueroQuiro partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

QueroQuiro competitors and assessment

Company assessment

Direct peers

  • The Joint Chiropractic: US-based chiropractic franchise chain with hundreds of walk-in membership clinics offering standardized spinal adjustments. Closest international analog to QueroQuiro's multi-location DTC chiropractic model with tiered/membership pricing.
  • Chiro One Wellness Centers: US multi-location chiropractic clinic group operating under a unified brand with standard and premium service tiers. Comparable to QueroQuiro in terms of brand-led, multi-clinic delivery of spinal adjustments and wellness care.
  • HealthSource Chiropractic: Franchise chiropractic clinic chain in the US combining adjustments with rehabilitative therapy and progressive wellness programs. Comparable to QueroQuiro's combination services like Quiro Plus (chiropractic + muscular release).
  • Pacific Chiropractic & Wellness Center: Multi-clinic chiropractic and wellness provider in California offering spinal adjustments, massage, and corporate wellness. Direct comparability with QueroQuiro on services (chiropractic + massage combos) and corporate wellness delivery.
  • 100% Chiropractic: US chiropractic franchise offering family-oriented care across multiple clinic locations with focus on full-spine wellness. Comparable multi-location brand-driven chiropractic retail model to QueroQuiro.

Others

  • Chiropractic Australia: Australia's peak professional body for chiropractors. Indirectly comparable as it shapes industry standards, practitioner training, and patient awareness — factors that drive demand for chains like QueroQuiro.

Regional players

  • Wellbeing Chiropractic: Australia's largest network of chiropractic clinics with multiple locations and standardized service tiers. Similar in geographic and tiered-service model to QueroQuiro but operating in Australia rather than Brazil.
  • Quiropraxia Brasil (Clinica de Quiropraxia network): Brazilian chiropractic clinic network offering spinal adjustment services. Direct local competitor in QueroQuiro's home market serving overlapping patient conditions (back pain, posture, spinal alignment).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

QueroQuiro social profiles

Digital presence

QueroQuiro financial estimates

Financial estimate

Revenue estimate

Valuation estimate

QueroQuiro leadership team

Management profile

Number of profiles

Profiles1 record

QueroQuiro funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

QueroQuiro M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QueroQuiro

What does QueroQuiro do?

QueroQuiro operates a network of chiropractic clinics in Brazil that delivers spinal alignment and vertebral adjustment services to individual patients through in-person sessions. The company offers three service tiers — Quiro (standard chiropractic session), Quiro Plus (chiropractic combined with muscular release massage), and Quiro George (specialized treatment by founder George Montenegro) — and extends its offering to corporate wellness programs delivered at workplaces and event-based chiropractic demonstrations.

Is QueroQuiro a public or private company?

QueroQuiro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was QueroQuiro founded?

QueroQuiro was founded in 2016. It employs 51 to 100 people.

Where is QueroQuiro based?

QueroQuiro is headquartered in São Paulo, Brazil, in the Latin America region.

How does QueroQuiro make money?

One revenue line is on record: individual Chiropractic Sessions.

Who are QueroQuiro's main competitors?

Direct peers on record are The Joint Chiropractic, Chiro One Wellness Centers, HealthSource Chiropractic, Pacific Chiropractic & Wellness Center and 100% Chiropractic. Chiropractic Australia is listed as an others. Regional players are Wellbeing Chiropractic and Quiropraxia Brasil (Clinica de Quiropraxia network).

Does QueroQuiro have an API?

No public API is recorded for QueroQuiro.

What industry is QueroQuiro in?

QueroQuiro's product category is Chiropractic Services. Its primary akta.pro industry code is HSADALAI, Pain Management Chiropractic (Neck/Back/Sciatica), with a secondary code of HSADALAA, General Chiropractic Care. Its NAICS code is 62131.

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