What Toddly does

Toddly is a San Antonio, Texas-based software company founded in 2023 that operates a two-sided marketplace connecting parents searching for childcare with daycare centers and preschools in Texas. Parents can search by location, age range, and schedule, request tours, and join waitlists via a web platform and iOS/Android mobile app; the company reports 1,736+ parent searches and 345+ tours booked through the platform per month, with 13,806+ schools listed.

The platform is delivered as a tiered SaaS product: a free Discovery tier for any school to claim a verified marketplace listing, an Essentials tier at $79/month that adds messaging, a 5-star-rated mobile app, attendance, staff management, and tuition billing, and a Growth tier at $199/month that adds priority search placement, enrollment pipeline tracking, ParentPing™ automated waitlist texting, tour automation, and advanced analytics. A separate Custom Website add-on ($75/month or $599/year) extends monetization beyond core subscription. The underlying technology is built on infrastructure provided by Surmount, an external technology partner.

The go-to-market is product-led, with a freemium bottom-up model: schools self-onboard with free listings and upgrade to paid tiers for automation. Distribution is anchored on local-SEO city pages for 16 Texas cities (Houston, Dallas, Austin, San Antonio, Fort Worth, El Paso, Arlington, Corpus Christi, Plano, Laredo, Lubbock, Garland, Irving, Amarillo, Grand Prairie, Brownsville) that capture organic parent search demand. Geographic operations are confined to Texas, and the company is privately held with 1–10 employees, no disclosed institutional funding, and no parent company.

Name

Toddly

Legal name

Toddly

Website

https://toddly.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Toddly is a Texas-only, two-sided marketplace that helps parents search, compare, and enroll with local childcare centers, while providing schools with tiered SaaS tools (Discovery free; Essentials $79/month; Growth $199/month) for parent acquisition, waitlist automation, tour scheduling, and tuition billing.

Ownership category

akta.pro rank

Product category

Childcare Marketplace Software

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Center-Based Toddler Care (18–36 months) (EDACAGAB)

Keywords

• Childcare marketplace platform
• Daycare management software
• Preschool enrollment platform
• Parent communication software
• Tuition management platform

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. SaaS Subscription Plans: Three-tier subscription model for childcare centers: Discovery (free), Essentials ($79/month), and Growth ($199/month). Higher tiers unlock automation features like priority placement in search, ParentPing™ texting, tour automation, and advanced analytics. Schools pay monthly or annually.
2. Custom Website Add-on: Optional website building service for schools at $75/month or $599/year, providing a custom website in addition to the core platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Toddly, Inc. operates a two-sided SaaS marketplace that connects parents searching for childcare with licensed childcare centers, preschools, and daycares. The platform gives providers enrollment, real-time parent communication (ParentPing™), tour scheduling, and tuition management tools, while parents discover and request tours at nearby centers through SEO-optimized local listings. Revenue comes from monthly subscriptions paid by childcare providers.

Product overview

Toddly is a childcare discovery and management platform that operates as a marketplace connecting parents searching for childcare with childcare centers. The platform offers a tiered product structure: Discovery (free) for basic marketplace listings, Essentials ($79/month) for core school management including the 5-star mobile app, messaging, attendance, and tuition management, and Growth ($199/month) for advanced features including automated ParentPing follow-ups, priority search placement, and advanced analytics. Key features include parent acquisition tools, tour scheduling automation, waitlist management, family communication via mobile app, and tuition billing. The platform is currently only serving Texas childcare centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Toddly Platform Two-sided SaaS marketplace connecting parents with licensed childcare centers, preschools, and daycares. Provides providers with enrollment management, ParentPing™ real-time parent communication, tour scheduling, tuition management, mobile app access, and SEO-optimized local discovery pages. Parents use the platform free of charge to search, compare, and request tours at childcare centers.
• Custom Website Add-on Branded, custom childcare center website sold as an add-on to the Toddly Platform subscription, available at $75/month or $599/year.

Quantifiable outcome

• One additional student enrollment generates $12,000–$20,000+ annually for childcare centers
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wonderschool: Wonderschool is a two-sided marketplace helping parents find and enroll in early childhood programs (daycares, preschools, home-based care) and helping providers run their programs. Like Toddly, it blends discovery with provider software tooling, and is a clear direct competitor on the parent-facing marketplace side.
• ChildcareCRM: ChildcareCRM focuses on lead management, waitlists, and tour scheduling for childcare centers — a tightly scoped overlap with Toddly's ParentPing™ waitlist automation and tour scheduling features. Represents a head-to-head rival on the enrollment-automation wedge.
• HiMama / Lillio: HiMama (rebranded Lillio) provides childcare centers with daily-reporting, parent communication, attendance, and billing — closely mirroring Toddly's Essentials-tier feature set including mobile-app daily updates. It is among the most directly comparable mid-market vertical-SaaS peers in the same Texas-relevant segment.
• EZCare / EZCare Software: EZCare is a childcare-center management platform covering billing, family engagement, immunization tracking, and online enrollment, serving both SMB and mid-market centers across the US. Overlaps with Toddly's tuition/billing and enrollment modules.
• Kangarootime: Kangarootime sells childcare-center management software covering billing, family engagement, and lead/enrollment pipelines — directly overlapping with Toddly's tuition management, parent messaging, and tour/waitlist automation. Targets the same SMB-to-mid-market center customers.

Broad incumbents

• brightwheel: brightwheel is a leading childcare management platform used by tens of thousands of programs across all US states — direct functional overlap with Toddly on messaging, attendance, billing, photos/updates via parent app, and enrollment workflows. Operates nationally whereas Toddly is Texas-only, making brightwheel the most obvious broad incumbent peer.
• Care.com: Care.com is the broadest parent-facing childcare discovery platform in the US, with consumer-side search and listings covering daycare, nannies, and more. While not focused on the center-management software side, it is the dominant marketplace that parents compare Toddly against for childcare discovery.
• Procare Solutions: Procare is a long-standing daycare/childcare management software suite covering billing, family engagement, and online enrollment for centers and after-school programs. Its online enrollment and family-engagement modules overlap materially with Toddly's Growth-tier automation, and it serves a similar SMB-center customer base across the US.

Emerging players

• TeachKloud: TeachKloud offers childcare management software with parent communication, daily reports, observations, and billing, primarily in Ireland and the UK with US expansion. Smaller scale than the top incumbents, but a comparable feature-set competitor for mid-market centers.
• Tadpole (now part of Procare): Tadpole was a parent-communication and photo-update app for early-childhood programs with strong mobile-first UX — overlapping with Toddly's 5-star-rated mobile app for daily updates. Acquired into Procare, but in spirit it represents the kind of mobile-first family-engagement competitor Toddly competes against at the SMB end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Toddly_App
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toddly