All Comfort Services

Name

All Comfort Services

Legal name

All Comfort Services

Website

https://allcomfortservices.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Service and Repair: The company generates revenue primarily through service calls for HVAC, plumbing, and electrical repairs and maintenance. They charge flat fees (not hourly rates), providing upfront pricing before work begins. This includes emergency repair services available 24/7.
2. Equipment Installation and Replacement: Revenue from installing and replacing HVAC systems (furnaces, air conditioners, heat pumps), water heaters, plumbing fixtures, and electrical equipment. The company offers Lennox and Mitsubishi Electric products and provides financing options for larger installations.
3. Comfort Club Membership: A recurring monthly membership program ($33.50/month) that provides benefits including no dispatch fee, priority scheduling, and up to 10% off residential repairs and services. Marketed as having a $905 annual value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

All Comfort Services is a residential and commercial HVAC, plumbing, electrical, and sewer/drain contractor serving Madison, WI and surrounding areas since 1973. They provide installation, repair, maintenance, and replacement of heating, cooling, plumbing, and electrical systems with 24/7 emergency availability, upfront flat-fee pricing, and a Comfort Club membership program.

Product overview

All Comfort Services is a residential and commercial HVAC, plumbing, and electrical service company serving Madison, WI and surrounding areas since 1973. The company offers a comprehensive portfolio of home comfort services organized around four core divisions: HVAC (heating, cooling, and air quality), Plumbing, Electrical, and Sewer & Drain. Their HVAC offerings include furnace services (gas, electric, propane), heat pump services with Mitsubishi Electric products, ductless mini-split systems, boiler services, and central air conditioning. Air quality is addressed through air purification (UV germicidal lights and MERV 16 filters), humidification, and dehumidification systems. Plumbing services cover water heaters (traditional, tankless, power vent), water softeners, sump pumps, drain cleaning, leak detection, toilet services, and garbage disposals. Electrical services include generator installation, EVSE outlet installation, panel services, lighting, and ceiling fans. Commercial services mirror the residential offerings for businesses. The company also offers a Comfort Club maintenance membership program and provides 24/7 emergency services across all divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Comprehensive heating system services including installation, repair, maintenance, and replacement for gas furnaces, electric furnaces, propane furnaces, boilers, heat pumps, radiant heating, and ductless heating systems for residential and commercial customers in the Madison, WI area.
• Air Conditioning Services Complete air conditioning solutions including AC repair, installation, replacement, and maintenance services, plus ductless mini-split cooling for residential and commercial properties in the Madison, WI area.
• Indoor Air Quality Services Indoor air quality solutions including whole-home air purification (UV germicidal lights and MERV 16 filters), humidification, and dehumidification to improve breathing air and reduce allergens for Madison, WI homeowners.
• Plumbing Services Full-service plumbing including emergency repairs, drain cleaning, water heater installation/repair, sump pumps, leak detection, water softeners, and fixture installation for residential and commercial customers in the Madison, WI area.
• Electrical Services Complete electrical services including emergency repairs, panel upgrades, backup generator installation, EVSE outlet installation, new home construction wiring, lighting, ceiling fan installation, and remodeling for residential and commercial customers.
• Sewer and Drain Services Sewer and drain cleaning and repair services to address sewer backups, clogged drains, and drainage issues for residential and commercial customers in the Madison, WI area.
• Commercial HVAC Services Commercial heating and cooling services including installation, repair, planned maintenance programs, rooftop units, packaged HVAC, split systems, and heat pumps for offices, retail, restaurants, industrial facilities, healthcare, and educational institutions in Madison and Dane County, WI.
• Comfort Club Membership Recurring monthly maintenance membership program for Madison, WI homeowners priced at $33.50/month, providing priority scheduling, no dispatch fee, and up to 10% off residential repairs and services.

Quantifiable outcome

• Up to 30% more efficient heating with new systems
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mitsubishi ElectriccoreTechnology or IntegrationAll Comfort Services is a Mitsubishi Electric Diamond Contractor - the highest level of contractor accreditation from Mitsubishi Electric. They specialize in installing and servicing Mitsubishi Electric ductless split-zone systems, including mini-splits and heat pumps. The company has developed personalized expertise in Mitsubishi Electric products over 30+ years.
• LennoxcoreTechnology or IntegrationLennox is a preferred equipment brand for heating systems including furnaces and air conditioners. All Comfort Services recommends and installs Lennox products and serves as a Lennox dealer for heating system installations.
• Better Business BureauminorOthersAccredited business with A+ rating demonstrating commitment to ethical business practices and customer satisfaction.
• Feel the LoveminorStrategic or Co-development PartnerCommunity partnership program for giving back to the local community through service initiatives.
• NextdoorminorGTM or Marketing PartnerLocal service provider presence on Nextdoor neighborhood platform for local recommendations and referrals.
• State of Wisconsin Focus on Energy ProgramminorGTM or Marketing PartnerParticipating contractor in the Wisconsin Focus on Energy HEAR program, helping customers qualify for state energy efficiency subsidies when installing heat pumps and other efficient systems.

Scale indicators4 records

Others

• Carrier Corporation: Major HVAC OEM serving residential and commercial markets. Indirectly comparable through shared end customers and competing with Mitsubishi/Lennox product lines that All Comfort Services installs.
• Lennox International: HVAC equipment OEM and All Comfort Services' preferred furnace/AC brand partner. Comparable as equipment supplier rather than service competitor; Lennox dealer programs define the install economics of All Comfort Services' core HVAC line.

Direct peers

• Avid Plumbing: Madison-area residential plumbing and HVAC service provider. Direct local competitor for emergency plumbing, water heater, and HVAC repair calls.
• H.J. Pertzborn Plumbing & Fire Protection: Madison-based plumbing and HVAC contractor with overlapping residential service offerings. Competes directly for plumbing, drain cleaning, and heating service work in the Greater Madison market.
• Monona Plumbing & Fire Protection: Local Madison-area plumbing and HVAC services company. Directly competes with All Comfort Services in residential plumbing, water heater, and sewer/drain services within Dane County.

Broad incumbents

• One Hour Heating & Air Conditioning: National heating and cooling franchise emphasizing rapid response. Offers the same residential HVAC value proposition (fast, upfront pricing, satisfaction guarantee) that All Comfort Services markets locally.
• Benjamin Franklin Plumbing: National punctual-plumbing franchise owned by Authority Brands. Overlaps with All Comfort Services on upfront pricing model, on-time guarantees, and residential plumbing service work.
• Service Experts Heating & Air Conditioning: National HVAC service franchise with multi-market footprint. Competes with All Comfort Services in residential HVAC installation, repair, and maintenance, but at national scale with larger marketing budgets.
• Roto-Rooter: National plumbing and drain cleaning franchise with significant Madison-area presence. Competes for emergency plumbing, drain, and sewer work that overlaps with All Comfort Services' plumbing and sewer/drain division.
• Mr. Rooter Plumbing: National plumbing franchise owned by Neighborly. Competes on residential plumbing service calls and planned maintenance memberships analogous to All Comfort Services' Comfort Club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/allcomfort5245
• Facebookfacebook.com/allcomfortservices
• LinkedInlinkedin.com/company/all-comfort-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Comfort Services