Avid Plumbing

What Avid Plumbing does

Avid Plumbing LLC is a privately held, family-owned and operated plumbing services company headquartered at 818 Post Road in Madison, Wisconsin. The company provides residential and commercial plumbing services across Dane County, Jefferson County, and approximately 14 surrounding municipalities in southern Wisconsin. Its service portfolio spans emergency plumbing (24/7), drain cleaning and repair, kitchen and bathroom plumbing, sump pump service, gas line installation and repair, water line and repiping work, new construction plumbing, plumbing remodeling, and backflow testing.

The company's technology stack is intentionally non-software: it relies on standard plumbing tools, industry-standard techniques, and fully stocked service trucks dispatched from a single Madison hub. There are no proprietary software products, APIs, or AI/ML capabilities. Differentiators emphasized in marketing include licensed and background-checked technicians, same-day and 24/7 emergency availability, a minimum one-year labor and material warranty, and reputational signals including BBB A+ accreditation and three consecutive Angie's List Super Service Awards.

Commercially, Avid Plumbing operates a direct-to-consumer, quote-based professional services model. Revenue is generated on a pay-as-you-go basis through inbound phone calls, website contact forms, and online service requests, with free estimates and occasional coupon promotions ($99/$50) used as demand-generation tools. The primary customer segment is residential homeowners in the Madison metropolitan area, with a secondary commercial segment serving local businesses. Pricing is not publicly disclosed and is determined per engagement.

Name

Avid Plumbing

Legal name

Avid Plumbing LLC

Website

https://avidplumbing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avid Plumbing is a family-owned plumbing services company in Madison, Wisconsin providing residential and commercial plumbing, water heater, and water treatment services across Dane and Jefferson counties via direct dispatch from a single local hub.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Pipe Installation, Repair & Repiping (HSAOAAAB), Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG), Tankless Water Heater Installation & Service (HSAOACAB), Kitchen Plumbing & Fixture Installation (HSAPAAAF), Emergency Fixture Repair (Faucet/Shower/Valve) (HSAOAMAJ), Faucet, Sink & Shower/Tub Installation & Repair (HSAOAAAE)

Keywords

• Residential plumbing services
• Water heater installation
• Drain cleaning services
• Emergency plumbing repair
• Water treatment systems

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Services Revenue: Revenue generated from providing plumbing repair, installation, and maintenance services to residential and commercial customers. Services include emergency repairs, water heater services, drain cleaning, gas line services, sump pump services, water treatment, and general plumbing maintenance. Pricing is quote-based with free estimates offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Avid Plumbing is a family-owned and operated plumbing service provider offering emergency repairs, drain cleaning, kitchen and bathroom plumbing, sump pump services, gas line services, water line repair, repiping, commercial plumbing, new construction, and plumbing remodeling. The company also provides water heater installation, repair, and replacement (tank, tankless, electric, gas, hybrid heat pump, and Bradford White models), along with water treatment solutions including filtration systems, water softeners, and backflow testing. Services are delivered on-site via fully stocked trucks to residential and commercial customers in the Madison, WI metropolitan area and surrounding Dane and Jefferson County communities.

Product overview

Avid Plumbing is a family-owned residential and commercial plumbing service company offering a comprehensive suite of plumbing services across Madison, Wisconsin and surrounding areas. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include emergency plumbing repairs, drain cleaning, kitchen and bathroom plumbing, sump pumps, gas lines, water lines, piping and repiping, commercial plumbing, new construction, and plumbing remodeling. Water heater services encompass traditional tank, tankless, Bradford White, electric, gas, and hybrid heat pump models. Water treatment offerings include filtration systems, water softeners, and backflow testing. The company differentiates through 24/7 emergency availability, same-day service, fully stocked trucks, and a minimum one-year labor and material warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Plumbing Services 24/7 emergency plumbing services for urgent issues such as burst pipes, gas leaks, water heater failures, and flooding for residential and commercial customers.
• Drain Repair & Cleaning Drain cleaning, unclogging, and repair services for residential and commercial properties.
• Kitchen Plumbing Services Installation, repair, and maintenance of kitchen plumbing fixtures including garbage disposals, sinks, faucets, dishwashers, and ice maker lines.
• Bathroom Plumbing Services Toilet repair and installation, shower repair and remodeling, faucet repairs, and sink services for bathrooms.
• Sump Pump Services Sump pump installation, repair, and replacement to prevent basement flooding and water damage.
• Gas Line Services Gas line installation, repair, and safety testing for furnaces, stoves, water heaters, and other gas appliances.
• Water Line Services Water line repair, replacement, and trenchless solutions for damaged or aging water supply lines.
• Piping & Repiping Services Full repiping and pipe repair services for aging or damaged plumbing systems, including leak detection.
• Commercial Plumbing Services Plumbing services for commercial properties including drain repair, gas line repair, and plumbing repairs.
• New Construction Plumbing Plumbing installation services for new residential and commercial construction projects.
• Plumbing Remodeling Kitchen, bathroom, and whole-home plumbing remodeling services for renovations and upgrades.
• Water Heater Services Water heater installation, repair, replacement, and maintenance for traditional tank and tankless models across all makes and brands.
• Tankless Water Heater Services Energy-efficient tankless water heater installation, repair, and replacement for on-demand hot water.
• Water Treatment Services Water testing, filtration, and treatment solutions to address contaminants including iron, PFOA, PFOS, and nitrates.
• Water Filtration Systems Whole-house and point-of-use water filtration system installation including reverse osmosis and carbon filters.
• Water Softener Services Water softener installation, repair, and maintenance to address hard water issues from calcium and magnesium.
• Backflow Testing Backflow testing and prevention device installation to ensure safe water supply and code compliance.
• Frozen Pipe Repair Emergency frozen pipe thawing, burst pipe repair, and winter pipe damage prevention services.
• Leak Detection & Repair Professional leak detection services for pipes, slabs, and hidden water leaks using specialized equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• ServiceTitan: Vertical SaaS platform purpose-built for residential plumbers, HVAC, and electrical contractors. Not a direct service competitor but the operating-software backbone many competitors adopt; relevant as an indirect enabler and competitive benchmark.

Direct peers

• Plumbers Madison: Local Madison plumber offering standard residential repair, installation, and emergency services. Competes for the same local keyword and customer base as Avid Plumbing with a similar single-market footprint.
• Dave Jones Plumbing, HVAC: Madison-based residential plumbing and HVAC contractor with overlapping service area, similar mid-size technician workforce, and comparable same-day / 24-hour service model. Most directly comparable local competitor.
• Madison Plumbing Company: Independent Madison-area plumbing service company serving similar residential and light-commercial customers with comparable fixture, drain, and water-heater offerings. Directly comparable in scale and go-to-market.

Broad incumbents

• Benjamin Franklin Plumbing: National punctuality-branded plumbing franchise serving the broader Wisconsin market. Comparable residential service offering with stronger national brand, structured pricing, and broader geographic reach.
• ARS / Rescue Rooter: Large multi-state plumbing and HVAC operator with Wisconsin presence. Broad residential service portfolio with same-day/emergency capabilities - comparable offering at substantially greater scale and capital backing.
• Mr. Rooter Plumbing: Neighborly-owned national plumbing franchise operating in the Madison market. Same core residential plumbing menu as Avid but with franchise-system marketing, call-center infrastructure, and national brand authority.
• Roto-Rooter: National plumbing and drain-service franchise with strong brand recognition and active Madison coverage. Competes head-to-head on emergency plumbing and drain cleaning, but at much larger scale and with a franchise rather than family-owned model.

Regional players

• Hartland Plumbing: Independent Wisconsin plumbing contractor based in nearby Waukesha County suburbs, overlapping the Madison metro's outer ring. Similar residential service mix but with a different primary geography.

Others

• HomeAdvisor (Angi Leads): Lead-generation marketplace that drives a meaningful share of local plumbing customer acquisition. Indirect competitor for marketing dollars and customer attention even though it is not a service provider itself.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/avid-plumbing-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avid Plumbing