Webwerk Berlin

What Webwerk Berlin does

Webwerk is a full-service digital agency operating as a division of Farbdenker Digital e.K., a German sole proprietorship founded by Sebastian Wehrmann and registered in Gelsenkirchen (HRA 4961). The company delivers four integrated service lines: Brand Identity, Web Development, Online Marketing, and Digital Consulting, with reported utilization rates of 90%, 70%, 80%, and 60% respectively. Technical delivery relies on established third-party platforms including Shopware 6 and Magento for e-commerce, Contao 5 for CMS-based websites, and ChatGPT/OpenAI for generative text and image content.

The agency maintains offices in Gelsenkirchen (headquarters), Berlin, and Bielefeld, serving a mix of enterprise, mid-market, and SMB clients. Named enterprise customers include Sony, Philipp Plein, Axel Springer, ProSiebenSat.1, RTL, MSN, Lambertz, Freenet, and Audio-Optimum GmbH; mid-market references include Fuchs, Zimmermann, Isoge, Woehrbauer, Contapronat, United Images, and Studio Magazin. Pricing is quote-based and project-driven with no publicly disclosed rates, and the company employs a sales-led GTM motion offering no-obligation consultations to analyze client requirements and budgets.

In 2024, Webwerk executed three notable product launches: the Catering Dupre website (April, Contao 5 with OpenAI-generated content), the Audio-Optimum GmbH Shopware 6 relaunch (October, migrating from Shopware 5), and its own bilingual Webwerk Domain Shop (October, built on Shopware 6 for international domain sales). The Domain Shop represents the company's first disclosed own-product offering beyond client services. The "Webwerk" trademark is registered with the German Patent and Trademark Office; the company is entirely founder-owned with no institutional investors or venture capital backing referenced in available sources.

Name

Webwerk Berlin

Legal name

Farbdenker Digital e.K.

Website

https://webwerk.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Webwerk is a German full-service digital agency (Berlin, Gelsenkirchen, Bielefeld) offering brand identity, web development, online marketing, and digital consulting to enterprise, mid-market, and SMB clients across the DACH region. The agency builds on Shopware, Contao, and OpenAI tools, and in 2024 launched its own bilingual Shopware 6 domain shop.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310), Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Digital agency services
• Web development services
• E-commerce development
• Brand identity design
• Online marketing services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Digital agency services including brand identity, web development, online marketing, and digital consulting. Revenue generated through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Webwerk is a full-service digital agency that develops brand identities, websites and web applications, e-commerce shops (Shopware, Magento, Contao CMS), and runs online marketing campaigns (SEO, SEM, social media, email, influencer, affiliate). It also provides digital/IT consulting covering cloud, CRM/ERP, IT security, and digital transformation. Services are delivered to German SMEs (Mittelstand), media conglomerates, and industrial firms through project-based engagements.

Product overview

Webwerk is a digital agency offering a comprehensive portfolio of services including Brand Identity, Web Development, Online Marketing, and Digital Consulting. Their core offerings include e-commerce solutions built on Shopware and Magento platforms, website development using Contao CMS, web hosting, and various digital marketing services. The agency develops custom branded shops (such as the Webwerk Domain Shop) and client websites (like Catering Dupre using Contao and OpenAI). Webwerk positions itself as a full-service digital agency with approximately 30 years of experience serving SMEs, media conglomerates, and industrial companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Brand identity development services supporting businesses in building strong, trustworthy brands with personalized, innovative solutions tailored to specific needs, including logo design, style guides, and naming.
• Web Development Services
• Online Marketing Services
• Digital Consulting Services
• Shopware E-Commerce Solutions E-commerce shop solutions built on the Shopware platform enabling easy and secure online selling of products and services with user-friendly, high-performance online stores including multilingual support, advanced search filters, SEO optimization, and real-time inventory updates.
• Contao CMS Websites Website development using Contao CMS (version 5) selected for its flexibility and user-friendliness as a solid basis for client websites, including content and image generation via OpenAI/ChatGPT.
• Web Hosting Services

Quantifiable outcome

• Increased sales volume within first months of shop launch
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Fork Unstable Media: German digital agency specializing in web development, e-commerce, and digital marketing. Comparable on Shopware/Magento e-commerce build capabilities and similar mid-market DACH client mix.
• massive cartel: Hamburg digital agency offering brand strategy, web platforms, and online marketing. Comparable on integrated agency services and German SME/enterprise client base.
• TRKKN: European digital agency group operating across DACH/NL with brand identity, martech, and e-commerce offerings. Comparable on cross-channel digital service mix and European enterprise client roster.
• Elaboratum: Munich-based digital agency focused on e-commerce platforms and digital transformation for German enterprise. Comparable on e-commerce build and DACH enterprise delivery.
• nexum: Cologne-based full-service digital agency with brand, e-commerce, and digital marketing practices. Comparable on integrated digital services for German enterprise and mid-market clients.
• Scholz & Volkmer: Wiesbaden/Berlin digital agency with deep brand identity and web platform work for enterprise clients. Comparable on integrated brand-and-build offering and German Mittelstand/enterprise positioning.
• Kolle Rebbe: Hamburg-based digital and creative agency with similar brand identity, web, and integrated communications offerings for German enterprise clients. Directly comparable as a full-service German digital agency of comparable vintage.
• denkwerk: Cologne-based digital agency offering strategy, design, web development, and online marketing for major German brands. Comparable on full-service digital agency scope and German enterprise client base.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-established German digital agency (now part of Accenture Song) with deep enterprise e-commerce and platform experience. Comparable on full-service digital agency model but at materially larger scale.
• UDG United Digital Group: Larger German digital agency group with broader portfolio across consulting, tech, and creative. Comparable in service mix but operates at significantly larger scale than Webwerk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webwerk-berlin-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webwerk Berlin