The Dannon Company, Inc.

What The Dannon Company, Inc. does

The Dannon Company, Inc. is the US operating subsidiary of Danone North America that produces and sells yogurt under four core product lines: Whole Milk, Low Fat, Nonfat, and Fruit on the Bottom. Founded in 1942 by Isaac Carasso, the company has produced yogurt continuously for over 80 years, with the Fruit on the Bottom line dating to 1947. Products are built on a base of Grade A milk and live and active cultures (Streptococcus thermophilus and Lactobacillus bulgaricus) and are certified gluten-free (GFCO), Non-GMO Project Verified, and Kosher.

Dannon operates a wholesale-only revenue model: it does not sell direct to consumers but distributes through grocery retailers and online retail partners across the United States, supported by a store locator on dannon.com. Revenue is generated entirely through product sales to retail and government channels, including WIC program participation for Nonfat, Whole Milk, and Low Fat SKUs (state-dependent). The company also maintains a healthcare professional channel with downloadable resources and coupon programs targeting dietitians, nutritionists, pediatricians, and nurses, and operates brand social accounts on Instagram, Facebook, and TikTok plus a recipe content library spanning breakfast through dessert and Kosher-for-Passover categories.

Dannon is privately held under Danone USA Public Benefit Corporation (parent: Danone, France), and Danone North America is a certified B Corp. In 2024, Danone USA Public Benefit Corporation secured the first-ever FDA qualified health claim for yogurt, linking regular consumption (at least 2 cups / 3 servings per week) to reduced risk of type 2 diabetes. The company's stated HQ address is 1 Maple Ave, 3rd Floor, White Plains, NY, with a mailing address at 525 Keystone Ave, Pittston, PA, and the parent Danone US reports 10,000+ employees. No revenue is disclosed for the Dannon entity in the available data.

Name

The Dannon Company, Inc.

Legal name

The Dannon Company Inc.

Website

https://dannon.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Dannon Company, Inc. is a US yogurt manufacturer founded in 1942 and owned by Danone. It produces Whole Milk, Low Fat, Nonfat, and Fruit on the Bottom yogurts sold wholesale through US grocery retailers, online retail partners, and the WIC program.

Ownership category

akta.pro rank

Product category

Dairy / Yogurt Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Yogurt products
• Dairy foods
• Cultured dairy
• Consumer packaged goods
• Refrigerated dairy

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Yogurt Product Sales: Dannon generates revenue through the sale of yogurt products including Whole Milk Yogurt, Low Fat Yogurt, Nonfat Yogurt, and Fruit on the Bottom varieties. Products are sold through grocery retailers and online retail partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Dannon Company, Inc. manufactures and distributes a portfolio of fresh and frozen yogurt products under the Dannon brand, including Whole Milk, Low Fat, Nonfat, and Fruit on the Bottom varieties. All products contain live and active cultures and are sold through U.S. grocery retailers, online retail partners, and government nutrition programs.

Product overview

Dannon is a yogurt company offering four main product lines: Whole Milk Yogurt, Low Fat Yogurt, Nonfat Yogurt, and Fruit on the Bottom Yogurt. The product portfolio includes Plain and Vanilla varieties in 32oz family-size quarts, and flavored Fruit on the Bottom varieties in 5oz single-serve cups. All products contain live and active yogurt cultures and are certified gluten-free and Non-GMO Project Verified. The company positions yogurt as a versatile food for everyday consumption and culinary applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Dannon Whole Milk Yogurt Whole milk yogurt available in Plain and Vanilla flavors in 32oz quart size, marketed as a family staple for standalone consumption or recipe use, and containing live and active cultures.
• Dannon Low Fat Yogurt Low fat yogurt available in Plain and Vanilla flavors in 32oz size, positioned as a versatile low fat addition to daily routines and recipe preparation.
• Dannon Nonfat Yogurt Nonfat yogurt available in Plain 32oz size, marketed as versatile for substituting sour cream, heavy cream, or mayo in recipes, or for standalone consumption.
• Dannon Fruit on the Bottom Yogurt Low fat yogurt with fruit at the bottom, available in Blueberry, Strawberry, and Peach flavors in 5oz single-serve cups. A Dannon family staple since 1947.

Quantifiable outcome

• Eating yogurt regularly, at least 2 cups (3 servings) per week, may reduce the risk of type 2 diabetes according to limited scientific evidence
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Family-Owned FarmscoreOthersDannon partners with family-owned farms to source Grade A milk for their yogurt products. This partnership ensures quality ingredients and supports sustainable farming practices.
• WIC (Women, Infants, and Children) ProgramcoreStrategic or Co-development PartnerDannon participates in the WIC program, offering WIC-eligible yogurt products including Nonfat, Whole Milk, and Low Fat varieties. This partnership helps provide nutritious dairy options to women, infants, and children through government food assistance.
• B Corp CommunityflagshipStrategic or Co-development PartnerDanone North America, Dannon's parent company, is a member of the B Corp movement, using business as a force for good with standards for social and environmental performance, transparency, and accountability.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Chobani: Largest US Greek yogurt challenger and Dannon's closest direct competitor across grocery shelves; directly rivals Dannon in tubs, single-serve, and high-protein segments.
• Fage: Greek strained yogurt specialist with a dominant position in the Greek segment; directly competes with Dannon for premium yogurt share in the same grocery channels.
• Stonyfield Farm: Organic yogurt brand competing on natural and organic credentials; directly overlaps Dannon's certified-organic-adjacent positioning around Non-GMO and clean labels.
• Brown Cow: Stonyfield/Lactalis-owned whole milk and fruit-on-the-bottom yogurt brand competing with Dannon's Fruit on the Bottom and whole-milk SKUs across mainstream grocery.
• Yoplait: General Mills-owned flagship US yogurt brand competing head-to-head with Dannon across traditional, Greek, and kids' yogurt segments in the same retailers.

Emerging players

• Siggi's: Premium Icelandic-style skyr brand competing in the high-protein, low-sugar segment; erodes Dannon's premium pricing on the same shelves and channels.
• Tillamook: Premium Northwest dairy brand that has aggressively extended into yogurt, leveraging a strong farmstead brand to compete with Dannon on family and ingredient cues.
• Noosa: Whole-milk Australian-style yogurt brand that has rapidly scaled into grocery, directly contesting Dannon's Whole Milk product line on taste and ingredient positioning.

Broad incumbents

• General Mills: Diversified CPG parent of Yoplait, Annie's, and other yogurt-adjacent brands; competes with Dannon at portfolio level across branded and private-label yogurt in US grocery.
• Lactalis: Global dairy incumbent (and Stonyfield parent) with growing US yogurt exposure; competes with Danone/Dannon across fluid and cultured dairy categories through multiple brand vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DanoneWaveNA
• Instagraminstagram.com/Dannon
• TikToktiktok.com/@dannon
• Xx.com/Dannon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dannon Company, Inc.