KSHO
KSHO 94.1 FM-920AM is a family-owned broadcast radio station serving the Mid-Willamette Valley of Western Oregon (Albany, Corvallis, Lebanon, Salem) with local news, high school and NFL sports, weather, and specialty programming, generating revenue through local advertising sales under Eads Broadcasting Corporation.
- Company typePrivate
- Founded1951
- HeadquartersLebanon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What KSHO does
KSHO 94.1 FM-920AM is a traditional broadcast radio station owned and operated by Eads Broadcasting Corporation, a privately held, family-owned media company headquartered in Lebanon, Oregon. The station transmits on 920 AM and 94.1 FM frequencies, serving the Mid-Willamette Valley of Western Oregon — specifically the communities of Albany, Corvallis, Lebanon, and Salem. Programming is hyperlocal in orientation, combining local and regional news, weather, high school sports coverage (notably the West Albany Bulldogs and 5A-3 Mid-Willamette Conference), Seattle Seahawks NFL broadcasts carried via sister station KGAL-AM (1580 AM), and specialty music programs such as InfoTrak and Music & The Spoken Word. National and world news content is sourced from Salem Radio Network and Townhall, with regional news aggregated from Democrat-Herald and Gazette-Times newspapers.
The station's technical infrastructure comprises terrestrial broadcast transmitters and antennas at the Lebanon, Oregon studio location, supplemented by internet streaming servers (ksho.net, kgal.com) and dedicated iOS and Android mobile applications for off-air listening. KSHO shares facilities, staff, and broadcast resources with sister station KGAL-AM, forming a two-station cluster under Eads Broadcasting Corporation, with Charlie Eads serving as President and General Manager. The station maintains active FCC broadcast licenses for both frequencies, last renewed on September 30, 2021.
Revenue is generated exclusively through local advertising sales, with the disclosed advertiser base consisting of small and mid-sized local businesses (auto dealerships, credit unions, funeral homes, hospice and home-care providers, landscapers, and web developers). KSHO also operates an associated 'brother' website, WillametteValleySports.com, which streams sports content globally. Pricing for advertising is not publicly disclosed. The business is a conventional terrestrial broadcaster without developer APIs, technology platform components, or AI/ML capabilities.
KSHO firmographics
Firmographics- Name
- KSHO
- Legal name
- Eads Broadcasting Corporation
- Website
- https://ksho.net
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KSHO 94.1 FM-920AM is a family-owned broadcast radio station serving the Mid-Willamette Valley of Western Oregon (Albany, Corvallis, Lebanon, Salem) with local news, high school and NFL sports, weather, and specialty programming, generating revenue through local advertising sales under Eads Broadcasting Corporation.
- Ownership category
- akta.pro rank
KSHO industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
Keywords
Where KSHO is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KSHO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: Local businesses advertise with the station to reach the Mid-Willamette Valley audience. Advertisers include local businesses such as funeral homes, auto dealerships, credit unions, home care services, and landscaping companies.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
KSHO product offering
Product offeringCore offering
KSHO operates a traditional AM/FM radio broadcast on 94.1 FM and 920 AM serving the Mid-Willamette Valley of Western Oregon (Albany, Corvallis, Lebanon, Salem), supplemented by internet streaming via website and mobile apps. The station sells advertising inventory to local businesses and delivers local/regional news, high school sports (West Albany Bulldogs), Seattle Seahawks NFL broadcasts, weather updates, and specialty music programming.
Product overview
KSHO is a traditional broadcast radio station operating under Eads Broadcasting Corporation, serving the Mid-Willamette Valley of Oregon on 94.1 FM and 920 AM frequencies. The station offers a unified portfolio centered on AM/FM terrestrial broadcasting supplemented by online live streaming services via web and mobile applications (iOS and Android). Associated sister station KGAL SmartTalk 1580 AM extends coverage and content offerings. Programming encompasses news (local, regional, national, and world news), sports coverage (including local high school athletics and Seattle Seahawks NFL broadcasts), weather updates, and specialty programs. The station distributes syndicated national news content from Salem Radio Network and Townhall. No product modules, integrations, AI capabilities, or developer APIs are offered—this is a conventional broadcast radio operation without technology platform components.
Differentiator
Problem solved
Functional benefit
Products and services
- KSHO 94.1 FM / 920 AM Broadcast Traditional AM/FM broadcast radio station on 94.1 FM and 920 AM, serving the Mid-Willamette Valley of Western Oregon (Albany, Corvallis, Lebanon, Salem) with local news, sports, weather, and entertainment programming for local residents.
- KSHO Live Stream Online audio streaming service available via the ksho.net website and dedicated iOS/Android mobile apps, providing worldwide access to KSHO's live broadcast content.
- West Albany Bulldogs Sports Coverage Play-by-play and audio coverage of West Albany Bulldogs high school athletics and other Mid-Willamette Conference schools, targeting local fans and families.
- Specialty Programming Specialty Sunday programming block including InfoTrak and Music & The Spoken Word, offered to listeners as part of the KSHO broadcast schedule.
Companies that use KSHO
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
KSHO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KSHO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KGAL-AM (SmartTalk 1580)coreKGAL-AM is the 'sister station' of KSHO under Eads Broadcasting Corporation. Both stations broadcast to the Mid-Willamette Valley of Western Oregon. KSHO 920 AM and KGAL 1580 AM share facilities, staff, and resources at the Lebanon, Oregon location. KGAL carries NFL Seattle Seahawks play-by-play broadcasts.
- Eads Broadcasting CorporationcoreEads Broadcasting Corporation is the parent company and FCC licensee for both KSHO (920 AM, 94.1 FM) and KGAL-AM. The company filed for license renewal with the FCC on September 30, 2021.
- WillametteValleySports.comminorAssociated 'brother' website that streams to the entire world, complementing KSHO and KGAL's local broadcast coverage with online sports streaming.
- FCCcoreFederal Communications Commission regulates and licenses KSHO's broadcast operations. The station filed license renewal applications on September 30, 2021.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
KSHO competitors and assessment
Company assessmentBroad incumbents
- Cumulus Media: Large publicly-traded U.S. radio broadcaster with hundreds of AM/FM stations; overlaps with KSHO on AM/FM broadcasting and SMB advertising but operates at vastly greater scale and geographic reach.
- iHeartMedia: Largest U.S. radio operator with broad AM/FM and digital audio (iHeartRadio) reach; competes with KSHO for listener attention and advertiser dollars but operates at a national scale KSHO cannot match.
- Audacy: Major U.S. radio broadcaster operating AM/FM stations and the Audacy digital platform; broadly competes for advertising and listenership but at significantly larger scale than KSHO's single-market operations.
Direct peers
- Salem Communications Corp: Operates commercial radio stations with news/talk and conservative-leaning formats across the U.S., and runs Salem Radio Network—the same syndicator supplying KSHO's national news content. Highly comparable in format mix and content supply chain.
- Alpha Media: Operates a portfolio of local AM/FM radio stations in small and mid-sized U.S. markets, emphasizing local programming, sports coverage, and local SMB advertising—closely mirroring KSHO's strategy.
- Townsquare Media: Owns and operates small- and mid-market local radio stations across the U.S., with a focus on local content, sports, and SMB advertising—the same operating model KSHO pursues in the Mid-Willamette Valley.
- Seven Mountains Media: Operates local commercial radio stations in small Pennsylvania and adjacent markets with news, talk, and sports formats—comparable to KSHO's local broadcast and SMB-advertising model.
- Beasley Broadcast Group: Operates AM/FM radio stations concentrated in small-to-mid U.S. markets with local content and community-focused programming, directly comparable to KSHO's local-market approach.
- Forever Media: Family/privately-owned operator of small-market commercial radio stations with local news, sports, and music formats—a near-identical operating profile to KSHO's family-owned Mid-Willamette Valley operations.
Others
- Educational Media Foundation: Nonprofit operator of K-LOVE and Air1 radio networks with both terrestrial and digital streaming reach; comparable as a broadcast radio operation with digital extensions, though driven by a different (nonprofit/faith-based) revenue model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
KSHO social profiles
Digital presenceKSHO financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSHO leadership team
Management profileNumber of profiles
Profiles8 records
KSHO subsidiaries and ownership
Company hierarchySubsidiaries1 record
KSHO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSHO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSHO
What does KSHO do?
KSHO operates a traditional AM/FM radio broadcast on 94.1 FM and 920 AM serving the Mid-Willamette Valley of Western Oregon (Albany, Corvallis, Lebanon, Salem), supplemented by internet streaming via website and mobile apps. The station sells advertising inventory to local businesses and delivers local/regional news, high school sports (West Albany Bulldogs), Seattle Seahawks NFL broadcasts, weather updates, and specialty music programming.
Is KSHO a public or private company?
KSHO is a private company. It is classified as family owned and is currently operating.
When was KSHO founded?
KSHO was founded in 1951. It employs 1 to 10 people.
Where is KSHO based?
KSHO is headquartered in Lebanon, United States, in the North America region.
How does KSHO make money?
One revenue line is on record: advertising.
Who are KSHO's main competitors?
Broad incumbents on record are Cumulus Media, iHeartMedia and Audacy. Direct peers are Salem Communications Corp, Alpha Media, Townsquare Media, Seven Mountains Media, Beasley Broadcast Group and Forever Media. Educational Media Foundation is listed as an others.
Does KSHO have an API?
No public API is recorded for KSHO.
What industry is KSHO in?
KSHO's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.