What Raffel Media does

Raffel Media (legal entity: Raffel Media e.K.) is an independent, owner-managed media agency founded in 2005 by Sabine Raffel and headquartered at the Carlebachmühle in Birkenau, Germany. The firm is structured as a sole proprietorship (Einzelkaufmann) with 1-10 employees, holds no external investors, and operates strictly in the domestic German market. Its service offering is organized into six integrated modules: Strategie (media strategy development), Digital (display, Google Ads, social, YouTube, native, newsletter, advertorial), Social Media Ads (Facebook, Instagram, Twitter, YouTube, LinkedIn, Xing), SEA (search engine advertising with keyword strategy and ongoing optimization), Klassische Medien (traditional channels including trade journals, magazines, OOH, radio, cinema), and Workshop (customized knowledge transfer delivered on-site, at the Carlebachmühle office, or remotely).

Underlying technology consists of standard, third-party tools — Google Analytics for measurement, Google Ads for search, and the native ad managers of the major social platforms — with no proprietary platform or software product described in the source material. The firm is a certified Google Partner (Agency ID 2525354388), which is its most prominent external credential. There are no patents, APIs, AI/ML capabilities, or funded investment rounds disclosed.

Raffel Media's business model is service-based and direct: revenue derives from media-buying commissions and agency fees charged for channel selection, planning, and ongoing campaign optimization across both classical and digital channels, supplemented by individually quoted workshop fees. The firm acquires clients through consultative, relationship-led direct sales — anchored by the founder — supported by website content, LinkedIn and Xing presence, the Google Partner badge, and client referrals. Customer logos span consumer goods/healthcare (Retterspitz GmbH), IT/B2B (Realtech AG, BungartBessler), HR/work management (New Work SE), healthcare/research (biomindz), health/lifestyle (lebesnah), education (Universität Bielefeld), art/culture (Kunstareal München), and trade/industry (INTER), evidencing a horizontal segmentation strategy targeting both B2B and B2C enterprises.

Name

Raffel Media

Legal name

Raffel Media e.K.

Website

https://raffelmedia.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Raffel Media is an independent, owner-managed German media agency founded in 2005 that provides cross-media strategy, planning, and buying across digital and classical channels, plus customized workshops, primarily serving enterprise B2B and B2C clients in Germany from its Birkenau headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Birkenau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Media Agency Commission and Fees: Raffel Media earns commissions and fees from publishers and marketers for placing advertising. The agency selects media channels, partners, formats, and frequencies on behalf of clients, charging for these media planning and buying services. Additionally, individual workshops are offered for fee, providing another revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Raffel Media is an independent, owner-operated media agency that develops media strategies and plans advertising campaigns for B2B and B2C clients across digital and traditional channels. Services include media strategy, digital advertising (display, Google Ads, YouTube, native), social media ads, search engine advertising (SEA), classical media (print, out-of-home, radio, cinema), and customized training workshops. The agency selects media channels, partners, formats, and frequencies on behalf of clients, then continuously optimizes campaigns and provides regular reporting.

Product overview

Raffel Media is an independent, owner-operated media agency founded in 2005 offering a unified media planning and strategy service. The core offering consists of six integrated service modules: Strategie (media strategy development), Digital (digital advertising across multiple formats), Social Media Ads (platform-specific social advertising), SEA (search engine advertising), Klassische Medien (traditional media planning), and Workshop (knowledge transfer/consulting). These services work together to provide end-to-end campaign planning from strategy through execution and optimization. The company positions itself as 100% independent, objective, transparent, and client-focused.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Media Strategy) Mediastrategie service that helps clients determine the optimal media channel to reach their advertising target audience based on campaign goals and briefings. Forms the foundation for media planning.
• Digital Advertising Digital advertising services including Display Advertising, Google Ads Search, Social Media Ads, YouTube Ads, Video Ads, Native Advertising, Newsletters, and Advertorials. Helps clients select and optimize digital advertising formats for their campaign goals.
• Social Media Ads Social media advertising management across platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, and Xing. Includes campaign evaluation, platform selection, creative format recommendations (video or image/text), and complete campaign execution.
• SEA (Search Engine Advertising) Search engine advertising services including keyword strategy development, campaign setup, ongoing management, continuous optimization during runtime, and regular reporting on search results performance.
• Klassische Medien (Traditional Media) Traditional media planning services covering trade journals, magazines, out-of-home advertising (billboards, CLPs/CLBs, mobile posters), radio, and cinema. Integrated into cross-media overall strategy aligned with campaign objectives.
• Workshop (Training & Knowledge Transfer) Customized workshops on online media topics, leveraging over 20 years of experience. Helps teams overcome hesitancy toward internet advertising or deepen existing knowledge. Offered on-site, at Carlebachmühle location, or remotely.

Quantifiable outcome

• Continuous campaign optimization throughout the runtime of campaigns
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationRaffel Media is a certified Google Partner (Agency ID: 2525354388), holding official partner status with Google for advertising products including Google Ads, YouTube Ads, and related platforms. The Google Partner badge is displayed on the website.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pilot Group: Berlin-based independent agency group with a strong media planning and buying practice serving German and pan-European clients. Comparable as a similarly positioned independent media agency competing for German enterprise budgets.
• Serviceplan Group: Europe's largest independent, owner-managed agency group, headquartered in Munich, with a dedicated media arm (Mediaplus). Directly comparable as a Germany-based independent offering full-service media planning/buying to enterprise clients across verticals.
• Jung von Matt: Major Germany-rooted independent agency network with media capabilities and a strong enterprise client roster. Comparable for mid-to-large German brands seeking an alternative to holding-company networks.
• Scholz & Friends: Hamburg-headquartered independent creative and media agency group with operations across Germany. Comparable as a German independent offering integrated media strategy and campaign execution to enterprise clients.
• Crossmedia (independent): Hamburg-based independent German media agency offering cross-media planning and buying. Closest peer in size, structure, and independence-focused positioning; comparable as a direct competitor for mid-market German enterprise clients.

Broad incumbents

• GroupM Germany: WPP's media investment arm operating Mindshare, Wavemaker, EssenceMediacom, and GroupM Nexus in Germany. The dominant scale incumbent in German media buying — directly competing for the same enterprise RFPs but with vastly greater resources, data, and trading-desk economics.
• Dentsu Germany: Dentsu's German operation encompassing Carat, iProspect, Dentsu Creative and other brands. Competes for the same enterprise media accounts Raffel targets, with global holding-company scale and tools.
• OMD Germany: Omnicom Media Group's flagship media agency network in Germany. Competes head-to-head for enterprise German media mandates with established proprietary tools and significant buying power.
• Havas Germany: Havas Media's German operation offering media strategy, planning and buying to enterprise clients. Established incumbent competing for German advertising budgets; comparable customer overlap.
• Ströer: Large German digital media and out-of-home advertising company offering media buying, programmatic, and advertising solutions. Broader incumbent serving German advertisers across digital and classical channels, much larger but overlapping service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/raffel
• Facebookfacebook.com/RaffelMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raffel Media